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Floor Lamps product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Floor Lamp,30W/2400LM Sky LED Modern Torchiere 3 Color Temperatures Super Bright Floor Lamps-Tall Standing Pole Light with Remote & Touch Control for Living Room,Bed Room,Office (Brushed Nickel)
addlon Modern Shelf Floor lamp with Remote and 2 USB Charging Ports and 1 Power Outlet, Display Floor lamp with Shelves for Living Room, Bedroom and Office - Vintage
addlon LED Modern Shelf Floor Lamp with White Lamp Shade and LED Bulb, 5-Tier Display Floor Lamps with Shelves for Living Room, Bedroom and Office - Vintage
Floor Lamp for Living Room - Modern Standing Lamp with 2 Lamp Shades for Living Room, Bedroom, Office (Black)
LIGHTACCENTS Adjustable Black Floor Lamp with Reading Light Susan Modern Standing Lamp for Living Room/Office Lamp 72" Tall - 150-watt with Side Reading Light Corner Lamp (Black)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Floor Lamps category on Amazon has a high level of customer satisfaction. With an average rating of 4.47 out of 5 and a total of 9002 reviews, it's clear that many customers are happy with their purchases. If you're looking to buy a floor lamp on Amazon, it's a good idea to read through the reviews to get a sense of what other customers have experienced. Look for patterns in the reviews, such as common complaints or issues that customers have had with certain products. This can help you make an informed decision and choose a floor lamp that will meet your needs and expectations. Overall, it seems that the Floor Lamps category on Amazon is a good place to start your search for a new lamp. With so many satisfied customers, you're likely to find a product that will work well for you. Just be sure to do your research and read through the reviews before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is night, the most common location is room, the most common behavior is reading . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are interested in purchasing a floor lamp are likely to be individuals who prioritize reading and spend a lot of time in their rooms, living rooms, and bedrooms. The top three users mentioned are the daughter, husband, and son, which suggests that families may be interested in purchasing this product. It's also worth noting that the daughter and son were mentioned equally, which could indicate that this product appeals to both genders. Additionally, the fact that the husband was mentioned slightly more than the daughter and son could suggest that this product may be more popular among male customers. Based on the top two usages of the product being reading and read, it's clear that customers are looking for a floor lamp that provides ample lighting for reading. This could be an important factor to consider when designing and marketing the product. Overall, the customer profile for this product seems to be individuals who prioritize reading and spend a lot of time in their rooms, living rooms, and bedrooms. Families may also be interested in purchasing this product, and it may appeal to both genders. To appeal to this customer profile, it may be helpful to focus on marketing the product as a high-quality reading lamp that provides ample lighting for comfortable reading. Additionally, highlighting the product's versatility and ability to fit seamlessly into a variety of rooms could be a useful selling point.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are lamp, remote, light, base, shade. The most mentioned elements about lamp are do not work(1.10%), poorly construct(0.77%).
The top 5 positive reviews are lamp, remote, light, remote control, assembly. The most mentioned elements about lamp are easy to assemble(3.85%), solid(2.65%).
Office Products > Office Furniture & Accessories > Office Lighting > Floor Lamps
do not work1.10%
poorly construct0.77%
not sturdy0.77%
stop work after 1 month0.77%
will not stand straight0.66%
easy to assemble3.85%
look good1.87%
good quality1.50%
remote control7.82%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the lamp aspect of floor lamps is both the most commonly mentioned pro and con. This suggests that the quality and design of the lamp component is a critical factor in determining customer satisfaction with floor lamps. The top 5 cons mentioned include issues with the lamp, remote, light, base, and shade. These issues likely relate to problems with functionality, design, and durability. On the other hand, the top 1 pro mentioned is the lamp, which suggests that when the lamp component is well-designed and functional, customers are highly satisfied. To improve product development and selection, manufacturers should focus on improving the quality and design of the lamp component, as this is the most critical aspect of floor lamps. Additionally, addressing common issues with the remote, light, base, and shade components could also improve customer satisfaction. Overall, the sentiment analysis suggests that while there are some common issues with floor lamps, customers are generally satisfied with the product when the lamp component is well-designed and functional.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
light is bright2
base is pretty heavy1
give off just enough light1

Based on the data provided, it seems that customers are primarily motivated to buy floor lamps based on the product description. This could be because customers want to know exactly what they are getting before making a purchase, especially when it comes to home decor items like floor lamps. Other possible reasons why customers might be motivated to buy floor lamps include the need for additional lighting in a room, the desire to enhance the ambiance of a space, or the need for a functional and stylish piece of furniture. To optimize Amazon listings for floor lamps, sellers should focus on creating detailed and accurate product descriptions that highlight the features and benefits of their lamps. They should also consider including high-quality images that showcase the lamps in different settings and angles. Additionally, sellers could consider offering competitive pricing and encouraging customers to leave reviews and recommendations to help boost their product's visibility and credibility.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
higher taller11
last long9
last long
base heavy4
heavy base
base heavier
base heavy
large heavy base
heavier sturdier4
more sturdy
Wanted a little more brightness.3
more brightness
brighter light3
brighter light
light brighter
high quality control3
good quality control
quality control

Based on the customer expectations mentioned, it is clear that customers are looking for floor lamps that are brighter, taller, and longer-lasting. These expectations can be analyzed in the following ways: 1. Brightness: Customers want floor lamps that provide ample lighting to brighten up their living spaces. This could be due to the fact that many people use floor lamps as a primary source of lighting in their homes. Therefore, sellers should prioritize developing floor lamps that have high lumen output and adjustable brightness settings. 2. Height: Customers want floor lamps that are taller, which could be due to the fact that taller lamps provide better coverage and can be used to light up larger areas. Therefore, sellers should prioritize developing floor lamps that are taller than the average lamp height. 3. Longevity: Customers want floor lamps that last long, which could be due to the fact that lamps are often considered an investment and customers want to get their money's worth. Therefore, sellers should prioritize developing floor lamps that are made with high-quality materials and have a long lifespan. To meet these expectations, sellers should focus on product development that prioritizes brightness, height, and longevity. They should also consider marketing factors such as highlighting the brightness and height of their lamps in product descriptions and using customer reviews to showcase the longevity of their products. Additionally, sellers could offer warranties or guarantees to assure customers that their lamps will last long. By prioritizing these factors, sellers can meet customer expectations and stand out in a competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Ok for priceJan. 2023
The lamp design is great. The shade is ok. The brightness is good. It’s fairly sturdy for as cheap as the materials are. Overall, it was exact what I needed for the price I paid. My only negative is that it’s quite small (the square shelves are not wide). So it limits what I can put on it. But it provides adequate light and fits the space I needed it for, so happy with it. NOTE: the light fixture bolt is too wide for the opening, and based on the picture in the instructions I did not know how to fix this. Thankfully, my husband used common sense and showed me that I had to slide the cord through and then drop the fixture (bolt) down the hole. It does seem like I should have known that, but the picture did not make this clear. So take note if you’re struggling.
Sarah T
 Quality is great and easy to assemble, I didn't expect the light to be bright (which I wanted), I wanted a place for my plants and extra decor, it's perfect. Fyi, it's a brassy gold, not true gold but if you buy other stuff from amazon, that's the gold you get.
Jonnah Perry
i loved the lamp my bf ordered and so we ordered another one but one is square and on the new one we got the bars are circle not square like the first one !!
Very nice with good lighting, but unfortunately the material Is not good solid quality In how it was made.
 Love the modern lamps, because I was switching from transitional to modern style. So they fit perfectly. I wish they were heavier and a bit sturdier.
So easy to assemble and exactly what was missing in my living room
janet gordon
Thay looks good in my livingroom i love them my sister love them she wants some
Esta muy bonita la lámpara, solo me hubiese gustado que alumbre más pero para la noche está bien.
I recently moved into an apartment that has no overhead lighting in the bedroom. After trying several table lamps, I bought a pair of these because they have shelves. Assembly was quick and easy and I put them in opposite corners of the room and they produce a lot of light! Exactly what I needed!
Sherri L.
This product arrived missing 15 pieces. I was unable to attach the lampshade to the top. I requested the specific parts and received only a few screws…not what I requested. Never got rest of pieces. I have the shade balanced on top. It looks good but it precarious. It’s a nice item if you receive all pieces required for assembly.

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