Flooring & Carpeting product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
HOMCHEK 40" X 78" Light Gray Underfelt Carpet Material for Speaker,Sub Box Carpet,RV,Boat,Marine,Truck,Car,Trunk Upholstery Liner 21.12 Sqft

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for flooring and carpeting products on Amazon is 4.45 out of 5. This indicates a relatively high level of customer satisfaction overall. With a total of 908 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these products. The high average rating implies that customers are generally pleased with the quality, durability, and performance of the flooring and carpeting products available in this category. It also suggests that the majority of customers have had positive experiences with their purchases. Based on this information, my advice would be to continue focusing on maintaining the quality and customer satisfaction of the products in this category. It is crucial to consistently deliver high-quality flooring and carpeting options that meet or exceed customer expectations. Additionally, encouraging customers to leave reviews can help build trust and provide valuable feedback for further improvement. It would also be beneficial to monitor customer feedback and address any negative reviews promptly. This will demonstrate a commitment to customer satisfaction and help identify areas for improvement. Regularly updating product descriptions, providing accurate information, and offering excellent customer support can further enhance the overall shopping experience for customers in this category. By prioritizing customer satisfaction and continuously striving for improvement, the flooring and carpeting products in this category can maintain their positive reputation and attract more customers in the future.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is thanksgiving day holiday, the most common location is car, the most common behavior is fill in a hole . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product in question is primarily associated with the Flooring & Carpeting category. The top three users mentioned are the husband (7 mentions), the kid (3 mentions), and the son (3 mentions). This suggests that the product is used by various members of the household, indicating its versatility and appeal to different age groups. When it comes to the top three places to use the product, the car and carpet tie for the first place with 21 mentions each, followed closely by the boat with 17 mentions. This indicates that the product is commonly used in vehicles and indoor spaces, particularly on carpets. The high number of mentions for the car and carpet suggests that the product is effective in addressing flooring-related issues in these areas. Regarding the usage of the product, filling in a hole and repair are the top two mentioned purposes, each with 3 mentions. This implies that the product is often utilized to fix damaged areas, such as holes or tears, in flooring and carpets. This information highlights the product's effectiveness in addressing common flooring issues. Based on this analysis, we can suggest a potential customer profile. The product seems to appeal to individuals who are concerned about maintaining the quality and appearance of their flooring and carpets. This customer profile may include homeowners, car owners, and boat owners who prioritize the upkeep of their respective spaces. Additionally, the fact that the husband is mentioned more frequently than other family members suggests that the product may be more commonly used by male individuals within the household. To further cater to this customer profile, it would be beneficial to emphasize the product's versatility, ease of use, and effectiveness in repairing flooring and carpeting. Marketing efforts could focus on showcasing how the product can address common issues such as holes, tears, or general wear and tear. Additionally, highlighting its compatibility with different surfaces, including cars and boats, would help attract customers from various segments. Overall, this analysis provides insights into the product's target audience and suggests potential strategies to effectively market and cater to their needs.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are color, material, glue, product, carpet. The most mentioned elements about color are do not match(3.75%), hard to match with a lot(2.50%).
The top 5 positive reviews are instruction, color, carpet, product, color match to. The most mentioned elements about instruction are good(5.63%), easy(5.00%).
do not match3.75%
hard to match with a lot2.50%
arent label1.25%
difficult to mix to achieve the correct color1.25%
easy to understand1.25%
clear to even the novice0.63%
color match to4.38%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the color and material of the product are the most significant cons for customers in the Flooring & Carpeting category. On the other hand, the instruction is the most significant pro aspect mentioned by customers. It is essential to note that the color is mentioned as both a pro and a con, which suggests that it is a crucial factor for customers when selecting a product in this category. Additionally, the glue and product are also mentioned as cons, indicating that customers may be looking for more durable and high-quality options. To improve product development and selection, manufacturers should focus on providing clear and detailed instructions to customers. Additionally, they should consider offering a wider range of colors and materials to cater to different customer preferences. It is also crucial to ensure that the products are of high quality and durable to meet customer expectations. By addressing these concerns, manufacturers can improve customer satisfaction and loyalty in the Flooring & Carpeting category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
dilute it1
use on car floor as carpet1
work for bleached carpet1

Based on the data provided, it seems that customers are primarily motivated to buy flooring and carpeting products based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, materials, and dimensions, in order to make an informed purchasing decision. Some possible reasons why product description is the top feature could include the fact that flooring and carpeting products are often expensive and long-lasting investments, so customers want to be sure they are getting the right product for their needs. Additionally, flooring and carpeting products can be complex and varied, with many different styles, materials, and installation methods available, so customers may need detailed information to understand the differences between products. To optimize Amazon listings for flooring and carpeting products, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. This could include information about the materials used, the durability and lifespan of the product, and any special features or installation requirements. Additionally, sellers should consider using high-quality images and videos to showcase the product and help customers visualize how it will look in their home or business. Finally, sellers should make sure to use relevant keywords and tags to help customers find their products when searching on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
flexible glue
more glue more fuzzy stuff
4 last1
5 more foot1
8 more ft
bottle break neck1
bottle break neck
cap or seal1
good cap seal
carpet cover thicker1
thinner carpet
clear instruction1
clearer instruction

Based on the mentions provided, it seems that customers in the Flooring & Carpeting category have high expectations for products that are durable and long-lasting, as well as easy to install and maintain. They also seem to value products that provide a strong adhesive or "glue" to ensure that the flooring or carpeting stays in place. In addition, customers are looking for help and support when it comes to selecting and installing flooring and carpeting products. This could include guidance on choosing the right type of flooring for their needs, as well as assistance with installation and maintenance. To meet these expectations, sellers in the Flooring & Carpeting category should prioritize product development that focuses on durability, ease of installation, and strong adhesive properties. They should also consider offering resources and support to customers, such as installation guides and customer service assistance. In terms of marketing promotion factors, sellers should highlight the durability and ease of installation of their products, as well as any additional support or resources they offer to customers. They could also consider offering promotions or discounts to incentivize customers to try their products and build brand loyalty. Overall, by focusing on these key factors, sellers can meet customer expectations and build a strong reputation in the Flooring & Carpeting category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Damon Wilson
Easy to use, softens up the commerical truck interior.
Alex S
I purchased this as an alternative to foam liners for an older Craftsman tool cart. I had previously purchased and lined the drawers with a perforated foam. I had noticed a while back that some of my plastic tools were sticking to the foam and eventually discovered some cheaper tools actually melting over time. From what I have read, this is due to some of the chemicals used in creating that style of liner. I did not really want to take that chance again and was pretty familiar with the consistency of automotive carpet and saw that suggestion online. This arrives folded in a rectangle and does take a little bit of time to flatten to eliminate wrinkles. It is about 1/8" thick - so it will eliminate rattling but it is not going to cushion things too much. To adhere it to the drawers, I cut it to shape and used carpet tape in the corners and middle (can get it any detail hardware store). The material cuts pretty easy with a decent set of scissors and going slow. I used a permanent marker and square to mark my lines. This has worked great for my purposes. I like the lighter gray color in my black drawers as it prevents things from disappearing. Great cost and I was able to line four drawers with it (with some leftover). Time will tell for longer term durability but I expect this to last as long as the prior foam with none of the downside.
John G.
Fixed my bleach spot on my new rug .. just like magic. Easy blending
The black is slightly charcole colored but its nice quality. I had a company make me a refigerator shelf after i did a rear seat delete and with 3m spray adhesive. It turned out great. You get 5 square yards. Now i need to find a use for the other 4 yards.
James w Hall
Carpet came wadded up,may b a good product if it were usable.
Used this carpet for a restoration project on my 1999 tracker V-18 and it came out for phenomenal. The carpet was wrinkled when it was delivered but you definitely need a carpet roller to help smooth that out. There are dozens of videos on YouTube that will show you how to install carpet, it is not a hard process. This is the first time I’ve ever installed carpet on anything and I’ve gotten a ton of compliments because people can’t tell if it’s professionally done or not. Take your time and do you research and it’ll all work out.
Five StarsOct. 2017
good quality fast service
Five StarsJun. 2017
Good quality.
Nice carpet!Jul. 2022
Much nicer to stand on than the generic indoor/outdoor carpet that was in the boat. I used spray adhesive to install it. Looks really good.
Bruce H.
Ordered to replace carpet in my boat. delivered it to the installer which took him a couple weeks to get to it. He opened the packaging up to find a roll of defective carpet. Provided a picture to show the backing. ABSOLUTE TRASH COMPANY to order from as they denied my refund after not responding to my emails. Amazon is also denying my claim even though the item was made clearly defective. Save your money and order from a REPUTABLE seller. Not this trash company. Cancelling my prime membership after.

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