Floral Picks product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Waydress Artificial Pine Needles Christmas Floral Picks Branches Glitter Fake Floral Twig Picks for Flower Greenery Arrangements Tree Home Wreaths Holiday Decor (Silver, 20 Pieces)
Geosar 36 Pcs Artificial Glittered Berries Stems 7.5 Inch Decorative Berry Picks Artificial Flower Branches Sprays Floral Stems for Valentine's Day, Home Decor, Crafts, Christmas Tree, DIY (White)
30 Pieces Artificial Holly Berry Stem Picks with Snowflake Glitter Christmas Tree Berries Picks for Christmas Tree Ornaments DIY Crafts Wedding Home Party Decor (White)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in question, which falls under the category of Floral Picks, has a relatively high customer satisfaction rating. With an average rating of 4.36 out of 5 and a total of 822 reviews, it appears that many customers are happy with their purchase. However, it's important to note that this data alone may not be enough to make a definitive conclusion about the product's quality. It's possible that there are other factors at play, such as the price, packaging, or shipping time, that could impact customer satisfaction. That being said, if you're considering purchasing this product, it's a good sign that many other customers have had positive experiences with it. It may be worth reading through some of the reviews to get a better sense of what people like about the product and what potential drawbacks there may be. Overall, my advice would be to take this data into consideration, but also do your own research and make an informed decision based on your own needs and preferences.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is mother is day, the most common location is church, the most common behavior is wedding . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Floral Picks product is most commonly used for weddings and floral arrangements, with the top three users being daughters, mothers, and guests. The top three places to use the product are in churches, gardens, and houses. From this information, we can infer that the typical customer profile for this product is likely someone who is interested in floral design and decoration, particularly for special events like weddings. They may be a parent or family member of the bride or groom, or a guest attending the wedding. They may also be someone who enjoys gardening or decorating their home with floral arrangements. To better target this customer profile, it may be helpful to focus marketing efforts on wedding-related events and venues, such as bridal shows or wedding planning websites. Additionally, highlighting the versatility of the product for use in both indoor and outdoor settings could appeal to customers who enjoy gardening or decorating their homes. Offering tutorials or tips on how to use the product for different types of floral arrangements could also be a useful marketing strategy.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are tube, hole, cap, water tube, branch. The most mentioned elements about tube are black chunk(2.27%), crack or(2.27%).
The top 5 positive reviews are tube, size, flower, vial, cap. The most mentioned elements about tube are easy to use(7.62%), do not leak(3.81%).
black chunk2.27%
crack or2.27%
do not fully fill2.27%
water tube4.55%
easy to use7.62%
do not leak3.81%
well construct1.90%
can be reuse and refill with more herbicide0.95%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the tube is both the most mentioned pro and con aspect of Floral Picks. While it is mentioned positively for its usefulness, it is also mentioned negatively for its design flaws such as being too small or having holes and caps that don't work properly. Overall, the sentiment analysis suggests that there are both positive and negative aspects to Floral Picks, with the tube being a key factor in both. To improve product development and selection, it may be helpful to focus on addressing the issues with the tube design, such as making it larger or more durable. Additionally, it may be beneficial to explore other materials or designs for the picks, such as using different types of flowers or incorporating additional features that customers may find useful. By addressing these concerns and improving the overall quality of the product, it may be possible to increase customer satisfaction and drive sales in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No data

Based on the data provided, it seems that customers are primarily attracted to this product through advertising. However, since the mentions for undefined reasons are also present, it is important to further investigate and understand the specific motivations of buyers in the Floral Picks category. When it comes to buyer motivation, there could be several reasons why customers choose to purchase Floral Picks. These reasons may include enhancing the aesthetic appeal of floral arrangements, adding a decorative touch to events or occasions, providing support and stability to flower stems, or even serving as a creative element for DIY projects. Considering that the top feature mentioned is product description, it suggests that customers heavily rely on the information provided in the product description to make their purchasing decisions. This indicates that a well-crafted and informative product description is crucial for attracting and convincing potential buyers. Based on this information, here are a few suggestions for optimizing the Amazon listing: 1. Detailed and Accurate Product Description: Ensure that the product description is comprehensive, highlighting the key features, benefits, and potential uses of the Floral Picks. Use clear and concise language to convey the information effectively. 2. High-Quality Images: Include high-resolution images that showcase the product from different angles, demonstrating its design, size, and any unique features. This will help customers visualize the product and make an informed decision. 3. Customer Reviews and Ratings: Encourage customers to leave reviews and ratings for the product. Positive reviews can significantly influence potential buyers, providing social proof and building trust in the product's quality and usefulness. 4. Targeted Advertising: Since advertising is a significant factor in attracting customers, consider targeting specific demographics or interest groups that are likely to be interested in Floral Picks. This can be done through various advertising channels, such as social media platforms or relevant websites. By implementing these optimization strategies, you can enhance the visibility and appeal of the Floral Picks product, ultimately attracting more customers and increasing sales on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
60 capsule1
60 capsule
along time ago1
long time ago
base big tube thicker1
tube entrance thicker
big pitch fork1
big pitch fork
bird stop drop seed1
bird stop drop seed
clear or opaque1
clear color
color red1
easy to swap out tube1
easy to swap out tube

Based on the customer expectations mentioned, it seems that they are looking for a product in the Floral Picks category that comes in a 60 capsule package, has been available for a long time, and has a base that is thicker than the average tube. To meet these expectations, sellers in this category should prioritize product development that focuses on creating a 60 capsule package size and a thicker base for their floral picks. Additionally, they should consider marketing their product as a long-standing and reliable option in the market, highlighting its durability and longevity. In terms of marketing promotion factors, sellers should consider emphasizing the benefits of their product's thicker base, such as increased stability and support for floral arrangements. They could also highlight the convenience of the 60 capsule package size, which may be more appealing to customers who frequently use floral picks. Overall, by prioritizing product development that meets these customer expectations and effectively marketing their product's unique features, sellers in the Floral Picks category can increase their chances of success in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Mystery lover
Taller than 3”. Not work for what I needed them for. They are more like 3.25” without the cap and almost 3.5” with the cap. Disappointed. Wish I had bought different ones.
You WILL get glitter all over. You WILL love these. As someone who regularly looks at Pinterest and magazines for Christmas inspiration and is continually frustrated by the prices of "tree-picks" at $60-$100+, I was looking for a solution to help add that coveted glisten and fullness to my tree. I have found it with these! They are a bit small, but the adjustable wire stems make it easy to adhere them to almost any tree. These would also be super easy to add to wreaths and garlands. The only downside is that your whole house will be covered with glitter bomb after you're done, but in my world, that is just the Christmas fairy dusting that fine holiday festiveness to help drown out the never ending frustrations of our pandemic-riddled crap-hole world. Gotta get that holiday cheer where you can, amiright?!? Now to convince my hubby to order more...better vacuum first...
Great deal!Oct. 2016
Perfect - just what I needed!
Katie Gray
I bought this for single flowers for Valentines days, it was cheaper getting a bunch of flowers and then singling them out. These worked pretty well, but if take off the top to hard, they are prone to crack. It was pretty easy to get flowers into the tubs and if they are small stem, you can get two into it. They absolutely do not leak.
Good findJun. 2016
Product as described and on time. Had a hard time finding this smaller size for centerpieces, so am very pleased
These tubes worked perfectly for our Mother's Day roses and were a lot less expensive than the ones I used to purchase from the store.
Five StarsOct. 2016
Worked great for our fundraiser! Kept the flowers fresh and the price point was superb! Thank you!
Just as I expected. Great value.
Used these for for flowers at a wedding. Worked great, no leaks and the green color blended perfectly. Would recommend for others.
Sayra Torres
MOLD!Apr. 2021
I was so excited to receive this and they came with mold :( having to return them is been a hassle for me, having to go to a Whole Foods instead of UPS

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