Fluorescent Tubes product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
(4 Pack) PLC-18W 827, 4 Pin G24q-2, 18 Watt Double Tube, Compact Fluorescent Light Bulb, Replaces Sylvania 20683 and Philips 38329-9 - PL-C 18W/827/4P/ALTO
Philips LED 414037 Energy Saver Compact Fluorescent T2 Twister (A19 Replacement) Household Light Bulb: 4000-Kelvin, 13-Watt (60-Watt Equivalent), E26 Medium Screw Base, Cool White, 6-Pack
Sunlite 05770-SU FML27/30K/CD1 27-watt FML 2-Pin and 4-Pin Quad Tube Compact Fluorescent Plug-in GX10Q-4 Base Lght Bulb, Warm White
LUXRITE F32T8/841 32W 48 Inch T8 Fluorescent Tube Light Bulb, 4100K Cool White, 2800 Lumens, G13 Medium Bi-Pin Base, LR20732, 10-Pack
SleekLighting - 23 Watt GU24 Base 2 Prong Light Bulbs- UL Approved CFL Light bulbs-120v 60Hz - Twist Lock Spiral -Self Ballasted CFL gu24 Light Bulb- 3500K- 1600s Neutral White 4 Pack (100 Watt Equ)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Fluorescent Tubes category on Amazon has a relatively high customer satisfaction rating. With an average rating of 4.45 out of 5 and a total of 6187 reviews, it suggests that customers are generally happy with the products in this category. However, it's important to note that this data only represents a small portion of the overall market for fluorescent tubes, as it only reflects the ratings and reviews of products sold on Amazon. It's possible that there are other products in this category that are not sold on Amazon, or that have not received as many reviews. If you're looking to purchase fluorescent tubes on Amazon, it's a good idea to read through the reviews carefully to get a sense of what customers like and dislike about the products. Additionally, you may want to consider purchasing from a seller with a high rating and a good reputation for customer service. Overall, the data suggests that customers are generally satisfied with fluorescent tubes sold on Amazon, but it's important to do your research and choose a reputable seller to ensure that you get a high-quality product.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is night, the most common location is bathroom, the most common behavior is reading . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the Fluorescent Tubes are the wife, mother, and friend. This suggests that these individuals play a significant role in the decision-making process or usage of the product. It is important to consider their preferences and needs when marketing or designing the product. The top three places where customers use the Fluorescent Tubes are the bathroom, kitchen, and room. This indicates that customers primarily utilize the product in areas where adequate lighting is essential. Therefore, it is crucial to ensure that the Fluorescent Tubes are designed to provide sufficient brightness and functionality in these spaces. In terms of usage, the most common activities associated with the Fluorescent Tubes are reading and growing plants. This suggests that customers value the product for its ability to provide clear and bright illumination for these specific purposes. To cater to these needs, it would be beneficial to highlight the product's features that enhance reading experiences and promote healthy plant growth. Based on the customer profile, it can be inferred that the target audience for Fluorescent Tubes is likely individuals who prioritize functionality and practicality. They may be homemakers, individuals who enjoy reading, or those with an interest in gardening. To appeal to this customer segment, marketing efforts should emphasize the product's ability to provide bright and efficient lighting in various settings, particularly in the bathroom, kitchen, and other rooms. Additionally, it would be beneficial to highlight the energy-saving and long-lasting qualities of Fluorescent Tubes, as these features align with the practical mindset of the target audience. Offering different sizes and designs to suit different preferences and interior styles could also attract a wider range of customers. Overall, understanding the user preferences, popular usage scenarios, and customer profile can help in tailoring marketing strategies and product development to better meet the needs and expectations of the target audience for Fluorescent Tubes.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bulb, light, lamp, product, light bulb. The most mentioned elements about bulb are do not work(5.44%), burn out quickly(5.18%).
The top 5 positive reviews are bulb, light, color, lamp, light bulb. The most mentioned elements about bulb are fit fine(2.29%), energy efficient(1.91%).
do not work5.44%
burn out quickly5.18%
go out after time2.59%
light bulb2.07%
fit fine2.29%
energy efficient1.91%
last 15 20 year1.72%
cast a pretty bright light1.15%
bright enough0.76%
light bulb3.44%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most significant issue with Fluorescent Tubes is related to the bulb, with over 45% of respondents mentioning it as a con. Additionally, the top 5 cons all relate to the bulb, light, lamp, product, and light bulb. On the other hand, the top pro aspect mentioned is also related to the bulb, with over 19% of respondents mentioning it. Overall, it appears that the quality of the bulb is the most critical factor in determining customer satisfaction with Fluorescent Tubes. Therefore, product development and selection should focus on improving the quality and durability of the bulb. Additionally, manufacturers should consider offering a wider range of bulb colors and styles to appeal to a broader range of customers. In conclusion, while Fluorescent Tubes have some significant cons related to the bulb, there is also potential for improvement and growth in this category. By addressing the issues with the bulb and offering more variety in color and style, manufacturers can increase customer satisfaction and drive sales.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
1000 lumen max1
3000 degree1

Based on the data provided, it seems that customers primarily buy fluorescent tubes based on the product description, followed by price and advertising attraction. The product description being the top feature suggests that customers are highly influenced by the information provided about the product. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, fluorescent tubes come in various sizes, wattages, and color temperatures, so customers rely on the product description to ensure they are purchasing the right type for their needs. Additionally, the description may provide details about the tube's lifespan, energy efficiency, and compatibility with different fixtures, which are important factors for customers to consider. To optimize Amazon listings based on this data, it is crucial to focus on improving the product description. Here are some suggestions: 1. Provide comprehensive and accurate information: Ensure that the product description includes all relevant details about the fluorescent tubes, such as size, wattage, color temperature, lifespan, energy efficiency, and compatibility. This will help customers make informed decisions. 2. Highlight key features and benefits: Emphasize the unique selling points of the fluorescent tubes, such as long lifespan, energy-saving capabilities, or any other distinguishing features. This will make the product stand out from competitors. 3. Use clear and concise language: Make sure the product description is easy to understand and avoids technical jargon. Use bullet points or subheadings to break down information into digestible chunks. 4. Include high-quality images: Supplement the product description with clear and visually appealing images that showcase the fluorescent tubes from different angles. This will help customers visualize the product and gain confidence in their purchase. 5. Encourage customer reviews: Positive reviews can greatly influence purchasing decisions. Encourage customers to leave feedback and reviews about the product, as this will enhance its credibility and attract more buyers. By optimizing the product description and considering these suggestions, you can improve the overall appeal and effectiveness of your Amazon listing for fluorescent tubes.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long22
last long
last awhile
4 last8
big brighter6
good longevity6
long last6
long last
last 5 year5
last 15 year
last 5 year
last 5+ year
last 8 year
last 9+ year
longer lasting4
last longer
long lasting
color less warm3
color warmer
low temp color
warmer color
last decade3
last 10 year
last 9.1 year
last decade
less light3
more light
less brightness

Analysis of Customer Expectations for Fluorescent Tubes: Based on the mentioned customer expectations, it is clear that longevity is the most important factor for customers when it comes to fluorescent tubes. This is evident from the 22 mentions of "last long." Customers want a product that will have a prolonged lifespan, reducing the need for frequent replacements. The second most mentioned expectation is related to the duration of the product, with 8 mentions of "last." Customers want fluorescent tubes that will consistently provide light for a significant period without flickering or dimming. Additionally, customers expressed a desire for brighter tubes, as indicated by the 6 mentions of "big brighter." This suggests that customers value high-quality illumination and expect fluorescent tubes to provide a bright and clear light output. Suggestions for Product Development Prioritization: 1. Focus on longevity: Given the high number of mentions regarding the desire for long-lasting fluorescent tubes, it is crucial for sellers to prioritize product development efforts towards improving the lifespan of their products. This could involve using more durable materials, enhancing manufacturing processes, or exploring new technologies that extend the tube's lifespan. 2. Enhance performance: Customers expect fluorescent tubes to consistently provide light without flickering or dimming. Sellers should prioritize product development to ensure that their tubes offer stable and reliable performance throughout their lifespan. This could involve improving the ballast technology or optimizing the phosphor coating to maintain consistent brightness. 3. Increase brightness: Customers value brighter fluorescent tubes, so sellers should focus on developing products that provide enhanced illumination. This could involve using higher-quality phosphors or exploring new technologies that improve light output without compromising energy efficiency. Suggestions for Marketing Promotion Factors: 1. Highlight longevity: In marketing campaigns, emphasize the long lifespan of the fluorescent tubes. Use messaging that assures customers of the product's durability and reduced need for frequent replacements. This can help build trust and attract customers who prioritize longevity. 2. Emphasize performance: Promote the stable and reliable performance of the fluorescent tubes. Highlight features such as flicker-free operation and consistent brightness throughout the tube's lifespan. This can differentiate the product from competitors and appeal to customers seeking high-quality lighting solutions. 3. Showcase brightness: In marketing materials, demonstrate the brightness of the fluorescent tubes. Use visuals that showcase the clear and bright illumination provided by the product. This can help customers visualize the benefits of choosing your tubes over others. By prioritizing product development efforts towards longevity, performance, and brightness, and incorporating these factors into marketing promotions, sellers can align their offerings with customer expectations and gain a competitive edge in the fluorescent tube market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Susan D.
Nice sizeAug. 2020
Love these little bulbs. They stay hidden behind every light covering I've put them under. Not sure about the longevity since it's only been a month or so since installing one in my kitchen hanging lights.
These are great for areas that you only need minimal light. I got lowest wattage soft white and they are great for my needs. Did neutral rating for longevity because I haven't had them long enough to rate higher.
LightsAug. 2019
It’s perfect for what I want it for
Five StarsMar. 2018
I like them. Currently using in bathroom. "GOOD PURCHASE"--as of this point in time.
Love the compact size and the swiftness of receipt.
One StarFeb. 2018
The product was delivered later than promised and half the bulbs in each package was broken
J. Blatt
So far so good but thought it would be brighter, my mistake
Low lightJun. 2021
The bulb I am using is working just fine.
These bulbs were in a bathroom light fixture. The bulbs are a small compact size not easy to locate in stores. I replaced the bulb with the Phillips Mini twist. It was a perfect match.
Tom Bridgers
Used these low profile bulbs in the chandelier over our dining room and kitchen tables. Worked great.

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