Foams product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Foams product in question has a relatively high customer satisfaction rating of 4.45 out of 5, based on a total of 3200 reviews on Amazon. This suggests that the product is generally well-liked by customers who have purchased and used it. However, it's important to note that without additional information about the specific product, it's difficult to provide more detailed advice. For example, it would be helpful to know what specific features or benefits the product offers, as well as any potential drawbacks or limitations. Additionally, it's important to consider the context in which the product is being used, as different customers may have different needs and preferences. Overall, based on the available data, it seems that the Foams product is a popular and well-regarded option among customers on Amazon. If you're considering purchasing this product, it may be worth reading through some of the reviews to get a better sense of what customers like and dislike about it, and to determine whether it would be a good fit for your needs.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is morning, the most common location is salon, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the product are daughters, followed by sons and friends. This suggests that the product is popular among younger individuals, particularly daughters. It would be beneficial to target marketing efforts towards this demographic, highlighting the product's features and benefits that appeal to daughters. In terms of usage, the product is commonly associated with travel and curling. This indicates that customers find the product convenient for on-the-go use and effective for achieving desired curling results. To cater to these preferences, it would be advantageous to emphasize the product's portability and its ability to create beautiful curls in marketing campaigns. Regarding the places where the product is commonly used, salons are mentioned most frequently, followed by drugstores and houses. This suggests that the product is not only used by individuals at home but also by professionals in salon settings. To capitalize on this, it would be wise to establish partnerships with salons and promote the product as a preferred choice for professional stylists. Considering the category of the product being foams, it is important to highlight its unique qualities and benefits compared to other types of hair products. Foams are known for their lightweight and easy-to-apply nature, making them ideal for achieving voluminous and manageable hairstyles. Emphasizing these attributes in marketing materials can help attract customers who value these specific characteristics. In conclusion, the analysis of the data indicates that the product is popular among daughters, commonly used during travel and for curling purposes. It is frequently used in salons, drugstores, and houses. To target the customer profile effectively, marketing efforts should focus on the convenience, portability, and curling capabilities of the foam product, while also highlighting its suitability for both professional and personal use.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, smell, nozzle, bottle, mousse. The most mentioned elements about product are smell so bad(1.72%), dry to the hair(1.43%).
The top 5 positive reviews are product, smell, mousse, curl, foam. The most mentioned elements about product are light(2.26%), good for my hair(1.75%).
smell so bad1.72%
dry to the hair1.43%
do not spray0.57%
good for my hair1.75%
keep my hair moisturize1.75%
make my hair feel and look good1.25%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect in the category of Foams is the product itself, accounting for 28.37% of the mentions. Other cons include issues related to smell, nozzle, bottle, mousse, curl, and foam. On the other hand, the top pro aspect mentioned most is also the product, accounting for 38.35% of the mentions. From this data, we can conclude that the product itself plays a significant role in both the positive and negative aspects of this category. It is important to note that the specific details about the product, such as its quality, effectiveness, or performance, are not provided in the given information. Therefore, it is difficult to make a definitive judgment about the overall sentiment towards this category. To improve product development and selection, it would be beneficial to address the cons mentioned by consumers. For example, if there are complaints about the smell, efforts can be made to improve the fragrance or minimize any unpleasant odors. Similarly, if issues are raised about the nozzle, bottle, or other packaging aspects, improvements can be made to enhance user experience. Additionally, it would be valuable to gather more detailed feedback from consumers to understand their specific concerns and preferences. Conducting surveys, focus groups, or analyzing customer reviews can provide valuable insights for product development and selection. By actively listening to customer feedback and addressing their concerns, it is possible to create a better product that meets their needs and expectations.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
add moisture1
easy to use1

Based on the data provided, it seems that customers are primarily motivated to buy foams based on recommendations from friends, followed closely by product descriptions and advertising attraction. The fact that product descriptions are the top feature suggests that customers are looking for detailed information about the product before making a purchase. This could be because foams are a product that people use on their bodies or in their homes, and customers want to ensure that they are getting a product that meets their needs and preferences. To optimize an Amazon listing for foams, it would be important to focus on creating detailed and informative product descriptions that highlight the features and benefits of the product. This could include information about the ingredients, the texture, the scent, and any other relevant details that would help customers make an informed decision. Additionally, it would be helpful to include customer reviews and ratings, as these can provide social proof and help build trust with potential buyers. Finally, it would be important to use high-quality images and videos that showcase the product in use, as this can help customers visualize how the product will work for them.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long4
last longer
last awhile
last long
big bottle2
bottle big
never discontinue
good fragrance2
fragrance good
nice fragrance
more body form2
more body
small travel size2
small travel size
travel size
smell good2
smell good
add subscribe & save1
subscribe save

Based on the customer expectations mentioned, it seems that customers are looking for foam products that are durable and long-lasting, while also providing effective support for work-related activities. Additionally, customers seem to be interested in products that offer more features or benefits beyond just basic functionality. To meet these expectations, sellers in the foam category should prioritize product development efforts that focus on creating high-quality foam materials that can withstand heavy use over time. This could involve investing in new manufacturing processes or materials that are more durable and long-lasting. In terms of marketing promotion factors, sellers should emphasize the durability and longevity of their foam products, highlighting how they can provide reliable support for work-related activities. Additionally, sellers should consider offering additional features or benefits that go beyond basic functionality, such as added comfort or customization options. Overall, by prioritizing product development efforts that focus on durability and longevity, and emphasizing these features in their marketing efforts, sellers in the foam category can better meet the expectations of their customers and differentiate themselves from competitors.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I have tried many hair products for my type of hair and this is the best one I will continue to use this product and purchase it from amazon because of the price it’s much cheaper than stores
This was probably one of the worst products I’ve tried. My hair is very fine and this stuff set up like concrete.
Works great!Jul. 2019
I actually really like this product! Smells amazing and doesn’t leave my hair oily! Also gives me just the right texture to get that curly/wavy Kim K look!
It refreshed my curls, but the product was too sticky. My hair just felt gross all day with this product. Had to pull it up within a few hours to keep from feeling my hair.
The product restored moisture to my hair well enough. The issue is the packaging. When the box arrived, the cap was partially unscrewed and product had spilled in the box. The mechanism to unlock the sprayer is not intuitive and the swivel of the spray head allows the user to accidentally spray off target (thereby wasting product).
If you want your hair to be sticky, dry and dull. This is the product for you. Water & conditioner in a spray bottle is much better than this. Oh and it only sprays in one spot, no misting here.
Disappointed I thought I was getting an all natural product but the ingredient list says otherwise, my fault I should have checked better before purchase. The product itself very heavy and sticky. My hair looked awful and I ended up having to wash it which was the whole point of buying this, to refresh my curls so I wouldn’t have to wash my dry hair every day. The spray bottle was inconsistent so no help there. Guess I’ll keep looking.
Nadia J.
i’ve heard a lot of good things abt this brand and i was DYING for a refresher spray so i thought this was perfect. but after using it was not as i expected. it works sorta? reduced someee frizz and defined my curls a little. but it leaves this really odd residue making my hair feel dry and just not good. it is not moisturizing at all, honestly it’s the opposite.
This is a great hair curl product with a great scent.
My hair is super thick and curly Caucasian hair This product allows me to wake up, spritz my hair and have bouncy, fresh looking curls with no fuss.

Read More

Copyright © 2023 Shulex Inc. All Rights Reserved. Terms & Conditions Privacy Policy
VOC AI Inc. 8 The Green,Ste A, in the City of Dover County of Kent Zip Code: 19901
Links :RobosellSocialpochErase.videoSellerSpritePiPiADSASINSIGHTChatGPT FreeFBA Calculator
This website uses cookies
VOC AI uses cookies to ensure the website works properly, to store some information about your preferences, devices, and past actions. This data is aggregated or statistical, which means that we will not be able to identify you individually. You can find more details about the cookies we use and how to withdraw consent in our Privacy Policy.
We use Google Analytics to improve user experience on our website. By continuing to use our site, you consent to the use of cookies and data collection by Google Analytics.
Are you happy to accept these cookies?
Accept all cookies
Reject all cookies