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Folding Chairs product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Amazon Basics Folding Plastic Chair, 350-Pound Capacity, Black, 2-Pack
Urban Shop Faux Fur Saucer Chair with Metal Frame, One Size, Blush
Flash Furniture Hercules™ Series Plastic Folding Chair - Black - 650LB Weight Capacity Comfortable Event Chair - Lightweight Folding Chair
Flash Furniture Hercules™ Series Folding Chair - Black Resin – 1000LB Weight Capacity Comfortable Event Chair - Light Weight Folding Chair
Flash Furniture HERCULES Series Premium Curved Triple Braced & Double Hinged Navy Fabric Metal Folding Chair

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Folding Chairs category on Amazon has a high level of customer satisfaction. With an average rating of 4.59 out of 5 and a total of 7878 reviews, it suggests that customers are generally happy with their purchases and are willing to leave positive feedback. If you are considering purchasing a folding chair on Amazon, it is recommended that you read through the reviews carefully to ensure that the product meets your specific needs. Additionally, it may be helpful to look for chairs with a higher number of reviews, as this can provide a more accurate representation of the product's quality and customer satisfaction. Overall, it seems that the Folding Chairs category on Amazon is a reliable option for those in need of portable seating. With a high level of customer satisfaction, it is likely that you will be able to find a chair that meets your needs and expectations.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas, the most common location is room, the most common behavior is party . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the folding chairs are kids, followed closely by daughters and sons. This suggests that the product is popular among families and individuals with children. The high number of mentions for kids indicates that they are likely the primary users of these chairs. In terms of usage, the data reveals that the folding chairs are commonly used in rooms, particularly bedrooms, and apartments. This suggests that customers are utilizing these chairs for indoor purposes, possibly for additional seating or as a space-saving solution in smaller living spaces. Furthermore, the data highlights two primary uses for the folding chairs: parties and gift-giving. The significant number of mentions for parties indicates that customers find these chairs suitable for hosting gatherings and events. Additionally, the mentions related to gift-giving suggest that the folding chairs are considered as potential presents, possibly for birthdays or other special occasions. Based on this analysis, the customer profile for the folding chairs can be described as families with children, particularly those who reside in apartments or have limited space. They are likely to use these chairs for indoor purposes, such as providing extra seating in bedrooms or during parties. Considering the popularity of these chairs as gifts, it may be beneficial for the product to be marketed as a practical and versatile present option for various occasions. To further cater to this customer profile, it would be helpful to emphasize the durability, safety features, and ease of use of the folding chairs. Additionally, offering different sizes, colors, and designs that appeal to both children and adults could attract a wider range of customers. Providing clear assembly instructions and highlighting the space-saving benefits of these chairs would also be advantageous for customers living in apartments or smaller homes. Overall, understanding the customer profile and their specific needs will enable better targeting and marketing strategies for the folding chairs, ultimately leading to increased customer satisfaction and sales.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are chair, seat, fabric, cushion, table. The most mentioned elements about chair are uncomfortable(5.87%), small(5.37%).
The top 5 positive reviews are chair, color, seat, folding chair, cushion. The most mentioned elements about chair are comfortable(21.00%), solid(19.66%).
awkward to fold1.39%
can not get comfortable1.29%
good quality4.77%
folding chair3.49%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect of folding chairs is related to the chair itself, accounting for 42.39% of the mentions. The top five cons mentioned are chair, seat, fabric, cushion, and table. On the other hand, the top pro aspect mentioned most is chair, accounting for 56.37% of the mentions. From this information, we can conclude that the chair itself is both a pro and a con aspect of folding chairs. It is important to note that the specific issues with the chair, such as seat comfort, fabric quality, and cushioning, are mentioned as cons. However, the chair is also mentioned as a pro aspect, indicating that it has positive attributes that users appreciate. To improve product development and selection in this category, it would be beneficial to address the cons mentioned. For example, focusing on improving seat comfort, using high-quality fabrics, enhancing cushioning, and ensuring the chair is sturdy and durable could help mitigate some of the negative aspects. Additionally, considering the feedback regarding tables could lead to the development of folding chairs with integrated or attachable tables, providing added convenience. Furthermore, it would be valuable to gather more specific feedback from users to understand their preferences and pain points in greater detail. This could involve conducting surveys, user testing, or analyzing customer reviews to gain insights into what features and qualities are most important to potential buyers. By addressing the cons and building upon the positive aspects, product developers and selectors can create folding chairs that better meet customer needs and preferences, ultimately leading to a more satisfying user experience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
weight capacity2

Based on the data provided, it seems that customers primarily buy folding chairs due to the product description. This suggests that customers heavily rely on the information provided in the product description to make their purchasing decisions. The product description plays a crucial role in conveying the features, benefits, and specifications of the folding chairs, helping customers understand what they are buying. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, folding chairs come in various designs, materials, and functionalities, so customers need detailed information to ensure they are purchasing the right product for their specific needs. The product description helps them understand the chair's dimensions, weight capacity, materials used, and any additional features like padding or armrests. Additionally, customers may want to know about the chair's durability, ease of use, and portability, which can all be effectively communicated through a well-written product description. It allows customers to visualize how the chair will fit into their space and how it can be utilized for different purposes. Based on this information, optimizing the Amazon listing for folding chairs should focus on enhancing the product description. Here are a few suggestions: 1. Provide comprehensive details: Ensure that the product description includes all relevant information about the folding chair, such as dimensions, weight capacity, materials, and any unique features. The more detailed and accurate the description, the better. 2. Highlight benefits: Emphasize the benefits of the folding chair, such as its versatility, comfort, and durability. Explain how it can be used in various settings, such as outdoor events, camping trips, or as extra seating for guests. 3. Use high-quality images: Include multiple high-resolution images that showcase the folding chair from different angles. This helps customers visualize the product and gain a better understanding of its design and features. 4. Include customer reviews: Incorporate positive customer reviews that highlight the chair's quality, comfort, and overall satisfaction. Genuine feedback from previous buyers can significantly influence potential customers' purchasing decisions. By optimizing the product description and providing valuable information, you can attract and engage potential buyers, increasing the likelihood of them choosing your folding chairs over competitors.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
back high10
back high
back low
high back
last long10
last long
last longer
A bit more padding would be nice.5
more padding
padding more substantial
heavier sturdier5
more sturdy
more sturdier
wider around4
Could use a little more cushion.3
more cushion
more cushioning
correct color3
correct color
right color

Analysis of Customer Expectations for Folding Chairs: Based on the customer feedback, it is evident that there are three key expectations that customers have for folding chairs: back height, durability, and size. Let's delve into each expectation and provide some suggestions for product development prioritization and marketing promotion factors. 1. Back Height (mentioned 10 times): Customers value folding chairs with a high back, indicating a desire for better support and comfort. To meet this expectation, sellers should prioritize the development of folding chairs with adjustable back heights. This could involve offering chairs with multiple height settings or incorporating innovative mechanisms that allow users to customize the back height according to their preferences. 2. Durability (mentioned 10 times): Customers want folding chairs that last long, suggesting a need for sturdy and well-built products. Sellers should focus on product development that emphasizes durability. This could involve using high-quality materials, reinforcing critical areas prone to wear and tear, and conducting rigorous testing to ensure the chairs can withstand frequent use and various environmental conditions. 3. Size (mentioned 9 times): Customers desire folding chairs that are big enough to accommodate different body types comfortably. Sellers should consider offering a range of chair sizes to cater to various customer needs. This could involve developing chairs with wider seats, higher weight capacities, or even offering different size options within the same product line. Product Development Prioritization Suggestions: 1. Invest in adjustable back height mechanisms to cater to customers seeking chairs with varying levels of back support. 2. Focus on sourcing durable materials and implementing robust construction techniques to enhance the longevity of folding chairs. 3. Offer a variety of chair sizes to accommodate different body types and ensure maximum comfort for all customers. Marketing Promotion Factors Suggestions: 1. Highlight the adjustable back height feature in marketing materials to attract customers seeking customizable comfort. 2. Emphasize the durability of the folding chairs through testimonials, warranty information, or demonstrations to instill confidence in potential buyers. 3. Showcase the range of chair sizes available to appeal to customers with specific size requirements, such as taller individuals or those needing extra space. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can better meet the needs of their target audience and differentiate their folding chairs in a competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Dana Guerrero
Product didn’t even last 6 months, fabric started to tear within the first 2 months, waste of money!!!
Ann Carter
Thumbs up.Jun. 2020
I Iove my chair! Very soft and the color is perfect exactly like the picture showed. It’s the perfect accessory in my living room.
I ordered a red version and a purple one came instead, still it’s a chair it serves its purpose and holds up well, still very comfortable
Angelina C.
Super cuteJun. 2020
Super cute love it
I thought i was getting a bigger chair. Little small but I love it
Perfect for comfortably gaming 🎮
Bought for my 6yr old daughter! She loves it.
There's a small bar that sits kinda awkwardly on your thighs if you put your feet up on an ottoman or something. Overall, though, it's a great chair for the price! Very easy to collapse, and fits all sizes of people.
Cute and soft accent chair. Sits lower so perfect for the tween-age. Easy to remove cover and folds quickly for storage. Not a comfort chair. That being said, the kids still vie for this cozy spot!
I bought two of these chairs for our finished basement & I love them. The quality, sturdiness and color (red) are awesome! Looking forward to using them for guests who want to watch TV or play video games. Received the chairs within 24 hours of ordering!!

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