Folding Stools product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 28
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Inspired Living 16" Folding Step Stool, Plastic Foldable Step Stools for Adults Holds Up To 330 lbs, Collapsible Folding Stool for Kitchen, Bathroom, Bedroom, Garden - Grey
ACSTEP Folding Step Stool 9'' Tall Kids Step Stool Holds Up to 300 lb Plastic Foldable Step Stools for Kids Non-Slip Surface with Carry Handle Collapsible Stool for Home and Outdoor(Black)
Vigar Compact Foldable Stool, 10-1/2 inches, Lightweight, 330-pound Capacity Non-Slip Folding Step Stool, Turquoise
Delxo 18” Folding Step Stool in Royal Blue,1 Pack Premium Heavy Duty Foldable Stool for Adults,Portable Collapsible Plastic Step Stool,Non Slip Folding Stools for Kitchen Bathroom Bedroom
Korpai 13" Folding Step Stool for Adults and Kids Holds Up to 300 lbs ,Non-Slip Folding Stools with Portable Handle, Compact Plastic Foldable Step Stool for Bathroom,Bedroom, Kitchen, Purple,1PC

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Folding Stools category on Amazon has a high level of customer satisfaction. With an average rating of 4.52 out of 5 and a total of 13230 reviews, it's clear that many customers have purchased and enjoyed these products. If you're considering purchasing a folding stool, it's important to read through the reviews carefully to ensure that the product meets your specific needs. Look for reviews from customers who have used the stool in a similar way to how you plan to use it, and pay attention to any common complaints or issues that are mentioned. Additionally, it's always a good idea to check the product specifications and dimensions to make sure that the stool will be the right size and weight capacity for your needs. With a little research and attention to detail, you can find a high-quality folding stool that will meet your needs and provide you with years of use.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is kitchen, the most common behavior is storage . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Folding Stools product is most commonly used by families with children, particularly those with a husband and daughter. The product is also most frequently used in the kitchen, which suggests that it is used for tasks such as cooking or reaching high shelves. Additionally, the closet and house are also popular places to use the product, indicating that it may be used for storage or as an extra seating option. The top two usages of the product are for storage and as a go-to seat, which suggests that customers are looking for a versatile and practical product. This could be due to limited space in their homes or a desire for multi-functional furniture. Based on this data, it is likely that the ideal customer profile for this product is a family with children who value practicality and versatility in their furniture. They may live in a smaller space or have a need for extra seating and storage options. To appeal to this customer profile, the product could be marketed as a space-saving solution that can be used in multiple rooms of the house. Additionally, highlighting the product's durability and ease of use could also be effective in attracting this customer base.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are stool, seat, product, step stool, chair. The most mentioned elements about stool are break(4.56%), unstable(2.06%).
The top 5 positive reviews are stool, step stool, height, color, product. The most mentioned elements about stool are hold the weight perfectly(10.91%), light(3.78%).
Home & Kitchen > Furniture > Game & Recreation Room Furniture > Folding Stools
step stool5.00%
hold the weight perfectly10.91%
easy to store2.76%
good height2.29%
step stool9.94%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most commonly mentioned aspect of folding stools is the stool itself, with both positive and negative sentiments expressed. The top con aspect mentioned is stool, with over 21% of respondents citing it as a negative aspect. However, the top pro aspect mentioned is also stool, with over 32% of respondents citing it as a positive aspect. Other common cons mentioned include the seat, product, step stool, and chair, while the top 5 cons of the tip are stool, step stool, height, color, and product. To improve product development and selection, it may be helpful to focus on addressing the common cons mentioned by respondents. For example, improving the design of the seat or chair may help to alleviate some of the negative sentiments expressed. Additionally, offering a wider range of colors or heights may help to appeal to a broader range of customers. Overall, it seems that folding stools are a product with both positive and negative aspects, and there is room for improvement in product development and selection to better meet the needs and preferences of customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy folding stools based on the product description. This suggests that customers are looking for detailed information about the product, such as its size, weight capacity, and materials used. There are several reasons why product description is the top feature for buyers in this category. Firstly, folding stools are a practical item that customers want to ensure will meet their needs. Secondly, customers may be comparing different folding stools and want to make an informed decision based on the information provided. Finally, customers may be looking for specific features, such as a lightweight design or a certain weight capacity, that are only available through a detailed product description. To optimize an Amazon listing for folding stools, it is important to focus on creating a detailed and informative product description. This should include all relevant information about the product, such as its size, weight capacity, and materials used. Additionally, it may be helpful to include high-quality images that showcase the product from different angles. Finally, it is important to price the product competitively and to use advertising to attract customers to the listing.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
heavier sturdier15
more sturdy
last long12
last long
last long time
A bit more padding would be nice.11
more padding
foot taller9
sturdy enough7
stool sturdy enough
lock into open position6
lock in place
lock into place
2 year ago5
year ago
extra cushioning5
more cushion
high weight limit5
weight limit
weight restriction

Based on the information provided, it is unclear what specific customer expectations are for folding stools. However, in general, customers who are interested in purchasing folding stools may be looking for a few key features and benefits. Firstly, customers may expect folding stools to be lightweight and easy to transport. This is especially important for people who plan to use the stools for outdoor activities like camping or picnicking. Additionally, customers may expect folding stools to be sturdy and durable, able to support their weight without collapsing or breaking. Another important factor for customers may be the design and appearance of the folding stool. Customers may be looking for stools that are aesthetically pleasing and fit well with their home decor or personal style. Additionally, customers may be interested in stools that are adjustable or customizable in some way, allowing them to tailor the stool to their specific needs. To prioritize product development, sellers should focus on creating folding stools that meet these key customer expectations. This may involve investing in high-quality materials and construction methods to ensure that the stools are both lightweight and durable. Additionally, sellers may want to consider offering a range of designs and customization options to appeal to a wider range of customers. In terms of marketing promotion factors, sellers should focus on highlighting the key benefits of their folding stools in their marketing materials. This may involve emphasizing the portability and convenience of the stools, as well as their durability and aesthetic appeal. Additionally, sellers may want to consider partnering with influencers or other brands to help promote their products to a wider audience.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

This is perfect for our toddler. He can fold/unfold it himself and it allows him better access to the kitchen and bathroom sink. When he is not using it, it fits nicely out of the way. We liked it so much that we bought a second!
The Frog
This serves several purposes for me. I needed a small table beside a chair and this was the perfect size and height. I also use one for when I need into a top shelf. Ladders are not an option for me. It’s a great size but will do more than just allow me to reach heights.
J. Denmark
My 4'10" wife love this step stool!
I had been looking for one of these for awhile. Finally picked this one. It lasted me maybe 5 uses until the side snapped and I fell. I’d be careful with these. Maybe I just had a faulty one but I’m definitely not over the weight limit and wasn’t jumping around or anything.
I was using this for access to the back of my pickup truck. I stepped in the center of the step and it completely failed and broke out the center. NOT recommended.
Great buy!Dec. 2019
I bought this to bring along to markets I do. It's perfect! Taller than most so I can clamp things to my upper tent frame and folds flat so it takes up very little cargo space when I pack.
Used twice sat down and leg broke I only weight 180 lbs. Don't buy
WeakMar. 2021
Not very strong. I weight 200 and stepped through it on the first couple of uses, ended up throwing it away. Great idea but unless you are a lot lighter or can use both feet placed perfectly everytime I would avoid it.
This collapsible stool tucks away flat, carries easily, and is a perfect height for reaching light bulbs, ceiling fans, or sitting in the garage organizing or sawing that one piece, OR for kids to easily reach a faucet...
Weak handleOct. 2018
3rd use handle broke on one side when stepping on it. I weigh 220 pounds.

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