Folding Umbrellas product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Repel Umbrella Windproof Travel Umbrella - Wind Resistant, Small - Compact, Light, Automatic, Strong Steel Shaft, Mini, Folding and Portable - Backpack, Car, Purse Umbrellas for Rain - Men and Women

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for folding umbrellas on Amazon is 4.5 out of 5. This indicates a high level of customer satisfaction overall. Additionally, with a total of 22,303 reviews, it suggests that there is a significant number of customers who have purchased and reviewed folding umbrellas on Amazon. The high average rating and large number of reviews indicate that customers are generally satisfied with the folding umbrellas in this category. It implies that the majority of customers have had positive experiences with their purchases, as reflected in their ratings and reviews. Based on this information, my advice would be to consider purchasing a folding umbrella from this category on Amazon. The high average rating and large number of reviews suggest that there are reliable and well-regarded options available. However, it's always a good idea to read individual reviews to get a better understanding of specific features, durability, and other factors that may be important to you personally. Remember to consider your own preferences and requirements when choosing a folding umbrella. Look for features such as size, durability, ease of use, and any specific requirements you may have. By doing so, you can make an informed decision and increase the likelihood of being satisfied with your purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is rainy day, the most common location is purse, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Folding Umbrella is a popular product among parents with children, particularly daughters and sons. The product is commonly used in places such as cars, purses, and backpacks, indicating that it is a convenient and portable item. Additionally, the top two usages of the product are for travel and during rainy weather, suggesting that customers are likely using the umbrella for protection and convenience while on the go. From this data, we can infer that the ideal customer profile for this product is likely a busy parent who is frequently on the move with their children. They may prioritize convenience and portability when it comes to their belongings, and value products that can be easily stored in a purse or backpack. Additionally, they may live in an area with frequent rainfall or travel frequently to destinations with unpredictable weather. To appeal to this customer profile, it may be beneficial to market the Folding Umbrella as a reliable and convenient solution for busy parents on the go. Emphasizing its portability and ease of use could be effective in attracting customers who prioritize convenience. Additionally, highlighting its durability and effectiveness in protecting against rain could be appealing to those who frequently travel to areas with unpredictable weather.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are umbrella, handle, button, product, fabric. The most mentioned elements about umbrella are wont stay open(13.05%), not durable(4.28%).
The top 5 positive reviews are umbrella, size, color, quality, product. The most mentioned elements about umbrella are solid(16.17%), small(7.21%).
wont stay open13.05%
not durable4.28%
good quality7.10%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect of folding umbrellas is related to the umbrella itself, with a percentage of 47.20%. This suggests that users may have concerns about the overall performance or functionality of the umbrella component. Additionally, the handle, button, product, and fabric are also mentioned as cons, indicating potential issues with these specific aspects of the folding umbrellas. On the positive side, the top pro aspect mentioned most is also related to the umbrella, with a percentage of 47.99%. This suggests that despite the mentioned cons, users still appreciate the umbrella functionality in folding umbrellas. To improve product development and selection in this category, it would be beneficial to address the mentioned cons. For example, focusing on improving the umbrella's performance, durability, and ease of use could help alleviate user concerns. Additionally, paying attention to the handle, button, and fabric quality could enhance the overall user experience. Furthermore, it would be valuable to gather more specific feedback from users to understand their preferences and expectations. Conducting surveys or soliciting reviews can provide insights into what customers value most in folding umbrellas. This information can guide product development efforts and help in selecting features that align with customer needs. Overall, by addressing the mentioned cons and emphasizing the positive aspects, such as the umbrella functionality, folding umbrella manufacturers can enhance their products and provide a better user experience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
wind resistant23
lifetime guarantee10

Based on the data provided, it seems that customers are primarily motivated to buy folding umbrellas based on the product description. This makes sense, as the description is likely to provide important information about the umbrella's features, such as its size, durability, and ease of use. Additionally, customers may be attracted to the umbrella's design or color, which would also be highlighted in the product description. While advertising attraction and recommendations from friends are also mentioned as factors in customer motivation, they appear to be less important than the product description. This suggests that sellers should focus on creating detailed and compelling product descriptions in order to attract customers to their folding umbrellas. To optimize their Amazon listings, sellers should consider the following strategies: 1. Use high-quality images that showcase the umbrella's design and features. 2. Provide detailed information about the umbrella's size, weight, and materials. 3. Highlight any unique features or benefits of the umbrella, such as wind resistance or UV protection. 4. Use clear and concise language that is easy for customers to understand. By following these tips, sellers can create compelling Amazon listings that attract customers and drive sales of their folding umbrellas.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long70
last long
last longer
last awhile
last for good time
last for long haul
big size
last good
sturdy umbrella20
sturdy umbrella
umbrella sturdy easy to store
make umbrella
more durable umbrella
more sturdy umbrella
handle longer16
handle longer
handle long
hold up14
hold up
hold up good
last year10
last year
last couple year
last few year
last season
last winter
4 last9
hold up to wind9
hold up to wind
stand up to wind
stay steady in wind
stay strong against wind
withstand steady wind
small size8

Analysis of Customer Expectations for Folding Umbrellas: Based on the customer feedback, it is evident that there are three key expectations for folding umbrellas: longevity, size, and durability. Customers mentioned the desire for umbrellas that last long (70 mentions), are big (44 mentions), and hold up well (14 mentions). These expectations provide valuable insights for sellers in terms of product development prioritization and marketing promotion factors. Product Development Prioritization Suggestions: 1. Longevity: Customers highly value umbrellas that have a longer lifespan. Sellers should focus on developing folding umbrellas with durable materials, reinforced frames, and sturdy construction. Conducting thorough quality testing and using high-quality components will help ensure the longevity of the product. 2. Size: Customers prefer larger umbrellas, indicating a need for increased coverage. Sellers should consider offering a range of sizes, including compact options for portability and larger options for maximum protection. Providing customization options, such as adjustable canopies, could also be beneficial. 3. Durability: Customers want folding umbrellas that can withstand various weather conditions. Sellers should prioritize the use of robust materials that are resistant to wind, rain, and UV rays. Reinforcing weak points, such as the joints and handle, will enhance the overall durability of the umbrella. Marketing Promotion Factors Suggestions: 1. Highlight Longevity: Emphasize the durability and lifespan of the folding umbrellas in marketing campaigns. Use phrases like "built to last" or "long-lasting performance" to communicate the product's longevity to potential customers. 2. Showcase Size Options: Highlight the range of sizes available, showcasing the benefits of both compact and larger umbrellas. Use visuals to demonstrate the coverage provided by different sizes, appealing to customers' preferences for larger umbrellas. 3. Stress Durability Features: Promote the umbrella's ability to withstand harsh weather conditions. Highlight features such as wind-resistant frames, water-repellent canopies, and UV protection. This will instill confidence in customers that the umbrella will hold up well over time. By aligning product development with these customer expectations and incorporating the suggested marketing promotion factors, sellers can better cater to the needs and desires of their target audience. This will ultimately lead to increased customer satisfaction and loyalty.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

ReturningSept. 2021
It is very difficult to open and to close. Also it has a horrible odor . Returning
Good umbrella, works fine!
GoodOct. 2022
I really like this umbrella ☔️. Very convenient
Great!May 2017
The umbrella is really beautiful and you can say it is done with really good materials. A little heavy but very good
Great size, nice pattern, good quality
James Reaume
I bought a blue and a white. The colors look great!!! Perfect compact umbrella for travel. Lightweight yet sturdy.
It’s ok my son likes it
I love that it is big enough for me! I am 5'5, 120 lbs so it suits me perfectly and isn't too heavy. Fits in mu bag.
Three StarsMar. 2017
Bought is as a present for a semi windy city... It turned over.
Not as big as I thought it would be but it’s for my 13y.o so it’s okay I guess.

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