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Food Coloring product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Colour Mill Kickstarter Oil-Based Food Coloring, 20 Milliliters Each of 12 Colors: Baby Pink, Black, Chocolate, Forest, Hot Pink, Lime, Orange, Purple, Red, Royal, Sky Blue and Yellow
Chefmaster Neon Yellow Liqua-Gel® Food Coloring | Vibrant Color | Professional-Grade Dye for Icing, Frosting, Fondant | Baking & Decorating | Fade-Resistant | Easy-to-Use | Made in USA | 10.5 oz
Wilton Icing Colors, 8-Count Icing Colors, (Packaging May vary)
Watkins Assorted Food Coloring, 1 Each Red, Yellow, Green, Blue, Total Four .3 oz bottles
Incas 100% USDA Organic Butterfly Pea Flower 4.41 oz (375+ Cups) Fresh Harvest From Thailand Non GMO Verified Dried Butterfly Pea Flowers Caffeine Free Gluten Free Vegan Rich in Antioxidants Free eBook

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for food coloring products on Amazon is 4.62 out of 5. This indicates a relatively high level of customer satisfaction. Additionally, with a total of 5649 reviews, it suggests that there is a significant number of customers who have purchased and reviewed food coloring products on the platform. The high average rating implies that the majority of customers are pleased with the food coloring products they have purchased. This level of satisfaction could be attributed to factors such as product quality, ease of use, vibrant colors, and overall performance. Based on this information, my advice would be to continue providing high-quality food coloring products that meet customer expectations. It would also be beneficial to maintain a strong focus on customer service, addressing any concerns or issues promptly. Additionally, actively encouraging customers to leave reviews can help increase the number of reviews and provide valuable feedback for further improvement. Furthermore, it would be wise to monitor customer feedback and identify any common areas for improvement. This could involve conducting market research to understand customer preferences, staying updated with the latest trends in food coloring, and continuously innovating to meet evolving customer needs. Overall, the data suggests that the food coloring category on Amazon has a positive customer sentiment. By maintaining a commitment to quality and customer satisfaction, you can continue to thrive in this competitive market.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas, the most common location is grocery, the most common behavior is baking . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the food coloring product are kids, daughters, and sons. Kids are mentioned the most, followed by daughters and then sons. This suggests that the product is popular among families and individuals with children who enjoy using food coloring for various purposes. When it comes to the places where this product is commonly used, the top three locations are grocery stores, kitchens, and groceries in general. This indicates that customers often purchase food coloring while shopping for groceries and utilize it primarily in their kitchens. It is worth noting that the distinction between "grocery" and "grocery store" might be minor, as they are closely related. In terms of usage, the two most common purposes for using this food coloring are baking and coloring frosting. Baking is mentioned the most, followed closely by coloring frosting. This suggests that customers frequently use food coloring to enhance the appearance of their baked goods, particularly when it comes to frosting. Based on this analysis, the customer profile for this food coloring product seems to be families with children who enjoy baking and decorating their creations. The product's popularity among kids, daughters, and sons indicates that it appeals to a wide range of age groups within the family. To cater to this customer profile, it would be beneficial for the brand to focus on marketing campaigns that highlight the fun and creative aspects of using food coloring in baking and decorating activities. Additionally, offering recipe ideas and tips for using food coloring in various baked goods could further engage this target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are color, bottle, red, product, gel. The most mentioned elements about color are not lively(2.76%), bad(1.49%).
The top 5 positive reviews are color, product, gel color, variety of color, gel. The most mentioned elements about color are good(22.44%), vibrant(12.98%).
not lively2.76%
not a pastel1.49%
not true red1.06%
look good4.73%
gel color1.92%
variety of color1.84%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that color is the most significant aspect of food coloring, both in terms of pros and cons. While color is the top pro aspect mentioned, it is also the top con aspect mentioned, with over 32% of respondents citing it as a negative factor. Other cons mentioned include the bottle, red color, and the product itself. To improve product development and selection, it may be helpful to focus on addressing the cons mentioned by consumers. For example, improving the bottle design or offering a wider variety of colors could help to mitigate some of the negative feedback. Additionally, it may be helpful to conduct further research to understand why consumers are dissatisfied with the product and what changes could be made to improve their experience. Overall, it seems that food coloring is a product with both pros and cons, and there is room for improvement in terms of product development and selection. By addressing the concerns of consumers and focusing on improving the overall experience, it may be possible to increase customer satisfaction and drive sales in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
gluten free2
100 % natural claim1

Based on the data provided, it seems that customers primarily buy food coloring products due to the product description. This indicates that customers are highly influenced by the information provided about the product, such as its ingredients, usage instructions, and potential benefits. A well-written and informative product description can effectively communicate the value and appeal of the food coloring, leading to increased sales. Some reasons why the product description is the top feature could be: 1. Clarity: A detailed and clear product description helps customers understand what they are purchasing, including its purpose, quality, and potential applications. 2. Differentiation: A well-crafted product description can highlight unique features or benefits that set the food coloring apart from competitors, making it more appealing to potential buyers. 3. Trustworthiness: A comprehensive product description builds trust by providing accurate and reliable information, addressing any concerns or questions customers may have. Based on these findings, here are some suggestions for optimizing an Amazon listing for food coloring: 1. Focus on the product description: Ensure that the product description is detailed, informative, and engaging. Highlight the key features, benefits, and potential uses of the food coloring. 2. Use high-quality images: Include clear and visually appealing images that showcase the product and its vibrant colors. This can help customers visualize the product and make an informed decision. 3. Leverage customer reviews: Encourage satisfied customers to leave positive reviews, as these can further enhance the product's reputation and credibility. 4. Highlight brand reputation: While the data suggests that brand reputation is not the primary motivator, it is still a significant factor for some customers. If the brand has a positive reputation, consider mentioning it in the product description or utilizing brand endorsements to build trust. 5. Encourage word-of-mouth recommendations: Since a small percentage of customers are influenced by recommendations from friends, consider implementing referral programs or incentives to encourage customers to share their positive experiences with others. Remember, optimizing an Amazon listing is an ongoing process, so regularly monitor customer feedback, adapt the product description based on customer needs, and continuously improve the overall listing to maximize sales potential.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long21
last long
last awhile
last forever
in squeeze bottle10
squeeze bottle
in squeeze bottle
in squeeze bottle or with dropper
add more color6
more color
add color
color add
big squeeze tube6
squeeze tube
squeeze tube form
color more vibrant6
more vibrant color
color more intense
color more vibrant
more vibrant
more vibrant hue
blue green4
green red
pastel blue green
big container
good container
darker color4
color darker
darker color

Based on the customer feedback, it is clear that the most important expectation for food coloring products is that they last long. This is mentioned 21 times, indicating that customers are looking for a product that will provide long-lasting color to their food. The second most important expectation is that the food coloring comes in a squeeze bottle, which is mentioned 10 times. This suggests that customers are looking for a product that is easy to use and allows for precise application. Finally, 6 customers mentioned that they would like to see more color in their food coloring products. This indicates that customers are looking for products that provide vibrant and bold colors to their food. Based on these expectations, sellers should prioritize product development that focuses on creating food coloring products that are long-lasting, easy to use, and provide vibrant colors. This could include developing new formulas that are more resistant to fading or creating packaging that is more user-friendly. In terms of marketing promotion factors, sellers should focus on highlighting the long-lasting and vibrant color properties of their products. They could also emphasize the convenience of using a squeeze bottle and how it allows for precise application. Additionally, sellers could consider offering promotions or discounts to encourage customers to try their products and see the benefits for themselves.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Zerlinda H.
Goes a lot farther than regular old food coloring, this gel is super concentrated
Suzie Q
Very disappointed! Received two containers of Teal color and no Royal Blue color. Bought these colors to make my son's birthday cake.
The variety of colors were great. However, scooping the color out of the narrow container was difficult. I have since purchased bottles of food dye, such will help get the perfect color.
Monica Gomez
Good productJun. 2019
Great color variety
Noice.Aug. 2018
It actually holds its color when mixed in. My daughters birthday cake was bright as hell...in a good way.
Can't taste the color, simple to use and love intense colors. Bought to get dark black for batman cookies. They were a hit!
Dee R.
great rich colors
Purchased these to use while making Christmas cookies. There is a great variety of colors as well the color saturation was awesome!
Thank youDec. 2019
Made colored sugar, came out great
Kori Beech
Five StarsJul. 2017
Just what I expected

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