Footwear product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Fly Racing Marker Boot (Black/Grey/Hi-Vis, 14)
Fox Racing Men's Comp Motocross Boot
2 Pcs Silicone Bumper Boot for Stanley Quencher Adventure 40oz & Stanley IceFlow 20oz 30oz, Reduces Noise Protective Silicone Water Bottle Bottom Sleeve Cover Compatible with Stanley Tumbler

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for footwear products in the given category on Amazon is 4.44 out of 5. This indicates a relatively high level of customer satisfaction. Additionally, with a total of 1370 reviews, it suggests that there is a significant number of customers who have purchased and reviewed footwear products in this category. Considering the positive average rating and the substantial number of reviews, it can be inferred that customers are generally satisfied with the footwear products available on Amazon in this category. This level of satisfaction could be attributed to factors such as product quality, comfort, durability, and overall value for money. Based on this information, my advice would be to continue focusing on maintaining the quality and variety of footwear products in this category. It would also be beneficial to encourage customers to leave reviews after their purchase, as this helps build trust and provides valuable feedback for both the sellers and potential buyers. Furthermore, it would be wise to monitor customer feedback closely and address any negative reviews promptly. This will help identify areas for improvement and ensure that customer satisfaction remains high. By consistently delivering quality products and addressing customer concerns, sellers can further enhance their reputation and attract more customers in the competitive footwear market on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is summer, the most common location is road, the most common behavior is ride . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw some conclusions and make suggestions about the customer profile for the footwear product. Firstly, it seems that the product is primarily used by individuals who are active and on the move, as indicated by the top three places mentioned: road, stair, and gas station. This suggests that the customers are likely engaged in activities such as running, walking, or commuting. Secondly, the top three users mentioned are son, husband, and boyfriend. This implies that the product is popular among younger individuals and those in relationships. It's worth noting that the son is mentioned significantly more times than the other two, indicating a potential target audience of younger males. Thirdly, the top two usages of the product mentioned are ride and ride semi-aggressively. This suggests that the customers are using the footwear for activities that involve movement and potentially require some level of performance, such as cycling or skateboarding. Based on these findings, we can suggest that the customer profile for this footwear product is likely to be young, active individuals, particularly males. They may be interested in engaging in various physical activities, including riding bikes or skateboards, and they value performance and durability in their footwear. To cater to this customer profile, it would be beneficial to focus marketing efforts on platforms and channels that are popular among young individuals, such as social media platforms and sports-related websites. Highlighting the product's durability, comfort, and performance features would be key selling points. Additionally, collaborating with influencers or athletes who align with the target audience's interests could help increase brand visibility and credibility. Furthermore, considering the active nature of the customers, it would be beneficial to emphasize the product's versatility and suitability for different environments, such as roads, stairs, and gas stations. This could be achieved through targeted advertising campaigns showcasing the footwear's adaptability and functionality in various settings. Overall, understanding the customer profile and tailoring marketing strategies accordingly will help maximize the product's appeal and attract the desired target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are boot, strap, product, strap that go over foot, movability. The most mentioned elements about boot are stiff at the top(3.42%), do not fit(1.71%).
The top 5 positive reviews are boot, color, ankle boot, style, race boot. The most mentioned elements about boot are good quality(6.90%), solid mx(1.15%).
stiff at the top3.42%
do not fit1.71%
a little tight0.85%
are not break in0.85%
bend in material0.85%
strap that go over foot0.85%
good quality6.90%
solid mx1.15%
true to their size1.15%
fit comfortably1.15%
have a little bit of stretch in them to fit my calf is snugly with legging or skinny jean on1.15%
ankle boot2.30%
race boot1.15%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common con aspect of footwear is the boot, which is mentioned in both the top 1 and top 5 cons for multiple types of footwear. On the other hand, the top pro aspect mentioned most is also the boot, which suggests that despite its drawbacks, it is still an important and desirable feature for consumers. Other common cons mentioned include straps, product quality, and movability, while pros include comfort and durability. It's worth noting that the specific cons and pros mentioned vary depending on the type of footwear being discussed, such as ankle boots or race boots. To improve product development and selection, it may be helpful for manufacturers to focus on addressing the common cons mentioned by consumers, such as improving strap design or ensuring better product quality. Additionally, highlighting the pros of footwear, such as comfort and durability, in marketing and product descriptions may help attract more customers. Overall, understanding consumer feedback and preferences can be valuable in creating footwear that meets their needs and expectations.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers in the footwear category are primarily motivated by two factors: price and product description. These two aspects are mentioned equally by customers when making a purchase decision. The top reason for customers to buy a product in this category is the product description. This suggests that customers heavily rely on the information provided about the footwear, such as its features, materials, design, and functionality. A well-written and detailed product description can help customers understand the product better and make an informed decision. Based on this information, here are some suggestions for Amazon listing optimization: 1. Emphasize product descriptions: Ensure that your product descriptions are accurate, detailed, and highlight the unique selling points of the footwear. Include information about the materials used, comfort features, durability, and any other relevant details that can help customers make a confident purchase. 2. Competitive pricing: Since price is also a significant factor for customers, consider offering competitive prices for your footwear products. Conduct market research to understand the pricing trends in the industry and set your prices accordingly. 3. Visual appeal: Along with a compelling product description, make sure to include high-quality images of the footwear from different angles. Customers often rely on visuals to assess the design, color, and overall appearance of the product. 4. Customer reviews: Encourage customers to leave reviews for your footwear products. Positive reviews can build trust and credibility, while negative reviews can provide valuable feedback for improvement. Respond to customer reviews promptly and professionally to show that you value their feedback. 5. SEO optimization: Optimize your product listings with relevant keywords that customers are likely to search for when looking for footwear. This will improve the visibility of your products in search results and increase the chances of attracting potential buyers. By focusing on these aspects, you can enhance the buyer experience, increase customer satisfaction, and ultimately drive more sales in the footwear category on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
stiffer sole1
stiffer sole
sell as single1
sell single
2 level1
level 2
additional velcro on mount strap1
velcro strap improvement
more bendable
boot provide adequate protection for trail riding1
boot provide adequate protection for trail riding
bottom strap1
bottom strap strong
buckle buckle harder
clamp cover underneath1
clamp cover underneath

Based on the customer feedback, it seems that there are three main expectations for footwear products: stiffer sole, sell as single, and 2 level. The first expectation, stiffer sole, suggests that customers are looking for footwear that provides more support and stability. This could be particularly important for people who spend a lot of time on their feet or engage in activities that require a lot of movement. Sellers could prioritize developing footwear with stiffer soles, such as shoes with reinforced arch support or boots with thicker soles. The second expectation, selling as a single, suggests that customers may be looking for footwear that is sold individually rather than in pairs. This could be particularly important for people who have different sized feet or who only need one shoe due to a medical condition or injury. Sellers could consider offering single shoes for purchase, or creating a system where customers can mix and match sizes to create their own pairs. The third expectation, 2 level, is a bit more ambiguous. It could refer to a variety of features, such as shoes with different levels of support or cushioning, or shoes with adjustable height. Sellers could conduct further research to determine exactly what customers mean by this expectation and prioritize product development accordingly. In terms of marketing promotion factors, sellers could highlight the specific features that meet these customer expectations in their advertising and product descriptions. They could also consider offering promotions or discounts for customers who purchase footwear with stiffer soles or single shoes. Additionally, sellers could gather more customer feedback to better understand their needs and preferences, and use this information to inform future product development and marketing strategies.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

you don't need to spend $600 for a pair of boots. Dirt biking destroys boots, especially enduro riding. These are great so far
This boot is for my 13 year old son. He wears a size 11.5 in Vans and a 12 fit perfect with thick racing socks we bought. He absolutely loves them. We want to thank Steve for his help with this product. He was patient, helpful and knowledgable. Great Experience overall and would definitely buy from this seller!
Very solid boot. Definitely not waterproof so don't let the name fool you. Put your foot down in a stream while adventure riding and this boot will fill with water quickly. It does shed rain though. The sole of the boot is also slick. But it's solid, inexpensive, protects from falls, and looks good. Buckles are secure and strong.
Shelby Stiner
Very comfortable. Easy to latch the straps. Only complaint is water seems to penetrate with minimal splashing while riding a dirt bike. Other than that I have worn them most of the day a few times and have no discomfort.
I wrote these on one ride and the stitching came undone. Not waterproof, actually somehow holds the water in and feet stay in constant water. Difficult to buckle and they don't stay on tight. I didn't expect these to be comfortable but they are way worse than I expected. Do not buy these, they are garbage. Complete waste of money and I doubt they will even protect you if you need them to.
Perfect fit.
I bought these boots as pseudo-riot gear(I work security) as opposed to riding equipment, as for protection, it seems very good, the clips work as sliders or alternatively are good for blocking leg kicks, the shin protection is easily 2x that of the average soccer shin-guard, the toe cap is crimped steel(real steel), very well made, but perhaps a bit thin for doorkicking(I see no issues with normal durability however). Overall very well made boot, my only complaints would be #1 very unflexible in the ankle, due to the amount of rubber(good waterproofing up to the top of the foot though) #2 how prominent the logos are, and that they're shiny as opposed to matte #3 the two tone of the clips looks almost similar to a cheap mid 2000s toy aesthetic, but I fixed this with aftermarket paints.
Good bootsMar. 2020
They do the job for ATV riding
Nice bootsSept. 2022
Nice boots at a good price. True to size. Even works for my son's wide feet
Great priceApr. 2019
Well made value

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