Fortune product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Golden Bowl Fortune Cookies, Vanilla Flavor, 350-Count Box
Sky | Home Made Flat Fortune Cookies, Fortune Cookie Rounds, Pancake Cookies, Healthy Fortune Cookies Bulk, Chinese Fortune Cookies, Large Fortune Cookie Edible, Giant Fortune (Flat Cookie, 50 Cookies)
St. Patrick's Day Fortune Cookies (50 individually wrapped) Shamrock Party Favors and Candy
Pechkeks Misfortune Cookies – The Dark Humored Biscuit That Bites Back – 13 pcs
La Choy Sliced Water Chestnuts, 8 Ounce, 12 Pack

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the product in question is 4.36 out of 5. This indicates a relatively high level of customer satisfaction. Additionally, with a total of 3974 reviews, it suggests that there is a significant number of customers who have purchased and reviewed the product. Considering the category is "Fortune," it is important to note that customer satisfaction is crucial for maintaining a positive reputation and attracting more customers. The high average rating suggests that the majority of customers are satisfied with their purchase, which is a positive sign for the product's success. Based on this information, my advice would be to continue focusing on customer satisfaction and maintaining the quality of the product. Encourage customers to leave reviews and provide feedback, as this can help in identifying areas for improvement and addressing any concerns. Additionally, consider implementing strategies to engage with customers, such as offering excellent customer support and promptly addressing any issues that may arise. Remember, customer satisfaction is key to building a loyal customer base and driving sales, so it's important to consistently deliver a high-quality product and exceptional customer service.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas, the most common location is restaurant, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Fortune product is most popular among parents with young children, as "kid" and "daughter" are the top two mentioned users. Additionally, the product is often used as a gift, which suggests that it may be marketed towards those who are looking for presents for children's birthdays or other special occasions. The fact that "restaurant" is the top mentioned place to use the product suggests that it may be a useful tool for parents who want to keep their children entertained while dining out. Similarly, the mentions of "school" and "office" suggest that the product may be useful for keeping children occupied during long periods of sitting or waiting. Overall, it seems that the Fortune product is most likely to appeal to parents who are looking for a fun and engaging way to keep their children entertained. To target this demographic, the company could consider marketing the product as a great gift for children's birthdays or other special occasions, and highlighting its usefulness in restaurants, schools, and other places where children may need to be kept occupied. Additionally, the company could consider partnering with restaurants or other businesses to offer the product as a way to keep children entertained while their parents enjoy a meal or conduct business.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are cooky, fortune, fortune cooky, taste, cookie. The most mentioned elements about cooky are stale(10.63%), break(5.31%).
The top 5 positive reviews are taste, cooky, flavor, fortune, fortune cooky. The most mentioned elements about taste are good(27.89%), tasty(1.59%).
fortune cooky6.76%
fortune cooky7.17%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Fortune category has a mixed sentiment. The top con aspect mentioned most is "cooky," which appears to be a common complaint across different products within the category. Additionally, "fortune" and "fortune cooky" are also mentioned frequently as cons. On the other hand, the top pro aspect mentioned most is "taste," which suggests that there are some products within the category that are well-liked for their flavor. To improve product development and selection within the Fortune category, it may be helpful to address the common complaints about "cooky" and "fortune" flavors. This could involve experimenting with different ingredients or flavor combinations to create a more appealing taste. Additionally, it may be useful to conduct market research to better understand what consumers are looking for in Fortune products and to identify any gaps in the market that could be filled with new and innovative offerings. Overall, by focusing on improving taste and addressing common complaints, it may be possible to create more successful products within the Fortune category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
fortune cooky4
350ct option1
comparable ingredient1

Based on the data provided, it seems that customers in the Fortune category are primarily motivated by the product description when making a purchase. This could be because they are looking for specific features or benefits that the product offers, and the description helps them understand how it meets their needs. Price and brand reputation are also mentioned, but to a lesser extent. This suggests that while these factors may be important to some customers, they are not the primary drivers of purchase decisions in this category. To optimize an Amazon listing for this category, it would be important to focus on creating a detailed and compelling product description that highlights the key features and benefits of the product. This could include using bullet points, images, and videos to showcase the product in action and provide additional context for potential buyers. Additionally, it may be helpful to include customer reviews and ratings to build trust and credibility with potential buyers. Finally, pricing and brand reputation should also be considered, but should not be the primary focus of the listing.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
cooky taste good
cooky tell
fresh cooky
good packaging4
good packaging
more vanilla flavor3
more crunch taste of vanilla
more vanilla
more vanilla flavor
good packing job2
good packing
packing good
high quality control2
good quality control
quality control
less pricey2
less expensive
more affordable
more fortune2
more fortune

Based on the customer feedback, it seems that the Fortune category needs to focus on improving the quality of their cookies, packaging, and flavor. Customers have mentioned that they expect their cookies to be tasty and have a strong vanilla flavor. Additionally, they want the packaging to be good enough to keep the cookies fresh and intact during transportation. To address these concerns, sellers in the Fortune category should prioritize product development efforts that focus on improving the quality of their cookies. This could involve experimenting with different recipes and ingredients to create cookies that are more flavorful and satisfying. Additionally, they should focus on developing packaging that is both attractive and functional, ensuring that the cookies remain fresh and undamaged during shipping. In terms of marketing promotion factors, sellers should highlight the quality of their cookies and packaging in their advertising campaigns. They could also consider offering promotions or discounts to encourage customers to try their products. Finally, they should actively seek out customer feedback and use it to improve their products and marketing strategies over time. By doing so, they can build a loyal customer base and establish themselves as a trusted brand in the Fortune category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Ivan W. Ong
The title says "premium and fresh" cookies. These were stale and not crunchy or fresh. They are not returnable. Be careful before you buy!
Pat Baker
At least 15% were rubbery & would not break open.
Tastes GreatDec. 2020
Very fresh and taste great. Well packaged so no breakage
GoodMar. 2021
My dog loves fortune cookies.
These are great cookies crisp, light and Just sweet enough. The individual packaging keeps the cookies from sticking together.
These fortune cookies are delicious and fresh. The fortunes inside are kind of corny, but I guess that is to be expected. Will buy again when I finish this batch.
Maggie M
When they are fresh, they are good. But roughly half the case so far are stale - soft, almost soggy.
Harry Ascrac
Cookie=FunnySept. 2022
Sent this to my friend with no context 10/10 experience
RS Tolman
BewareMar. 2021
I bought 200.,,, they were very yummy... then the third box ... was terrible... it was fresh looking but, the flour must have been rancid. Really gonna stop eating China foods... there killing are dogs and now us.
its me
just wow!Jun. 2022
I have been craving fortune cookies. Tried finding a box on instacart...nothing. Then I discovered these on Amazon and took a leap of faith. so glad I did! they are amazing! They were delivered with every one in tact! Fresh, delicious, and PERFECT! I will definately get them again!! Thank you Amazon for offering them. UPDATE: I loved them so much, I ordered it again. Sadly, this batch arrived stale We threw them out.

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