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Foundation product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 21
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Maybelline Fit Me Matte + Poreless Liquid Foundation Natural Beige & Fit Me Liquid Concealer Sand Bundle
COVERGIRL & Olay Simply Ageless Instant Wrinkle-Defying Foundation, Buff Beige, 0.44 Fl Oz (Pack of 1)
LAURA GELLER NEW YORK Award-Winning Baked Balance-n-Brighten Color Correcting Powder Foundation - Tan - Buildable Light to Medium Coverage - Demi-Matte Natural Finish
MAYBELLINE Fit Me Matte + Poreless Liquid Foundation Makeup, Warm Honey, 1 fl. oz. Oil-Free Foundation
Maybelline Fit Me Matte + Poreless Liquid Foundation Makeup, Rich Tan, 1 fl; oz; Oil-Free Foundation

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for foundation products on Amazon is 4.44, which indicates a relatively high level of customer satisfaction. With a total of 23,809 reviews, this suggests that there is a significant amount of feedback available for customers to make informed purchasing decisions. The high average rating indicates that the majority of customers are satisfied with the foundation products they have purchased. This could be attributed to factors such as product quality, effectiveness, and overall customer experience. It's worth noting that customer satisfaction can vary from person to person, so it's important to read individual reviews to understand specific preferences and concerns. Based on this data, my advice would be to consider the following: 1. Read customer reviews: While the average rating is positive, it's essential to read individual reviews to get a better understanding of the product's strengths and weaknesses. Look for reviews from customers with similar skin types or concerns to yours. 2. Consider personal preferences: Everyone has different preferences when it comes to foundation, such as coverage, finish, and formula. Take into account your specific needs and preferences when choosing a product. 3. Research ingredients and brands: Look for foundations that align with your skin type and concerns. Research the ingredients used and opt for reputable brands known for their quality and customer satisfaction. 4. Seek recommendations: If you're unsure about which foundation to choose, consider seeking recommendations from friends, family, or beauty professionals who have similar preferences or expertise. Remember, while the average rating and total reviews provide a general overview, it's important to consider individual preferences and needs when making a purchase decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is summer, the most common location is drugstore, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw several conclusions and make suggestions about the customer profile for the Foundation product. Firstly, it is evident that the most influential individuals in terms of mentions are the friend, daughter, and wife. This suggests that word-of-mouth recommendations and personal relationships play a significant role in the decision-making process for this product. It would be beneficial to target these individuals as potential customers and focus on building strong relationships with them. Secondly, the top three places where customers prefer to purchase the product are drugstores, department stores, and online platforms. This indicates that customers value convenience and accessibility when it comes to buying Foundation. It would be wise to ensure that the product is readily available in these locations and to optimize online platforms for easy purchasing. Thirdly, the most popular uses for the product are during travel and for makeup purposes. This suggests that customers are looking for a versatile Foundation that can withstand different environments and provide a desired cosmetic effect. It would be advantageous to highlight the product's travel-friendly features and emphasize its ability to enhance one's appearance. Based on these findings, we can suggest that the ideal customer profile for this Foundation product would be someone who values personal recommendations and has a strong network of friends, family, and acquaintances. They are likely to prioritize convenience and accessibility, preferring to shop at drugstores, department stores, or online platforms. Additionally, they are interested in a Foundation that can cater to their travel needs and enhance their makeup routine. To effectively target this customer profile, it would be beneficial to implement referral programs, collaborate with influencers or beauty enthusiasts, and ensure the product is well-stocked in drugstores and department stores. Additionally, marketing efforts should focus on highlighting the product's travel-friendly features and its ability to provide a desired cosmetic effect. By understanding the customer profile and tailoring marketing strategies accordingly, the product can better meet the needs and preferences of its target audience, leading to increased customer satisfaction and sales.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, color, foundation, coverage, shade. The most mentioned elements about product are do not cover well(1.55%), oily on my skin(0.56%).
The top 5 positive reviews are coverage, color, product, foundation, makeup. The most mentioned elements about coverage are good(11.04%), light to medium(1.40%).
do not cover well1.55%
oily on my skin0.56%
smell so bad0.49%
do not blend well0.42%
light to medium1.40%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the cons outweigh the pros in the category of Foundation. The top con aspect mentioned most frequently is the product itself, accounting for 16.95% of the mentions. Other cons include color, foundation, coverage, and shade, which were all mentioned as significant drawbacks. On the other hand, the top pro aspect mentioned most frequently is coverage, accounting for 17.81% of the mentions. Considering the cons, it appears that customers have concerns about the quality or effectiveness of the product, as well as issues related to color matching, foundation texture, coverage level, and shade availability. These cons indicate that there might be room for improvement in these areas. To address these concerns and improve product development and selection, here are a few suggestions: 1. Product Quality: Focus on enhancing the formulation and overall quality of the foundation to meet customer expectations. Conduct thorough testing and gather feedback from users to ensure the product performs well. 2. Color Range: Expand the range of available colors to cater to a wider variety of skin tones. This will help customers find a better match and increase inclusivity. 3. Foundation Texture: Consider developing different formulas or variations of the foundation to accommodate various skin types and preferences. This could include options for oily, dry, or combination skin, as well as different finishes (matte, dewy, etc.). 4. Coverage Options: Offer foundations with varying levels of coverage, ranging from sheer to full coverage. This will allow customers to choose the level of coverage that suits their needs and preferences. 5. Shade Availability: Ensure that popular shades are consistently stocked and readily available. Additionally, regularly update and expand the shade range based on customer feedback and market trends. By addressing these cons and implementing these suggestions, it is possible to improve the overall customer satisfaction and perception of the foundation category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy this product based on its product description, followed by advertising attraction and price. The fact that the product description is mentioned the most suggests that customers find it to be the most influential factor in their purchasing decision. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, a well-written and detailed product description helps customers understand the features, benefits, and unique selling points of the foundation. It allows them to make an informed decision and ensures that the product meets their specific needs. Additionally, a compelling product description can create a sense of trust and credibility. It showcases the brand's expertise and commitment to quality, which can be crucial in a competitive market like foundation products. Customers are more likely to choose a product that provides clear and accurate information about its ingredients, coverage, finish, and suitability for different skin types. Based on this information, here are some suggestions for Amazon listing optimization: 1. Enhance the product description: Ensure that the product description is comprehensive, engaging, and highlights the key features and benefits of the foundation. Use persuasive language to captivate potential buyers and address any concerns they may have. 2. Include customer reviews: Incorporate positive customer reviews in the product description to build trust and social proof. Genuine feedback from satisfied customers can greatly influence purchasing decisions. 3. Optimize keywords: Conduct thorough keyword research to identify the most relevant and popular search terms related to foundation products. Incorporate these keywords strategically in the product title, description, and bullet points to improve visibility and search rankings. 4. Use high-quality images: Include high-resolution images that showcase the foundation from different angles and demonstrate its application. Clear and visually appealing images can attract customers and give them a better understanding of the product. 5. Highlight unique selling points: Identify the foundation's unique features, such as long-lasting wear, SPF protection, or special formulations, and emphasize them in the product description. This helps differentiate the product from competitors and appeals to specific customer needs. Remember, optimizing the product listing is an ongoing process. Continuously monitor customer feedback, analyze competitors' listings, and adapt your approach accordingly to stay ahead in the market.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
darker color25
darker shade
darker color
shade darker
lighter shade
actual pump18
more coverage
coverage minimal
minimum coverage
overall coverage
more coverage-15
more coverage
more full coverage
tad more coverage
last long14
last long
last awhile
color darker13
shade darker
shade lighter
color darker
darker color
contain spf
spf and more coverage
more shade12
more shade
more inclusive shade
more light shade
more shade option
pump easy12

Analysis of Customer Expectations for Foundation: Based on the mentioned customer expectations, it is clear that customers value a darker color, the presence of an actual pump, and good coverage when it comes to foundation products. Let's break down these expectations and provide some suggestions for product development prioritization and marketing promotion factors. 1. Darker Color (25 mentions): Customers are looking for foundation shades that cater to a wider range of skin tones, including those with darker complexions. To meet this expectation, sellers should prioritize expanding their shade range to include deeper and more diverse options. Conducting market research and engaging with customers to understand their specific needs and preferences can help in developing a comprehensive shade range that caters to a broader customer base. 2. Actual Pump (18 mentions): Customers appreciate foundations that come with a pump dispenser rather than a traditional open bottle. This feature provides convenience, hygiene, and better control over the amount of product used. Sellers should consider incorporating pump dispensers into their foundation packaging to meet this expectation. Highlighting this feature in marketing materials can also attract customers who value ease of use and cleanliness. 3. Coverage (16 mentions): Customers desire foundation products that offer good coverage, helping to even out skin tone and conceal imperfections. Sellers should focus on developing foundations with varying levels of coverage, catering to different customer preferences. Offering options for light, medium, and full coverage foundations can help meet the diverse needs of customers. Marketing efforts should emphasize the coverage capabilities of the product, showcasing before-and-after images or testimonials to demonstrate its effectiveness. Suggestions for Product Development Prioritization: 1. Shade Range: Expand the foundation shade range to include deeper and more diverse options, ensuring inclusivity for customers with darker complexions. 2. Packaging: Incorporate pump dispensers into foundation packaging to provide convenience, hygiene, and better control over product usage. 3. Coverage Options: Develop foundations with varying levels of coverage (light, medium, and full) to cater to different customer preferences. Marketing Promotion Factors: 1. Highlight Shade Range: Emphasize the inclusivity of the foundation line by showcasing the wide range of shades available, ensuring customers feel represented and valued. 2. Pump Dispenser Convenience: Highlight the convenience and hygiene benefits of pump dispensers in marketing materials to attract customers who prioritize ease of use. 3. Coverage Demonstrations: Use before-and-after images or testimonials to showcase the coverage capabilities of the foundation, helping customers understand its effectiveness in concealing imperfections. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can better meet the needs of their customers and differentiate their foundation products in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Item was received open in packaging
MUST BUY!Nov. 2020
I Love This Product! Easy application! Easy to take off!!! Moisturizes skin. This is the only foundation I use!
Carla Cook
I like this makeup line. Great for the price. I don't think this was exactly my color because it gave me like an orange tint. Other than that .. it's fantastic. Would buy again. It's not full coverage by the way.
Great itemMar. 2020
Full coverage
One StarJan. 2018
Only receiving one of them
Breanna young
Must have!May 2021
Love it. A lil red for my skin, maybe I should have gotten the color under this one. I use a lil less so its not red. But amazing texture and coverage!
Full coverageJul. 2021
This product have me full coverage and it was good for my sensitive skin. If you want a cheap drug store makeup alternative than I recommend 💕
I have big as heck pores and some acne scarring. This isn't a miracle worker but it's definitely the best drugstore, budget foundation I've tried. The matte effect really helps with shine and it looks amazing for the first few hours I'm wearing it. It doesn't make me break out or cause any irritation and goes on smoothly over sunscreen. Pair it with a pore-filling primer and you'll be golden!
Two StarsMay 2018
not my shade.
Just as described.

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