Fresh Cut Flowers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Benchmark Bouquets 2 Dozen Red Roses, No Vase (Fresh Cut Flowers), 24 Count (Pack of 1)
Benchmark Bouquets Signature Roses and Alstroemeria, With Vase (Fresh Cut Flowers)
Benchmark Bouquets 2 Dozen Rainbow Roses, With Vase (Fresh Cut Flowers)
Benchmark Bouquets 20 stem Rainbow Mini Carnations, With Vase (Fresh Cut Flowers)
Benchmark Bouquets Flowering Fields, With Vase (Fresh Cut Flowers)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Fresh Cut Flowers product on Amazon has a relatively high customer satisfaction rating with an average rating of 4.35 out of 5. Additionally, the product has received a significant number of reviews, with a total of 9543. This suggests that the product is popular among customers and has been purchased and reviewed by a large number of people. Given this information, my advice would be to continue to focus on providing high-quality Fresh Cut Flowers products and excellent customer service to maintain and improve customer satisfaction. It may also be helpful to encourage customers to leave reviews and provide feedback to help identify areas for improvement and to showcase positive experiences to potential customers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is valentine s day, the most common location is hospital, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the top three users of the Fresh Cut Flowers product are mothers, friends, and wives. This suggests that the product is popular among people who are looking to give gifts to loved ones, particularly for birthdays. Additionally, the top three places where the product is used are hospitals, houses, and Florida, which could indicate that the product is often used for special occasions or events. From this data, we can infer that the typical customer profile for this product is likely someone who is looking for a thoughtful and meaningful gift to give to a loved one, particularly for a special occasion like a birthday. They may also be someone who values the beauty and freshness of flowers, and who wants to share that beauty with others. Based on this profile, some suggestions for the customer could include offering personalized gift options, such as custom arrangements or special messages on the flowers. Additionally, marketing efforts could focus on the emotional impact of giving flowers as a gift, highlighting the joy and happiness that it can bring to both the giver and the recipient. Finally, offering delivery options to hospitals and other special locations could make it easier for customers to share their love and appreciation with those who are far away or unable to receive visitors.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are flower, rose, vase, petal, white flower. The most mentioned elements about flower are wilt(6.71%), break(1.85%).
The top 5 positive reviews are flower, rose, vase, bouquet, arrangement. The most mentioned elements about flower are look good(49.08%), fresh(9.17%).
Grocery & Gourmet Food > Fresh Flowers & Live Indoor Plants > Fresh Cut Flowers
not fresh1.85%
white flower3.58%
look good49.08%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most commonly mentioned aspect of Fresh Cut Flowers is the flower itself, both as a pro and a con. While it is the top pro aspect mentioned, it is also mentioned in the top 5 cons. Other cons mentioned include specific types of flowers such as roses and white flowers, as well as items associated with flowers such as vases and arrangements. Overall, it seems that the pros of Fresh Cut Flowers are their beauty and ability to brighten up a space, while the cons are related to their maintenance and potential for wilting or not lasting as long as desired. To improve product development and selection, it may be helpful to focus on offering a wider variety of flowers that are known for their longevity and resilience, as well as providing tips and resources for customers to care for their flowers properly. Additionally, offering unique and creative arrangements or packaging options could help set a business apart in this competitive market.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
" light pink "1

Based on the data provided, it seems that customers are primarily motivated to buy fresh cut flowers based on the product description. This suggests that customers are looking for detailed information about the flowers they are purchasing, such as the type of flower, the color, and any special features or benefits. There could be several reasons why product description is the top feature for fresh cut flowers. For one, customers may be looking for specific types of flowers for a particular occasion or event, and they want to ensure that they are getting the right product. Additionally, customers may be interested in learning more about the flowers they are purchasing, such as their origin, care instructions, and potential uses. To optimize an Amazon listing for fresh cut flowers, it is important to focus on creating a detailed and informative product description. This could include information about the type of flower, the color, the size, and any special features or benefits. Additionally, it may be helpful to include high-quality images of the flowers, as well as customer reviews and ratings. By providing customers with the information they need to make an informed purchase, sellers can increase the likelihood of making a sale and building customer loyalty.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more flower7
more flower
more color flowers
more sun flower
longer lasting6
last longer
red rose4
red rose
add card3
add card
last long3
last long
last for several

Based on the information provided, it is unclear what the specific customer expectations are for fresh cut flowers. However, in general, customers who purchase fresh cut flowers are likely looking for high-quality, fresh blooms that are visually appealing and long-lasting. To meet these expectations, sellers should prioritize product development that focuses on sourcing the freshest flowers possible and ensuring that they are properly cared for and stored to maintain their quality. This may involve investing in specialized refrigeration or transportation methods to keep the flowers fresh during shipping and storage. In terms of marketing promotion factors, sellers should focus on highlighting the quality and freshness of their flowers, as well as any unique or rare varieties they offer. They may also want to consider offering promotions or discounts for repeat customers or for larger orders, as well as providing helpful tips and advice for caring for the flowers once they are delivered. Overall, the key to success in the fresh cut flower market is to prioritize quality and freshness above all else, and to communicate these values effectively to customers through marketing and promotional efforts.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Excellent product. Arrived fresh. Very colorful
Jim lapinskas
very niceSept. 2017
Very nic lasted 10 days or more
Had them sent to my mom for mothers day, my mom loved them, said they were beautiful, healthy and no limp pedals, it lasted a while. Thank you for having these available, its a difficult time, it is appreciated the work put into a bouquet of flowers during a pandemic, from the pickers, to the arrangers, the shippers, the delivery person and any handlers from start to finish, thank you.
DisappointedMay 2021
Not what I was expecting for Mothers Day. They looked like they were picked from the neighbor's yard and given to the Kindergarten Teacher on the first day of school. Very disappointing.
I sent the same floral arrangement to both my mother in FL and my wife in NY for Mother's Day. I understand that the flowers delivered in FL were beautiful (or my mother was too nice to tell me the truth). You can see by the pictures that what my wife received in NY was terrible. It's like the florist cut the carnations down with a lawn mower and threw it in a box for delivery. My wife responded to the card from the vendor at the email address for questions/problems and sent the photos and asked for a replacement but got no response. It sounds like customer service is about as good as the quality of the flowers. What a waste of money!
Excellent not a single negative... Beautiful, full, fresh, fragrant, flowers.... Delivered on time! My wife was simply floored... I was too!
Could not be more pleased. These were for someone’s birthday, Flowers arrived sooner then expected, and look terrific. Will definitely order from them again.
Beautiful mini carnations. Red, Pink, and White, and come with a clear beautiful vase with 2 freshness packages to help them last longer. Instructions for keeping them fresher longer are easy to follow. Packaged so they don't get damaged in transit. Love them. Will buy again.
The roses were a gift for my wife. She loved them. The roses kept their beautiful bloom for weeks.
I sent these to my sister because her favorite flowers are carnations. It looked beautiful and lasted a long time. The only downside was that the advertised picture showed three different colors of carnations, but my sister only received two. Otherwise she really liked them

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