Fresh Fish product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
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Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Fresh Fish product on Amazon has a high level of customer satisfaction. With an average rating of 4.55 out of 5 and a total of 3756 reviews, it is clear that many customers have had positive experiences with this product. If you are considering purchasing Fresh Fish on Amazon, it is likely that you will be satisfied with your purchase. However, it is always important to read through reviews and do your own research before making a purchase to ensure that the product meets your specific needs and expectations. One piece of advice for potential buyers is to pay attention to the freshness of the fish. Since this is a perishable product, it is important to make sure that it is shipped and delivered in a timely manner to ensure that it is still fresh upon arrival. Additionally, it may be helpful to look for reviews that specifically mention the freshness of the fish to get a better idea of what to expect.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is dog, the most commonly moment of use is everyday, the most common location is grocery, the most common behavior is lunch . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that customers who are interested in Fresh Fish tend to mention their dog and husband more frequently than their family. This could suggest that these customers are more likely to be pet owners or have a close relationship with their spouse. In terms of where they use the product, the top two locations are the grocery and pantry, which indicates that these customers are likely to be home cooks who enjoy preparing meals themselves. Additionally, the fact that lunch and snack are the top two usages suggests that these customers are health-conscious and looking for convenient, nutritious options. Based on this information, it may be beneficial for companies selling Fresh Fish to target pet owners and couples who enjoy cooking at home and prioritize healthy eating. They could also consider marketing their products as convenient and easy to prepare for lunch or snacks. Additionally, highlighting the freshness and quality of their products may appeal to these customers who are likely to prioritize health and nutrition.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are sardine, can, texture, tuna, fish. The most mentioned elements about sardine are mushy(2.67%), small(2.29%).
The top 5 positive reviews are taste, flavor, sardine, tuna, product. The most mentioned elements about taste are good(14.55%), fresh(0.62%).
bad quality0.76%
not unpleasant0.31%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top con aspect of fresh fish is its sardine content, which is mentioned in both the top 1 and top 5 cons. On the other hand, the top pro aspect is its taste, which is also mentioned in the top 5 cons. This suggests that while fresh fish is generally enjoyed for its taste, the presence of sardines can be a turn-off for some consumers. In terms of product development and selection, it may be beneficial for companies to consider offering fresh fish options that are lower in sardine content or that do not contain sardines at all. Additionally, companies could focus on highlighting the positive aspects of fresh fish, such as its taste, in their marketing and advertising efforts. By doing so, they may be able to attract more consumers who are looking for high-quality, flavorful fish options.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy fresh fish based on the product description. This could be because customers want to know exactly what they are buying and what to expect in terms of quality and freshness. Additionally, price is also a significant factor, as customers are likely looking for a good deal on high-quality fresh fish. Finally, recommendations from friends also play a role in customer decision-making. To optimize Amazon listings for fresh fish, it would be important to focus on creating detailed and accurate product descriptions that highlight the quality and freshness of the fish. Including information about the source of the fish, how it was caught, and any certifications or quality standards it meets could be helpful in attracting customers. Additionally, offering competitive pricing and encouraging customers to leave reviews and recommendations could also help to boost sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
less pricey4
less expensive
less costly
more affordable
bpa free2
brand bpa free
on box bpa free
is not expensive2
is not expensive
is not pricey
large portion size2
portion big
portion size large
large size2
large size
low price2
price low
pack in water2
pack in water

Analysis of Customer Expectations for Fresh Fish: Based on the mentioned customer expectations, it is clear that price plays a significant role in the purchasing decisions of customers in the Fresh Fish category. Customers are looking for options that are less pricey and cheap, indicating a desire for affordability. Additionally, the emphasis on size suggests that customers prefer larger portions of fish. Suggestions for Product Development Prioritization: 1. Price Range: To meet the expectation of affordability, sellers should prioritize offering a range of price points for their fresh fish products. This could include options for budget-conscious customers as well as premium selections for those willing to pay more. 2. Size Options: Since customers value larger portions, sellers should consider offering a variety of fish sizes to cater to different preferences. This could involve sourcing fish of various sizes or providing options for customers to choose the size they prefer. 3. Packaging and Portioning: Consider packaging fresh fish in portioned sizes to make it easier for customers to select the quantity they desire. This can help meet their expectations for both affordability and convenience. Suggestions for Marketing Promotion Factors: 1. Competitive Pricing: Highlight the affordability of your fresh fish products in marketing campaigns. Emphasize that customers can enjoy high-quality fish at a lower price compared to competitors. 2. Quality Assurance: Assure customers that despite the lower price, the quality of the fresh fish is not compromised. Promote the freshness, taste, and nutritional benefits of the fish to build trust and encourage purchase. 3. Special Offers and Discounts: Consider running promotions such as bundle deals, loyalty programs, or discounts on larger portions of fish. This can attract customers looking for cost-effective options and encourage them to try your products. 4. Recipe Ideas and Cooking Tips: Provide customers with recipe ideas and cooking tips to showcase the versatility and deliciousness of fresh fish. This can help customers see the value in purchasing larger portions and encourage repeat purchases. By addressing customer expectations for affordability and size, and implementing effective marketing strategies, sellers in the Fresh Fish category can better meet customer needs and increase their competitiveness in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

TASTEDec. 2022
The sardines were flavorful and delicious!We were pleasantly surprised and will buy them again!
The older packaging was good. It was easy to take the sardines out. The new boxes are smaller and the sardines are so tightly packed, that it is very difficult to take it out. When taking it out with little force, the fish breaks into pieces. This is frustrating. The inside rim of the box needs to be wider so that the fish comes out easily.
Not skinlessMay 2022
This version is not skinless; it has a strange blackish/gray color which guess is due to the skin. Not recommended. The skinless/boneless version is much better.
Melanie N
Yum!Dec. 2018
Some of the best sardines I’ve had in a can. They come whole and thick. Perfect for snacking. I especially love the care showed in choosing the right ingredients, in this case organic EVOO.
Just great
Five StarsJan. 2018
Excellent sardines... less fishy smell than most brands
Five StarsOct. 2018
Tasty and delicious, price isright.
Delicious! !
QualityApr. 2021
Good, fair price. Excellent taste and flavor. Happy with company’s care for quality, nature, and PBA free liners are important!

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