Frozen product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 18
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Javy Coffee 30X Cold Brew Coffee Concentrate, Perfect for Instant Iced Coffee, Cold Brewed Coffee and Hot Coffee

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the frozen product in question has a relatively high customer satisfaction rating with an average rating of 4.4 out of 5. Additionally, the product has received a significant number of reviews, with a total of 11,742. This suggests that the product is popular among customers and has been purchased and reviewed by a large number of people. Given this information, my advice would be to continue to monitor customer feedback and make any necessary improvements to the product to maintain its high rating and popularity. It may also be helpful to consider offering promotions or discounts to encourage more customers to try the product and leave reviews, which can help to increase its visibility and appeal to potential buyers. Overall, it seems that this frozen product is performing well on Amazon, and with continued attention to customer satisfaction, it has the potential to continue to be a successful product in the future.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is morning, the most common location is freezer, the most common behavior is iced coffee . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product is most commonly used by kids, husbands, and friends. The top three places to use the product are the freezer, coffee shop, and church. The two most common uses of the product are for iced coffee and low carb diets. Additionally, the product falls under the frozen category. From this data, we can infer that the product is likely a frozen coffee or beverage that is popular among families and friends. The fact that it is commonly used in coffee shops and churches suggests that it may be a convenient and portable option for people on-the-go. The popularity of the product among those following a low carb diet also suggests that it may be marketed as a healthier alternative to other frozen beverages. Based on this information, some suggestions for the customer profile could include targeting families and individuals who are health-conscious and looking for convenient, on-the-go options. Marketing efforts could focus on the product's low carb benefits and its versatility as a frozen beverage that can be enjoyed at home or on-the-go. Additionally, partnerships with coffee shops and other retailers could help increase visibility and accessibility of the product.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bread, slice, loaf, taste, wafer. The most mentioned elements about bread are small(4.22%), moldy(0.65%).
The top 5 positive reviews are taste, flavor, bread, texture, product. The most mentioned elements about taste are good(23.23%), tasty(1.39%).
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the frozen food category has mixed sentiments. The top con aspect mentioned most is bread, which is also mentioned in the top 5 cons of both vacuum and tip. This suggests that bread is a common issue across different products in the frozen food category. Additionally, taste is mentioned as both the top pro aspect and a top con aspect, indicating that taste is a significant factor in consumers' decision-making process. The other top cons mentioned include slice, loaf, flavor, and texture, which suggests that consumers are looking for frozen food products that have a similar taste and texture to freshly made food. This could be a challenge for product development, as frozen food products often have a different texture and taste due to the freezing process. To address these issues, product developers could focus on creating frozen food products that have a similar taste and texture to freshly made food. They could also consider using different freezing techniques or ingredients to improve the quality of the product. Additionally, it may be helpful to conduct consumer research to better understand their preferences and needs when it comes to frozen food products. Overall, the frozen food category has both pros and cons, with taste being a significant factor for consumers. By addressing the common issues mentioned by consumers and focusing on product development that meets their needs, companies in this category can improve their products and better meet the needs of their customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
1 carb1

Based on the data provided, it seems that customers are primarily motivated to buy frozen products based on the product description. This suggests that customers are looking for specific information about the product, such as its ingredients, nutritional value, and cooking instructions. Other factors that may influence customer buying decisions include advertising attraction and brand reputation, but these are less important than the product description. To optimize an Amazon listing for frozen products, it is important to focus on creating a detailed and informative product description. This should include all relevant information about the product, as well as any unique selling points or benefits. Additionally, it may be helpful to include high-quality images and customer reviews to further enhance the product's appeal. Finally, it is important to ensure that the product is listed in the correct category and that all relevant keywords are included in the listing to improve search visibility.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big bottle35
big bottle
bottle big
large bottle
bottle large
price cheap
less pricey10
less expensive
more affordable
more vanilla flavor10
more flavor
more flavor option
flavor in decaf
more decaf flavor
decaf caramel
flavor available in decaf
is not expensive9
is not expensive
other flavor7
other flavor
additional flavor
flavor option
flavored variety
flavor product

Analysis of Customer Expectations for the Frozen Category: Based on the customer feedback, it is clear that there are three key expectations that stand out: a big bottle (35 mentions), cheap pricing (13 mentions), and being less pricey (10 mentions). These expectations provide valuable insights for sellers in terms of product development prioritization and marketing promotion factors. 1. Big Bottle: The high number of mentions for a big bottle indicates that customers prefer larger quantities when it comes to frozen products. Sellers should consider offering larger packaging options to cater to this demand. This could include family-sized portions or bulk packaging, allowing customers to stock up and save money in the long run. 2. Cheap Pricing: The mentions of cheap pricing suggest that customers are price-sensitive when it comes to frozen products. Sellers should focus on offering competitive prices to attract and retain customers. This could involve negotiating better deals with suppliers, optimizing production processes to reduce costs, or exploring alternative sourcing options to keep prices affordable. 3. Less Pricey: The mentions of wanting products that are "less pricey" indicate that customers are looking for value for their money. Sellers should emphasize the quality and benefits of their frozen products to justify the price. This could involve highlighting the nutritional value, taste, convenience, or any other unique selling points that differentiate their products from competitors. Suggestions for Product Development Prioritization: 1. Size Options: Prioritize the development of larger packaging options to meet the demand for big bottles. Conduct market research to determine the ideal sizes that customers are looking for and adjust product offerings accordingly. 2. Cost Optimization: Focus on streamlining production processes and exploring cost-saving measures to offer competitive pricing. This could involve investing in efficient freezing technologies, optimizing supply chain logistics, or finding ways to reduce waste and improve overall efficiency. 3. Value Proposition: Develop a strong value proposition for frozen products by highlighting their benefits and unique features. This could involve conducting taste tests, partnering with nutritionists to showcase the health benefits, or creating convenient meal solutions that save customers time and effort. Marketing Promotion Factors: 1. Price Promotions: Offer periodic discounts or promotions to attract price-sensitive customers. This could include limited-time offers, bundle deals, or loyalty programs that reward frequent purchases. 2. Product Differentiation: Highlight the unique qualities of frozen products through marketing campaigns. Emphasize factors such as taste, quality, convenience, and nutritional value to stand out from competitors. 3. Social Media Engagement: Leverage social media platforms to engage with customers and build a community around frozen products. Share recipes, cooking tips, and customer testimonials to create a sense of trust and loyalty. By prioritizing product development based on customer expectations and implementing effective marketing strategies, sellers in the frozen category can better meet customer needs and gain a competitive edge in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Susan T.
Taste great
Fast and easy to fix... everyone loves them.
Cindy Lyons
This bread has only 2-3 grams of net carbs per slice. Yes, the slices are small. But it satisfies for the desire for toast in a big way!
E sweeney
i like it. but it tastes more like meat loaf. i do like the potato wedges. better then the usual wipped potatos most dinners have. but there is not enough wedges.
Beth Kurtz
When I buy a lot of this food, it goes to a local blessing box but was told this is one of the most popular and appreciated items
Larry W.
This stuff is a product of modern merchandising; A kind of a blend of salty, chewy, smelly, and almost nutritious.
The taste in most of these dinners, are palatable; however, I do wish they would pay more attention to the healthfulness of their products, so that many of those with challenges of High Blood Pressure, and Diabetes could buy and eat their products, without causing their blood pressure and blood sugar to rise. This could be dealt with successfully if they would just add the rest of the electrolyte balance, which often takes care of HBP, thus, many being able to get off Blood Pressure Medication, all together !! It takes the proper balance for the Kidneys to be able to disperse each mineral into the right path, and keep it from lining the Kidneys or lying dormant in the Arterial Walls, aiding plaque to harden the arteries. The addition of proper Magnesium is now being used in emergency cases at the hospitals, where many used to die because they were thought to have had a massive heart attack, when it was only the fact they did not have enough Magnesium, or Potassium in their bodies to keep the hearts' electrical system working properly. They were buried, (with their doctors not knowing something very simple could have been done and they could have gone home probably the next day) -- with families never knowing the truth until just a few years ago. This would be very easy to accomplish, if the companies would heed the laws of TOO MUCH SODIUM !! Yes, we do need a certain amount of sodium in our diets for the health of the heart and fluid balance, but the ratio of Potassium and Magnesium, must be DOUBLE THE AMOUNT OF SODIUM, to form a perfect balance, thus alleviating much if not most all High Blood Pressure medication needs. I have learned to cook this way and am not on any kind of BP medication or Sugar medication, and I am in my mid 60s. The food still taste very good, and I can eat it, where as if I bought it ready made, I would have to pass it up ! I am a practicing Nutritionist and my first client, was myself, back in the 1970s. I have been so thankful every time I have blood work and annual check ups, that I learned these secrets, when everything comes up in perfect balance, I am very glad !! Yes, High Blood Pressure, as well as Diabetes were both strong in my family genes, too !! You don't have to die from High Blood Pressure, many Heart Diseases, and most often from Diabetes, if you know the dangers of too much and too little !! I sure hope these companies will catch on to these simple balancing procedures, so our people can once again eat without fear of their BP and Sugar skyrocketing. Sugar is so unnecessary in so many things it is loaded with, too. Of course there are other factors to consider in Diabetes like the eating of too much simple carbohydrates, i.e., white flour products, certain type fats, etc. There again, there are safe products, and those that kill over the years because they do damage to our hearts and blood streams, and even feed certain diseases like Cancer....which thrives on sugar, by the way. I hope this information will save some wonderful lives of Moms, Dads, Grand Parents, and even children. I hope these companies start to love their customers enough to help them live long, healthier lives, by doing some nutritional studies and transforming their recipes !!
I have to admit to being very pleasantly surprised. Several years ago, we were stuck at home for 4 days straight because an ice storm froze us in. It happened sooner than I expected (my fault), and wouldn't ya know it, it was at the tail end of groceries. I had intended to go grocery shopping "tomorrow" for several days and never got around to it. You know all that stuff in your cabinets/fridge/freezer that you never feel like eating, and which haven't expired, so you don't throw it out? FOUR days of it, which resulted in several things stricken from my list of edibles, because as God as my witness, I will never eat them again. (I'm looking at you, Chef Boyardee.) Long story short, I am always on the hunt for something that doesn't HAVE to be heated up, tastes reasonable, and has a decent expiration date, before which I will actually eat the product. My husband loves those HungryMan salisbury steak meals for when I go out of town, so I thought I'd try these. Bottom line - I'm impressed. They taste just fine, not chemical-esque, not watery, not stale. The potatoes are firm enough to hold shape, even after heating, the meat is, well, salisbury steak, much akin to that you'd find on a better TV dinner, and yes, it is actually pretty good for what you're buying. These containers aren't huge, but they are enough for lunch (for me), and the hubs likes the taste, too. They are quick to heat (although 60 secs in my microwave will boil your tongue when you try to take a bite, so I'd recommend starting lower that first time), and my expiration date is about 13 months from my date of purchase. I actually have these set on subscribe and save every 4 months or so. Thumbs up!
Kevin Hart
NaNov. 2019
This my second order and I loved this bread!! Had great texture and flavor. It is expensive!!

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