Frozen Yogurt product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 5
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Silk Almond Dairy-Free Yogurt, Dark Chocolate Coconut, 5.3 Ounce (Pack of 8)
PreGel Yoggi Powder (3.3lbs)
Yogourmet Freeze Dried Yogurt Starter, 1 ounce box (Pack of 3) by Yogourmet [Foods]
Yasso Frozen Greek Yogurt Bars, Chocolate Chip Cookie Dough, 3.5 Ounce Bars, 4 Count
Planet Smoothie No Sugar Added Fat Free Vanilla Yogurt, 3 Gallon -- 1 each.

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the frozen yogurt product in question has an average rating of 3.8 out of 5 stars, with a total of 49 reviews. While this rating is not particularly high, it is also not extremely low, indicating that the product may be somewhat satisfactory to customers. However, it is important to note that the frozen yogurt is in a competitive category on Amazon, and there may be other products with higher ratings and more positive reviews. Therefore, it may be beneficial for the seller to focus on improving the quality of their product and addressing any customer complaints or issues in order to increase customer satisfaction and improve their overall rating. Additionally, it may be helpful for the seller to actively seek out and encourage more customer reviews, as this can help to increase the visibility and credibility of their product on Amazon. By responding to customer feedback and working to improve their product, the seller may be able to increase their sales and overall success on the platform.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is hot, the most common location is grocery store, the most common behavior is eat . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Frozen Yogurt product is popular among families with children, particularly kids and daughters. The product is also used by mothers, indicating that it may be seen as a healthier alternative to traditional desserts. In terms of usage, the product is primarily consumed as a snack or dessert, with one mention of it being used to make an ice cake. The top places to use the product are grocery stores and general stores, suggesting that it is widely available and accessible to consumers. From this data, we can infer that the target customer profile for this product is likely families with children who are health-conscious and looking for a tasty treat. To appeal to this demographic, marketing efforts could focus on the product's health benefits and its versatility as a snack or dessert option. Additionally, highlighting the product's availability in grocery and general stores could help to increase visibility and accessibility for potential customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 2 negative reviews are chip, cookie dough chunk. The most mentioned elements about chip are sharp edge(100.00%).
The top 5 positive reviews are flavor, taste of, cookie dough flavor, calorie, cookie dough. The most mentioned elements about flavor are addictive(12.50%), good(12.50%).
Grocery & Gourmet Food > Frozen > Ice Cream & Novelties > Frozen Yogurt
sharp edge100.00%
cookie dough chunk100.00%
taste of25.00%
cookie dough flavor12.50%
cookie dough12.50%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect of frozen yogurt is the presence of chips, while the top pro aspect is the flavor. The other cons mentioned include cookie dough chunks, undefined factors, taste, and calorie content. To improve product development and selection, it may be helpful to focus on enhancing the flavor of frozen yogurt while minimizing the presence of chips and cookie dough chunks. Additionally, it may be beneficial to provide more information about the ingredients and nutritional content of frozen yogurt to address concerns about undefined factors and calorie content. Overall, it appears that there is potential for frozen yogurt to be a popular and enjoyable dessert option, but there is room for improvement in terms of addressing common cons and emphasizing the pro aspects.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No Data
No data

Based on the mentions provided, it seems that customers buy frozen yogurt for its taste, health benefits, and convenience. However, the top feature that motivates buyers to purchase this product is its product description. A well-written product description can provide customers with all the necessary information about the product, including its ingredients, nutritional value, and flavor options. To optimize the Amazon listing for frozen yogurt, it is important to focus on creating a compelling product description that highlights the unique features and benefits of the product. This can include using descriptive language to convey the taste and texture of the frozen yogurt, as well as emphasizing its health benefits and convenience. Additionally, including high-quality images of the product can help to attract customers and showcase its appeal. Finally, it may be helpful to include customer reviews and ratings to provide social proof and build trust with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
back in stock1
back in stock
more grocery carry brand1
more grocery carry brand
resemble popsicle shape1
resemble popsicle shape
update description1
update description

Based on the information provided, it is unclear what specific customer expectations are for frozen yogurt. However, in general, customers may expect frozen yogurt to be a healthier alternative to ice cream, with a variety of flavors and toppings to choose from. They may also expect the frozen yogurt to be creamy and smooth in texture. To prioritize product development, sellers should consider offering a range of flavors and toppings that cater to different dietary needs and preferences, such as vegan or gluten-free options. They could also experiment with different textures and consistencies to create a unique product that stands out from competitors. In terms of marketing promotion factors, sellers should focus on highlighting the health benefits of frozen yogurt, such as its lower calorie and fat content compared to ice cream. They could also emphasize the customizable nature of frozen yogurt, encouraging customers to create their own unique combinations of flavors and toppings. Social media platforms could be utilized to showcase visually appealing images of the product and engage with customers through promotions and giveaways. Additionally, partnering with local gyms or health food stores could help to reach a target audience interested in healthy eating habits.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Autumn B.
WOW!!Aug. 2021
I've been drastically reducing my caloric intake over the past year and was devastated to see most ice cream was just not in my calorie budget...then I found these. It tastes just like chocolate chip cookie dough ice cream, you can't even tell its frozen yogurt! These are not overly small and are a great size for an afternoon snack and 100 calories you really can't beat it! My only critique: these melt SO FAST. Usually by the time we get them home from the store and into the freezer they've already become pure liquid and we have to refreeze them and hope they resemble somewhat of a popsicle shape when they finish. Are these still 100% worth it? Oh yeah, no doubt at all.
Liked the taste, not the value
Izzy Rose
Good!!!Dec. 2022
Taste so good you cannot even tell it’s made of Greek yogurt!
It's a little bit expensive, but the flavor is good.
Texan Blossom
It was melted!!! I don't know if they bagged it and it sat out too long. Maybe the delivery person was late picking up or traffic was bad. I had to refreeze it before eating and that too affected the taste of it.
Michelle T
Delicious!Jun. 2021
Delicious, tastes like ice cream! No weird aftertaste.
I’ve had a few different types of Yasso bars now and they all have in underlying, fake sweetener, chemical taste.
Healthy and flavorfull. Bought ever flavor available. Not sure why other comments say not good.
Joanne Y.
I absolutely love these. They taste like vanilla with pieces of soft cookie dough and crunchy dark chocolate pieces. Wish they would get these back in stock finally!
Sara M
YumJun. 2021
Cookie dough flavor was great.

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