Fruit Bars product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Nature’s Bakery Whole Wheat Fig Bars, Original Fig, Real Fruit, Vegan, Non-GMO, Snack bar, 6 boxes with 6 twin packs (36 twin packs)
Nature’s Bakery Gluten Free Fig Bars, Original Fig, Real Fruit, Vegan, Non-GMO, Snack bar, 7 boxes with 12 twin packs (84 twin packs)
That's it. Apple + Coconut 100% Natural Real Fruit Bar, Best High Fiber Vegan, Gluten Free Healthy Snack, Paleo for Children & Adults, Non GMO No Added Sugar, No Preservatives Energy Food (12 Pack)
Go Raw Seed Bars, Spirulina Sesame | Gluten Free Snacks | Vegan | Organic | Paleo | Superfood (25 Large Bars)
That's it. Apple + Mango 100% Natural Real Fruit Bar, Best High Fiber Vegan, Gluten Free Healthy Snack, Paleo for Children & Adults, Non GMO No Sugar Added, No Preservatives Energy Food (12 Pack)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Fruit Bars category on Amazon has a high level of customer satisfaction. With an average rating of 4.49 out of 5 and over 11,000 reviews, it's clear that customers are generally happy with the products in this category. If you're looking to purchase Fruit Bars on Amazon, it's a good idea to read through some of the reviews to get a better sense of which products are the most popular and well-liked. Additionally, you may want to consider trying out a few different brands and flavors to find the ones that best suit your taste preferences. Overall, it seems that the Fruit Bars category on Amazon is a great option for those looking for a healthy and convenient snack. With so many options to choose from and such high levels of customer satisfaction, it's definitely worth giving these products a try.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is car, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the target customer profile for the Fruit Bars product is primarily focused on families with kids. The top three mentioned users are "kid" with 481 mentions, followed by "family" with 236 mentions, and "husband" with 171 mentions. This suggests that the product is popular among parents who are looking for healthy and convenient snack options for their children. In terms of usage, the top two mentioned categories are "snack" with 500 mentions and "on the go" with 193 mentions. This indicates that the Fruit Bars are commonly consumed as a quick and easy snack, especially when families are busy or on the move. The product's portability and convenience make it suitable for consumption in various settings. When it comes to places where the product is commonly used, the top three mentioned locations are "car" with 71 mentions, "purse" with 79 mentions, and "grocery" with 67 mentions. These findings suggest that customers often carry the Fruit Bars with them while traveling in their cars, keeping them in their purses for easy access, or purchasing them from grocery stores. Based on this analysis, it is clear that the target customer profile for Fruit Bars is families with kids who prioritize healthy and convenient snacking options. To further cater to this customer segment, the company could consider: 1. Developing packaging that is appealing to children, with vibrant colors and fun characters, to attract their attention. 2. Offering multipack options that are suitable for families, allowing for easy sharing and portion control. 3. Expanding distribution channels to include locations frequented by families, such as schools, playgrounds, and recreational centers. 4. Promoting the product's nutritional benefits and highlighting its suitability for on-the-go consumption through targeted marketing campaigns. By understanding the customer profile and tailoring their marketing and product offerings accordingly, the company can effectively meet the needs and preferences of their target audience, ultimately driving sales and customer satisfaction.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bar, texture, taste, flavor, product. The most mentioned elements about bar are small(5.91%), dry(2.22%).
The top 5 positive reviews are taste, flavor, snack, bar, texture. The most mentioned elements about taste are good(21.94%), tasty(1.13%).
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect for fruit bars is their taste, followed by flavor, texture, and product-related issues such as bar shape and packaging. On the other hand, the top pro aspect mentioned is taste, indicating that people generally enjoy the flavor of these fruit bars. Cons: 1. Taste: Many people seem to have concerns about the taste of fruit bars, which suggests that there might be room for improvement in terms of flavor profiles or ingredient combinations. 2. Flavor: Similar to taste, the flavor of these bars is mentioned as a con. This could imply that some individuals find the flavors to be lacking or not as appealing as they would like. 3. Texture: The texture of the fruit bars is also mentioned as a con. This could mean that some people find them too chewy, too soft, or not satisfying in terms of mouthfeel. 4. Product: Issues related to the bar shape, packaging, or overall product quality are mentioned as cons. This suggests that there might be room for improvement in terms of the physical aspects of the fruit bars. Pros: 1. Taste: The fact that taste is also mentioned as the top pro aspect indicates that there are individuals who enjoy the flavor of these fruit bars. This is a positive aspect that can be capitalized on. Suggestions for Product Development and Selection: 1. Improve Taste and Flavor: Based on the cons mentioned, it would be beneficial to focus on enhancing the taste and flavor profiles of the fruit bars. Conducting taste tests, experimenting with different ingredients, and incorporating customer feedback can help in creating more appealing flavors. 2. Enhance Texture: Addressing the concerns about texture can be crucial. Striving for a texture that is satisfying and enjoyable to consumers can greatly improve the overall experience of consuming these fruit bars. 3. Refine Product Quality: Paying attention to the physical aspects of the product, such as the bar shape and packaging, can help create a more visually appealing and convenient product. Ensuring high-quality ingredients and consistent production standards can also contribute to a better overall product. By focusing on these areas of improvement, the fruit bar category can potentially address the cons mentioned and further enhance the positive aspects, such as taste, to attract more satisfied customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
concept of1

Based on the data provided, it seems that customers are primarily motivated to buy fruit bars based on the product description. This suggests that customers are looking for detailed information about the ingredients, nutritional value, and flavor of the bars before making a purchase. Price and brand reputation were also mentioned as factors that influence customer buying decisions, but to a lesser extent. This suggests that customers are willing to pay a premium for high-quality fruit bars from reputable brands, but that the product description is still the most important factor in their decision-making process. To optimize Amazon listings for fruit bars, sellers should focus on creating detailed and informative product descriptions that highlight the unique features and benefits of their bars. This could include information about the ingredients, nutritional value, flavor profile, and any special certifications or awards the bars have received. Additionally, sellers should consider offering competitive pricing and leveraging their brand reputation to build trust with customers. By focusing on these key factors, sellers can increase their chances of attracting and converting customers in the highly competitive fruit bar market.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
cheap or
price cheap
more vanilla flavor9
more flavor
more flavour
15-25 % less sugar7
less sugar
contain less sugar
less added sugar
more full5
more filling
other flavor5
additional flavor
different flavor
flavor other
in other flavor
other flavor
100 % organic4
are not expensive4
are not expensive
are not pricey
big box4
big box
healthy snack4
healthy snack
mid afternoon snack healthy without artificial ingredient
savory snack

Based on the customer feedback, it seems that the primary expectation for Fruit Bars is affordability, with 19 mentions of the word "cheap." This suggests that customers are looking for a budget-friendly option when it comes to purchasing Fruit Bars. Additionally, there were 3 mentions of "large size," indicating that customers may also be looking for a product that offers a substantial serving size. Another key expectation that emerged from the feedback was the desire for more vanilla flavor, with 9 mentions. This suggests that customers may be looking for a wider variety of flavors when it comes to Fruit Bars, and that vanilla is a popular choice. Given these expectations, sellers of Fruit Bars may want to prioritize product development efforts that focus on affordability and flavor variety. This could include exploring ways to reduce production costs without sacrificing quality, as well as experimenting with new flavor combinations that appeal to a wider range of customers. In terms of marketing promotion factors, sellers may want to highlight the affordability and flavor variety of their Fruit Bars in their advertising and promotional materials. This could include emphasizing the low price point of their products, as well as showcasing the different flavors that are available. Additionally, sellers may want to consider offering promotions or discounts to incentivize customers to try their products and build brand loyalty.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Bill Mitchell
Had this product on AA flight. Quite good
Love these fig bars! They’re the perfect healthy whole grain alternative to the classic and are a great snack we can’t keep enough of. And amazon has the best pricing - don’t bother buying these in stores, they’re much more expensive!
we really like these!
John Mangino
Four StarsJul. 2014
I love these things. Eat them everyday for breakfast on my way to work.
We like the product but the constant changing prices will keep us from buying as often as we have in the past. Cannot recommend.
Theyre basicly double sized fig newtons but man are they good!
Tiny D
DeliciousMay 2019
Once you start, it's very hard to stop.
Very good bars
When you find a flavor you like then, that's all you have to get instead of the variety pack. Raspberry is our favorite.
Love that they taste homemade and at only 100 calories and a awww 4 points. Great for an on the go breakfast, just add fruit and coffee .

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