Fruit Extracts product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Organic Elderberry Gummies with Zinc and Vitamin C (120 Count) - Two-Month Supply, Certified USDA Organic 3-in-1 Chewable Sambucus Elderberry Gummies, Immune Support Supplement

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in question, which falls under the category of Fruit Extracts, has a high level of customer satisfaction. With an average rating of 4.7 out of 5 and a total of 18698 reviews, it is clear that many customers have found this product to be effective and worth purchasing. As for advice, it would be helpful to look at the specific comments and feedback left by customers to gain a better understanding of what they liked and disliked about the product. This can help identify areas for improvement and inform future product development. Additionally, it may be beneficial to continue to engage with customers and encourage them to leave reviews, as this can help build trust and credibility for the product.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is daycare, the most common behavior is elderberry syrup . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customer profile for this product is likely parents with young children who are concerned about their family's health and well-being. The fact that "kid," "daughter," and "son" are the top three users mentioned suggests that parents are the primary purchasers and users of this product. Additionally, the top three places to use the product are all locations where children are likely to be present, further supporting this conclusion. The fact that "elderberry syrup" and "boost immunity" are the top two usages of the product suggests that customers are looking for natural ways to support their family's immune system. This is further supported by the fact that the product is categorized as "Fruit Extracts," which suggests that it is marketed as a natural, healthy option. Based on this analysis, it would be beneficial for the company to focus their marketing efforts on parents with young children who are concerned about their family's health. They could also consider expanding their product line to include other natural health products that are specifically targeted towards families with young children. Additionally, they could consider partnering with daycare centers and schools to promote their products to parents who are looking for natural ways to support their children's health.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pill, gummies, product, capsule, bottle. The most mentioned elements about pill are big(7.91%), hard to swallow(1.22%).
The top 5 positive reviews are taste, flavor, product, gummies, pill. The most mentioned elements about taste are good(27.78%), tasty(1.42%).
hard to swallow1.22%
difficult to swallow0.61%
big to swallow0.41%
love the0.21%
not bad at0.21%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of Fruit Extracts is the pill form, accounting for 15.82% of the mentions. Additionally, the top five cons of vacuum are pill, gummies, product, capsule, and bottle. On the other hand, the top pro aspect mentioned most is taste, accounting for 30.69% of the mentions. The top five cons of the tip are taste, flavor, product, gummies, and pill. Based on this information, we can conclude that the pill form is a significant drawback for consumers when it comes to Fruit Extracts. This suggests that there is a preference for alternative forms such as gummies or capsules. Additionally, taste is a major pro aspect, indicating that consumers value a pleasant flavor in their Fruit Extracts. To improve product development and selection in this category, it would be beneficial to focus on addressing the cons related to the pill form. Offering a variety of forms, such as gummies or capsules, could cater to different consumer preferences. Moreover, emphasizing and enhancing the taste aspect would likely attract more customers. By prioritizing these aspects, companies can create a more appealing and consumer-friendly range of Fruit Extract products.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
zinc content3

Based on the data provided, it seems that customers are primarily motivated to buy fruit extracts based on recommendations from friends and the product description. Price is also a factor, but to a lesser extent. The fact that product description is the top feature suggests that customers are looking for detailed information about the product before making a purchase. This could include information about the source of the fruit extract, the extraction process, and any potential health benefits. To optimize an Amazon listing for fruit extracts, it would be important to focus on creating a detailed and informative product description. This could include highlighting the source of the fruit extract, any certifications or quality standards that the product meets, and any potential health benefits. It may also be helpful to include customer reviews and testimonials that highlight the effectiveness of the product. Additionally, offering competitive pricing and encouraging customers to leave reviews could help to increase sales and improve the product's visibility on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
boost immune system12
boost immune system
immune system strong
help immunity
help keep immune system strong
help with immune system
big bottle9
big bottle
bottle big
large bottle
help keep healthy6
keep healthy
stay healthy
help keep healthy
keep healthier
less sweetener5
less sugar
less sweetness
slightly less sugar
15-25 % less sugar4
less sugar
bottle more4
more bottle
more in bottle

Based on the customer expectations mentioned, it seems that the primary concern for consumers in the Fruit Extracts category is boosting their immune system. This is mentioned 12 times, indicating that it is a top priority for many customers. Additionally, customers are looking for products that can help them in some way (11 mentions) and that actually work (10 mentions). Given these expectations, sellers in the Fruit Extracts category should prioritize product development that focuses on immune system support. This could include developing products that contain high levels of vitamin C, antioxidants, and other nutrients that are known to support immune function. Additionally, sellers should ensure that their products are effective and can deliver on their promises. In terms of marketing promotion factors, sellers should focus on highlighting the immune-boosting benefits of their products. This could include using language that emphasizes the importance of immune health, as well as providing information about the specific nutrients and compounds in their products that support immune function. Additionally, sellers could consider partnering with influencers or experts in the health and wellness space to help promote their products and build credibility with consumers. Overall, by prioritizing immune system support in product development and marketing efforts, sellers in the Fruit Extracts category can meet the expectations of their customers and differentiate themselves in a crowded market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

danya Ibrahim
Trashhhhhh don’t but this
They seemed to help after i had a kidney infection & took the all the antibiotics... These are kinda hard pills one got stuck in my throat & it was quite unpleasant..
I have gotten about six UTIs in the last year. My doctors said I just have a small urethra and I am more prone to getting UTIs. Since I've started taking these pills, I have had ZERO issues. I am very pleased with this product, and I will be taking two cranberry pills daily forever!
Laundry Lady
Awesome product! It works better than Nature's Bounty because it has more cranberry and Vit C.
This product has helped me with UTI, without going to the doctor! At first I was in painful bladder with UTI on a busy schedule. I don't have time to go to clinic I was devastated, and stressed by it but then as I was scrolling down I found out that this Azo can help my bladder. After I bought it I noticed many changes in my bladder it's not painful or anything it's back to normal. 😃 Thank you for creating this really helps me a lot who created this is a genius.
Great productJun. 2020
Very effective
I’ve been taking them for about a month and I’ve been having issues like back pain and nausea. I looked up the side affects because I didn’t see it on the bottles and omg I definitely not taking them anymore. Guys my back is hurting sooo bad I can’t stand . I’ve bee feeling sick but I was hoping it was the pills until I couldn’t bare it anymore. I should researched them before taking them.
I take 2 of these daily for urinary tract health, and it does seem to be helping keep me UTI-free. It is rather large, so for those with small esophageal passages, please be aware.
I liked this product, and may use it again in the future. But I don't feel it was as potent as other similar products.
GOOD!!!!Aug. 2021
Brace your self at first bite....its got a nice kick to it. Like biting on an orange fruit peel but tastes good to me and full of Vitamin C. I like it!

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