Fruit Leather product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 23
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
BEAR Real Fruit Snack Rolls, Strawberry & Raspberry Variety Pack – 16 Pack (2 Rolls Per Pack) – Gluten Free, Vegan, and Non-GMO – Healthy School And Lunch Snacks For Kids And Adults, 0.7 Ounce
Snacks Variety Pack for Kids Adults - 30 Healthy Fruit Snacks Individual Pack with Natural Apple Strawberries - Gluten Free Vegan Low Carb Bar No Sugar Added - Natural Dried Fruit Snacks
Welch’s Fruit Snacks, Variety Pack With Mixed Fruit, Strawberry & Island Fruits, Gluten Free, Bulk Pack, 5oz (Pack of 12)
Paradise Red Cherry Halves, 8 Ounce
Black Forest Stretch Island Fruit Strips Variety Pack

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Amazon BSR product in the category of Fruit Leather has a total of 7637 reviews, but the average rating is not available (NaN). Without knowing the average rating, it is difficult to determine the level of customer satisfaction with this product. However, it is important to note that the high number of reviews suggests that this product is popular among customers. It is possible that the lack of an average rating could be due to a variety of factors, such as a wide range of opinions or a lack of consistency in the product. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better understanding of the product's strengths and weaknesses. Additionally, you may want to consider reaching out to the seller or manufacturer for more information about the product's quality and customer satisfaction. Overall, it is important to do your research and gather as much information as possible before making a purchase, especially when dealing with a product that has an unknown average rating.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas, the most common location is purse, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Fruit Leather product is popular among families with children, as "kid" is the most frequently mentioned user. Additionally, "son" is also mentioned frequently, indicating that the product may be popular among parents with young boys. In terms of usage, the product is primarily used as a snack, with "snack" being mentioned the most frequently. It is also used on-the-go, which suggests that the product is convenient and easy to consume while out and about. The top places to use the product are in a purse, at the grocery store, and while grocery shopping. This suggests that the product is often purchased as a snack to be consumed while running errands or shopping. Based on this data, it seems that the ideal customer profile for this product is a busy parent with young children who is looking for a convenient and healthy snack option. They are likely to be health-conscious and interested in products that are easy to consume on-the-go. To appeal to this customer profile, the company could consider marketing the product as a healthy and convenient snack option for families with young children. They could also consider offering the product in smaller, individual-sized packages that are easy to carry in a purse or diaper bag. Additionally, they could consider partnering with grocery stores to offer the product as a healthy snack option at checkout or in the snack aisle.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are texture, taste, flavor, product, leather. The most mentioned elements about texture are bad(7.35%), weird(4.71%).
The top 5 positive reviews are flavor, taste, snack, texture, fruit leather. The most mentioned elements about flavor are good(13.04%), rich(2.33%).
do not1.18%
hard in0.88%
like like1.68%
fruit leather3.45%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect of fruit leather is its texture, accounting for 21.18% of the negative feedback. Additionally, taste, flavor, product, and leather are also mentioned as cons, although their specific percentages are not provided. On the positive side, the most frequently mentioned pro aspect is flavor, with 21.69% of the positive feedback. Considering the cons, it appears that texture is a significant concern for consumers when it comes to fruit leather. This suggests that the texture of existing fruit leather products may not be meeting the expectations or preferences of some consumers. Additionally, taste, flavor, and product-related issues are mentioned, indicating that there may be room for improvement in these areas as well. The mention of leather as a con is a bit ambiguous, but it could refer to a leathery or tough texture that is undesirable. On the positive side, flavor is highlighted as the most appreciated aspect of fruit leather. This suggests that consumers generally enjoy the taste of fruit leather products. To improve product development and selection in the fruit leather category, it would be beneficial to address the concerns related to texture. Exploring different manufacturing techniques or ingredients that can enhance the texture and make it more appealing to a wider range of consumers could be a valuable avenue to pursue. Additionally, addressing taste, flavor, and product-related issues mentioned as cons would help in creating a more satisfying fruit leather experience. It's also important to consider the specific feedback related to taste, flavor, and product to gain a deeper understanding of the exact issues consumers are facing. Conducting surveys, focus groups, or gathering more detailed feedback from consumers could provide valuable insights for product development and selection. Overall, by focusing on improving texture, taste, flavor, and addressing any product-related concerns, the fruit leather category has the potential to offer a more enjoyable and satisfying experience for consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
natural ingredient2

Based on the data provided, it seems that customers are primarily motivated to buy fruit leather based on the product description. This suggests that customers are looking for detailed information about the product, such as the ingredients, nutritional information, and flavor options. Price is also a significant factor, indicating that customers are looking for value for their money. Brand reputation is mentioned less frequently, suggesting that customers may be more focused on the product itself rather than the brand. To optimize an Amazon listing for fruit leather, it would be important to focus on creating a detailed and informative product description that highlights the unique features and benefits of the product. This could include information about the ingredients, nutritional value, and flavor options, as well as any special features such as organic or gluten-free options. Additionally, it would be important to ensure that the price is competitive and clearly displayed, and to build a strong brand reputation through positive customer reviews and ratings.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
price cheap
large size7
big size
large size
size large
100 % organic6
grape flavor4
get rid of grape flavor
grape flavor
large portion size4
portion big
portion size big
size portion large
more vanilla flavor4
more flavor
4 last3

Based on the customer expectations mentioned, it seems that customers are looking for fruit leather that is 100% organic, big in size, and cheap in price. The emphasis on organic ingredients suggests that customers are health-conscious and are looking for products that are free from harmful chemicals and pesticides. This could be due to a growing awareness of the benefits of organic food and a desire to lead a healthier lifestyle. The desire for big-sized fruit leather could be due to the perception that bigger sizes offer better value for money. Customers may also be looking for products that are more filling and satisfying, which could be achieved through larger sizes. The emphasis on cheap prices suggests that customers are price-sensitive and are looking for affordable options. This could be due to a desire to save money or a perception that cheaper products offer better value for money. Based on these expectations, sellers could prioritize product development by focusing on creating fruit leather that is 100% organic and comes in larger sizes. They could also consider offering different sizes to cater to different customer needs. In terms of marketing promotion factors, sellers could highlight the organic ingredients and larger sizes of their fruit leather to appeal to health-conscious customers who are looking for more filling and satisfying snacks. They could also offer promotions and discounts to attract price-sensitive customers. Additionally, they could consider partnering with influencers or health and wellness bloggers to promote their products to a wider audience.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

This item is hard to find. After I ordered it came swiftly and was great taste
Amie C
Great fruit. Used for my fruit cake and it was great.
The fruit looks good I have not used it yet, but when it came one of the cartons was busted. They were shipped in a padded envelope. If I had not needed these right away I would have returned them. I had read another review about this but because of the good price I ignored this, but will most likely not order from this company again.
Be prepared to get 90% pineapple with only a few token cherries thrown in - I had to go out and buy a separate container of cherries. Also know this product is non-returnable
DescriptionDec. 2022
Just found one or two half sliced cherries no other fruits in there!
I make a refrigerator fruit cake every Christmas, and this fruit combo is perfect! No raisins or citrus.
Stollen maker
Really disappointed. Very few pieces of pineapple. Also most of cherries were extremely small, no bigger than large blueberry.
Fruit cake cookies.
I purchased two 8 oz containers. This fruit cake mix is inferior quality. It literally looks like leftovers or seconds, left over bits and pieces. The color is off too. Why is the pineapple white or translucent? The colors should be vibrant red, green and yellow, one is at least half full. The containers are not eight ounces either. Very unattractive to look at. Would never buy this product again.

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