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Futon Mattresses product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
MAXYOYO Cot Mattress Charcoal Grey Floor Bed, Japanese Floor Mattress Futon Mattress Narrow Twin Mattress Single Bed Mattress Floor Mattress for Adults, Foldable Roll Up Camping Cot Mattress
XICIKIN Japanese Floor Mattress, Japanese Futon Mattress Foldable Mattress, Roll Up Mattress Tatami Mat with Washable Cover, Easy to Store and Portable for Camping, Black, Twin Full Queen
MAXYOYO Grey Cactus Pattern Futon Mattress, Padded Japanese Floor Mattress Quilted Bed Mattress Topper, Extra Thick Folding Sleeping Pad Breathable Floor Lounger Guest Bed for Camping Couch, Queen
Black Floral Japanese Futon Floor Mattress, Bed Mattress Topper Portable Thick Sleeping Pad Floor Bed Roll Up Camping Mattress Folding Couch Bed Mattress Pad for Guest Room, Twin Size
MAXYOYO Futon Mattress, Padded Japanese Floor Mattress Quilted Bed Mattress Topper, Extra Thick Folding Sleeping Pad Breathable Floor Lounger Guest Bed for Camping Couch, Deep Purple, Full Size

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Futon Mattresses category on Amazon has an average rating of 4.1 out of 5, with a total of 3904 reviews. This suggests that customers are generally satisfied with the products in this category. However, it's important to note that there may be some variation in the quality of individual products within this category. It's always a good idea to read through reviews carefully before making a purchase, paying attention to both positive and negative feedback. If you're considering purchasing a futon mattress on Amazon, my advice would be to take the time to do your research and read through reviews carefully. Look for products with a high number of positive reviews and pay attention to any common complaints or issues that customers have mentioned. Additionally, consider factors like price, materials, and size to ensure that you're getting a product that meets your needs and budget.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is night, the most common location is floor, the most common behavior is camp . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this futon mattress are kids, followed by guests and friends. This suggests that the product may be popular among younger demographics or those who frequently have guests over. In terms of usage, the top two activities mentioned are camping and sleeping, indicating that the product may be marketed towards outdoor enthusiasts or those who prioritize comfort while sleeping. The most popular places to use the futon mattress are on the floor, bed, and futon, which suggests that the product is versatile and can be used in a variety of settings. Based on this data, it may be beneficial for the company to target younger demographics and those who frequently have guests over. Additionally, marketing the product towards outdoor enthusiasts and emphasizing its versatility may also be effective. Overall, the data suggests that the futon mattress is a popular and versatile product that appeals to a variety of users and can be used in a variety of settings.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are mattress, bag, zipper, futon, cover. The most mentioned elements about mattress are slim(5.00%), only four inch thick(2.03%).
The top 5 positive reviews are mattress, cover, color, bed, quality. The most mentioned elements about mattress are comfortable(11.17%), soft(1.12%).
Home & Kitchen > Furniture > Living Room Furniture > Futons > Futon Mattresses
only four inch thick2.03%
not comfortable1.25%
emit such a strong chemical smell0.31%
beautiful thing0.56%
make sleep on top of my tatami mat so comfortable0.14%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
storage bag2
firm mattress1

Based on the data provided, it seems that customers are primarily motivated to buy futon mattresses based on the product description. This makes sense, as a mattress is a significant purchase and customers want to ensure that they are getting a product that meets their needs and preferences. The price and advertising attraction are also factors, but they are less important than the product description. Some reasons why the product description is the top feature could be that customers want to know the size, material, and firmness of the mattress. They may also want to know if it is suitable for their sleeping position and if it comes with any additional features such as a removable cover or hypoallergenic materials. To optimize an Amazon listing for futon mattresses, it would be important to focus on creating a detailed and informative product description. This could include providing information about the size, material, firmness, and any additional features. It would also be helpful to include high-quality images that show the mattress from different angles and in use. Additionally, including customer reviews and ratings can help build trust and credibility with potential buyers. Finally, pricing should be competitive and in line with other similar products in the category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
A little bit more thick.8
more thick
more thicker
more thickness
A bit more padding would be nice.6
more padding
additional padding
good padding
sturdy thick
big bag
strong bag
Could use a little more cushion.3
more cushion
bag for storage3
sturdy storage bag
good storage bag
good travel storage bag
thicker more supportive2
thicker more comfortable
more thicker more firmer
expand to 4 inch2
expand to three inch
expand to 4 inch

Based on the customer feedback, it seems that the majority of customers are looking for thinner futon mattresses. This could be due to a variety of reasons, such as wanting a more streamlined look or needing to fit the futon into a smaller space. However, there are also a few customers who would like a little more cushion or thickness to their futon mattress for added comfort and support. As a seller, it's important to take these customer expectations into consideration when developing and marketing futon mattresses. One suggestion for product development would be to offer a range of thickness options, from thinner mattresses for those who prioritize a sleek look to thicker mattresses for those who prioritize comfort and support. Additionally, it may be helpful to offer customizable options, such as the ability to add or remove layers of cushioning. In terms of marketing promotion factors, it may be beneficial to highlight the versatility of futon mattresses. For example, they can be used as a bed or a couch, making them a great option for small spaces or guest rooms. Additionally, emphasizing the durability and longevity of the product may help to alleviate any concerns customers may have about the thinner mattresses not being as supportive or long-lasting. Overall, by taking customer expectations into account and offering a range of options, sellers can better meet the needs of their customers and increase sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Futon was good, it also have a good futon sheet. However, the bag it comes with tears even with a simple carry.
Not as thickApr. 2021
One pad was not enough. Ordered two. Very light and easy to move around. Love the pattern 💕
Sandeep Marri
Ordered it for my grandmother. The day I got it itself, the zipper broke. The fabric is super delicate and got ripped off easily. And mostly importantly the mattress wont puff at all.
Broken handleAug. 2020
Broke it within a hour of having it.
very good quality, super comfy, very happy with this purchase
Got this futon mat for kids room as spare bed for sleep overs and they sit on it when watching TV. Now they fight over who is sleeping on the floor today lol. It's so comfortable they don't want to sleep on their beds anymore.
I live in a studio apartment, our only couch is a futon so if we have a guest they can stay overnight. Our old matress got ruined by a spill, so we ordered this. It arrived days before we had someone stay with us. Our guest who stayed with us for a week said it was very comfortable to sleep on; but in the weeks following our guest leaving, we noticed that the mattress is very uncomfortable to sit on. The frame of the futon couch digs through the memory foam, enough that we had to buy seat cushions so our legs wouldn't get sore in the span of watching a movie. If this matress is solely for sleeping, give it a shot; but I recommend against this being a daily-use couch mattress (unless you enjoy feeling like you're sitting on your futon frame with just a plush blanket beneath you).
Get oneJan. 2019
Quality of materials and craftmsnship Comfort Japanese matressess are the way to go
Jenn Leonard
It even arrived 2 days early!!! If you are looking for a replacement...just get this. Don't think about it, just do it! Thing is so comfortable! You won't regret it, you will just regret not getting this mattress. Don't waste time and money and the retail stores.
Just got it yesterday, so it’s hard to give a full review at this point, but I felt I had to because it is SO nicely made and comfy!! It came packaged nicely (and well-protected with thick plastic shrink-wrapped around it), and expanded to its full size and thickness fairly quickly. It feels very firm and supportive when you sit on it, and maintains that feel but has enough “give” to the memory foam to make it comfortable. The cover is really pretty and also appears well-made, and I LOVE that it’s removable and washable! WAY WAY WAY better than any other crappy futon mattress you can buy!! DO NOT HESITATE TO BUY!!

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