Garbanzo Beans product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 19
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Goya Foods Chick Peas, Garbanzo Beans, 46 Ounce (Pack of 12)
Eden Organic Garbanzo Beans, No Salt Added, 15-Ounce Cans (Pack of 12)
BUSH'S BEST Canned Garbanzo Beans (Chickpeas) Source of Plant Based Protein and Fiber, Vegetarian, Low Fat & gluten Free, 16 oz,Pack of 12
Goya Foods Organic Chick Peas, Garbanzo Beans, 15.5 Ounce (Pack of 24)
Goya Chick Peas, 6Count, 15.5 Oz

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Garbanzo Beans on Amazon is quite high at 4.64 out of 5. This indicates that customers are generally satisfied with the product. Additionally, the fact that there are a total of 992 reviews suggests that there is a significant customer base for Garbanzo Beans on Amazon. The high average rating and the large number of reviews indicate that customers have had positive experiences with the product. This level of customer satisfaction is a good sign for potential buyers, as it suggests that Garbanzo Beans are of good quality and meet customers' expectations. Based on this information, my advice would be to continue providing high-quality Garbanzo Beans and maintaining good customer service. It's important to address any customer concerns promptly and ensure that the product consistently meets or exceeds expectations. Additionally, encouraging customers to leave reviews can help attract more potential buyers and further enhance the reputation of the product.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is pantry, the most common behavior is hummus snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Garbanzo Beans product are family, mother, and friend. Family is mentioned the most, with 11 mentions, followed closely by mother and friend, both with 9 mentions. This suggests that the product is popular among individuals who share meals with their loved ones, particularly within a family setting. When it comes to the places where this product is commonly used, the top three mentions are the pantry (14 mentions), grocery (5 mentions), and grocery store (5 mentions). This indicates that customers prefer to keep Garbanzo Beans stocked in their pantry for easy access, and they often purchase them from grocery stores. In terms of usage, the top two mentions are as a hummus snack (10 mentions) and in salads (8 mentions). This suggests that customers enjoy incorporating Garbanzo Beans into their snacking routines, particularly in the form of hummus, as well as using them as a healthy addition to their salads. Based on this analysis, we can draw some conclusions about the customer profile. The product seems to appeal to individuals who prioritize family meals and enjoy sharing food experiences with their loved ones. They are likely health-conscious, as Garbanzo Beans are commonly used in salads, indicating a preference for nutritious options. Additionally, the popularity of using Garbanzo Beans as a hummus snack suggests that customers appreciate convenient and versatile food choices. To cater to this customer profile, it would be beneficial to emphasize the family-friendly aspect of the product in marketing campaigns. Highlighting the versatility of Garbanzo Beans, such as their use in hummus and salads, can also attract health-conscious individuals. Additionally, promoting the convenience of having Garbanzo Beans readily available in the pantry can appeal to busy customers who value quick and easy meal options. Overall, understanding the top users, places of use, and popular usage of the product provides valuable insights for tailoring marketing strategies and product development to meet the needs and preferences of the target customer profile.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are can, bean, pea, can opener, 3 can. The most mentioned elements about can are dent(54.05%), damage(2.70%).
The top 5 positive reviews are bean, flavor, taste, quality, product. The most mentioned elements about bean are delicious(4.96%), taste good(2.13%).
bent up1.35%
can not be store properly1.35%
cause bacteria to enter1.35%
can opener2.70%
3 can1.35%
taste good2.13%
are not small0.71%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently for Garbanzo Beans is the presence of cans, accounting for 64.86% of the cons mentioned. Additionally, the top five cons mentioned are can, bean, pea, can opener, and 3 can. On the other hand, the top pro aspect mentioned most frequently is bean, accounting for 19.86% of the pros mentioned. Based on this information, it appears that the use of cans is a significant drawback for consumers when it comes to Garbanzo Beans. This could imply that customers prefer alternative packaging options or fresh beans instead. Additionally, the mention of "bean" as both a con and a pro aspect suggests that while some consumers appreciate the beans themselves, others may have specific concerns or preferences related to their flavor, taste, or quality. To improve product development and selection in this category, it would be beneficial to consider the following suggestions: 1. Packaging alternatives: Explore options beyond cans to provide consumers with more choices. This could include packaging in pouches, jars, or other convenient and eco-friendly options. 2. Addressing concerns: Investigate the specific concerns related to beans mentioned as cons, such as flavor, taste, and quality. Conduct market research or gather feedback from consumers to understand their preferences and work towards addressing these issues. 3. Diversify product offerings: Consider introducing variations of Garbanzo Beans, such as different flavors, seasoning options, or ready-to-eat options. This can cater to a wider range of consumer preferences and increase the appeal of the product. 4. Highlight quality and freshness: Emphasize the quality and freshness of the beans through clear labeling, certifications, or partnerships with trusted suppliers. This can help build trust and attract consumers who prioritize these factors. By taking these suggestions into account, product development and selection in the Garbanzo Beans category can be improved to better meet consumer needs and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers primarily buy Garbanzo Beans based on brand reputation, price, and product description. However, the product description stands out as the top feature influencing buyer motivation, with 40.00% of mentions. There could be several reasons why the product description is the most influential factor. Firstly, a well-written product description can effectively communicate the unique qualities and benefits of the Garbanzo Beans, helping customers understand why they should choose this particular brand. It can highlight key features, such as the beans' quality, taste, nutritional value, or any special certifications they may have. To optimize the Amazon listing based on this data, here are a few suggestions: 1. Focus on brand reputation: Emphasize any positive reviews, awards, or certifications that the brand has received. This can help build trust and credibility among potential buyers. 2. Highlight competitive pricing: If the price is a significant factor for customers, consider showcasing any discounts, promotions, or value packs available. Make sure the pricing information is clear and easily visible. 3. Enhance the product description: Invest time in crafting a compelling and informative product description. Clearly outline the unique selling points, nutritional benefits, and any other relevant details that set the Garbanzo Beans apart from competitors. 4. Use high-quality images: Include appealing and high-resolution images of the product to give customers a visual representation of what they can expect. This can help them make an informed decision and increase the likelihood of a purchase. 5. Leverage customer reviews: Encourage satisfied customers to leave positive reviews, as these can greatly influence potential buyers. Consider featuring some of the best reviews prominently on the listing page. Remember, optimizing an Amazon listing is an ongoing process. Continuously monitor customer feedback, adapt to market trends, and make necessary adjustments to improve the overall buying experience and increase sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
good product2
good quality product
quality product
100 % organic1
60 day1
90 day
are not grow in china1
are not grow in china
bean sweeter more flavorful1
bean sweeter more flavorful
big can or less expensive1
in large size can
bpa free1
bpa free can
can are not dent1
can do not come dent

Based on the customer expectations mentioned, it is clear that customers are looking for high-quality Garbanzo Beans that are both good and 100% organic. Customers expect the product to be of good quality, which means that it should be fresh, flavorful, and have a good texture. Additionally, customers expect the product to be 100% organic, which means that it should be free from any harmful chemicals or pesticides. To meet these expectations, sellers should prioritize product development that focuses on sourcing high-quality, organic Garbanzo Beans. This could involve working with trusted suppliers who specialize in organic produce or investing in organic farming practices to ensure that the beans are grown without the use of harmful chemicals. In terms of marketing promotion factors, sellers should focus on highlighting the quality and organic nature of their Garbanzo Beans. This could involve using messaging that emphasizes the freshness, flavor, and texture of the beans, as well as highlighting any certifications or awards that the product has received for its organic quality. Sellers could also consider offering promotions or discounts to incentivize customers to try their product. This could involve offering a discount on the first purchase or providing a free sample to customers who sign up for a newsletter or follow the brand on social media. Overall, by prioritizing product development that focuses on quality and organic sourcing, and by using effective marketing promotion factors, sellers can meet customer expectations and build a loyal customer base for their Garbanzo Beans.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

mara zeidman
Good valueMay 2022
This is a good brand of canned chickpeas and it's very convenient to have them dropped at my door. Very reasonable price.
Overpriced!!May 2020
Ridiculously overpriced, but I needed to send to my mom
CeciAug. 2022
Best price for this 8-pack. Less than a buck apiece.
Like anything Goya........its good good good.......this company never misses the mark --- salad, cooked dish or even right out of the can, they're great.
Elle Delgado
Great price but 4 of the 8 cans arrived damaged.
PoisonNov. 2022
Has a known carcinogenic chemical called disodium edta, really upset and wish I had realized it before purchasing.
Terrible service. Don't buy!
mr tuna
N. Kang
Despite the fact that these delicious beans were well packaged in a case and wrapped in the plastic wrap, the cans were extremely dented. I'm not sure how that's possible since the dents are all on the protected and interior sides of the case of cans, but they're sure beat up. No problem if you don't mind dents though. A+ for taste...the BEST! D+ for 5 of the 8 cans being badly dented.
Goya’s products are authentic and reasonably priced

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