Garter Belts product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Moon Wood Plus Size Thigh Garter Belt, Adjustable High Elastic Garter Belt
Avidlove Lace Garter Lingerie Set with Removable Choker Teddy Babydoll Strappy Bra and Panty Set (No Stockings)
Garter Leg Belt Harness Leg Rave Thigh Garter Harness Strappy Garter Belt for Women
TVRtyle Women's Mysterious Sexy Black 4 Vintage Metal Clips Garter Belts for Stockings
Punk Leather Body Chain Adjustable Waist Chain Belt Belly Chains Rave Nightclub Party Body Accessories for Women and Girls

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question, which falls under the category of Garter Belts, has a total of 1292 reviews on Amazon. However, the average rating for the product is not available (NaN). Without knowing the average rating, it is difficult to determine the level of customer satisfaction with the product. However, the fact that there are over a thousand reviews suggests that the product is popular and has been purchased by many customers. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of what customers are saying about it. Look for reviews that provide specific details about the product's quality, fit, and comfort. Additionally, it may be helpful to consider purchasing from a seller with a good reputation and a history of positive customer feedback. This can help ensure that you receive a high-quality product and have a positive shopping experience.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is night, the most common location is bedroom, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Garter Belts product are the husband, wife, and boyfriend. The husband is mentioned the most with 40 mentions, followed closely by the wife with 35 mentions, and the boyfriend with 23 mentions. This suggests that the product appeals to individuals in committed relationships, with husbands being the primary users. When it comes to the places where this product is commonly used, the bedroom takes the lead with 5 mentions, indicating that it is primarily used for intimate occasions. The car and bar are mentioned twice each, suggesting that some users may incorporate the product into their romantic encounters outside of the home. In terms of usage, the product is frequently mentioned as a gift to give, with 6 mentions. This implies that it is a popular choice for special occasions or as a surprise for a partner. Additionally, it is interesting to note that the product is also mentioned 6 times in the context of Halloween outfits, indicating its potential use as a costume accessory. Based on this analysis, the customer profile for the Garter Belts product can be described as individuals in committed relationships, primarily husbands, wives, and boyfriends. They are likely seeking to enhance their intimate experiences and may also consider the product as a gift option for special occasions. To cater to this customer profile, it would be beneficial to focus marketing efforts on emphasizing the product's romantic and gift-giving aspects, while also considering collaborations or promotions related to Halloween costumes.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are strap, clip, clasp, material, top. The most mentioned elements about strap are long(2.82%), break(1.21%).
The top 5 positive reviews are fit, material, garter, set, garter belt. The most mentioned elements about fit are good(6.64%), just right(0.66%).
break on my 1st time0.40%
sewn in twisted0.40%
just right0.66%
garter belt5.98%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of Garter Belts is the strap, accounting for 10.89% of the mentions. Additionally, the top five cons mentioned for garter belts are the strap, clip, clasp, material, and top. On the other hand, the top pro aspect mentioned most is the fit, accounting for 7.97% of the mentions. Based on this information, we can conclude that the strap is a significant concern for customers when it comes to garter belts. It appears that customers are dissatisfied with the strap, clip, and clasp, possibly indicating issues with the overall functionality and durability of these components. The material and top of the garter belts are also mentioned as cons, suggesting that customers may have concerns about the quality and design of these aspects. On the positive side, the fit of the garter belts is mentioned as a pro aspect. This indicates that customers appreciate the way these products fit and provide the desired support. To improve product development and selection in this category, it would be beneficial for manufacturers to address the issues related to the strap, clip, clasp, material, and top. This could involve using higher-quality materials, improving the design and functionality of the strap, clip, and clasp, and ensuring that the overall construction of the garter belts meets customer expectations. Additionally, it would be helpful to conduct further research to understand the specific concerns related to the fit of garter belts. This could involve gathering more feedback from customers to identify any potential areas for improvement. Overall, by addressing the cons mentioned by customers and focusing on enhancing the fit and quality of garter belts, manufacturers can create products that better meet customer expectations and increase customer satisfaction in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
strappy bra1
plus size friendly1

Based on the data provided, it seems that customers are primarily motivated to buy garter belts based on the product description. This suggests that customers are looking for detailed information about the product, such as its materials, design, and features. Price is also a factor, but it appears to be less important than the product description. This suggests that customers are willing to pay a premium for a high-quality garter belt that meets their needs and preferences. To optimize their Amazon listings for garter belts, sellers should focus on creating detailed and informative product descriptions that highlight the unique features and benefits of their products. They should also consider offering competitive pricing and using high-quality images to showcase their products. Additionally, sellers may want to consider offering customer reviews and ratings to help build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
strap tighter2
strap tight
tighten strap
thread strong1
thread strong
adjust elastic1
waist elastic improve adjust
another size option1
more size option
black lace1
red lace
top bottom

Based on the customer expectations mentioned, it seems that customers are primarily concerned with the adjustability and strength of the garter belts. The adjuster and strap tightness are mentioned twice, indicating that customers want a secure fit that won't slip or loosen throughout the day. Additionally, the mention of strong thread suggests that customers want a durable product that will last. To meet these expectations, sellers should prioritize product development that focuses on adjustable straps and a secure fit. This could include using high-quality materials that won't stretch or lose their shape over time, as well as incorporating adjustable features like hooks or buckles that allow customers to customize the fit to their body. Marketing promotion factors should also focus on the durability and adjustability of the product. Sellers could highlight the strength of the thread used in their garter belts, as well as the adjustability of the straps and other features that make their product stand out from competitors. Additionally, sellers could consider offering customer reviews or testimonials that highlight the secure fit and durability of their garter belts, as this can help build trust and confidence in the product.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

This is an awesome garter belt. It is the easiest to put on of any garter belt I have ever tried. No fighting with the clips, no fighting with the strap adjustment. The clips and rubber buttons are super easy to fasten. Clips are all metal, a large size and the taper for the rubber button to slide-into with the stocking is wide and smooth. The adjustment buckles are far better than the normal 8-shaped strap adjusters found on many garters. Once clipped they stay clipped. Even getting the back side clipped is easy. I don't know how many times I fight with other garters trying to get the back hooked up. Overall construction is excellent with good quality elastic and beautiful lace mesh. There is a ton of stretch. The size chart is spot on, I got the large and it fits me (on the tightest hook). For ref I am 40/35/39, 187 pounds. 3/4-inch wide straps are a good length for high thigh stockings. I had no problem getting stockings with a silicone band hooked with this garter. Waistband elastic is soft on the side that touches my skin. This garter is built along the same lines as the sofsy (sold on amazon) that costs 4 times more, the clips look identical, the buckles look better. It is perfect and I will buy again, wish they had other colors,
Accidentally bought it, not realizing it was a large, but I'm not disappointed at all. It's a wonderful garter and it's lacing is beautiful.
ExcellentMar. 2021
Fits perfect, quick shipment, excellent purchase.
LoveJan. 2021
I love these! I feel so sexy and my husband agrees. I wear a size 10 pants, and the garter has a really nice flattering stretch, I feel like I could've gone with the medium. I am still happy with my purchase.
PurchasedEarly review
NiceDec. 2020
Nice quality and very sexy. Highly recommend!
Might want to size up ... but it is pretty.
I love this garter belt. It feels substantial with thick yet elegant straps and pretty metal clasps which hold my stockings securely. A definite step up from Leg Avenue.
The fitting is pretty decent around the waist, it was honestly a little bit too big for me (I’m a size 12 in pants) but I’d rather it be bigger instead of the “one size fits most” xxxs style that you normally see in most lingerie shops. The clips don’t work at all and that’s just so disappointing since that’s the whole purpose of a garter belt. They’re like silicone and plastic (or really light weight metal). The silicone has a nub that’s supposed to press through the stocking and slide into the hoop of the plastic/metal piece, but they just don’t stay together. I wore the belt for like 20 mins before I got sick of having to redo the clips and took it off. Anytime there wasn’t constant tension they’d come off (like sitting in a car or on a seat without your leg fully extended). My thigh highs also kept rolling because of the way the clips had them pinched so it was honestly a frustrating experience in general. Honestly I wouldn’t recommend the belt unless you plan on replacing the clips. That’s probably what I’ll end up doing since I’ve worn it and don’t want to return it because of that but if I had know the issues would happen I wouldn’t have bought this belt from the start.
Lisa Lisa
Sexy and fits my body well. Holds my stockings like a champ!
As expectedMar. 2022
Pretty. Fits well. As I had hoped for!

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