Gauges & Plugs product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
925 Sterling Silver Octopus Tentacles Tendrils Ear Cuffs No Piercing Earrings, One Piece
Fake Gauges – Sterling Silver Tipped Talon Earrings – Horn - Faux Gauges
Rose Fake Gauges – Hand Carved Rose Earrings – Arang Wood - Faux Gauges
Rose Fake Gauges – Hand Carved Rose Earrings – Sabo Wood - Faux Gauges
Fake Gauges – Hanging Lotus Fake Gauge Earrings – Sono wood - Faux Gauges

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the provided data, it seems that the average rating for Gauges & Plugs products on Amazon is 3.85 out of 5. This indicates a moderate level of customer satisfaction. With a total of 31 reviews, it suggests that there is a decent amount of feedback available for these products. Considering the average rating, it appears that customers have mixed opinions about Gauges & Plugs. Some customers might be satisfied with their purchases, while others may have had less positive experiences. It would be helpful to analyze the distribution of ratings to get a better understanding of the overall sentiment. To improve customer satisfaction in this category, it would be beneficial for sellers to focus on a few key areas. Firstly, ensuring the quality of the products is crucial. Customers expect durable and well-crafted Gauges & Plugs that meet their expectations. Additionally, providing accurate product descriptions, clear images, and detailed sizing information can help customers make informed decisions. Furthermore, actively encouraging customers to leave reviews after their purchase can help increase the number of reviews and provide a more comprehensive understanding of customer satisfaction. Responding promptly and professionally to customer feedback, whether positive or negative, can also demonstrate a commitment to customer service. Overall, by prioritizing product quality, accurate information, and engaging with customers, sellers in the Gauges & Plugs category can work towards improving customer satisfaction and potentially increasing their average ratings on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is christmas, the most common location is u s, the most common behavior is event . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question (which falls under the category of Gauges & Plugs) is being used primarily for events and as gifts. The top three users mentioned are a friend, and two undefined users, which doesn't provide much insight into the customer profile. However, the fact that the product is being used in both the US and Ukraine suggests that it has a relatively broad appeal. Given that the product is being used for events and as gifts, it's possible that the customer profile skews towards younger people who are interested in fashion and accessories. It's also possible that the product is being used in a more niche context, such as for body modification or performance art. To better understand the customer profile, it would be helpful to gather more data on who is buying the product and why. This could be done through surveys, focus groups, or by analyzing social media data to see who is talking about the product and how they are using it. Additionally, it may be helpful to explore other potential use cases for the product beyond events and gifts, as this could help to expand the customer base and increase sales.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 4 negative reviews are earring, bud on each side, cuff, flower. The most mentioned elements about earring are bad(20.00%), do not sit correctly in the ear(20.00%).
The top 5 positive reviews are gauge, earring, color, silver spiral design, spiral. The most mentioned elements about gauge are fake(16.67%).
do not sit correctly in the ear20.00%
look bad20.00%
only detail on one side20.00%
bud on each side20.00%
silver spiral design16.67%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the category of Gauges & Plugs is "earring," which is mentioned by 60.00% of respondents. Additionally, the top five cons of vacuum are "earring," "bud on each side," "cuff," "flower," and "undefined." On the other hand, the top pro aspect mentioned most is "gauge," with a frequency of 16.67%. Based on this information, it appears that the cons of this category primarily revolve around issues related to earrings, such as discomfort or dissatisfaction with specific designs like "bud on each side," "cuff," and "flower." The term "undefined" suggests that some respondents may have had difficulty articulating their specific concerns. On the positive side, the most mentioned pro aspect is "gauge," indicating that customers appreciate the sizing aspect of these products. To improve product development and selection in this category, it would be beneficial to address the common cons mentioned. This could involve offering a wider variety of earring designs to cater to different preferences and reducing discomfort associated with certain styles. Additionally, it may be helpful to provide clearer product descriptions to avoid confusion or uncertainty among customers. Gathering more specific feedback from customers could also aid in identifying and addressing any other potential issues.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
pretty cool look1

Based on the information provided, it seems that customers are buying a product in the Gauges & Plugs category, but the specific product is undefined. However, the product description is mentioned 100% of the time, indicating that it is the top feature that motivates buyers to make a purchase. There could be several reasons why the product description is so important to buyers in this category. For one, Gauges & Plugs are often used in body modification, so customers may be looking for specific sizes, materials, or designs that are described in the product description. Additionally, customers may be concerned about the quality and safety of the product, and the description can provide reassurance that the product meets their standards. To optimize an Amazon listing for a product in this category, it would be important to focus on creating a detailed and accurate product description. This could include information about the size, material, design, and any safety certifications or standards that the product meets. Additionally, including high-quality images that show the product from multiple angles can help customers make an informed decision about whether to purchase. Finally, it may be helpful to include customer reviews and ratings to provide social proof and build trust with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets

Based on the information provided, it is difficult to provide a specific analysis of customer expectations for the Gauges & Plugs category. However, in general, customers who are interested in this category are likely looking for products that are high-quality, durable, and reliable. They may also be interested in products that are easy to install and use, and that offer accurate readings or measurements. To meet these expectations, sellers in this category should prioritize product development that focuses on quality and durability. This may involve using high-quality materials and manufacturing processes, as well as incorporating features that make the products easy to use and maintain. Additionally, sellers should consider offering products that are compatible with a wide range of vehicles or equipment, as this can help to increase their appeal to a broader customer base. In terms of marketing promotion factors, sellers should focus on highlighting the key features and benefits of their products, such as their accuracy, durability, and ease of use. They may also want to consider offering promotions or discounts to encourage customers to try their products, as well as leveraging social media and other digital marketing channels to reach a wider audience. Finally, sellers should prioritize customer service and support, as this can help to build trust and loyalty among their customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

They're beautiful. Bright colours, not too heavy.
Cat Redmon
Amazing work!Dec. 2019
I adore these so much! They complete my tentacle jewelry set and offering custom colors was icing on the cake! Thank you seller!
These are my absolute favorite earrings, I get so many compliments and I love that the gauges are fake so I'm not stretching my ears out. Can't wait to order from this seller again, it's great to see Amazon supporting artists. A side note: to the jerk that didn't purchase anything but left a 1 ⭐️ review -they decided shipping cost too much, mine was free- get stuffed you missed out of great earrings. Don't leave reviews for things you don't buy, Karen 🙄
Great buy!Oct. 2019
Absolutley awesome! My favorite earrings! Super light, they dont pull or weigh down.
These are so well made! They are a little heavy but they’re a pretty big set of earrings, honestly I was surprised that they are as light as they are, the color is amazing. I got glowing suckers and man is it cool. Looking at them really close you can see the handmade love in them. These are my favorite and I’ll probably end up getting another pair soon.
Love Love Love them! The actual spiral is a big ,bold, and detailed! Very tribal!
These are absolutely beautiful & bad ass. Wonderful quality and don't weigh my lobes down much. I have sensitive ears and they are made of quality materials because I've not had any issues and I wear them every weekend since buying them. Love them!!!
Ms. Marie
Sits weirdApr. 2020
Beautiful looking earrings, well made- but definitely doesn’t sit correctly in the ear. Doesn’t hang down, just presses against under your ear where it wont be noticeable at all. I think the stem should be created with a Curve to give the affect if appears to try to illustrate as if you had real guages. Didn’t bother returning bc pandemic completely distracted me. But would have if I wasnt so paranoid these says
Super cute I absolutely love them! A fair working if your child does get this or and adult just be careful not to close it too tightly on ears because it may strain one’s ears and turn red. I wear regular gadges so my ears are used to the slight pressure and fit nicely thank you. 🥰
The shippingDec. 2020
I haven’t even bought it I wanted them for Christmas but for two small earrings it’s $25 which is reasonable but the shipping is so high who in there right mind would spend $46 +tax for earrings They look super cool but like $21 for shipping REALLY?!?

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