Genetic Tests product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
SneakPeek® DNA Test Gender Prediction - Know Baby’s Gender at 6 Weeks with 99.9% Accuracy¹ + Same Day Results - Lab Fees Included - Easy and Painless DNA Collection Method (Snap Fasttrack)
AncestryDNA: Genetic Ethnicity Test, Ethnicity Estimate, AncestryDNA Test Kit…
SneakPeek® DNA Test Gender Prediction - Know Baby’s Gender at 6 Weeks with 99.9% Accuracy¹ - Lab Fees Included - Early Boy or Girl Reveal Home Kit (Lancet)
23andMe Health + Ancestry Service: Personal Genetic DNA Test Including Health Predispositions, Carrier Status, Wellness, and Trait Reports (Before You Buy See Important Test Info Below)
23andMe Ancestry + Traits Service - DNA Test Kit with Personalized Genetic Reports Including Ancestry Composition with 2000+ Geographic Regions, Family Tree, DNA Relative Finder and Trait Reports

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the genetic test product on Amazon has a high level of customer satisfaction. With an average rating of 4.47 out of 5 and a total of 17,367 reviews, it suggests that many customers have had a positive experience with the product. As for advice, it's important to note that customer satisfaction is not the only factor to consider when purchasing a genetic test. It's crucial to do thorough research on the product and the company offering it to ensure that it is reputable and reliable. Additionally, it's important to understand the limitations and potential risks associated with genetic testing before making a purchase. Consulting with a healthcare professional or genetic counselor can also be helpful in making an informed decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is christmas, the most common location is lab, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this genetic testing product are focused on their family relationships, with "family" being the most frequently mentioned term. This suggests that the product is likely being used for genealogy purposes or to learn more about one's genetic heritage. Additionally, the fact that "father" and "mother" are also highly mentioned indicates that users may be interested in learning more about their specific family members and their genetic makeup. In terms of usage, it appears that many users are purchasing this product as a gift, particularly for Christmas. This suggests that the product may be marketed as a unique and thoughtful gift option for those interested in genealogy or learning more about their genetic makeup. As for the top places to use the product, the lab is the most frequently mentioned location, which makes sense given that genetic testing typically requires a laboratory setting. The fact that "bathroom" is also mentioned suggests that some users may be taking the test at home, although it's unclear why this specific location is mentioned. The mention of "Ireland" as a top place to use the product is interesting and may indicate that the product is particularly popular among those with Irish heritage or an interest in Irish genealogy. Based on this data, it seems that the ideal customer profile for this product is someone who is interested in learning more about their genetic heritage and family relationships. They may be looking for a unique and thoughtful gift option for loved ones, particularly around the holiday season. They may also have a particular interest in Irish genealogy or heritage. To target this customer profile, marketing efforts could focus on the product's ability to provide insight into one's family history and genetic makeup, as well as its potential as a gift option. Additionally, marketing efforts could be targeted towards those with an interest in Irish genealogy or heritage.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are kit, instruction, information, test, collection process. The most mentioned elements about kit are defect(0.51%), a lot of room for error/contamination(0.17%).
The top 5 positive reviews are instruction, direction, kit, test, app. The most mentioned elements about instruction are easy(10.22%), clear(7.16%).
Health & Household > Medical Supplies & Equipment > Home Tests > Health Tests > Genetic Tests
a lot of room for error/contamination0.17%
can not be register0.17%
can not read dna0.17%
collection process2.05%
easy to understand1.81%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category of Genetic Tests has both pros and cons. The top pro aspect mentioned most is instruction, which suggests that users appreciate clear and helpful guidance when it comes to genetic testing. However, the top con aspect mentioned most is kit, which implies that users may have issues with the physical components of the testing process, such as the collection process or the information provided. Other cons mentioned include issues with instructions, information, and testing processes, which could indicate that users may struggle with understanding the results or finding the testing process difficult to navigate. On the other hand, the top pro aspect of instruction suggests that clear and helpful guidance can mitigate some of these issues. To improve product development and selection in this category, it may be helpful to focus on improving the physical components of the testing process, such as the collection kit and information provided. Additionally, providing clear and concise instructions can help users better understand the testing process and results. It may also be helpful to gather feedback from users to identify specific pain points and areas for improvement.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
health report4
health component2

Based on the data provided, it seems that customers are primarily motivated to buy genetic tests based on the product description. This suggests that customers are interested in learning about the specific features and benefits of the product before making a purchase. Some possible reasons why product description is the top feature could be that genetic tests are a complex and technical product, and customers want to understand exactly what they are getting before making a purchase. Additionally, genetic tests may have important implications for a customer's health or well-being, so they want to make sure they are making an informed decision. To optimize Amazon listings for genetic tests, it would be important to focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. This could include information about the specific genetic markers that the test analyzes, as well as any potential health implications or other relevant information. Additionally, it may be helpful to include customer reviews or testimonials that speak to the accuracy and effectiveness of the test. Finally, pricing and advertising should also be considered, as these factors can also play a role in customer decision-making.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
result back
result come
result good
right result
more detail19
more detail
more detailed
more detailed info
more detailed information
more in depth
more information11
more information
more specific8
more specific
result accurate8
result accurate

Based on the information provided, it is unclear what specific customer expectations are for genetic tests. However, in general, customers who are interested in genetic testing may have a variety of expectations, such as: 1. Accuracy: Customers expect genetic tests to be accurate and reliable in providing information about their genetic makeup and potential health risks. 2. Privacy: Customers may have concerns about the privacy and security of their genetic information, and expect that companies offering genetic testing will take appropriate measures to protect their data. 3. Ease of use: Customers may expect genetic tests to be easy to use and understand, with clear instructions and explanations of the results. To prioritize product development, sellers should focus on improving the accuracy and reliability of their genetic tests, as this is likely to be the most important factor for customers. They should also invest in developing user-friendly interfaces and clear explanations of results to meet customer expectations for ease of use. In terms of marketing promotion factors, sellers should emphasize the accuracy and reliability of their genetic tests, as well as their commitment to protecting customer privacy. They should also consider partnering with healthcare providers or other trusted organizations to promote their products and build trust with potential customers. Additionally, offering discounts or promotions to first-time customers may help attract new business and build brand awareness.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

The testing was unsuccessful and 23 and me simple state to get another kit. Not even a discount code. Disappointed.
Great gift.Nov. 2019
Great product, accurate ancestry and health reports for a great price.
I got the kit, but repeated calls to 23andme to find out what happen to my results leads to nothing.....been in 1-3 day review since Sept 21 (its now middle of November) ......if they can't even keep track or actually find my sample, I have to question the quality of results or interpretation for something more complex like DNA analysis.
Unsure of the findings because of recent claims of fraudulent results. Not very informational as far as family tree. Tried it because it was on sale for $99 but would not recommend it even at that price moving forward.
Five StarsAug. 2017
Sent to my mom
M. Moshure
I had “23 and Me” do my DNA some time ago. I am very satisfied with their continuing reports. Sooooo For this Christmas I gave one to each of my sons and my daughter in laws a kit, as well as a grandson who has been hinting for several years he want to do one. They were a hit on Christmas Morning.
Five StarsSept. 2017
This test confirmed that I'm definitely the color I see when I look in the mirror.
We were surprised to see the volume of information available from 23 & Me. We completed one family member's profile and found it so interesting that we ordered yet another for another person in the family Further, we were able to get the second profile on sale--about half what we paid for the first. Bet thing--finding out the genetic history of family --more interesting than the geneological background. Better to know what your DNA is about rather than whose aunt or uncle came from where.
Sheri J. Lowe
Five StarsJul. 2017
Have not gotten the results back yet.
Good choiceAug. 2017
Kit arrived quickly, has easy to follow instructions, excited to see my results!

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