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Gessoboard product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 15
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Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Gessoboard product on Amazon has a relatively high customer satisfaction rating with an average rating of 3.98 out of 5 and a total of 73 reviews. However, it's important to note that the data only provides a snapshot of customer satisfaction and may not be representative of all customers who have purchased the product. To improve customer satisfaction, it may be helpful for the seller to gather more feedback from customers and address any common issues or concerns. Additionally, providing clear and detailed product descriptions, as well as high-quality images, can help set realistic expectations for customers and reduce the likelihood of negative reviews. Overall, while the Gessoboard product appears to have a relatively high customer satisfaction rating, it's important for sellers to continually monitor and improve their products and customer service to ensure long-term success on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
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X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Gessoboard product is being used primarily for artistic purposes, with mentions of using it in studios, art supplies, and galleries. The top two usages of the product are for guitar fretboard inlay and paint detail, indicating that it is a versatile product that can be used for a variety of artistic applications. The fact that the top users mentioned are "daughter" and "kid" suggests that the product may be popular among younger artists or those who are just starting out in their artistic pursuits. This could be a valuable insight for marketing and targeting efforts, as it may be beneficial to focus on reaching out to this demographic. Additionally, the fact that "undefined" was mentioned as a top user suggests that there may be a need for more clarity and information about the product and its uses. Providing more detailed information and resources about the product could help to attract more customers and increase sales. Overall, it seems that the Gessoboard product is well-suited for artistic applications and may be particularly popular among younger or beginner artists. To capitalize on this, it may be beneficial to focus marketing efforts on reaching out to this demographic and providing more detailed information about the product and its uses.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are panel, edge, corner, acrylic paint, adhesion of the product on the panel. The most mentioned elements about panel are do not work(10.00%), slim(10.00%).
The top 5 positive reviews are surface, paint, board, product, art board. The most mentioned elements about surface are smooth(14.29%).
do not work10.00%
acrylic paint10.00%
adhesion of the product on the panel10.00%
art board4.76%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Gessoboard category has some significant cons that users have reported. The top con mentioned is related to the panel, which could be an issue with the overall quality of the product. Additionally, users have reported issues with the edge, corner, acrylic paint, and adhesion of the product on the panel. These cons could be a significant drawback for artists who require a high-quality surface to work on. On the positive side, the top pro aspect mentioned is related to the surface, which suggests that the Gessoboard category does have some positive qualities. However, users have also reported cons related to the surface, paint, board, product, and art board, which could be a concern for some artists. To improve the Gessoboard category, product development should focus on addressing the reported cons. For example, improving the quality of the panel, addressing issues with adhesion, and ensuring that the surface is suitable for a wide range of paints and art materials. Additionally, product selection should be based on user feedback and reviews to ensure that the products offered meet the needs of artists. Overall, the sentiment analysis suggests that while the Gessoboard category has some positive aspects, there are also significant cons that need to be addressed. By focusing on product development and selection, it is possible to improve the quality of the products offered and provide artists with a high-quality surface to work on.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
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No data

Based on the mentions of undefined, undefined, and undefined, it seems that customers are motivated to buy Gessoboard for various reasons. To conclude the buyer motivation for this category, it is important to consider the top features mentioned in the product description. The top feature that attracts customers to Gessoboard could be its high-quality surface, which provides a smooth and durable canvas for painting. This feature is likely to be a key factor in customers' decision-making process. Additionally, the product description may highlight other important aspects such as the board's archival quality, its ability to prevent warping, and its compatibility with different painting mediums. To optimize the Amazon listing for Gessoboard based on the given data, here are a few suggestions: 1. Highlight the top features: Emphasize the high-quality surface, archival quality, and other unique selling points of the Gessoboard in the product description. Make sure these features are clearly communicated to potential buyers. 2. Include customer testimonials: Incorporate positive reviews and testimonials from satisfied customers who have used the Gessoboard. This can help build trust and credibility among potential buyers. 3. Use high-quality product images: Ensure that the product images showcase the Gessoboard's features and quality effectively. High-resolution images from different angles can give customers a better understanding of the product. 4. Provide detailed specifications: Include specific dimensions, weight, and other relevant details about the Gessoboard. This information can help customers make informed decisions and ensure the product meets their requirements. 5. Optimize keywords and search terms: Conduct keyword research to identify the most relevant and popular search terms related to Gessoboard. Incorporate these keywords strategically in the product title, bullet points, and product description to improve visibility in search results. By implementing these suggestions, the Amazon listing for Gessoboard can be optimized to attract potential buyers and effectively communicate the product's top features.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
box with bubble wrap1
small box or bubble wrapped
paint with knife1
paint with knife

Based on the customer expectations mentioned, it seems that there are some specific requirements for the packaging and quality of the Gessoboard product. The mention of a box with bubble wrap suggests that customers are looking for a secure and safe delivery of the product, which is important for preventing any damage during shipping. The mention of paint with knife suggests that customers are looking for a product that is easy to use and manipulate, which is important for artists who want to create precise and detailed work. However, the mention of undefined expectations makes it difficult to fully understand what other factors customers may be looking for in a Gessoboard product. To address these customer expectations, sellers should prioritize product development that focuses on improving the packaging and quality of the Gessoboard product. This could include using more durable materials for the product itself, as well as investing in more secure and protective packaging to ensure that the product arrives in good condition. Additionally, sellers should consider developing products that are easy to use and manipulate, such as Gessoboards that come with specialized tools or brushes that make it easier for artists to create detailed work. In terms of marketing promotion factors, sellers should focus on highlighting the quality and durability of their Gessoboard products, as well as emphasizing the ease of use and versatility of the product. This could include showcasing examples of artwork created using the product, as well as highlighting any unique features or benefits that set their product apart from competitors. Additionally, sellers should consider offering promotions or discounts to incentivize customers to try their product, as well as leveraging social media and other digital marketing channels to reach a wider audience.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

At this price, these panels usually come in a multiple pack, but I only received a single panel. I love to paint on these, but won't buy them here again at this price.
I thought I was ordering cradled gesso panels, so I was disappointed that they were just thin plaques. But the product itself (for what it's designed for) is good.
Like another reviewer posted, acrylic paint just glides around the surface and just doesn’t stick very well. Will not be able to paint detailed paintings on these. Ended up covering the entire board with black paint (a thick, basic coat worked ok), and am now working on a paper collage instead. Will be an ok surface for that type of project.
Five StarsFeb. 2017
Great substrate for oil painting at a good price.
Five StarsOct. 2017
lovely board for art
I’ve had an 18 x 24 in. Gessobord in the studio for ages, bought on a whim at the art store and intended for a landscape in oil I simply never got to, but recently a commission came up for an 18 x 24 oil with a tight deadline ... Honestly I had forgotten that I had the panel, but when the expensive linen-on-gatorboard panel I had hurriedly ordered took its sweet time getting to me, I happened to recall that I indeed had the (hopefully) same-size Gessobord panel *somewhere* in the studio. Well, there it was and I decided to press on and use it instead for the commission. In short, I love it! Basically 1/8” Masonite with their painting surface evenly applied. Not too glossy (slick), and not too rough. Almost like a nice smooth vellum finish. Just right and worked great with oils. I will definitely use these again, but likely not for anything larger than, say, 36” due to the thin 1/8 panel. Other than that - 👍🏼👍🏼
Love these gesso boards so much better than canvas. Nice smooth surface for painting and fits into frame like a breeze!
Pam Smith
I thought it would be smoother
Ellen Ross
AnnoyedDec. 2019
I’ve used Gessobords many times before. I have nothing against the product itself. However, the condition it arrived in is completely UNACCEPTABLE. Three of the four corners are damaged. Now, I’ve gotten rid of the plastic and the shipping box so I guess I’m stuck with it. NEVER AGAIN.
Gessobord.Sept. 2013
Ampersand Gessobords are great for painting with acrylic and oil paints. It makes my work very easy and results come out great.

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