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Ghee product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Spring Sunrise Organic Grass Fed Ghee Butter - USDA Certified Organic Clarified Butter - Paleo, Keto Friendly, Non-GMO, Gluten, & Casein Free Cooking Oil - Sustainably Sourced (6 Pack, 32oz Jar)
4th & Heart Original Grass-Fed Ghee, 32 Ounce, Keto, Pasture Raised, Non-GMO, Lactose and Casein Free, Certified Paleo
USDA Organic Grass Fed Ghee and Coconut Oil Blend, 12oz, Compare our cost per oz and Certified Organic, Carrington Farms
4th & Heart Himalayan Pink Salt Grass-Fed Ghee, 9 Ounce, Keto Pasture Raised, Non-GMO, Lactose and Casein Free, Certified Paleo
4th & Heart Vanilla Bean Grass-Fed Ghee, 9 Ounce, Keto, Pasture Raised, Non-GMO, Lactose and Casein Free, Certified Paleo

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Ghee products on Amazon is 4.55, which indicates a relatively high level of customer satisfaction. Additionally, with a total of 7811 reviews, it suggests that there is a significant number of customers who have purchased and reviewed Ghee products on the platform. The high average rating implies that the majority of customers are satisfied with their Ghee purchases. This could be attributed to factors such as product quality, taste, packaging, and overall customer experience. It's worth noting that Ghee is a popular category, and the high number of reviews indicates a considerable level of interest and engagement from customers. Based on this information, it can be concluded that Ghee products on Amazon generally have a positive reputation and are well-received by customers. However, it's important to consider that individual preferences may vary, and some negative reviews might exist as well. It would be beneficial to read through a range of reviews to get a comprehensive understanding of the product's strengths and weaknesses. As for advice, if you are considering purchasing Ghee on Amazon, it would be wise to read customer reviews carefully. Look for reviews that align with your specific needs and preferences. Pay attention to aspects such as taste, quality, packaging, and any potential issues mentioned by customers. Additionally, consider trying out different brands or variations of Ghee to find the one that suits your taste and requirements the best. Remember, customer reviews are a valuable resource that can provide insights into the product's quality and customer satisfaction. Utilize this information to make an informed decision and ensure a positive purchasing experience.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is pantry, the most common behavior is cook . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who use this product, which is Ghee, are primarily using it for cooking purposes. The top two usage mentions are "cook" and "cooking for," which suggests that the customers are using Ghee as a cooking ingredient for their meals. In terms of the top three users, family is mentioned the most, followed by friends and then husbands. This could suggest that the customers who use Ghee are likely to be individuals who cook for their families and friends, and possibly for their significant others as well. The top three places to use the product are the pantry, fridge, and coffee, which could suggest that the customers who use Ghee are likely to be individuals who keep their cooking ingredients well-stocked and organized in their pantry and fridge. The mention of coffee could suggest that some customers may use Ghee as a creamer alternative in their coffee. Based on this data, it is likely that the customer profile for this product is someone who enjoys cooking and is likely to be a homemaker or someone who cooks for their family and friends. They are likely to be health-conscious individuals who are looking for healthier alternatives to traditional cooking ingredients. To better cater to this customer profile, it may be beneficial to market the product as a healthier alternative to traditional cooking ingredients and emphasize its versatility in cooking. Additionally, offering recipe ideas and cooking tips could help customers better utilize the product in their cooking.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are ghee, jar, product, lid, quality. The most mentioned elements about ghee are grainy(1.57%), melt(0.94%).
The top 5 positive reviews are taste, flavor, ghee, product, quality. The most mentioned elements about taste are good(20.15%), tasty(2.41%).
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top con aspect of ghee is its quality, with mentions of issues with the jar, lid, and overall product. However, the top pro aspect is its taste, which is mentioned positively by a significant percentage of respondents. To improve the product, it may be worth addressing the quality issues that are mentioned frequently in the cons. This could involve improving the packaging, ensuring that the product is fresh and of high quality, and addressing any other issues that may be causing dissatisfaction among customers. In terms of product development and selection, it may be worth exploring ways to enhance the taste of the ghee even further, as this is clearly a key selling point for many customers. This could involve experimenting with different flavors or ingredients, or finding ways to make the ghee even more versatile in terms of its use in cooking and baking. Overall, while there are some areas for improvement, the data suggests that ghee is generally well-regarded by customers, particularly when it comes to its taste. By focusing on quality and taste, and continuing to innovate and develop new products, it should be possible to build on this positive sentiment and continue to grow the market for ghee.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
come in glass2
good quality2

Based on the data provided, it seems that customers primarily buy this product due to its product description, which is mentioned in 59.84% of cases. This suggests that customers are highly influenced by the information provided about the product, such as its ingredients, quality, and benefits. A well-written and informative product description can effectively communicate the value of the product, leading to increased sales. Some reasons why product description is the top feature could include: 1. Detailed information: Customers want to know exactly what they are purchasing, and a comprehensive product description can provide them with all the necessary details. 2. Transparency: A clear and honest product description builds trust with customers, as it helps them make informed decisions and reduces the chances of disappointment or dissatisfaction. 3. Unique selling points: A well-crafted product description can highlight the unique features or benefits of the product, setting it apart from competitors and enticing customers to make a purchase. Based on these findings, here are some suggestions for optimizing the Amazon listing: 1. Focus on quality: Ensure that the product description accurately reflects the quality of the ghee, emphasizing any certifications, sourcing methods, or production processes that make it stand out. 2. Highlight health benefits: If the ghee has specific health benefits, such as being organic, lactose-free, or rich in nutrients, emphasize these points in the product description to attract health-conscious customers. 3. Use persuasive language: Craft the product description in a way that appeals to customers' emotions and desires. Highlight the taste, versatility, and culinary uses of the ghee to make it more appealing. 4. Include customer reviews: Incorporate positive customer reviews in the product description to provide social proof and build trust among potential buyers. 5. Optimize keywords: Research and include relevant keywords in the product description to improve its visibility in search results and attract more potential customers. Remember, a well-optimized product description can significantly impact customer buying decisions, so investing time and effort into creating an engaging and informative description is crucial for maximizing sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big jar8
large jar
big jar
big jar in glass
jar big
more vanilla flavor8
more vanilla flavor
more flavour
more vanilla flavoring
taste more like vanilla
vanilla flavor
large size6
large size
big size
add subscribe & save4
subscribe & save
on subscribe save
large container
in glass3
in glass
in glass jar
is not expensive3
is not expensive
not expensive
last long3
last long

Based on the customer feedback, it seems that customers are looking for a larger jar size, more vanilla flavor, and a bigger quantity of ghee. These expectations can be analyzed in the following ways: 1. Big Jar: Customers are looking for a larger jar size, which indicates that they want to buy ghee in bulk. This could be because they use ghee frequently in their cooking or they want to stock up on it. Sellers can consider offering larger jar sizes to cater to this demand. 2. More Vanilla Flavor: Customers are looking for a stronger vanilla flavor in their ghee. This could be because they want to use it in desserts or they simply prefer the taste of vanilla. Sellers can consider adding more vanilla flavor to their ghee to meet this expectation. 3. Large Size: Customers are looking for a larger quantity of ghee, which could be because they want to use it for a longer period of time or they want to get more value for their money. Sellers can consider offering larger quantities of ghee to cater to this demand. Based on these expectations, sellers can prioritize their product development by focusing on offering larger jar sizes, adding more vanilla flavor, and offering larger quantities of ghee. They can also promote their products by highlighting these features in their marketing campaigns and emphasizing the value that customers can get from buying their ghee. Additionally, they can consider offering discounts or promotions for customers who buy in bulk or who purchase ghee with a stronger vanilla flavor. By meeting these expectations and promoting their products effectively, sellers can attract more customers and increase their sales in the ghee category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Susan B
Five StarsJan. 2017
Love the flavor it imparts to my veggies and meats.
Five StarsAug. 2016
I love this ghee. I use it for everything.
DisappointedFeb. 2019
I have been buying this product for over a year. The reason I bought it was for that buttery taste. It’s hard to find a product that taste like real butter anymore . The last order I received was a real disappointment. The flavor was just not there, and as stated before, it’s quite pricey so l’m hesitant about continuing to buy it. I was also disappointed in the packaging. It use to come in a well protected box. My last order came in envelope. I was surprised it didn’t break.
Five StarsFeb. 2015
I had been buying another brand that costs more. This is delicious. Organic. Try it!
Love GheeApr. 2019
This was my first purchase of ghee. It tastes good, and is great for cooking. I spread it on toast and biscuits. It is soft and spreads easily. Have not tried it in coffee yet. Definitely recommend it. Glad I tried it.
Delicious, aromatic ghee, made traditionally with milk from grass-fed cows. What more could you want? Note: The manufacturer's price is $35 Prime. If it's more than that, then the manufacturer's supply is currently out of stock. Be patient. More will come soon, probably in a couple weeks or so, since they make it traditionally, in accordance with moon phases. I keep a jar in my cart so when the price goes down to $35, I'll know and can get more then. Totally worth the wait and the price. A little goes a long way and you can taste the difference. It's almost like caramel.
QualityMar. 2020
This is part of my healthy diet !
Melts nicelySept. 2020
Easy to use
There was a huge drop in quality from when I bought this product last year. The ghee had a funky chemical smell and it came in a plastic jar. I did not read the most recent reviews which said there was a switch from glass to plastic jars (my mistake). I threw the plastic jar away. I will never buy a 4th & Heart product again.
I love this ghee but they have suddenly, and with no warning, switched from glass to plastic jars. You’ve just lost my business 4th & Heart.

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