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Ginkgo Biloba product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.4
Total Reviews
8,957
This insight is based on the data from the best seller products. The top 5 of them are:
Brain Supplement Nootropics Booster (3-Pack) - Enhance Focus, Concentration, Improve Memory & Clarity - Ginkgo Biloba, Dmae, Mind Enhancement
B09KG87TNM
NOW Supplements, Ginkgo Biloba 120 mg, Double Strength, Non-GMO Project Verified, 100 Veg Capsules
B0013OVZCO
Nutricost Ginkgo Biloba 120mg; 240 Capsules (3 Bottles)
B01BCULYJM
Bronson Ginkgo Biloba 500mg Extra Strength 500mg per Serving - Supports Brain Function & Memory Support, 120 Vegetarian Capsules
B08PW2XRXK
Nootropic Focus Supplement for Adults | USDA Organic Focus Supplement with Ginkgo Biloba & Astragalus | Focus & Adrenal Support | Focus and Memory Drops | Vegan | Non-GMO | Gluten Free | 30 Servings
B084Q2NNV7

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Ginkgo Biloba product in question has an average rating of 4.42 out of 5, based on a total of 8957 reviews. This indicates a relatively high level of customer satisfaction, as the average rating is above 4, which is generally considered a positive indicator. With such a large number of reviews, it suggests that the product has gained significant attention and popularity among customers. The high average rating further reinforces the notion that customers are generally satisfied with their purchase. Based on this information, it can be concluded that the Ginkgo Biloba product has been well-received by customers on Amazon. The positive reviews and high average rating indicate that customers are finding value in the product and are generally satisfied with its quality and effectiveness. As for advice, it would be beneficial for the seller or manufacturer to continue maintaining the quality of the product and addressing any potential issues or concerns raised by customers in their reviews. Additionally, actively engaging with customers by responding to their feedback and providing excellent customer service can further enhance customer satisfaction and loyalty. It may also be helpful to encourage customers to leave reviews by offering incentives or rewards, as this can help generate more feedback and attract potential buyers who rely on reviews for their purchasing decisions. Overall, the data suggests that the Ginkgo Biloba product has been well-received by customers, and by continuing to prioritize customer satisfaction and engagement, the seller or manufacturer can further enhance the product's success on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is school, the most common behavior is focus on . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the Ginkgo Biloba product are individuals who are looking to improve their focus and concentration, particularly for studying or school-related activities. The top three users mentioned are the husband, son, and mother, which suggests that this product may be popular among adults who are looking to improve their cognitive abilities. In terms of usage, the top two reasons for using the product are to focus on tasks and to study. This further supports the idea that the product is primarily used by individuals who are looking to improve their cognitive abilities and performance. The top three places to use the product are school, biloba, and house. This suggests that the product may be popular among students who are looking to improve their academic performance, as well as individuals who are looking to use the product in a more relaxed setting, such as at home. Based on this data, it seems that the customer profile for this product is likely to be adults who are looking to improve their cognitive abilities, particularly for academic or work-related tasks. The product may also be popular among students who are looking to improve their academic performance. To appeal to this customer profile, it may be helpful to market the product as a way to improve focus and concentration, particularly for studying or work-related tasks. Additionally, highlighting the natural and herbal ingredients of the product may appeal to individuals who are looking for a more natural way to improve their cognitive abilities.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pill, product, taste, bottle, capsule. The most mentioned elements about pill are big(4.57%), hard to swallow(2.29%).
The top 5 positive reviews are product, taste, memory, brain booster, pill. The most mentioned elements about product are good quality(3.07%), easy to swallow(0.48%).
Cons
pill16.00%
big4.57%
hard to swallow2.29%
bad tasting0.57%
big to swallow0.57%
break in half0.57%
product12.57%
taste10.29%
bottle5.71%
capsule4.57%
Pros
product16.96%
good quality3.07%
easy to swallow0.48%
easy to take0.48%
easy to use0.48%
effective0.48%
taste6.95%
memory6.79%
brain booster6.30%
pill5.65%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect across different products in the Ginkgo Biloba category is the pill itself, followed by issues related to the product, taste, bottle, and capsule. On the other hand, the top pro aspect mentioned is the product itself. This suggests that consumers have mixed feelings about Ginkgo Biloba products. While they appreciate the overall benefits of the product, they have concerns about the pill format, taste, and packaging. It's important to address these cons to improve customer satisfaction and enhance the overall experience. To improve product development and selection, here are a few suggestions: 1. Pill format: Consider alternative delivery methods such as capsules or liquid forms to cater to customers who have difficulty swallowing pills. 2. Taste: Focus on improving the taste of Ginkgo Biloba products. This could involve adding natural flavorings or exploring different formulations to make it more palatable. 3. Packaging: Pay attention to the packaging design and functionality. Ensure that it is user-friendly, easy to open, and properly seals the product to maintain freshness. 4. Product variety: Offer a range of Ginkgo Biloba products to cater to different preferences and needs. This could include variations in dosage, concentration, or additional ingredients that complement the benefits of Ginkgo Biloba. By addressing these cons and enhancing the overall product experience, you can increase customer satisfaction and attract a wider range of consumers to the Ginkgo Biloba category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others57
quality3
rating3
focus2
additional serotonin synthesizer1

Based on the data provided, it seems that customers are primarily motivated to buy Ginkgo Biloba based on the product description. This suggests that customers are looking for detailed information about the product, including its benefits and potential side effects. Other factors that influence customer purchasing decisions include recommendations from friends and price, although these are less important than the product description. To optimize Amazon listings for Ginkgo Biloba products, sellers should focus on creating detailed and informative product descriptions that highlight the benefits of the product. This could include information about the potential health benefits of Ginkgo Biloba, as well as any potential side effects or interactions with other medications. Additionally, sellers should consider offering competitive pricing and encouraging customers to leave reviews and recommendations to help boost sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
work20
work
improve memory13
improve memory
help memory
improve memory brain function
improve memory keep
improve memory loss
help8
help
improvement7
improvement
improve
improvement continue
improvement improve
big bottle4
large bottle
big bottle
small bottle
result4
result
result continue
result good
benefit3
benefit
cheap3
cheap
cheap price
continue3
continue
good3
good

Based on the customer expectations mentioned, it seems that the primary reason people are interested in Ginkgo Biloba is for its potential cognitive benefits, specifically in improving memory. However, there are also a significant number of customers who are looking for help in general, which could include a variety of issues such as stress, anxiety, or fatigue. Given these expectations, sellers of Ginkgo Biloba products should prioritize product development that focuses on improving cognitive function and memory. This could include developing products that contain higher concentrations of the active ingredients in Ginkgo Biloba, or combining it with other ingredients that have been shown to improve cognitive function. In terms of marketing promotion factors, sellers should focus on highlighting the cognitive benefits of Ginkgo Biloba, specifically its potential to improve memory and overall brain function. They could also consider targeting specific customer segments, such as students or older adults, who may be particularly interested in these benefits. Overall, by prioritizing product development and marketing efforts around the cognitive benefits of Ginkgo Biloba, sellers can better meet the expectations of their customers and differentiate themselves in a crowded market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

BuckBran
Purchased
I was surprised at the taste of these things. I was expecting a little more of that earthy beety taste but really they don’t have that taste at all. I’m personally a “no candy” person and really don’t like things very sweet and sugary, so to me they were plenty sweet and fruity. I would consider them a “candy” for all intensive purposes for me. I’ve been eating one per day and while I’m not sure my memory or focus has changed I can say it’s a nice “snack”/“candy break” chew that does in fact have some nutritional benefits. If you can control yourself and just eat one they can be helpful as a substitute if you do tend to eat candy. They are a little expensive and I’m not sure it’s something worth doing a very long time. I would be more likely to invest in it long term if I could get it at $1 per chew(or day) but over that seems a little too steep for something I personally don’t believe will truly help memory, but there may be some component/nutrient that does somewhat help a person focus even if not reliably. As far as they go though I don’t really compare them to starbursts, I think they have more of a “Now and Later” consistently. The outer layer more specifically that is soft(the now part of the now and later I suppose) is like what these things seem like but all the way through. They definitely have a blueberry taste as well.
Easy to UseSept. 2022
Yes I liked it.
GREAT TASTEAug. 2021
Purchased these for myself and my mother wanted to try them. She loved the taste and took the bag with her.
The tablets were ok but not sure how effective they are or if they are helping my memory?
molly w.
Purchased
QualityJan. 2022
Quality and great flavor
I have seen these chews advertised and wondered if they were everything the ads said they were. I’m still not sure I have increased mental clarity (someone please come up with a simple at home test that is accurate) but these chews have a good texture, taste good and contain 150 mg of resveratrol, 100 mg coffee fruit extract and 300 mg of beetroot powder (aides with nitric oxide production in the body). There are no artificial colors, artificial sweeteners or preservatives, no gmo’s, no gluten and they are vegan friendly. They also contain 20 calories per chew (recommended dose is one per day). They do contain raw cane sugar and 4g of carbohydrate, 2 of which are from added sugar. They are manufactured for and distributed by an American company but no where does it state the origins of the chews. A bag of chews is a month’s supply, so they aren’t inexpensive but they pack a punch in one single chew and would be worth your while to give them a try.
Debra W
Purchased
DeliciousDec. 2021
Easy to take and delicious. I hate taking pills so these really hit the mark for me.
barbara adams
Purchased
I did not like the taste. The product is very expensive,
Jean Thomason
Purchased
I use the product for high blood pressure and it also gives me energy

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