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Glasses product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 8
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Nreal Air AR Glasses, Smart Glasses with Massive 201" Micro-OLED Virtual Theater, Augmented Reality Glasses, Watch, Stream, and Game on PC/Android/iOS–Consoles & Cloud Gaming Compatible

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, the average rating for glasses on Amazon is 3.8 out of 5, with a total of 2174 reviews. This indicates that overall customer satisfaction is moderate, as the average rating is slightly below the midpoint of 5. To improve customer satisfaction, it would be beneficial to analyze the reviews in more detail. Look for common themes or issues mentioned by customers and address them accordingly. This could involve improving the quality of the glasses, enhancing the customer service experience, or providing clearer product descriptions. Additionally, it would be helpful to encourage customers to leave reviews after purchasing glasses. This can be done through follow-up emails, incentives, or by providing exceptional customer service that prompts customers to share their positive experiences. By actively addressing customer concerns and consistently delivering high-quality products and services, the average rating and customer satisfaction for glasses on Amazon can be improved.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is daily, the most common location is steam deck, the most common behavior is listen to music . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product in question, glasses, is primarily used by individuals within a family setting. The top three users mentioned are the husband, wife, and son, indicating that this product appeals to a wide range of family members. This suggests that the glasses may have features or benefits that cater to different age groups and preferences. In terms of usage, the top three places where customers use the glasses are the steam deck, car, and plane. This implies that the product is versatile and can be used in various settings, including during travel or leisure activities. Additionally, the top two usages of the glasses are listening to music and walking, indicating that customers enjoy using the product for entertainment purposes and while engaging in physical activities. Based on this analysis, it can be inferred that the customer profile for this product is likely to be a tech-savvy family that values convenience and versatility. The product's appeal to different family members suggests that it offers customizable features or styles to suit individual preferences. The emphasis on entertainment and physical activities in the product's usage indicates that the customers may lead active lifestyles and prioritize staying connected and entertained while on the go. To further cater to this customer profile, it would be beneficial to focus on features such as Bluetooth connectivity for seamless music streaming, durable and lightweight materials for comfortable wear during physical activities, and customizable options to suit different family members' needs. Additionally, marketing efforts could highlight the product's versatility and suitability for travel, emphasizing its compatibility with various devices and modes of transportation. By understanding the customer profile and tailoring the product and marketing strategies accordingly, the company can effectively meet the needs and preferences of their target audience, leading to increased customer satisfaction and loyalty.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are glass, sound quality, sound, lens, frame. The most mentioned elements about glass are big(1.14%), big for my face(0.49%).
The top 5 positive reviews are sound quality, sound, glass, battery life, lens. The most mentioned elements about sound quality are good(15.51%), fantastic(0.74%).
big for my face0.49%
do not feel like $ 200+ frame0.33%
sound quality8.14%
sound quality21.46%
battery life8.81%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common negative aspect of glasses is the glass material, which is mentioned in both the top 1 and top 5 cons. Additionally, sound quality and lens quality are also mentioned frequently as cons across different types of glasses. On the other hand, the top pro aspect mentioned is sound quality, which suggests that this is an important factor for consumers when selecting glasses. To improve product development and selection, manufacturers could focus on improving the glass material and lens quality to address the common cons mentioned. Additionally, they could prioritize sound quality as a key feature to attract consumers. It may also be helpful to conduct further research to understand why battery life is a common con for some types of glasses and explore ways to improve this aspect. Overall, the sentiment analysis suggests that while there are some common cons associated with glasses, there are also important pros that manufacturers can leverage to create products that meet consumer needs and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
look cool2
blue lens1
bone induction1
clear sound1

Based on the data provided, it seems that customers are primarily motivated to buy glasses based on the product description. This suggests that customers are looking for detailed information about the glasses they are considering purchasing, such as the materials used, the style, and any special features. Brand reputation is also an important factor for customers, indicating that they are looking for glasses from a trusted and reliable brand. Price is also a consideration, but it appears to be less important than the product description and brand reputation. To optimize Amazon listings for glasses, it would be important to focus on creating detailed and informative product descriptions that highlight the unique features and benefits of the glasses. This could include information about the materials used, the style and design, and any special features such as UV protection or anti-glare coatings. In addition, it would be important to build a strong brand reputation by providing excellent customer service and ensuring that customers are satisfied with their purchases. This could include offering a satisfaction guarantee or providing helpful resources such as sizing guides or product reviews. Finally, pricing should be competitive but not the sole focus of the listing. Instead, the focus should be on providing value to the customer through high-quality products and excellent customer service.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
Battery life would be much better if it lasted long but not bad as is6
battery life good
battery last longer6
battery life longer
battery last long
battery last longer
Could be louder4
audio good4
sound quality good
audio good
last long4
last long
last longer
longer last
Areas for improvement:3
room for improvement

Based on the customer feedback, it seems that the most important expectation for glasses is that they should be of good quality. This is mentioned 10 times, indicating that customers are looking for glasses that are durable, comfortable, and provide clear vision. Therefore, sellers should prioritize product development that focuses on improving the quality of their glasses. The second most mentioned expectation is improvement, which was mentioned 8 times. This suggests that customers are looking for glasses that are innovative and offer new features or technologies. Sellers should consider investing in research and development to create glasses that are more advanced and meet the changing needs of their customers. Battery life is also an important consideration for customers, with 6 mentions. While this may not be a major concern for all types of glasses, it is particularly relevant for smart glasses or glasses with electronic components. Sellers should prioritize product development that focuses on improving battery life, as this can be a key selling point for customers. In terms of marketing promotion factors, sellers should focus on highlighting the quality and innovative features of their glasses. They should also emphasize any improvements they have made to their products, such as longer battery life or new technologies. Additionally, sellers should consider offering promotions or discounts to encourage customers to try their products and build brand loyalty. Overall, sellers should prioritize product development that focuses on improving the quality and innovation of their glasses, while also addressing customer concerns such as battery life. By emphasizing these factors in their marketing promotions, sellers can attract and retain customers and build a strong brand reputation in the glasses industry.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

South Georgia USA will still create a fogged glass. If you run/ride fast enough then there’s no problem.
Won’t charge. Only had these sunglasses for a week and won’t even turn on.
These glasses are pretty decent for the price. The cost of them kind of tells you how they compare to similar products: around $100, so of course they aren't as good as something that costs $200 or more. Note: I bought these on sale for about $35, so they were a steal. They are very lightweight; they weigh next to nothing. They are comfortable enough on my face, but there is no adjustments you can make, so one size fits all. Since it is very light, I usually don't really feel them after a while anyways. The controls are ok, too. Two tactile buttons (power and command). Compared to many other product's touch controls, these buttons make knowing what you're doing easier to understand. There are volume controls, but it basically makes you cycle from low to high, then once you reach max volume (which is to loud to be wearing these), cycle back straight to mute, and back up again. Note: the manual tells you to press the command button to pause/play, but my unit uses the power button. The sound quality is lacking. You can listen to any music that is at a medium volume and higher (these speakers can get really loud), but anything meant for quieter listening (i.e. classical music or audio books) is really bad. Anything quiet comes with a constant buzzing sound, sometimes even taking a phone call with a quiet person is pretty irritating. I use these for work. My job is very physical and dirty, so these are more than acceptable. A few more bonuses are: 1) they are made of a nice rubbery, matter plastic, so they feel durable and do alright with sweat and dirt. 2) they charge with micro USB, so no fiddling with proprietary cables. And 3) the battery life is very decent. I can get through most 8-hour shifts with a full charge. For my needs, the OHO Safety Glasses are a very good value. A great idea for anyone at work who can't where earbuds, and a good first buy for anyone interested in any products similar to this one.
Didn’t pair out the box felt and looked great but durability and functionality was poor.
Wow 😍Aug. 2022
I really really love these glasses. Classy, good looking and Smart w a great price tag. We are not allowed to wear headphones at work so these are perfect for tuning work off. I read alot of reviews that complained about the sound but if they were any louder, that would defeat the purpose of being sneaky at work. I personally think the sound is perfect. Thumbs up 👍 Update: 10/2/2022 My glasses have stopped working after only 2 months. Amazon tried to tell me i could not returned them for a full refund but after reminding them that Amazon has a 90 day warranty on electronics Im being sent a returned label. Buying another pair with refund because I really like them
Worth itAug. 2022
Exceeded expectations. Battery lasts very long time. Purchased similar gadgets to achieve same purpose for work but so far best solution and cheapest price. Blue light blocking feature is nice too. Can hardly hear the music especially in a busy environment. Appreciate ability to still hear well. Pairs with watch which makes for convenient changing of audio. Definitely purchase
Awesomeness!Oct. 2021
I received these as a gift. They were the gift that I didn't know I wanted! The sound is what you expect from Bose. It is clear with not much bleed beyond your personal listening. I thought that earlier models had better looking styles, though. I LOVE my Bose frames.
Joe Minor
Solid frame. Great color. Interchangeable lenses (I got clear transitions to use for watching tv or music video on phone). But ooooh the SOUND. Can probably do better out of a bubble gum machine. Its SO bad. Wanted a backup to my Bose Tempos. No match soundwise. Will likely keep due to the design and to watch news or sports I suppose will work.
This device is a cute hobbyists dream, however, it lacks a lot when it comes to actually usability. I am incensed at the horrific marketing that portrays this as a huge AR virtual reality style space. That is not what's happening. It is limited to a very small subset of phones for the actual AR experience. My pixel is incompatible, which is an actually a fault of nreal, pixel has chosen not to enable USB video output. Regardless, when I tried it on my partners iPhone, I had no end of problems. It took me nearly 4 hours of debugging and updating to get it to work with my steam deck. There are absolutely no options except display on a steam deck, there's multiple desktops, there's no apps, there's just a display floating in front of your face. Additionally, there are micro movements, or jitter that make the The whole thing headache making. The MAC app is a mess, absolutely there is no way that you can do any kind of office work with it, the fact that they're advertising it as such is ridiculous. If you have app open like a terminal, underlines on links or texts are very difficult to read. As a media consumption device, this thing is pretty cool, the picture is absolutely beautiful. That's the only thing that this expensive thing excels at.
James L.
Ended up returning it. Tried using it with the steam deck, but it doesn't come with an adapter that allows you to charge the steamdeck (or item you are using it with) and use the glasses. Need to purchase a 3rd party adapter from ebay which is another $40.

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