150,000+ users

Gliders, Ottomans & Rocking Chairs product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Storkcraft Premium Hoop Glider and Ottoman (Espresso Base, Gray Swirl Cushion) – Padded Cushions with Storage Pocket, Smooth Rocking Motion, Easy to Assemble, Solid Hardwood Base
Evolur Raleigh Upholstered Plush Seating Glider Swivel, Rocker, Recliner, Glider for Nursery in Rustic Grey, Greenguard Gold Certified, Modern Nursery Recliner, Environmentally Conscious Glider
Antetek Modern Accent Rocking Chair, Upholstered Nursery Glider Rocker for Baby, Comfy Armchair with Side Pocket, Living Room Lounge Arm Chair, High Backrest with Headrest Shape Design (Light Beige)
Delta Children Blair Slim Nursery Glider Swivel Rocker Chair, Charcoal
Windsor Glider and Ottoman-white with gray chevron

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Gliders, Ottomans & Rocking Chairs on Amazon is 4.18, which indicates a generally positive customer satisfaction level. With a total of 8117 reviews, it suggests that there is a significant number of customers who have purchased and reviewed products in this category. The average rating of 4.18 is a good sign, as it indicates that the majority of customers are satisfied with their purchases. However, it's important to note that there may still be some room for improvement, as perfection is rarely achieved in any product category. To further enhance customer satisfaction, it would be beneficial for sellers in this category to focus on a few key areas. Firstly, ensuring the quality of the products is of utmost importance. Customers expect durable and well-made gliders, ottomans, and rocking chairs that can withstand regular use. Additionally, providing clear and accurate product descriptions, including dimensions, materials used, and assembly instructions, can help manage customer expectations and reduce the likelihood of negative reviews due to misunderstandings. Another aspect to consider is customer service. Promptly addressing any customer inquiries or concerns, providing assistance with assembly or troubleshooting, and offering hassle-free returns or exchanges can greatly contribute to customer satisfaction. Furthermore, actively encouraging customers to leave reviews after their purchase can help increase the number of reviews and provide valuable feedback for both sellers and potential buyers. This can be done through follow-up emails, incentives, or even personalized messages expressing gratitude for their purchase. By focusing on these areas, sellers in the Gliders, Ottomans & Rocking Chairs category can continue to improve customer satisfaction and maintain a positive reputation on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is nursery, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the Gliders, Ottomans & Rocking Chairs category is popular among users, with the top three users being the husband, daughter, and son. The husband has the highest number of mentions (623), followed by the daughter (426) and the son (297). This suggests that this product category appeals to a wide range of family members, indicating its versatility and suitability for various individuals within a household. When it comes to the places where this product is commonly used, the nursery stands out as the most mentioned location (845 mentions), followed by the room (140 mentions) and the living room (67 mentions). This indicates that the primary target audience for this product category is likely parents or caregivers who are looking for comfortable seating options for their children's nursery. However, it is worth noting that the product is also used in other rooms, such as bedrooms and living rooms, suggesting its versatility and potential for use throughout the home. In terms of usage, the top two mentions are related to gifting (264 mentions) and rocking (249 mentions). This implies that customers often purchase these gliders, ottomans, and rocking chairs as gifts, indicating their popularity as thoughtful presents for occasions such as baby showers or birthdays. Additionally, the mention of rocking suggests that customers appreciate the soothing and calming effects of these products, further emphasizing their appeal for parents and caregivers. Based on this analysis, the customer profile for this product category can be described as individuals who prioritize comfort and functionality, particularly parents or caregivers who are seeking comfortable seating options for their children's nursery. They are likely to be family-oriented and value the versatility of the product, as it can be used in various rooms throughout the home. Additionally, they may be interested in purchasing these items as gifts for others, indicating a thoughtful and considerate nature. To cater to this customer profile, it would be beneficial to emphasize the comfort, durability, and versatility of the gliders, ottomans, and rocking chairs in marketing materials. Highlighting their suitability for nurseries, as well as their potential for use in other rooms, can help attract the target audience. Offering customization options, such as different colors or patterns, may also appeal to customers looking for personalized and unique products. Additionally, providing information about the soothing and calming effects of rocking chairs could further entice potential buyers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are chair, cushion, wood, fabric, pad. The most mentioned elements about chair are squeaky(2.22%), uncomfortable(1.83%).
The top 5 positive reviews are chair, glider, assembly, color, cushion. The most mentioned elements about chair are comfortable(17.17%), not too difficult to assemble(4.02%).
come apart1.83%
make a lot of noise1.16%
can not get comfortable1.16%
not too difficult to assemble4.02%
easy enough to put together2.96%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the chair is the most frequently mentioned con aspect in the Gliders, Ottomans & Rocking Chairs category, accounting for 27.30% of the mentions. Additionally, the top 5 cons mentioned for vacuum are chair, cushion, wood, fabric, and pad. On the other hand, the top 1 pro aspect mentioned most is chair, accounting for 34.26% of the mentions. Based on this information, it appears that the chair is both a pro and a con aspect in this category. It is important to note that the specific reasons behind these mentions are not provided, so it's difficult to draw definitive conclusions. However, it can be inferred that the chair is a significant factor in customers' perception of gliders, ottomans, and rocking chairs. To improve product development and selection in this category, it would be beneficial to address the cons associated with the chair. This could involve improving the chair's design, materials, or comfort level to mitigate the negative aspects mentioned, such as cushion, wood, fabric, and pad. Additionally, it would be valuable to understand the specific issues customers have with the chair, such as assembly, color, or glider functionality, and work towards resolving those concerns. Furthermore, it would be helpful to gather more detailed feedback from customers to gain a deeper understanding of their preferences and pain points. Conducting surveys, focus groups, or analyzing customer reviews can provide valuable insights for product development and selection. By actively listening to customer feedback and addressing their concerns, it is possible to create a more desirable and satisfactory product in the Gliders, Ottomans & Rocking Chairs category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
high square head rest1

Based on the data provided, it seems that customers primarily buy gliders, ottomans, and rocking chairs based on the product description, followed by price and recommendations from friends. This suggests that customers are highly influenced by the information provided about the product. There are several reasons why the product description is the top feature driving purchases in this category. Firstly, customers rely on the description to understand the features, materials, and design of the product. A well-written and detailed description can help customers make an informed decision and visualize how the product will fit into their space. To optimize Amazon listings for this category, it is crucial to focus on improving the product description. Here are some suggestions: 1. Provide comprehensive details: Ensure that the product description includes all relevant information, such as dimensions, materials used, weight capacity, and any unique features. The more details provided, the better customers can evaluate the product. 2. Highlight benefits: Emphasize the benefits and advantages of the product. Explain how it can enhance comfort, provide relaxation, or complement various room styles. This helps customers understand the value they will gain from purchasing the product. 3. Use engaging language: Craft the description in a way that captivates the reader's attention. Use descriptive and persuasive language to create a compelling narrative around the product, making it more appealing to potential buyers. 4. Include high-quality images: Supplement the product description with high-resolution images that showcase the product from different angles. This allows customers to visualize the product and get a better sense of its appearance and quality. By optimizing the product description and incorporating these suggestions, sellers can effectively communicate the features and benefits of their gliders, ottomans, and rocking chairs, ultimately increasing the likelihood of customer purchases.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
add decent amount cushion softness14
cushion thicker
cushion better softer comfier
cushion more fluffy
cushion more plush life
cushion soft or thicker
hold up13
hold up
hold up awhile
last long13
last long
last longer
last long beyond
back cushion thicker12
cushion thicker
bottom cushion thicker
seat cushion thicker
back cushion thicker
more cushion on back
additional seat cushion12
cushion in seat
double up on seat cushion
extra cushion
more padding in seat
more seat cushion support
4 last10
cushion good quality9
cushion good quality
cushion hold up
good quality cushion
high quality cushion
quality cushion good
more recline9
chair have more cushion on seat8
more comfortable chair
seat cushion more cushiony
seat cushion thicker
more cushion on glider seat
more sturdy comfortable chair
last year8
last year
last 3 or 4 year
last couple of year
last few year
last over year

Analysis of Customer Expectations for Gliders, Ottomans & Rocking Chairs: Based on the customer feedback, it is evident that there are three key expectations that customers have for products in the Gliders, Ottomans & Rocking Chairs category: thicker back cushion (12 mentions), durability (13 mentions), and longevity (13 mentions). Let's delve deeper into these expectations and provide some suggestions for product development prioritization and marketing promotion factors. 1. Thicker Back Cushion: Customers have expressed a desire for a thicker back cushion, indicating that comfort is a significant factor for them. To address this expectation, sellers should prioritize the development of products with enhanced cushioning. This could involve using high-quality foam or padding materials that provide better support and comfort. Additionally, offering customizable cushion options, such as adjustable thickness or firmness, could cater to individual preferences. 2. Durability: The expectation of a product that can "hold up" suggests that customers value durability and sturdiness. Sellers should focus on developing products that are built to withstand regular use and potential wear and tear. This could involve using robust materials, reinforced frames, and high-quality construction techniques. Emphasizing the durability of the product in marketing materials and providing warranties or guarantees can instill confidence in customers and differentiate the brand from competitors. 3. Longevity: Customers also desire products that last long, indicating a preference for items that can withstand the test of time. To meet this expectation, sellers should prioritize the development of products with a focus on longevity. This could involve using materials that are resistant to fading, staining, or other forms of damage. Additionally, incorporating features like removable and washable covers can help maintain the product's appearance and extend its lifespan. Suggestions for Product Development Prioritization and Marketing Promotion Factors: 1. Conduct Market Research: Sellers should conduct thorough market research to understand customer preferences, trends, and competitors' offerings. This will help identify gaps in the market and guide product development decisions. 2. Collaborate with Designers: Engaging with experienced designers can help create products that not only meet customer expectations but also offer unique and aesthetically pleasing designs. This can be a differentiating factor in a competitive market. 3. Quality Assurance: Implement stringent quality control measures to ensure that the products meet the expected standards of durability and longevity. Conducting regular product testing and seeking customer feedback can help identify areas for improvement. 4. Marketing and Promotion: Highlight the key features that address customer expectations, such as thicker back cushions, durability, and longevity, in marketing materials. Utilize various channels, including social media, online marketplaces, and targeted advertising, to reach potential customers. Additionally, leveraging positive customer reviews and testimonials can build trust and credibility. By prioritizing product development based on customer expectations and implementing effective marketing strategies, sellers can enhance their offerings and attract a loyal customer base in the Gliders, Ottomans & Rocking Chairs category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Easy AssemblyMar. 2019
I am so happy with my glider. It was easy to assemble and very comfortable. Thank you for a wonderful product.
I have 4 boy's, my oldest is 5 years old, I have bought 3 of these chairs, 1) because of price, 2) it strong enough that my husband can sit in it with out it breaking, 3) they are a good chair. Our first one when we move we left behind for another expecting mother that I knew, now we have two of them in our house, one in our living room so I can nurse during the day, and a second one in our bed room for the same reason, just at night. Very comfortable chairs, and easily cleanable. Almost kid proof.
Igor Diakov
Four StarsNov. 2016
Good glider. The padding and cushions are firm - could by made more comfy.
Julie King
DO NOT BUYAug. 2016
Looks nice, but extremely poor quality, came broken out of the box. We glued some dowels and it seemed better, but less than 6 weeks into using it more of the dowels came apart and one of the ball bearings broke so it no longer glides. It also left a big grease stain on my carpet. Im kicking myself for not returning it immediately, since now its out of the 90 day window.
I sent this chair to my sister as a 'thank you' gift and she LOVES it!! It's made for 'short' people, she can sit back comfortably and still touch the floor with her fee!!! I looked for a seller with a high rating, I paid a little more for the chair with this seller but so worth it!! No problems ordering, fast shipping...
Sara Veloz
Awesome and smooth
This is the most flimsy chair I have ever bought. I knew I wasn’t getting quality because of the price, but this is ridiculous. The back completely snapped off the first time I laidback in it and I am not a big person. I wish I could get my money back for this but I don’t have a big box or the time to do so.
Purchased this for my wife. Very easy to assemble and was better than she thought it would be.
We were extremely happy with our purchase , this is a life saver for new moms who is experiencing back pains post delivery during breastfeeding, assembling of product took Hardly 30mins end to end and instructions were super clear. So far this chair is holding up well and no squeaking noise and very comfortable
Amy Baer
Love it!!!!Jul. 2020
Love it!!! Not disappointed at all!!!

Read More

VOC AI Inc. 8 The Green,Ste A, in the City of Dover County of Kent Zip Code: 19901
Copyright © 2023 Shulex Inc. All Rights Reserved. Terms & Conditions Privacy Policy
VocAI Chatbot - Resolve 80% of your customer support questions with no code | Product Hunt
This website uses cookies
VOC AI uses cookies to ensure the website works properly, to store some information about your preferences, devices, and past actions. This data is aggregated or statistical, which means that we will not be able to identify you individually. You can find more details about the cookies we use and how to withdraw consent in our Privacy Policy.
We use Google Analytics to improve user experience on our website. By continuing to use our site, you consent to the use of cookies and data collection by Google Analytics.
Are you happy to accept these cookies?
Accept all cookies
Reject all cookies