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Glitter product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for glitter products on Amazon is 4.62 out of 5. This indicates a relatively high level of customer satisfaction. Additionally, with a total of 4688 reviews, it suggests that there is a significant number of customers who have purchased and reviewed glitter products on Amazon. The high average rating implies that customers are generally pleased with the quality and performance of the glitter products in this category. It is likely that these products meet or exceed customer expectations, leading to positive reviews and ratings. Based on this information, my advice would be to continue focusing on maintaining the quality of glitter products. Consistency in delivering high-quality items will help ensure continued customer satisfaction and positive reviews. Additionally, it would be beneficial to encourage customers to leave reviews after their purchase, as this can further enhance the credibility and reputation of the glitter products in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas, the most common location is house, the most common behavior is craft . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Glitter product is most commonly used by individuals who have children, particularly daughters and granddaughters. The fact that "craft" and "project" are the top two usage categories suggests that this product is often used for DIY projects and creative endeavors. The top three places to use the product are the house, car, and craft store, which indicates that customers are using this product both at home and on-the-go. This could suggest that the product is popular among busy parents who want to keep their children entertained during car rides or while running errands. Given these insights, it's likely that the customer profile for this product is primarily parents and grandparents who enjoy doing crafts and DIY projects with their children and grandchildren. They may be looking for a fun and easy way to add some sparkle and shine to their projects, and the Glitter product provides a convenient solution. To appeal to this customer profile, it may be helpful to market the product as a fun and easy way to add some sparkle to family projects and activities. Highlighting the convenience and versatility of the product, as well as its child-friendly nature, could also be effective in attracting this target audience. Additionally, offering tips and ideas for using the product in creative ways could help to inspire customers and encourage them to try new things with their children and grandchildren.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are nozzle, glitter, product, can, sprayer. The most mentioned elements about nozzle are get clog(4.57%), do not work(2.06%).
The top 5 positive reviews are color, glitter, gold glitter, glitter blue, product. The most mentioned elements about color are good(14.02%), look good(5.87%).
get clog4.57%
do not work2.06%
do not spray1.77%
stop spray0.44%
look good5.87%
gold glitter8.95%
glitter blue2.80%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the nozzle is the most commonly mentioned con aspect, accounting for 10.77% of the feedback. Additionally, the top five cons of the vacuum include the nozzle, glitter, product, can, and sprayer. On the other hand, the most frequently mentioned pro aspect is the color, which accounts for 33.38% of the positive feedback. The top five cons of the tip are color, glitter, gold glitter, glitter blue, and product. Considering these findings, it appears that the nozzle is a significant drawback for customers, as it is mentioned both in the top con aspect and in the top five cons of the vacuum. This suggests that the nozzle may have some issues related to functionality, durability, or ease of use. On the positive side, the color is highly appreciated by customers, as it is the most commonly mentioned pro aspect. This indicates that the glitter's color is appealing and satisfying to users. To improve product development and selection in this category, it would be beneficial to address the issues related to the nozzle. Conducting further research and gathering specific feedback from customers about the nozzle's problems can help identify the exact areas that need improvement. Additionally, considering the popularity of the color aspect, it would be wise to focus on offering a wide range of attractive and vibrant colors to cater to customers' preferences. Overall, by addressing the nozzle-related concerns and continuing to prioritize the appealing color options, product development and selection in the glitter category can be enhanced to better meet customer expectations and satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
look like2
clear with sparkle in1
color of the glitter particle1

Based on the data provided, it seems that customers are primarily motivated to buy glitter products based on the product description. This suggests that customers are looking for specific details about the glitter, such as its color, texture, and size, before making a purchase. Price and brand reputation are also important factors, but they are less significant than the product description. Customers may be willing to pay more for a glitter product if they feel that the product description accurately reflects the quality of the glitter and meets their specific needs. To optimize an Amazon listing for a glitter product, it is important to focus on creating a detailed and accurate product description. This should include information about the color, texture, and size of the glitter, as well as any other relevant details that may be important to customers. Additionally, it may be helpful to include high-quality images that showcase the glitter in different lighting conditions and from different angles. Finally, it is important to price the product competitively and to build a strong brand reputation through positive customer reviews and feedback.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
chunky glitter10
clear glitter
clear spray with glitter blast
coarse glitter
holographic glitter
glitter more glittery6
more glitter
less glitter
last long4
last long
big size
more sparkle3
more gleam
more sparkle
sparkle more dramatic
top easy to take off2
top is not hard remove
top easy to take off
2 can2
2-3 can
2nd can
add gloss or clear coat2
apply coat or
gloss finish

Based on the customer feedback, it is clear that customers are looking for glitter products that are chunky and have a high level of sparkle. Additionally, customers are interested in a variety of colors to choose from. To prioritize product development, sellers should focus on creating glitter products that meet these expectations. This could include developing glitter with larger particles to create a chunkier effect, or using materials that create a more intense sparkle. Additionally, sellers should consider offering a wide range of colors to appeal to a variety of customers. In terms of marketing promotion, sellers should highlight the chunky and glittery nature of their products in their advertising. They should also showcase the variety of colors available to appeal to customers who are looking for specific shades. Social media platforms such as Instagram and TikTok can be effective for showcasing the visual appeal of glitter products and generating interest among potential customers. Overall, by prioritizing product development and marketing efforts around the key customer expectations of chunky glitter, glitter that is more glittery, and a variety of colors, sellers can create a strong offering that appeals to a wide range of customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Love itJul. 2022
So shiny and perfect for my project
It’s just glitter it’s not even holographic like advised.
QualitySept. 2022
I love these type of glitter. I use for making epoxy pens. I've tried several different kinds. You get full coverage when applying glitter...I would recommend and have bought more colors.
Katie S.
Great valueDec. 2020
I used to work for a retail craft store, and the value on this is amazing! Elmers is great product to begin with, but what got me in this was the fantastic price!
These are AWESOME. My daughter loves glue, loves doing art, and has had nothing but awful glitter glue in the past. These are splendid. Vibrant colors, not watery, lots of fun for a 5 year old. Fully recommend for little artists.
Please check your products before delivering. Top part of glue stick was broken, making most of the glue falling.
Leanne Pasch
I bought the glitter glue to write names on my stockings. This work perfectly and came out beautiful. Also I used it to make snowflakes for my ugly sweater. I let the glue dry over night before touching it and no problems. I will be using it for other projects in the future. I liked the different colors it came with. The only issue I had was when I was getting close to the bottle being almost empty, the harder it was to get the glue out. The price was not bad for how many it came with.
C J Wagner
Loved itFeb. 2022
Did a great job
I bought these for arts and craft making. I let my 6 year old use the too. So easy to use and easy to clean. Love the colors. Great value. Great product.
Maria Rivera
Not exactly sure why I received a 31 piece set when I clearly ordered the 50...hopefully they can exchange it or refund the difference. Otherwise I use this brand all the time with my 5 yr old daughter and she likes them a bunch.

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