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Glitters product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 15
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for glitters on Amazon is 4.4, which indicates a relatively high level of customer satisfaction. With a total of 4395 reviews, it suggests that there is a significant number of customers who have purchased and reviewed glitters in this category. The high average rating implies that the majority of customers are satisfied with their purchase of glitters on Amazon. This positive feedback could be attributed to factors such as the quality of the product, ease of use, variety of colors, or other features that customers find appealing. Considering the high number of reviews, it is important to note that the data represents a substantial sample size, which adds credibility to the conclusion. However, it is always advisable to read individual reviews to gain a more comprehensive understanding of the product's strengths and weaknesses. Based on this information, my advice would be to continue providing high-quality glitters and maintaining customer satisfaction. It would also be beneficial to encourage customers to leave reviews, as positive feedback can help attract more potential buyers. Additionally, monitoring customer feedback and addressing any concerns or issues promptly can further enhance customer satisfaction and loyalty.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is client, the most commonly moment of use is christmas, the most common location is salon, the most common behavior is craft . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the Glitters product is most frequently mentioned by the client, daughter, and friend. This suggests that the product appeals to a diverse range of users, including both individuals who use it personally and those who may recommend it to others. In terms of usage, the data indicates that the Glitters product is primarily used for crafts and nail-related activities. This suggests that it is popular among individuals who enjoy DIY projects, as well as those who have a passion for nail art. When it comes to the preferred places to use the product, the salon is mentioned most frequently, followed by the home nail salon and nail station. This implies that the Glitters product is commonly used in professional settings, as well as in personal spaces where individuals have dedicated areas for nail care. Based on this analysis, it can be inferred that the customer profile for the Glitters product includes individuals who are interested in crafts, nail art, and maintaining their nails. The product appeals to a wide range of users, including clients who may use it personally, daughters who may be interested in DIY projects, and friends who may recommend it to others. To further target this customer profile, it would be beneficial to focus marketing efforts on platforms and channels that cater to craft enthusiasts, nail art communities, and beauty salons. Collaborating with influencers or experts in these areas could help increase brand visibility and attract potential customers. Additionally, offering tutorials or tips on how to incorporate the Glitters product into various craft projects or nail designs could be a valuable resource for customers and encourage them to engage with the product more frequently. Overall, understanding the customer profile and their preferences can help tailor marketing strategies and product offerings to better meet their needs, ultimately driving sales and customer satisfaction.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are container, powder, color, product, jar. The most mentioned elements about container are small(9.47%), leak terribly(0.53%).
The top 5 positive reviews are color, powder, product, glitter, chrome powder. The most mentioned elements about color are good(14.57%), look good(9.64%).
leak terribly0.53%
are not label0.26%
are not proportion properly0.26%
look good9.64%
chrome powder2.74%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of Glitters is the container, accounting for 14.74% of the mentions. Additionally, the top five cons of vacuum are the container, powder, color, product, and jar. On the other hand, the top pro aspect mentioned most frequently is color, accounting for 37.02% of the mentions. Based on these findings, it can be concluded that the container is a significant drawback for users in the Glitters category. This suggests that there might be issues with the design, functionality, or quality of the containers used for these products. Additionally, the presence of powder, color, and product as cons for both vacuum and tip indicates that these aspects might be causing dissatisfaction among users. In terms of pros, the color is highly appreciated by users, indicating that it is a strong selling point for glitters. This suggests that the vibrant and appealing colors of the glitters are well-received by customers. To improve product development and selection in this category, it is crucial to address the container-related issues. Manufacturers should focus on designing containers that are more user-friendly, durable, and efficient in preventing leakage or spillage. Additionally, efforts should be made to minimize the presence of powder, as it seems to be a common concern. Ensuring that the product is of high quality and meets customer expectations in terms of color and overall performance is also essential. By addressing these cons and capitalizing on the pro aspect of color, manufacturers can enhance customer satisfaction and attract more users to their glitter products.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
2 green1
aurora chrome1
bright color1

Based on the data provided, it seems that customers primarily buy glitters based on the product description. This suggests that customers are highly influenced by the information provided about the product, such as its features, benefits, and usage instructions. A well-written and detailed product description can effectively communicate the value and appeal of the glitters, making it the top reason for purchase. Some reasons why the product description is the top feature could be: 1. Clarity: A clear and concise product description helps customers understand what they are buying and how it can meet their needs. 2. Quality assurance: A detailed description can assure customers of the quality and performance of the glitters, building trust and confidence in their purchase decision. 3. Differentiation: A unique and compelling product description can set the glitters apart from competitors, making it more appealing to customers. Based on this information, here are some suggestions for Amazon listing optimization: 1. Focus on the product description: Ensure that the product description is well-written, informative, and highlights the key features and benefits of the glitters. Use descriptive language and provide specific details to engage potential buyers. 2. Use customer reviews: Incorporate positive customer reviews in the product description to further enhance credibility and trustworthiness. 3. Optimize keywords: Conduct keyword research to identify relevant terms that customers might use when searching for glitters. Incorporate these keywords naturally throughout the product description to improve visibility in search results. 4. Include high-quality images: Alongside the product description, provide clear and visually appealing images that showcase the glitters in use. This can help customers visualize the product and make an informed decision. 5. Offer competitive pricing: While price was mentioned less frequently as a motivating factor, it is still important. Ensure that the glitters are competitively priced compared to similar products in the market. By optimizing the product description and considering these suggestions, you can increase the chances of attracting and converting potential customers on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long11
last long
last awhile
last forever
big bottle9
big bottle
bottle big
big container
big sized bottle
big in size
big size
big size container6
container big
big container size
container large
large size5
big size
large size
clearly label4
4 last3
color name3
color name
name color

Analysis of Customer Expectations for Glitters: Based on the customer feedback, it is evident that there are three key expectations for glitters in this category: more quantity, long-lasting effect, and a larger bottle size. Let's delve into each expectation and provide some suggestions for product development prioritization and marketing promotion factors. 1. More Quantity (7 mentions): Customers desire a generous amount of glitter in their purchase. They want to have enough product to use multiple times without worrying about running out quickly. To address this expectation, sellers should consider offering glitters in larger quantities or providing options for bulk purchases. This can be achieved by introducing value packs or bundle deals, allowing customers to get more for their money. 2. Long-Lasting Effect (11 mentions): Customers value glitters that have a lasting effect, ensuring their makeup or craft projects stay vibrant for an extended period. To meet this expectation, sellers should focus on developing glitters with improved staying power. This could involve using high-quality materials that adhere well to various surfaces or incorporating long-lasting formulas that resist fading or smudging. Emphasizing the longevity of the glitter in product descriptions and marketing materials can also help set customer expectations. 3. Big Bottle (9 mentions): Customers prefer glitters that come in larger bottles. This expectation likely stems from the desire for a product that lasts longer and provides better value for money. Sellers should consider offering glitters in larger-sized containers to cater to this expectation. Additionally, ensuring the packaging is user-friendly, with easy-to-use dispensers or applicators, can enhance the overall customer experience. Product Development Prioritization Suggestions: Based on the customer expectations, sellers should prioritize the following aspects in product development: 1. Quantity: Focus on offering glitters in larger quantities or providing options for bulk purchases. 2. Longevity: Develop glitters with improved staying power, using high-quality materials and long-lasting formulas. 3. Packaging: Offer glitters in larger-sized containers with user-friendly packaging. Marketing Promotion Factors Suggestions: To effectively promote glitters in this category, sellers should consider the following factors: 1. Highlight Quantity: Emphasize the generous amount of glitter provided in each purchase, showcasing the value customers receive. 2. Emphasize Long-Lasting Effect: Highlight the longevity of the glitter, emphasizing its ability to stay vibrant for extended periods. 3. Showcase Bottle Size: Feature the larger bottle size as a selling point, emphasizing the convenience and value it offers. By aligning product development and marketing strategies with these customer expectations, sellers can better cater to their target audience and enhance customer satisfaction in the glitter category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

The color is amazing! My clients love it! It’s so easy to apply and looks great!
shinnyDec. 2018
So great, it came faster than I thought, shinny and awesome nails, love it
Love this powders is so pretty never use this before but I'm glad I bought it nails look great
DisappointedMay 2020
I love the colors but some of the containers came slightly empty scared to repurchase haven't used them yet will use them for fall and winter
GoodMar. 2020
Works good
Only 5 PotsJul. 2022
I ordered the 9 pot option and it only came in with 5 of them? I opened the bag and I was so confused why there was so little. I saw that there were only 5 and I could’ve sworn I was supposed to get more than that. I go to check my order and, sure enough, I was supposed to receive 9. I got these little applicators which is nice and all, but I paid for four other pots of powder which I didn’t receive.
I wanted this chrome because of the different golds well two of them are silver which was very disappointing and the container are not label so it’s a guessing game of which is what. The one I did use was very easy to use and it’s a pretty gold it can get a little messing but easy to clean would use again but I wanted the other gold colors
Very hard to use.
Love itSept. 2019
Love it
 They’re okay but I don’t feel like these colors are the colors in the picture and 3/5 look like pretty much the exact same color…

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