Gravies product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
McCormick Turkey Gravy Mix, 0.87 oz (Pack of 24)
Knorr Sauce Mix Sauces For Simple Meals and Sides Hollandaise No Artificial Flavors, No Added MSG 0.9 oz
McCormick Family Pack Brown Gravy Mix, 6.96 oz
Orrington Farms Restaurant Style Au Jus Granular, 6-Ounce (Pack of 6)
McCormick Original Country Gravy Mix, 2.64 oz (Pack of 8)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Gravies category on Amazon has a highly rated product with an average rating of 4.69 out of 5 and a total of 2990 reviews. This indicates that customers are generally satisfied with the product and find it to be of high quality. As an AI language model, I would advise potential customers to read through the reviews carefully to get a better understanding of the product and its features. It's also important to consider personal preferences and needs when making a purchase decision. For the seller, it's important to maintain the quality of the product and continue to provide excellent customer service to ensure customer satisfaction and positive reviews. Additionally, encouraging customers to leave reviews can help increase the product's visibility and attract more potential buyers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is thanksgiving, the most common location is grocery, the most common behavior is make more gravy . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are likely to be family-oriented individuals, with a particular emphasis on husbands and mothers. This suggests that the product may be popular among households where cooking and meal preparation are important, and where there is a desire to create delicious and satisfying meals for loved ones. In terms of usage, it appears that the primary purpose of the product is to make more gravy, with a smaller number of users simply using it as a gravy base. This suggests that the product may be particularly useful for those who enjoy cooking and experimenting with different recipes, as well as those who are looking for a quick and easy way to add flavor and depth to their meals. In terms of location, the data suggests that the product is particularly popular in the UK, as well as in grocery stores and pantries. This may indicate that the product is widely available and accessible in these areas, and that it is likely to be a staple in many households. Based on this analysis, it seems that the ideal customer profile for this product is likely to be someone who is family-oriented, enjoys cooking and experimenting with different recipes, and is looking for a quick and easy way to add flavor and depth to their meals. They are likely to be located in the UK, and may be frequent shoppers at grocery stores and have well-stocked pantries. To appeal to this customer profile, it may be useful to focus marketing efforts on family-oriented messaging, as well as highlighting the versatility and convenience of the product.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are taste, container, flavor, product, gravy mix. The most mentioned elements about taste are iffy(2.27%), overly artificial(2.27%).
The top 5 positive reviews are flavor, taste, gravy, product, gravy mix. The most mentioned elements about flavor are good(18.60%), rich(2.42%).
overly artificial2.27%
chemical tasting2.27%
gravy mix4.55%
like like1.69%
gravy mix5.31%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that taste and flavor are the most significant aspects when it comes to gravies. The top con aspect mentioned most frequently is taste, followed by container, flavor, product, and gravy mix. On the other hand, the top pro aspect mentioned most is flavor. The cons mentioned, such as taste, flavor, product, and gravy mix, indicate that there may be issues with the overall taste experience of gravies. This suggests that there might be room for improvement in terms of enhancing the flavor profile and ensuring consistency in taste across different products. Additionally, the mention of container as a con implies that packaging or storage methods may need attention to maintain the quality of the product. On the positive side, the pro aspect of flavor being mentioned most frequently indicates that when gravies are well-prepared, they are appreciated for their taste. This suggests that there is potential for gravies to be a flavorful and enjoyable addition to meals. Based on these findings, it would be beneficial for product development to focus on improving the taste and flavor of gravies. This could involve refining recipes, using high-quality ingredients, and ensuring consistency in flavor across different batches. Additionally, attention should be given to the packaging and storage methods to maintain the freshness and quality of the product. In terms of product selection, consumers may want to prioritize gravies that are known for their excellent taste and flavor. It would be helpful to read reviews or seek recommendations from others who have tried different brands or varieties of gravies. This way, consumers can make informed choices and select gravies that are more likely to meet their taste preferences. Overall, the sentiment analysis suggests that while there are some cons associated with gravies, such as taste and container issues, there is also potential for improvement and appreciation for the flavor aspect. By focusing on enhancing taste, flavor, and addressing packaging concerns, product developers can create gravies that are more appealing to consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy gravies based on the product description. This suggests that customers are looking for detailed information about the product, such as its ingredients, flavor profile, and suggested uses. Price and advertising attraction are also mentioned as factors that influence customer buying decisions, but to a lesser extent. This suggests that while customers may be attracted to a good deal or eye-catching advertising, they ultimately make their purchasing decisions based on the information provided in the product description. To optimize an Amazon listing for gravies, it would be important to focus on creating a detailed and informative product description. This could include information about the ingredients, flavor profile, suggested uses, and any unique selling points of the product. Additionally, it may be helpful to include high-quality images and customer reviews to further enhance the product listing and provide additional information to potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long3
last long
2 year1
2 year
always in stock for prime member1
always in stock for prime member
convenient gravy1
convenient gravy
expiration date1
expiration date year
lifetime supply1
lifetime supply

Analysis of Customer Expectations for Gravies: When it comes to the category of gravies, it seems that the customer expectations are currently undefined. Since the term "undefined" is mentioned multiple times, it suggests that there is a lack of clarity or specific information about what customers expect from gravies. To gain a better understanding, it would be helpful to conduct market research, surveys, or engage with customers directly to gather their preferences and expectations. Suggestions for Product Development Prioritization: 1. Research and Understand Customer Preferences: Conduct market research to identify the types of gravies that customers prefer, such as traditional flavors, ethnic variations, or healthier options. This will help prioritize product development efforts based on customer demand. 2. Quality Ingredients and Authenticity: Focus on using high-quality ingredients and maintaining the authenticity of flavors. Customers appreciate gravies that taste homemade and are made with natural ingredients, without excessive additives or preservatives. 3. Versatility and Convenience: Consider developing gravies that can be used in various dishes, catering to different dietary preferences and cooking styles. Offering convenience features like ready-to-use or easy-to-prepare options can also attract busy customers. 4. Innovation and Differentiation: Explore unique flavors, textures, or packaging options that set your gravies apart from competitors. Innovation can help capture customer attention and create a distinct brand identity. Suggestions for Marketing Promotion Factors: 1. Clear and Informative Packaging: Ensure that the packaging clearly communicates the product's features, ingredients, and usage instructions. Highlight any unique selling points or health benefits to attract customers. 2. Engaging Online Presence: Establish a strong online presence through a website and social media platforms. Share recipes, cooking tips, and engaging content related to gravies to build a community and engage with potential customers. 3. Influencer Collaborations: Collaborate with food bloggers, chefs, or influencers who can create content featuring your gravies. Their recommendations and recipes can help generate awareness and credibility among their followers. 4. Sampling and Tastings: Offer samples or organize tastings at grocery stores, food festivals, or community events. This allows customers to experience the quality and taste of your gravies firsthand, increasing the likelihood of purchase. 5. Customer Reviews and Testimonials: Encourage satisfied customers to leave reviews and testimonials on your website or social media platforms. Positive feedback can influence potential customers and build trust in your brand. Remember, these suggestions are based on the assumption that customer expectations for gravies are currently undefined. It is crucial to conduct thorough market research and gather specific customer insights to tailor your product development and marketing strategies accordingly.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Love Knorr's Hollandaise and so easy to prepare beatsall others I have tried
Bland garbageMar. 2022
This is basically a packet of chemicals that doesn’t even approximate the ingredients of real Hollandaise sauce. Bland sauce that is cheaply made and a total imitation. As I learned after the fact, there are other packet sauces available that have much better ingredients. I’ll try those next.
Mike Petersen
Really goodJan. 2022
We're now addicted to Eggs Benedict!
Knorr Hollandaise was my first taste of hollandaise sauce 50 years ago and it continues to be my best quick friend.... better than from scratch and will not fail you.
Always greatFeb. 2022
Khorr is excellent, we tried another but Knorr is best.
f carnal
Great sauceJan. 2023
Very good on eggs Benedict.
Great product! Glad I had one in English to write the directions down, these are written in Finnish. Lol
I LOVE Eggs Benedict and now I have it weekly due to this sauce. Super easy to make and cooks up good and tasty every time! Thanks, Knorr.
D. Ireland
Just okayMay 2021
It's just okay. Not as thick or lemony as Aunt Penny's hollandaise sauce. We added lemon juice. Next time we won't add as much liquid as it calls for.
Show Me Rick
An excellent mix alternative to a laborious recipe! This is very good buy for price.

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