Grey Cards product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 9
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Anwenk 12x12 Inch (30x30cm) Grey Card White Balance Card for Photography 18% Exposure Gray Reflectance Reflector Foldable Focus Board Double Sided with Carry Pouch
Sedremm Gray/White Balance Card,24x24Inch (60x60cm) Portable Focus Board Two Sides Double Face 18% Grey/White Balance Reference Card with Carry Pouch for Canon Nikon Sony
ChromLives White Balance Grey Card 5''x4'' for Video DSLR and Film Premium 18% Exposure Photography Card Set,Black White and 18% Grey
WhiBal G7 White Balance Pocket Card
DGK Color Tools 8x10 18% Gray Card for Film and Digital Camera

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Grey Cards on Amazon is 4.48, which indicates a relatively high level of customer satisfaction. With a total of 1560 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these Grey Cards. The high average rating implies that the majority of customers are satisfied with their purchase and have had positive experiences with the product. This could be attributed to the quality, functionality, or value for money that the Grey Cards offer. Considering the positive customer satisfaction, my advice would be to continue maintaining the quality and consistency of the Grey Cards. It's crucial to address any potential issues or concerns raised by customers promptly and effectively. Additionally, encouraging customers to leave reviews and feedback can help in building trust and attracting more potential buyers. Furthermore, it would be beneficial to analyze the feedback provided by customers to identify any areas for improvement or potential new features that could enhance the product. This can help in staying ahead of the competition and ensuring continued customer satisfaction. Overall, the data suggests that the Grey Cards in the given category have been well-received by customers on Amazon. By focusing on maintaining quality, addressing customer concerns, and continuously improving the product, it is likely that customer satisfaction will remain high, leading to increased sales and positive reviews in the future.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is cloudy day, the most common location is camera bag, the most common behavior is white balancing . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Grey Cards product are your friend, wife, and daughter. Your friend has been mentioned the most, followed by your wife and daughter. This suggests that the product is popular among your close circle, indicating a potential target audience of friends and family. When it comes to the top three places to use the product, the camera bag takes the lead with 58 mentions, followed by general bags and pockets, both with 22 mentions. This indicates that the primary usage of the Grey Cards is in photography-related scenarios, particularly when carrying camera equipment. However, it is worth noting that the product is also used in other situations where a bag or pocket is available. In terms of usage, the top two purposes for the Grey Cards are white balancing (14 mentions) and travel (13 mentions). This suggests that the product is primarily used for achieving accurate color representation in photography, particularly during travel. It implies that the target audience may consist of photography enthusiasts who are passionate about capturing high-quality images and are likely to travel frequently. Based on this analysis, it is recommended to focus marketing efforts on individuals who are interested in photography, particularly those who frequently travel. This could include targeting photography communities, travel enthusiasts, and social media groups related to photography and travel. Additionally, considering the popularity of the product among your friend, wife, and daughter, it may be beneficial to encourage word-of-mouth recommendations by offering referral incentives or creating a loyalty program. Furthermore, it would be valuable to gather more data and feedback from customers to gain a deeper understanding of their needs and preferences. This could involve conducting surveys, engaging with customers through social media, or organizing focus groups. By continuously analyzing customer feedback and adapting the product and marketing strategies accordingly, you can further enhance the appeal and relevance of the Grey Cards to your target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are card, color, size, material, product. The most mentioned elements about card are small(6.25%), are not color accurate(0.78%).
The top 5 positive reviews are card, size, product, color, material. The most mentioned elements about card are solid(2.33%), small(1.56%).
are not color accurate0.78%
can not set a white balance0.78%
good quality1.17%
balance the color correctly0.39%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently for Grey Cards is related to card quality, accounting for 12.50% of the mentions. Additionally, the top five cons mentioned for vacuum are card, color, size, material, and product. On the other hand, the top pro aspect mentioned most frequently is card quality, accounting for 10.12% of the mentions. Considering the cons, it appears that customers have concerns about the card quality, color, size, material, and overall product of Grey Cards and vacuums. These aspects may be affecting the overall satisfaction of users. To improve product development and selection, it would be beneficial to address these cons. Firstly, focusing on improving the card quality would address the top con aspect mentioned for both Grey Cards and vacuums. Ensuring that the cards are durable, long-lasting, and of high quality would likely increase customer satisfaction. Regarding the other cons mentioned, such as color, size, material, and product, it would be helpful to conduct market research and gather customer feedback to understand their preferences and expectations. This information can guide the development of Grey Cards and vacuums that align with customer needs. For example, offering a variety of colors, sizes, and materials could cater to different customer preferences and increase the appeal of the products. In summary, the cons of Grey Cards and vacuums primarily revolve around card quality, color, size, material, and product. By addressing these concerns and focusing on improving card quality, conducting market research, and incorporating customer feedback, product development and selection can be enhanced to better meet customer expectations and increase overall satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
all the feature that i want1
color correctness1
fold up small1

Based on the data provided, it seems that customers primarily buy Grey Cards based on the product description, followed by advertising attraction and recommendations from friends. This suggests that the way the product is described plays a crucial role in motivating customers to make a purchase. There could be several reasons why the product description is the top feature influencing buyers. Firstly, a well-written and informative product description helps customers understand the benefits and features of the Grey Cards, making it easier for them to make an informed decision. Additionally, a detailed description can address any potential concerns or questions customers may have, increasing their confidence in the product. Based on this information, here are a few suggestions for optimizing the Amazon listing: 1. Enhance the product description: Ensure that the product description is comprehensive, highlighting the unique features and benefits of the Grey Cards. Use clear and concise language, and consider including bullet points or subheadings to make it easier for customers to scan through the information. 2. Include high-quality images: Visuals are essential in online shopping, so make sure to include high-resolution images that showcase the Grey Cards from different angles. This will give customers a better understanding of the product's appearance and build trust in its quality. 3. Incorporate customer reviews: Positive reviews can greatly influence purchasing decisions. Encourage customers to leave reviews after their purchase, and consider featuring some of the best reviews prominently on the listing page. This will provide social proof and further convince potential buyers. 4. Optimize keywords: Conduct keyword research to identify the most relevant and popular search terms related to Grey Cards. Incorporate these keywords naturally throughout the product listing, including the title, bullet points, and product description. This will improve the visibility of the listing in search results. By focusing on these optimization strategies, you can improve the product's visibility, attract more customers, and increase the likelihood of conversions.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
2 year ago2
year ago
know sooner2
small size2
small size
18 % neutral gray upon1
18 % neutral gray upon
accurate white balance1
accurate white balance
backside entirely grey balance card1
backside entirely grey balance card
belt clip1
clip belt
camera how read natural light1
camera how read natural light
card big1
card big

Based on the customer feedback provided, it seems that there are a few key expectations that sellers in the Grey Cards category should be aware of. Firstly, customers are likely looking for a product that meets their needs in a big way - this could mean that they are looking for a product that is larger in size, has more features, or is more durable than other options on the market. Sellers should prioritize developing products that meet these big expectations in order to stand out from competitors. Additionally, it seems that customers are interested in products that have been updated recently. This suggests that sellers should prioritize product development efforts that focus on keeping their offerings up-to-date with the latest trends and technologies. This could involve incorporating new materials, features, or designs into their products in order to appeal to customers who are looking for the latest and greatest. Finally, customers seem to be looking for products that provide information sooner rather than later. This could mean that they are looking for products that are easy to use and provide quick results, or that they are looking for products that provide information in a more timely manner than other options on the market. Sellers should prioritize developing products that meet these expectations by focusing on ease of use, speed, and accuracy. In terms of marketing promotion factors, sellers should focus on highlighting the ways in which their products meet these customer expectations. This could involve emphasizing the size, features, and durability of their products, as well as highlighting any recent updates or improvements that have been made. Additionally, sellers should focus on promoting the speed and accuracy of their products, as well as any other factors that make them stand out from competitors. Overall, by prioritizing product development efforts that meet customer expectations and focusing on marketing promotion factors that highlight these features, sellers in the Grey Cards category can differentiate themselves from competitors and appeal to a wider range of customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I loved the concept of this folding out into a larger target. Unfortunately, the black edge is staining the white face as you can see in the pictures. Tried removing the stains with just water, then Fantastic cleaner: no success. What good is this if it doesn't remain white?! Ordered a little more than a month ago (of course). I haven't even used it yet. Just took it out of the bag and this is what I found. I can't believe nobody else has seen this!
Bob Charlie
Five StarsFeb. 2017
Five StarsApr. 2017
It's doesn't compare with WhiBal G7 card (which I consider the standard for grey cards). Lightroom picks different white balance values on a photo where this paper is side by side with the WhiBal card. To me there is a slight green hue when using this paper to set the white balance in lightroom, compared to the WhiBal. It's also quite a bit darker.
Just Me
Great valueJan. 2022
Works perfectly, good value, easy to fold and store.
stephen f.
Four StarsDec. 2014
Works great!
This will get beaten up left right and center it's definitely too dark too. Piece of paper for ten dollars. What a joke.
Five StarsJun. 2017
No complaints
Chuck Stoner
Three StarsSept. 2017
When it arrive it was badly warped. Because it doesn't present a flat surface its effectiveness is reduced.
S. C. Chase
Seriously doubt this card's calibration of color. The reason is the values obtained using this card are 6200°k with a flash rated at 5500°k by Canon. Makes me wonder just how accurate it really is.

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