Ground Chicken product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 7
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Outset QS54 Flavor Roaster for Chicken and Potatoes, Stainless Steel
Magic 42-12 Liver & Chicken Blood
Perdue Ground Chicken, 1 lb
Double Certified Organic Chicken Ground Breast (4.00-4.25 Lbs) - Glatt Kosher
Double Certified Organic Chicken Ground Legs (5-5.50 lbs) - Glatt Kosher

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Ground Chicken product in question has a relatively high customer satisfaction rating of 4.35 out of 5, based on 119 reviews on Amazon. This suggests that the product is generally well-liked by customers who have purchased and used it. However, it's important to note that this data alone may not be enough to draw definitive conclusions about the product's quality or overall customer satisfaction. It's possible that there are other factors at play, such as the price, packaging, or availability of the product, that could impact customer satisfaction. If you're considering purchasing this Ground Chicken product, it may be helpful to read through some of the reviews on Amazon to get a better sense of what customers like and dislike about it. Additionally, you may want to compare this product to other similar products in terms of price, quality, and customer satisfaction to ensure that you're making an informed decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is dog, the most commonly moment of use is even, the most common location is freeezer, the most common behavior is make or taco . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the top users of the ground chicken product are kids and families, with dogs also being mentioned a few times. This suggests that the product is likely being used for family meals and possibly even for pet food. The top places to use the product are in the freezer and fridge, which makes sense given that ground chicken is a perishable item that needs to be stored properly. It's interesting to note that "freeezer" was also mentioned, which could be a typo or could indicate that some customers are using a separate freezer specifically for storing their ground chicken. The top usage of the product is for making tacos, which was mentioned three times. This suggests that the product is popular among customers who enjoy Mexican cuisine and are looking for a leaner alternative to ground beef. It's worth noting that "make or taco" was also mentioned, which could indicate that some customers are using the ground chicken for other dishes as well. Overall, the data suggests that the typical customer profile for this product is likely a family with kids and possibly even a dog. They are health-conscious and enjoy cooking meals at home, particularly Mexican cuisine. To appeal to this customer profile, the brand could consider offering recipe ideas and cooking tips that cater to these preferences. They could also consider partnering with pet food brands to promote the product as a healthy option for dogs.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are ground chicken, meat, chicken and beef flavor, chicken, chicken meat. The most mentioned elements about ground chicken are rotten 2 day(7.69%), tend to fall apart(7.69%).
The top 5 positive reviews are flavor, ground chicken, meat, chicken, pan. The most mentioned elements about flavor are rich(14.29%), good(7.14%).
Grocery & Gourmet Food > Meat & Seafood > Chicken > Ground Chicken
ground chicken15.38%
rotten 2 day7.69%
tend to fall apart7.69%
chicken and beef flavor15.38%
chicken meat7.69%
stay on point7.14%
ground chicken21.43%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the biggest concern with ground chicken is its flavor, which is mentioned as a con in both the top 5 cons of vacuum and tip categories. Additionally, the fact that ground chicken is mentioned as a con in both of these categories suggests that it may be a common issue that consumers have with this product. On the positive side, flavor is also mentioned as the top pro aspect of ground chicken, which suggests that when the flavor is good, consumers are happy with the product. In terms of product development and selection, it may be worth exploring ways to improve the flavor of ground chicken, as this seems to be the biggest issue for consumers. Additionally, it may be helpful to consider offering different flavors or seasoning options to appeal to a wider range of tastes. Finally, it may be worth considering how the product is packaged and marketed, as this could also impact consumer perceptions and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No Data
No data

Based on the data provided, it seems that customers are interested in buying ground chicken. While the specific reasons for this may vary, it is likely that buyers are motivated by factors such as taste, health benefits, and versatility in cooking. One key feature that seems to be driving sales is the product description. This suggests that customers are looking for clear and detailed information about the product, including its ingredients, nutritional value, and suggested uses. To optimize Amazon listings for ground chicken, sellers should focus on creating compelling and informative product descriptions that highlight the key features and benefits of the product. They may also want to consider using high-quality images and customer reviews to further enhance the listing and build trust with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
available more often1
available more often
oatmeal or bread crumb1
oatmeal or bread crumb

Based on the information provided, it is unclear what the specific customer expectations are for ground chicken. However, as a general analysis, customers who purchase ground chicken likely expect a product that is fresh, flavorful, and versatile in its uses. To meet these expectations, sellers should prioritize product development that focuses on ensuring the quality and freshness of the ground chicken. This could include implementing strict quality control measures during processing and packaging, as well as using high-quality ingredients and minimizing the use of preservatives. In terms of marketing promotion factors, sellers should emphasize the versatility of ground chicken and highlight its potential uses in a variety of dishes, such as burgers, meatballs, and stir-fries. They could also consider offering recipe ideas and cooking tips to help customers make the most of their purchase. Overall, by prioritizing quality and emphasizing versatility in their marketing efforts, sellers can meet and exceed customer expectations for ground chicken.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Lawry's 4.8 out of 5 stars 35 Reviews Lawry's Perfect Blend Chicken Rub, 24.5 OZ, Set of 2. I only received one bottle not two as stated. Where is the other bottle?
Able User
Have not used it [as yet]. Roasting whole chickens I prefer the Norpro poultry roaster. Much wider pan captures the grease dripping effectively, keeping it out of the fire..
lee smith
Works as advertised!
InconsistentJun. 2021
I bought two packages and it tasted amazing, far better than any ground chicken or turkey I've ever bought. I bought it again and it was like a different product. It had that somewhat rotten smell and taste that ground poultry and pork often have. I don't think it actually is rotten, it just has that bad quality about it and the second batch was not good at all.
YummyJan. 2021
I love this seasoning. I'm so glad I found it. We use it on almost everything we eat.
Ray Tull
Very flavorful!
Not worth itFeb. 2021
Catfish didn’t go for it. Went to known catfish waters for months with this and none went for it. I got hits on my other pole everytime and I just had cheese on it. Also another guy was trying to give me his bag cus he said it’s not hitting, I told him I had 2 bags I was trying to get rid of. Lol. The smell is soo strong that you have to double ziplock bag it to not stink up your fishing storage area. I would highly advise you don’t purchase this.
Last year the cats were tearing this up. This year..nothing. Also Walmart has it for $3.79.
Meh productAug. 2020
The smell is strong but fish do not seem to enjoy it I've had maybe a hit a day with this product over the last week, no fish really took it and held on to it more of had a taste and spat it out type deal.
I use this on all meats and fish. Even on Vegetables when grilling.

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