Growth Formula product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/02/03
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.4
Total Reviews
14,649
This insight is based on the data from the best seller products. The top 5 of them are:
Sally Hansen Advanced Hard as Nails, clear, 0.45 Fluid Ounce
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Ontel Armor Nail Gel, Pink, 0.45 Fl Oz, As Seen on TV
B00B8Z2LRQ
duri Rejuvacote 1 Original Maximum Strength Nail Growth System Base,Top Coat - Treatment, Nail Repair
B00IYDS7BE
Ellie Chase Horsetail Nail Strengthener, Growth, Hardener, Repair Treatment Polish 0.5 OZ / Help Splits, Breaks, Thin, Weak, Chipped, Damaged, Cracked, Peeling Nails / Grow Strong Hard Thicker Nails
B07Q14K8X8
ella+mila "No More Biting" Nail Polish - Bitter Taste Nail Biting Treatment for Kids & Adults - Effective Thumb Sucking Stop for Kids (0.45 fl oz)
B083G9YDD6

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in the Growth Formula category on Amazon has a relatively high customer satisfaction rating. With an average rating of 4.38 out of 5 and a total of 14,649 reviews, it appears that many customers have had positive experiences with this product. However, it's important to note that customer satisfaction can be subjective and may vary from person to person. It's also possible that some reviews may be biased or fake, so it's important to read through a variety of reviews before making a purchasing decision. If you're considering purchasing this product, my advice would be to read through the reviews carefully and consider your own needs and preferences. Additionally, it may be helpful to consult with a healthcare professional or do further research to ensure that this product is safe and effective for you.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is salon, the most common behavior is help build nail strength . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product is primarily used by parents for their children, with the daughter being mentioned the most frequently. This suggests that the product may be marketed towards parents who are looking to help their children grow and develop, particularly in terms of nail strength. The fact that the product is also used in salons and nail studios suggests that it may be popular among professionals in the beauty industry, who may be looking for a product that can help their clients achieve stronger, healthier nails. The fact that sleep is also mentioned as a top usage of the product suggests that it may have some calming or relaxing properties, which could be appealing to customers who are looking for a product that can help them unwind and get a good night's sleep. Based on this data, it seems that the ideal customer profile for this product would be parents who are looking for a safe and effective way to help their children grow and develop, as well as professionals in the beauty industry who are looking for a product that can help their clients achieve stronger, healthier nails. Additionally, the product may also appeal to customers who are looking for a natural way to relax and get a good night's sleep.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, taste, polish, nail, flavor. The most mentioned elements about product are peel right off after three day of use(1.25%), peel off(1.05%).
The top 5 positive reviews are product, nail, polish, color, nail polish. The most mentioned elements about product are help me smooth my nail(3.39%), solid(0.68%).
Cons
product22.15%
peel right off after three day of use1.25%
peel off1.05%
cause peeling0.38%
chip0.38%
small0.10%
taste13.52%
polish9.68%
nail7.67%
flavor5.94%
Pros
product24.44%
help me smooth my nail3.39%
solid0.68%
dry well0.58%
good quality0.29%
make them strong0.19%
nail13.39%
polish9.12%
color6.21%
nail polish3.20%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Growth Formula category has mixed reviews. The top con aspect mentioned most is the product, which could indicate that customers are not satisfied with the quality or effectiveness of the growth formula. Additionally, the top 5 cons mentioned include taste, polish, nail, and flavor, which suggests that customers may not enjoy the experience of using the product. On the other hand, the top pro aspect mentioned most is also the product, which could indicate that some customers have had positive experiences with the growth formula. However, it's worth noting that the top 5 cons of the tip include product, nail, polish, color, and nail polish, which suggests that there may be issues with the application or appearance of the product. To improve the Growth Formula category, it may be helpful to address the issues customers have mentioned in their reviews. For example, if taste is a common complaint, the product could be reformulated to be more palatable. If customers are unhappy with the appearance of the product, the packaging or application method could be improved. Additionally, it may be helpful to conduct further research to understand what customers are looking for in a growth formula and how the product can better meet their needs.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others129
price4
cheap2
color2
comment2

Based on the data provided, it seems that customers primarily buy this growth formula product due to its product description, which is mentioned in 47.86% of cases. This suggests that customers are highly influenced by the information provided about the product, such as its benefits, ingredients, and usage instructions. A well-written and informative product description can effectively communicate the value and advantages of the growth formula, leading to increased sales. Some reasons why the product description is the top feature could include: 1. Clarity: A detailed and clear product description helps customers understand what the growth formula offers and how it can benefit them. It provides essential information that customers need to make an informed purchasing decision. 2. Trustworthiness: A well-crafted product description builds trust with customers. It demonstrates that the seller has taken the time to provide accurate and reliable information, which can enhance the credibility of the product. 3. Differentiation: A compelling product description can highlight unique features or ingredients that set the growth formula apart from competitors. This can help customers see the value in choosing this particular product over others in the market. Based on these findings, optimizing the Amazon listing for this growth formula product could involve the following suggestions: 1. Enhance product descriptions: Ensure that the product description is comprehensive, informative, and engaging. Highlight the key benefits, ingredients, and any unique selling points to capture the attention of potential buyers. 2. Use customer testimonials: Incorporate positive customer reviews and testimonials within the product description. This can further build trust and provide social proof, encouraging potential buyers to make a purchase. 3. Optimize keywords: Conduct keyword research to identify relevant terms and phrases that customers are likely to search for when looking for growth formulas. Incorporate these keywords strategically within the product description to improve visibility in search results. 4. Utilize visual elements: Include high-quality product images and videos that showcase the growth formula and its benefits. Visual content can help customers visualize the product and make it more appealing. By implementing these optimization strategies, sellers can maximize the impact of their product descriptions and attract more customers to purchase the growth formula.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
work23
work
help nails grow17
nail grow
grow nail
help nails grow
build up nail grow
grow nails
know sooner17
sooner
hair nail strong12
fully-grown nail strong or less flimsy
nail strong
strong nail
help nail strong
make nail strong
longer lasting11
last longer
lasting longer
longer lasting
'before picture10
before photo
before picture
good before photo
2 year ago10
year ago
2 year ago
month ago
two year ago
help9
help
last long9
last long
last longer
protect nail8
strengthen nail
harden nail
hardener protect nail
nail protection grow out
product keep from bite nail

Based on the customer expectations mentioned, it seems that the Growth Formula category is primarily focused on products that can help with hair and nail growth. Customers are looking for products that actually work, and they want to see results sooner rather than later. To prioritize product development, sellers should focus on creating products that are scientifically proven to work and have ingredients that are known to promote hair and nail growth. They should also consider developing products that are easy to use and integrate into customers' daily routines. In terms of marketing promotion factors, sellers should focus on highlighting the effectiveness of their products and the speed at which customers can expect to see results. They should also consider using social proof, such as customer reviews and before-and-after photos, to demonstrate the effectiveness of their products. Overall, the key to success in the Growth Formula category is to create products that meet customers' expectations for effectiveness and speed, and to effectively communicate these benefits through marketing and promotion efforts.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

april
Purchased
This is a great product. used to buy it at Walmart, Walgreens, but not available anymore. Really makes a HUGE difference in my dry, splitting, peeling nails and you should really try it. Polish on top does not stay very long because of the moisturizers, but your nails look so nice you won't want polish!
I used this product on my 3 year when he wouldn't stop sucking his finger and forgot I put it on. He started puking on his car seat when we were out and I realized it was because his finger in his mouth and it tasted bad. The puking sucked but he never stuck his finger in his mouth again.
Marli Pose
Purchased
Is wonderfulJul. 2018
This product is wonderful. On the second day of use and it has a lot of difference. My nails were in half and now they are uniforms. I super indicated.
twinmom
Purchased
This worked AWESOME!!!! It took literally one application and my daughter stopped sucking her thumb. She woke up gagging at the taste when she woke up that morning. She had no idea that I applied it to her thumb in the middle of the night. I also told her that before this that her thumb was going to start falling off if she kept sucking it. It would turn green first, then black, then fall off if she was still sucking her thumb by age 5. She never looked back. Bedtime was a bit more difficult for her the next week after that but now she is great at going to bed again. Thanks for a great product!!!
Anna
Purchased
great productJul. 2022
After one week of using nail serum twice a week I noticed my nails have gotten stronger.
DisappointingJun. 2021
Been using for about 3 weeks now, i will say i have not seen growth but my nails don’t break as easily
AZ
Purchased
My daughter is 3 1/2 and we have tried many things to get her to stop sucking her thumb with absolutely no luck. She didn't suck on her thumb during the day, it was only when she got her blanket and when she slept, so it was almost more of a habit. Within a few days of using mavala stop she no long put her thumb in her mouth. Anytime she would forget and put her thumb in her mouth she would get an horrible look on her face and stop. I would definitely recommend this!
This is a great product that really works. I tried many remedies and my doctor was no help. Biotin was no help. When I first got this I only put on one coat every few days, which did nothing. Then I started putting on 5 coats per day and the results have been astounding. There is a slight sheen after applying but this goes way, so men could use without it looking like they had on nail polish. This is worth trying if you have splitting, thin, flaky nails, but you have to be diligent and put on enough. Also takes more than 5 -7 days, but don't give up.
Page
Purchased
Only had to use it one time! After the first taste my daughters thumb never went back in her mouth.
JaNay
Purchased
greatAug. 2017
really helps nails grow and strenthens nails

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