150,000+ users

Guards & Covers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Guards & Covers product in question has a high level of customer satisfaction. With an average rating of 4.49 out of 5 and a total of 2288 reviews, it's clear that many customers have had positive experiences with this product. If you're considering purchasing this product, it's likely that you'll be satisfied with your purchase. However, it's always a good idea to read through some of the reviews to get a better sense of what customers are saying. Additionally, it's important to keep in mind that individual experiences may vary, so it's important to consider your own needs and preferences when making a purchase decision. Overall, it seems that this Guards & Covers product is a solid choice for those in need of this type of product. With a high level of customer satisfaction, it's likely that you'll be pleased with your purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is daily, the most common location is pocket, the most common behavior is birthday party . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the terms "kid" and "son" are the most frequently mentioned users of the Guards & Covers product, with 87 and 83 mentions respectively. This suggests that parents or guardians are the primary target audience for this product, as they are likely purchasing it to protect their children's belongings. Furthermore, the mentions of "daughter" (21 mentions) indicate that the product is also relevant for parents with daughters, although to a lesser extent. This suggests that the product appeals to a wide range of customers within the parent demographic. In terms of usage, the data reveals that the most popular place to use the product is in a pocket (23 mentions), followed by the car (7 mentions) and console (6 mentions). This implies that the product is designed to be portable and versatile, catering to the needs of parents on the go. The mentions of "birthday party" (47 mentions) and "party" (29 mentions) as the top two usage scenarios indicate that the product is often used during social gatherings, emphasizing its practicality and usefulness in various settings. Based on this analysis, the customer profile for the Guards & Covers product can be described as parents or guardians who are concerned about protecting their children's belongings. They are likely to be active and frequently on the move, as indicated by the popular usage in pockets and cars. They also value convenience and versatility, as demonstrated by the mentions of usage during parties and social gatherings. To better cater to this customer profile, it would be beneficial to emphasize the product's durability, ease of use, and its ability to withstand various environments. Additionally, marketing efforts could focus on highlighting the product's ability to protect valuable items during social events, such as birthday parties. Offering customization options or child-friendly designs could also enhance the appeal to parents and their children.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are case, back, product, screen protector, screen. The most mentioned elements about case are slippery(3.54%), do not fit my samsung galaxy s20 5g(3.10%).
The top 5 positive reviews are case, color, fit, phone case, product. The most mentioned elements about case are solid(3.95%), slim(3.72%).
do not fit my samsung galaxy s20 5g3.10%
come apart1.33%
do not fit my phone1.33%
big for iphone 110.88%
screen protector2.65%
good quality2.90%
phone case4.18%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned cons for Guards & Covers are related to the case, back, and product itself. On the other hand, the most commonly mentioned pro is also related to the case. It's worth noting that the data also shows that the top cons for both the vacuum and tip are related to the case, suggesting that this is an important aspect to consider when developing and selecting products in this category. Overall, the sentiment analysis suggests that there may be some room for improvement in the Guards & Covers category. While the case is mentioned as a pro, it's also mentioned as a con, indicating that there may be some variability in the quality of cases available. Additionally, the fact that the top cons are related to the product itself suggests that there may be some issues with the design or functionality of some Guards & Covers. To improve product development and selection in this category, it may be helpful to focus on addressing the issues related to the case and product design. This could involve working with manufacturers to improve the quality of cases and exploring new materials or designs that could improve the functionality of Guards & Covers. Additionally, it may be helpful to gather more detailed feedback from customers to better understand their needs and preferences when it comes to this type of product.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
trevel pouch1
design is sleek1

Based on the data provided, it seems that customers primarily buy products in the Guards & Covers category due to the product description. This indicates that customers are highly motivated by the information provided about the product. There could be several reasons why the product description is the top feature influencing buyers. Firstly, a well-written product description can effectively communicate the features, benefits, and specifications of the product, helping customers make informed purchasing decisions. It allows them to understand how the product will meet their specific needs and requirements. To optimize Amazon listings based on this data, it is crucial to focus on improving the product descriptions. Here are a few suggestions: 1. Highlight key features: Ensure that the product description clearly highlights the unique features and advantages of the Guards & Covers. This will help customers understand why they should choose a particular product over others. 2. Use persuasive language: Craft the product description in a way that appeals to customers' emotions and convinces them of the value and quality of the product. Use descriptive and engaging language to create a compelling narrative. 3. Provide detailed specifications: Include all relevant details about the product, such as dimensions, materials used, compatibility, and any additional features. This will help customers assess whether the product meets their specific requirements. 4. Use bullet points and subheadings: Organize the product description using bullet points and subheadings to make it easier for customers to scan and find the information they need quickly. This improves readability and enhances the overall user experience. 5. Incorporate customer reviews: Consider including snippets of positive customer reviews within the product description. This can help build trust and credibility, as potential buyers can see that others have had a positive experience with the product. By optimizing the product descriptions based on these suggestions, sellers can better meet the needs and motivations of customers in the Guards & Covers category, ultimately leading to increased sales and customer satisfaction.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
A little bit more thick.2
add more color option2
expand color choice
more color option
clear case2
clear case
less colorful2
more color
magsafe version
truly magsafe
pop socket2
pop-socket stay on
use pop socket
develop more grip1
handle more grip
more functional1
more functional
with only fork spoon1
with only fork spoon

Based on the customer feedback, it seems that there are three main expectations for the Guards & Covers category: thickness, color options, and clear cases. Customers have mentioned each of these expectations twice, indicating that they are important factors to consider when developing and marketing products in this category. Firstly, customers are looking for Guards & Covers that are a little bit more thick. This suggests that they are looking for products that offer more protection for their devices. Sellers should prioritize developing products that are thicker and more durable, as this is clearly an important factor for customers. Secondly, customers are asking for more color options. This indicates that customers are looking for Guards & Covers that not only offer protection but also allow them to express their personal style. Sellers should consider offering a wider range of colors to appeal to a broader customer base. Lastly, customers are requesting clear cases. This suggests that customers want to be able to show off the design of their devices while still protecting them. Sellers should prioritize developing clear cases that offer both protection and visibility. In terms of marketing promotion factors, sellers should focus on highlighting the thickness, color options, and clear cases in their product descriptions and advertising. They should also consider offering bundle deals or discounts for customers who purchase multiple Guards & Covers in different colors or styles. Overall, by prioritizing the development of thicker, more colorful, and clear Guards & Covers, and promoting these features in their marketing efforts, sellers can meet the expectations of their customers and stand out in a competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Skinny Moon
Used both screen covers trying to eliminate bubbles but was unsuccessful. And the bubbles were big! Also the cover for camera lens won’t stay on at all. Gave up and purchased another brand.
Gil B.
I've had my TORRAS case on my Galaxy S20 5G for about a week now, and I'm really happy with it. It has a nice feel to it, and fits the phone perfectly. It does hold fingerprints a little better than I would like, but it's still better than a naked glass back. It's jut grippy enough to be able prop my phone up against something, and my car holster grabs it really firmly as well.
Perfect fitMar. 2020
Fits perfectly fine and looks good. :)
 I received this product in the mail and from the moment I put it on my phone I fell in love with it. It fits the phone perfectly and feels great in my hand. The back has an almost matte finish which means it stays very clean with little to no smudges. I highly recommend this case to anyone.
I really like the "soft touch" feel of this phone case. My two year old has already thrown my phone a few times and this case has done an excellent job of protecting it. Would definitely buy again.
My phone is much easier to hold with this cover, and it has survived a lot of drops without damage. It does what it's supposed to do.
PerfectOct. 2022
Amazing how easy it is to install. QI wireless charging works. Zero problems there. i cant even tell its on there. little bit see through so your color of your phone will show through.
I bought my wife a new phone and of course it needed a case. She likes thin cases that protect the phone when dropped but also are not slippery so they are less likely to drop in the first place. This case fits that bill. The phone buttons are covered with matching buttons in the case so pressing the buttons is as easy with the case on as it is when off. The case sticks out just enough in all the right places that it looks like it will protect the phone when dropped regardless of what edge or phone surfaces lands first. I worry about the camera because it sticks out and I cracked the camera glass cover on my phone but this case looks like it will protect that camera bulge if it happens to land flat on its back. She hasn't bounce tested it yet and I'm not going to drop it for the sake of a review -- but it looks sturdy. The only thing my wife isn't happy about is this case is black with a semi opaque back. You can barely see the Samsung label through the back. She now says she would have rather have a clear case so she could see the pretty color of the phone underneath.
Clear CaseMay 2020
Super thin and protects the camera well and makes the phone balanced and easy to grip, adds very little to phone. I dig it I got the clear one and it's still alows me to charge my phone wirelessly
Larry N.
Great Case!!May 2020
Love this case (: Very well made, NOT bulky and does not stick in your pocket. GREAT customer service to boot!!!

Read More

Copyright © 2023 Shulex Inc. All Rights Reserved. Terms & Conditions Privacy Policy
VOC AI Inc. 8 The Green,Ste A, in the City of Dover County of Kent Zip Code: 19901
VocAI Chatbot - Resolve 80% of your customer support questions with no code | Product Hunt
This website uses cookies
VOC AI uses cookies to ensure the website works properly, to store some information about your preferences, devices, and past actions. This data is aggregated or statistical, which means that we will not be able to identify you individually. You can find more details about the cookies we use and how to withdraw consent in our Privacy Policy.
We use Google Analytics to improve user experience on our website. By continuing to use our site, you consent to the use of cookies and data collection by Google Analytics.
Are you happy to accept these cookies?
Accept all cookies
Reject all cookies