Gummy Candy product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.6
Total Reviews
29,316
This insight is based on the data from the best seller products. The top 5 of them are:
Haribo Gummi Candy, Fizzy Cola, 5 Ounce
B01MSAWS39
Trolli Sour Brite Crawlers Very Berry Gummy Worms, 5 Pound Bulk Candy Bag
B01AP9EFIS
Black Forest Gummy Bears Candy, 28.8 Ounce
B01KOKD85Y
Black Forest Organic Gummy Bears Candy, 8 Ounce, Pack of 6, Assorted Flavors and Colors
B01IR6ITXS
Airheads Candy Bars, Variety Bulk Box, Chewy Full Size Fruit Taffy, Gifts, Holiday, Parties, Concessions, Pantry, Non Melting, Party, 60 Individually Wrapped Full Size Bars
B091GPMD15

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the gummy candy product in question has an average rating of 4.6 out of 5, based on a total of 29,316 reviews. This indicates a high level of customer satisfaction overall. With such a high average rating and a significant number of reviews, it suggests that the majority of customers are pleased with the gummy candy. The positive feedback from a large customer base indicates that the product is likely of good quality, tasty, and meets the expectations of buyers. Considering the high customer satisfaction, it is important for the seller to maintain the quality and consistency of the gummy candy. Consistently delivering a great product will help maintain the positive reputation and keep customers satisfied. Additionally, it would be beneficial for the seller to encourage customers to leave reviews after purchasing the product. This will not only help gather more feedback but also attract potential buyers who rely on reviews to make their purchasing decisions. Overall, the gummy candy product appears to be well-received by customers, and the seller should continue to focus on maintaining quality and encouraging customer feedback to further enhance customer satisfaction and attract new buyers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is halloween, the most common location is house, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users who mention the product the most are kids, families, and friends. This suggests that the product appeals to a wide range of age groups and social circles, making it versatile in terms of its target audience. In terms of the top three places where the product is commonly used, the house takes the lead, followed by the bathroom and Germany. This indicates that the product is primarily consumed at home, which aligns with the category of gummy candy. The mention of Germany could imply that the product is popular or associated with that country, possibly due to its origin or availability. When it comes to the usage of the product, the top two mentions are related to gifting and snacking. This suggests that the product is often given as a gift, indicating its potential appeal as a present for various occasions. Additionally, the mention of snacking highlights its role as a convenient and enjoyable treat. Based on this analysis, the customer profile for this gummy candy product could be diverse, including children, families, and friends who enjoy snacking and appreciate it as a gift option. The product's versatility and popularity in households make it suitable for a wide range of consumers. To further enhance the customer profile, the company could consider marketing campaigns that emphasize the product's suitability for gifting occasions and highlight its association with Germany, if applicable. Additionally, exploring partnerships with retailers or online platforms that cater to families and friends could help expand the product's reach and visibility.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bag, gummies, flavor, texture, candy. The most mentioned elements about bag are big(5.07%), not resealable(2.57%).
The top 5 positive reviews are flavor, taste, gummies, texture, bag. The most mentioned elements about flavor are good(17.13%), rich(7.76%).
Cons
bag22.04%
big5.07%
not resealable2.57%
small0.72%
stale0.72%
hard0.56%
gummies8.37%
flavor5.63%
texture4.91%
candy4.18%
Pros
flavor32.98%
good17.13%
rich7.76%
like like2.32%
yummy1.64%
unique0.95%
taste15.88%
gummies6.51%
texture6.45%
bag5.17%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top con aspect of gummy candy is the bag, which was mentioned by 22.04% of respondents. Other cons mentioned include gummies, flavor, texture, and candy. On the other hand, the top pro aspect of gummy candy is flavor, which was mentioned by 32.98% of respondents. Overall, it seems that gummy candy is a popular treat, but there are some areas for improvement. The bag seems to be a major issue for consumers, so companies could consider improving the packaging to make it more user-friendly. Additionally, some consumers mentioned issues with the gummies themselves, such as texture and flavor. Companies could work on improving the quality of the gummies to address these concerns. In terms of product development and selection, companies could consider offering a wider variety of flavors and textures to appeal to different tastes. They could also explore alternative packaging options, such as resealable bags or individual packaging, to address the bag issue. Overall, by addressing these concerns and continuing to innovate, companies can continue to meet the needs and preferences of consumers in the gummy candy category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others56
soft4
sugar free4
taste4
good flavor3

Based on the data provided, it seems that customers are primarily motivated to buy gummy candy based on the product description, followed by price and brand reputation. This suggests that customers are looking for specific information about the product, such as its flavor, texture, and ingredients, before making a purchase decision. One reason why product description is the top feature is that gummy candy is a highly sensory product, and customers want to know what they're getting before they buy it. They may be looking for specific flavors or textures, or they may be concerned about allergens or other dietary restrictions. A detailed product description can help address these concerns and give customers the information they need to make an informed decision. To optimize an Amazon listing for gummy candy, it's important to focus on the product description and make sure it's detailed and informative. This could include information about the flavor, texture, ingredients, and any dietary restrictions or allergens. It's also important to consider the price and brand reputation, as these are also important factors for customers. By highlighting these features in the listing and providing clear, detailed information, sellers can increase the likelihood of customers making a purchase.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
resealable bag81
resealable bag
bag resealable
resealable
packaging resealable
resealable zipper
good17
good
last long14
last long
last awhile
last forever
more vanilla flavor14
more flavor
more variety in flavor
more variety of flavor
4 last13
last
bag big12
bag big
large bag
big bag
giant bag
flavor11
flavor
flavor good
flavor alright
flavoring
product flavor
more11
more
taste8
taste good
taste
3 bag7
10 pound bag
2 2.5lb bag
2 fifty bag
5 pound bag
5lb bag

Based on the customer expectations mentioned, it is clear that customers are looking for gummy candy that comes in a resealable bag, tastes good, and lasts long. These expectations are important for sellers to consider when developing and marketing their products. Firstly, the resealable bag is a key factor for customers. This suggests that customers want to be able to keep their gummy candy fresh and easily accessible. Therefore, sellers should prioritize packaging that is easy to open and close, and that keeps the candy fresh for longer periods of time. This could include using materials that are more airtight or designing packaging that is more durable. Secondly, customers expect the gummy candy to taste good. This is a basic expectation for any food product, but it is especially important for candy. Sellers should prioritize using high-quality ingredients and ensuring that the candy has a consistent taste and texture. They could also consider offering a variety of flavors to appeal to different tastes. Lastly, customers want the gummy candy to last long. This could mean that they want the candy to have a longer shelf life or that they want the candy to last longer in their mouths. Sellers should prioritize developing candy that is more durable and that doesn't melt or become sticky too quickly. In terms of marketing promotion factors, sellers should focus on highlighting the resealable bag feature in their advertising. They could also emphasize the quality of their ingredients and the variety of flavors they offer. Additionally, they could consider offering promotions or discounts for customers who purchase larger quantities of candy, as this would appeal to customers who want their candy to last longer. Overall, sellers should prioritize developing gummy candy that meets these customer expectations, and they should focus on marketing their products in a way that highlights these features. By doing so, they can attract more customers and build a loyal customer base.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

aprilrose
Purchased
Five StarsJun. 2017
DELICIOUS
Everything was a 10/10!
My whole family loves these so when they saw the big bag, they were so excited! Taste great!
Deann
Purchased
I love the blue and red! Wish you could buy just those or just the watermelon flavored in bulk bc they last forever in this size! The lemon and lime will give you heartburn!
L. M.M
Purchased
Good valueSept. 2019
Good value
Lorene Jager
Purchased
These were great on the graduation candy table. The bag was large. I would definitely buy these again for a party
brd2700
Purchased
YumJan. 2020
It was fresh
Jade
Purchased
FreshMar. 2020
Fresh and delivered on time. My favorite candy
Justin Colon
Purchased
ran through a whole bag way to fast!

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