Hair Care product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Baby Hair Clips Baby Girls Fully Lined Baby Bows Hair Pins Tiny 2" Hair Bows Alligator Clips for Girls Infants Toddlers (Pastel Colors)
ALinmo Baby Hair Clips 2" Baby Girls Fully Lined Baby Bows Tiny Hair Bows Alligator Clips for Baby Girls Infants Toddlers in Pairs
40PCS Big 6 Inch Hair Bows for Girls Grosgrain Ribbon Toddler Hair Accessories with Alligator Clips for Toddlers Baby Girls Kids Teens
JOYOYO 40 Colors Boutique Grosgrain Ribbon Pinwheel 3" Hair Bows Alligator Clips For Babies Toddlers Teens Gifts
Headband Holder Hair Bows Organizer for Girls, Baby Headbands Hair Accessories Organizer Storage Wall Hanging Decor for Toddler Girls Room

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the hair care product in question has a high level of customer satisfaction. With an average rating of 4.7 out of 5 and a total of 4807 reviews, it is clear that many customers have had positive experiences with this product. As a language model, I cannot provide specific advice on the product itself, but generally speaking, it is important to continue to prioritize customer satisfaction by providing high-quality products and excellent customer service. Additionally, it may be helpful to gather feedback from customers to identify areas for improvement and make necessary adjustments to the product or marketing strategy.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is every day, the most common location is school, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this hair care product are daughters, followed by granddaughters and infants. This suggests that the product is likely marketed towards parents and grandparents who are looking for hair care solutions for their children and grandchildren. In terms of usage, the product is most commonly used as a gift, which could indicate that it is seen as a special or unique product that people like to give as a present. Additionally, it is frequently used for pigtail hairstyles, which suggests that it may be particularly effective at taming and styling young children's hair. The top places where the product is used are schools, houses, and boutiques. This could indicate that the product is popular among parents and grandparents who are looking for hair care solutions for their children and grandchildren at home, as well as among boutique owners who may be interested in stocking the product for their customers. Based on this data, it seems that the ideal customer profile for this product is likely parents and grandparents who are looking for high-quality hair care solutions for their children and grandchildren. Additionally, boutique owners who cater to families with young children may also be interested in stocking the product. To appeal to this customer profile, the product could be marketed as a safe and effective solution for children's hair care needs, with a focus on its ability to create cute and stylish pigtail hairstyles.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bow, clip, material, glue, quality. The most mentioned elements about bow are small(1.85%), come apart(1.54%).
The top 5 positive reviews are color, bow, size, quality, headband. The most mentioned elements about color are good(13.19%), vibrant(4.94%).
come apart1.54%
fall out1.23%
are not that sturdy0.62%
look good3.07%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Hair Care category has some mixed reviews. The top con aspect mentioned most is the bow, which is also one of the top 5 cons of the vacuum and tip. This suggests that customers may not be satisfied with the design or functionality of the bow in these products. Additionally, other cons mentioned include clip, material, glue, size, quality, and headband. On the positive side, the top pro aspect mentioned most is color, which suggests that customers appreciate having a variety of color options in their hair care products. To improve product development and selection in this category, it may be helpful to focus on addressing the common cons mentioned by customers. For example, improving the quality of materials used, redesigning the bow or clip to be more functional, and offering a wider range of sizes for the tip and headband. Additionally, continuing to offer a variety of color options can be a positive aspect for customers. By addressing these issues, hair care products can better meet the needs and preferences of customers, leading to increased satisfaction and loyalty.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
variety in color2
cable texture1

Based on the data provided, it seems that customers are primarily motivated to buy hair care products based on the product description. This suggests that customers are looking for detailed information about the product, such as its ingredients, benefits, and how to use it. Price is also a significant factor, with 30.77% of customers mentioning it as a reason for purchasing. This suggests that customers are looking for products that offer good value for money. Finally, 7.69% of customers mentioned that they were recommended the product by friends. This suggests that word-of-mouth marketing can be effective in the hair care category. To optimize Amazon listings for hair care products, it is important to focus on creating detailed and informative product descriptions. This can include information about the product's ingredients, benefits, and how to use it. Additionally, highlighting the value for money that the product offers can be effective in attracting customers. Finally, encouraging customers to leave reviews and share their experiences with friends can help to build a strong reputation for the product.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more hook
broad range of color4
more color variety
good variety of color
large color range
less colorful4
more color
use color
good packaging3
packaging good
good packaging
know sooner3
last long3
last long
bright red2
bright red
bright red color

Based on the mentions you provided, it seems that customers in the Hair Care category have certain expectations when it comes to the products they purchase. Specifically, they are looking for products that are durable, come in a broad range of colors, and have a hook that makes them stand out from other products on the market. When it comes to product development prioritization, it's important for sellers to focus on creating products that meet these expectations. This might mean investing in high-quality materials and manufacturing processes to ensure that products are durable and long-lasting. It might also mean offering a wide range of colors to appeal to customers with different preferences. In terms of marketing promotion factors, sellers should focus on highlighting the unique features of their products that make them stand out from competitors. This might include emphasizing the durability of the product, showcasing the broad range of colors available, and highlighting any hooks or unique selling points that make the product particularly appealing to customers. Overall, by prioritizing product development and marketing efforts around these key customer expectations, sellers in the Hair Care category can create products that are more likely to resonate with customers and drive sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Island lady
Daughter loves en
Almost exactly what I was looking for but it worked out perfectly because of all of the colours included! So far, none have outstretched or broken or fallen apart but even if they had, there are many more to go through! I like to do tiny braids in my hair so this gave enough stretch for my fine hair to not slip out.
As expectedOct. 2018
These seem resistant but the bag had a weird smell.
ExcellentSept. 2019
Love it!!
Love these!Feb. 2022
I got these hair ties for my toddler. She hated getting her hair put up with the rubber ties. I got these thinking they wouldn’t pull her hair as much, and I was right! I love all the color choices and the quantity is great since 9/10 times you lose the ties during sleep
We wrap these around about half my 2yo's hair 3-4 times, and so far none have broken. Great color choices to match all outfits so far!
Fast shipping. Perfect size for baby thin hair
I got the 200 pack. Have enough colors to choose from. Very flexible and doesn’t tangle with the hair. My baby girl has thin smoother hair and it is doing the job well
Cute hair tiesSept. 2019
They’re small, easy to use and so many. Needs something to stall it in!
I purchased these for my one-year-old daughter. After using just a few, I noticed that after only one use, the elastic seems to stretch out in one spot each time. Mind you, she is only 16 months old, so it’s not like I’m pulling them tight on her hair. I attached photos of two different ties to show what I am referring to.

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