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Hair Clippers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/13
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.1
Total Reviews
676
This insight is based on the data from the best seller products. The top 5 of them are:
FBO Baby Hair Clippers,Ultra-Quiet Safe Hair Cut Grooming Kits,Wet/Dry Use,Contains Trimmer case,Micro USB Cable,Lithium ion Battery,Small and Easy to use,for Infants,Kids & Adult
B09G9BK96L
Disney Princess Hair Snaps (1)
B00MX7B0M0
Gland Baby Hair Clipper L-9A, Professional Haircuts with Ceramic Blade & Extra Combs, Ultra Quiet & Waterproof Grooming kit, Chargeable Hair Trimmer for Baby Infant Kids Children Boys Girls
B0748FB7VP
Deiz Cordless Hair Clippers Waterproof USB Rechargeable Electric Hair Trimmer Hair Cutting Kit for Adult and Kids
B07JHB7HSW
Baby Hair Clippers, Ceramic Blade Electric Kids Hair Trimmer, Ultra-Quiet Cordless Rechargeable Waterproof Haircut Kit for Kids & Adult
B07VYJ6SKS

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Hair Clippers product on Amazon has a relatively high customer satisfaction rating with an average rating of 4.09 out of 5 and a total of 676 reviews. This suggests that the product is generally well-liked by customers who have purchased it. However, it's important to note that there may be some variation in customer satisfaction depending on individual preferences and needs. It's always a good idea to read through a variety of reviews to get a sense of what customers like and dislike about a product before making a purchase. If you're considering purchasing Hair Clippers on Amazon, my advice would be to take the time to read through a variety of reviews to get a sense of what customers like and dislike about the product. This can help you make an informed decision about whether or not the product is right for you. Additionally, it's always a good idea to consider factors like price, features, and brand reputation when making a purchasing decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is summer, the most common location is salon, the most common behavior is cut . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Hair Clippers product is primarily used for cutting hair, with "cut" and "cut his hair" being the top two usage mentions. The top three users mentioned are "son," "kid," and "infant," which suggests that this product is likely used by parents or caregivers who are cutting the hair of young children. The top three places to use the product are "salon," "barber studio," and "bathroom," which indicates that this product is used both professionally and at home. It's possible that professional hairstylists use this product in their salons or studios, while parents or caregivers use it at home in the bathroom. Based on this data, it's likely that the customer profile for this product is parents or caregivers who are looking for a tool to help them cut the hair of young children. They may be looking for a product that is easy to use and can be used at home, but also provides professional-quality results. To appeal to this customer profile, the product could be marketed as a versatile tool that can be used by both professionals and at-home users. It could also be marketed as a safe and easy-to-use option for parents or caregivers who may be nervous about cutting a child's hair for the first time. Additionally, the product could be marketed as a cost-effective option for those who want to save money on haircuts by doing it themselves at home.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are noise level, clipper, guard, vacuum, battery. The most mentioned elements about noise level are low(13.21%), good(1.89%).
The top 5 positive reviews are clipper, product, noise, battery, trimmer. The most mentioned elements about clipper are quiet(13.79%), fantastic(1.97%).
Baby > Baby Care > Grooming > Hair Clippers
Cons
noise level15.09%
low13.21%
good1.89%
clipper11.32%
guard7.55%
vacuum5.66%
battery3.77%
Pros
clipper23.15%
quiet13.79%
fantastic1.97%
gentle1.48%
good0.99%
light0.99%
product8.37%
noise5.42%
battery4.93%
trimmer4.93%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the biggest concern for consumers when it comes to hair clippers is the noise level. This is mentioned as a con in both the top 1 and top 5 cons. However, it's worth noting that the top pro aspect mentioned is the clipper itself, which suggests that consumers are generally satisfied with the performance of the product. Other cons mentioned include the guard, vacuum, and battery, which suggests that consumers are looking for hair clippers that are easy to use and don't require a lot of maintenance. On the other hand, the top pro aspect mentioned is the clipper itself, which suggests that consumers are looking for a product that is effective at cutting hair. Based on this data, it seems that product development should focus on reducing the noise level of hair clippers, as this is the biggest concern for consumers. Additionally, manufacturers should focus on creating products that are easy to use and don't require a lot of maintenance. Finally, it's important to continue to improve the performance of hair clippers, as this is the top pro aspect mentioned by consumers. By addressing these concerns, manufacturers can create hair clippers that are more appealing to consumers and better meet their needs.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
clipper1
cordless1
quiet1
quite1
sound just1

Based on the data provided, it seems that customers are primarily motivated to buy hair clippers based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, specifications, and benefits. It's also worth noting that a smaller percentage of customers mentioned that they were recommended the product by friends. This suggests that word-of-mouth marketing can be effective in this category, and that customers may be more likely to buy hair clippers if they hear positive reviews from people they know and trust. To optimize an Amazon listing for hair clippers, it's important to focus on creating a detailed and informative product description. This could include information about the product's features, such as its blade type, motor power, and battery life. It could also include information about the benefits of using the product, such as its ability to provide a precise and even cut. Additionally, including customer reviews and ratings can help to build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
longer guard3
longer guard
additional length2
more length option
clipper2
clipper
know sooner2
sooner
last long2
last for long
last long
18mm 1mm guide1
18mm 1mm guide
2 attachment do side1
2 attachment do side
2 year ago1
year ago
build in vacuum1
build in vacuum
cape small enough neck1
cape small enough neck

Based on the information provided, it is unclear what specific customer expectations are for hair clippers. However, in general, customers who are interested in purchasing hair clippers may have certain expectations such as: 1. Quality: Customers expect hair clippers to be durable, reliable, and efficient in cutting hair. They want a product that will last for a long time and provide consistent results. 2. Ease of use: Customers want hair clippers that are easy to use and comfortable to hold. They also want a product that is easy to clean and maintain. 3. Versatility: Customers may expect hair clippers to be versatile and able to cut hair at different lengths and styles. They may also expect the product to be suitable for use on different hair types. To meet these expectations, sellers of hair clippers should prioritize product development in the following areas: 1. Quality: Sellers should focus on developing hair clippers that are made with high-quality materials and are designed to last. They should also ensure that the product is reliable and efficient in cutting hair. 2. Ease of use: Sellers should prioritize developing hair clippers that are easy to use and comfortable to hold. They should also ensure that the product is easy to clean and maintain. 3. Versatility: Sellers should focus on developing hair clippers that are versatile and can be used to cut hair at different lengths and styles. They should also ensure that the product is suitable for use on different hair types. In terms of marketing promotion factors, sellers should focus on highlighting the features that meet customer expectations. They should also consider offering promotions and discounts to attract customers and encourage them to try the product. Additionally, they should gather customer feedback and use it to improve the product and meet customer expectations.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Excellent acquisition
Ms. Gonzalez
Purchased
Very quiet light weight easy to use the only thing it gives super short hair cuts I usually use a 3 gaurd on my son this one made his hair really short so use a bigger size than you would normally use
Lee
Purchased
Very easy to use. The noise isn’t silent but not too loud. It was easy to cut my boy’s hair than regular hair clippers.
Jennifer
Purchased
Its hard finding a good stylist so ive started just buzzing my own sides. Other machines were too rough on my head, but these are amazing. I have soft hair which usually makes bigger machines slip and im forced to go over it multiple times. These are just perfect. Smooth buzz, no misses, soft sounding little buzzes. P.s. it didn't come with that plastic thing that goes around u to shield the hair from touching ur body, but it did come with the other items.
Light weight, easy to use and good size cape. Definitely not as loud as other clippers. At least my son was able to tolerate them a little bit better than others.
Esta cómoda tiene tiempo suficiente de batería y es ligera.
Joe Bien
Purchased
Our baby needed his first haircut so I was looking for hair clippers that were ultra quiet not to scare him. While the clippers aren't too loud they're not ultra-quiet like in the description either, so I took off one star. The clippers did a great job. Overall I'm very happy.
This item is a waste of money. For a young child I needed sth that would get the job done quickly. It took a long time and my son became very frustrated. Returning it!
First time ever cutting hair but in the middle of a pandemic, I do not want to bring my baby out and expose him unnecessarily. It was fairly easy to use and a cute set. Baby did well while I did the back but had a total meltdown while I was trying to do his sides and front. Don’t really blame the hair clipper though as my baby is super fussy haha. I’ll see how he does the next time. Overall good buy!
While they are on the quiet side, they weren’t any less “buzzy” than my husbands. My son still reacted in the same way to the noise level, which we expected. My problem was that it does not do well on thick hair. My son is only 18 months but his hair seemed challenging for these clippers. I would recommend possibly for fine, shorter hair but we won’t be using these again. I did like that it was cordless and it seems made well.

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