Hair & Scalp Care product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Locsanity Dreadlock Hair Scalp Detox - Deep Clean Dreadlock Powder, Cleansing Conditioner - Natural Hair Cleanser for Build Up - ACV Alternative, Loc Care and Maintenance Products
Rice Water Hair Growth Spray - Biotin Hair Spray, Leave in Mist For Dry Damaged Hair. (Lavender & Bergamot, 12 OUNCES)
Locsanity Daily Moisturizing Refreshing Spray for Locs, Dreadlocks - Rose Water and Peppermint Hair Scalp Moisturizer, Dreadlock Spray - Natural Loc Care and Maintenance (12oz)
Rosemary Mint Jamaican Black Castor Oil for Hair Growth | Peppermint and Rosemary Castor Oil for Hair Growth | Nourishing Treatment for Dry Scalp (2oz) - By Dirty Treasures
Rice Water Hair Growth Spray - Biotin Infused Hair Conditioner. Thickening, Moisturizing, Sprays For, Women Aloe Vera. Leave in Mist For Dry, Frizzy, Damaged Hair.(Rosemary & Lemongrass) (12 OUNCES)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in the Hair & Scalp Care category on Amazon has a relatively high customer satisfaction rating. With an average rating of 4.33 out of 5 and a total of 889 reviews, it appears that many customers are happy with the product. However, it's important to note that there may be some room for improvement. While a 4.33 rating is certainly good, there may be some customers who are not completely satisfied with the product. It's also possible that the product could benefit from additional reviews to provide a more comprehensive understanding of customer satisfaction. If you're considering purchasing this product, it's a good idea to read through some of the reviews to get a better sense of what customers are saying. Look for common themes and pay attention to any negative feedback to determine if the product is right for you. Overall, it seems that this product is generally well-liked by customers in the Hair & Scalp Care category on Amazon. However, as with any product, it's important to do your research and make an informed decision before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is locs, the most common behavior is daily use . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product is most commonly used by individuals with daughters, sons, or sisters who are interested in hair and scalp care. The fact that the top three users are all family members suggests that the product may be popular among families who prioritize hair and scalp health. In terms of usage, the product is most commonly used for daily hair and scalp care, as well as for moisturizing the skin. This suggests that the product may be marketed as a multi-purpose product that can be used for both hair and skin care. The top three places to use the product are locs, the beach, and in a purse. This suggests that the product may be popular among individuals who have locs or who spend time at the beach, as well as those who prefer to carry their hair and scalp care products with them on-the-go. Based on this data, it may be beneficial to target customers who prioritize hair and scalp health, particularly those with daughters, sons, or sisters. Additionally, marketing the product as a multi-purpose product that can be used for both hair and skin care may be effective. Finally, highlighting the product's portability may be beneficial for customers who prefer to carry their hair and scalp care products with them on-the-go.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, smell, sprayer, bottle, nozzle. The most mentioned elements about product are sticky(3.70%), thick(2.78%).
The top 5 positive reviews are product, smell, scent, spray, fragrance. The most mentioned elements about product are keep my hair moisturize(8.74%), moisturizes(6.56%).
smell good1.85%
smell so bad1.85%
keep my hair moisturize8.74%
good for my hair1.64%
good quality1.09%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most in the Hair & Scalp Care category is related to the product itself, with a percentage of 19.44%. Additionally, the top 5 cons of the vacuum are also related to the product, including the smell, sprayer, bottle, and nozzle. On the other hand, the top pro aspect mentioned most is also related to the product, with a percentage of 36.07%. Overall, it appears that the quality of the product is the most important factor for consumers in this category. However, there are also concerns about the smell and the functionality of the sprayer, bottle, and nozzle. It may be helpful for product developers to focus on improving these aspects of the product to increase customer satisfaction. In terms of product selection, it may be beneficial to consider consumer feedback and preferences when deciding which products to offer. Additionally, conducting market research to identify gaps in the market and areas where there is high demand may also be helpful in developing successful products in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
full of so many natural product1

Based on the data provided, it seems that customers in the Hair & Scalp Care category are primarily motivated to buy products based on the product description. This is likely because customers want to know exactly what they are buying and what benefits the product will provide for their hair and scalp. Some possible reasons why the product description is the top feature could be that customers want to know the ingredients, how to use the product, and what results they can expect. Additionally, customers may be looking for specific features such as whether the product is organic, cruelty-free, or suitable for a particular hair type. To optimize Amazon listings for Hair & Scalp Care products, sellers should focus on creating detailed and informative product descriptions that highlight the benefits of the product. They should also consider including high-quality images and videos that showcase the product in use and provide additional information. Sellers could also consider leveraging customer reviews and recommendations from friends to further promote their products. Encouraging satisfied customers to leave positive reviews and share their experiences with friends and family can help build trust and credibility for the product.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big bottle7
big bottle
bottle big
bottle of spray3
good spray bottle
spray bottle good
spray out of bottle
decent spray nozzle2
good nozzle
good spray handle
gallon sprayer2
mist sprayer
.5 nozzle1
nozzle work
16 oz1
12 ounce
appropriate for age hair type1
appropriate for age hair type
back up spray bottle adjustable1
back up spray bottle adjustable

Analysis of Customer Expectations for Hair & Scalp Care: Based on the customer feedback, it is evident that there are certain expectations and preferences when it comes to products in the Hair & Scalp Care category. The most prominent customer expectation is for a big bottle, which was mentioned seven times. This suggests that customers prefer larger-sized bottles, possibly indicating a desire for products that last longer and provide value for money. The second most mentioned expectation is for a bottle of spray, which was mentioned three times. This indicates that customers appreciate the convenience and ease of application that a spray bottle provides. It suggests that sellers should consider offering products in spray form to cater to this preference. Additionally, customers mentioned the importance of a decent spray nozzle twice. This implies that customers value a well-designed spray nozzle that ensures an even and controlled distribution of the product. Sellers should prioritize the quality and functionality of the spray nozzle to meet this expectation. Suggestions for Product Development Prioritization: 1. Bottle Size: Given the emphasis on a big bottle, sellers should consider offering larger-sized options in their product range. This could include introducing family-sized bottles or value packs to cater to customers who prefer products that last longer. 2. Spray Formulation: Developing products specifically designed for spray application can be a worthwhile investment. This could involve formulating hair and scalp care products in a way that is suitable for spray bottles, ensuring ease of use and convenience for customers. 3. Spray Nozzle Design: Sellers should prioritize the development of a high-quality spray nozzle that provides a consistent and controlled spray. Investing in research and development to create a nozzle that meets customer expectations will enhance the overall user experience. Marketing Promotion Factors: 1. Highlight Bottle Size: In marketing campaigns, emphasize the larger bottle size as a key selling point. Emphasize the value for money and longer-lasting benefits that customers can enjoy. 2. Convenience of Spray: Promote the convenience and ease of application that spray bottles offer. Highlight the ability to evenly distribute the product and reach difficult-to-access areas of the scalp. 3. Quality Spray Nozzle: Showcase the quality and functionality of the spray nozzle. Highlight its ability to provide a fine mist or targeted spray, ensuring an optimal application experience for customers. By understanding and addressing these customer expectations, sellers can prioritize product development and marketing strategies that align with what customers value most in the Hair & Scalp Care category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Love itFeb. 2019
Love it
Hair nutrientsSept. 2019
Works well with my hair!
I used this product on my locs so moist and healthy
Great productDec. 2022
I love using this product, the only thing is that it makes ny hair feel greasy and heavy, but it does hold a curl.
Nice product. Will purchase again.
Amazing brandOct. 2022
I’ve been using this product for a year and I’m never disappointed. I use it daily and I love it.
Chi Oj
Good enough.Jul. 2021
Good enough.
YESMay 2022
If u have dreads this is perfect for you …. It keeps your hair wet and moisturized and it don’t DRIP😁
 I gave it a Three because I haven't used it yet but it has a wonderful smell to it. I hope it works well I can't tell you how good it moisturize or how it weighs will give update soon.
annie d agnew
I like the scent

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