Hairpieces product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
KooKaStyle Invisible Wire Hair Extensions with Transparent Headband Adjustable Size 4 Secure Clips Long Wavy Highlight Hairpiece 20 Inch Balayage Dark Brown to Chestnut for Women

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for hairpieces on Amazon is 3.89 out of 5. This indicates a moderate level of customer satisfaction. With a total of 15,359 reviews, it suggests that hairpieces are a popular product category on Amazon, with a significant number of customers providing feedback. While the average rating is not exceptionally high, it is important to consider that customer satisfaction can vary based on individual preferences and expectations. It would be helpful to analyze the distribution of ratings to understand the overall sentiment better. If there is a wide range of ratings, it could indicate that customers have different experiences with hairpieces, and it may be beneficial to read individual reviews to gain more insights. Based on this data, it would be advisable to consider a few factors when purchasing a hairpiece on Amazon. Firstly, read through a variety of reviews to get a comprehensive understanding of the product's pros and cons. Look for reviews from customers who have similar hair types or concerns to yours, as their experiences may be more relevant. Additionally, pay attention to the number of reviews and the overall rating trend over time. If the product has a consistent positive rating over a significant period, it may indicate a reliable choice. Lastly, consider reaching out to the seller or manufacturer if you have any specific questions or concerns about the hairpiece. They may be able to provide additional information or guidance to ensure you make an informed decision. Remember, customer satisfaction can be subjective, so it's essential to consider multiple factors and individual experiences when evaluating a product.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is everyday, the most common location is house, the most common behavior is wedding . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw some interesting conclusions about the usage and preferences of the customers for the Hairpieces product category. Firstly, it is evident that the most frequently mentioned users of this product are the daughter, friend, and husband. This suggests that Hairpieces are popular among a diverse range of individuals, including family members and close friends. It's worth noting that the daughter has the highest number of mentions, indicating a potential target audience for this product. Secondly, the top three places where customers use this product are the house, beach, and grocery. This implies that Hairpieces are versatile and can be used in various settings, from everyday activities at home to outdoor locations like the beach. The mention of the grocery suggests that customers may also use Hairpieces for special occasions or events related to shopping. Lastly, the most common usages of the product are for weddings and Halloween outfits. This indicates that Hairpieces are popular choices for both formal and costume events. The high number of mentions for weddings suggests that customers may be interested in using Hairpieces to enhance their appearance on such important occasions. Based on this analysis, we can suggest a potential customer profile for the Hairpieces category. The ideal customer may be someone who values their appearance and enjoys experimenting with different hairstyles. They may have a close-knit social circle, including family and friends, who also appreciate the use of Hairpieces. This customer is likely to be interested in versatile products that can be used in various settings, from everyday activities to special events like weddings and Halloween parties. To cater to this customer profile, it would be beneficial to offer a wide range of Hairpieces that cater to different styles and occasions. Marketing efforts could focus on highlighting the versatility of the product, showcasing how it can be used in different settings and for various events. Additionally, collaborations with wedding planners or costume designers could help promote the product and reach the target audience effectively. Overall, understanding the usage patterns and preferences of customers can help tailor marketing strategies and product offerings to better meet their needs and preferences.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are color, hair, clip, hair piece, extension. The most mentioned elements about color are do not match(5.00%), off(2.42%).
The top 5 positive reviews are color, quality, hair, extension, clip. The most mentioned elements about color are good(9.17%), good match for(4.77%).
do not match5.00%
hard to match2.26%
bit off0.24%
hair piece2.90%
good match for4.77%
match perfectly4.24%
look good1.24%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that color is the most frequently mentioned con aspect for hairpieces, accounting for 24.03% of the mentions. The top five cons mentioned are color, hair, clip, hair piece, and extension. On the other hand, the top pro aspect mentioned most is color, accounting for 28.92% of the mentions. From this information, we can conclude that color is a significant factor for both the pros and cons of hairpieces. It is important to note that the data does not provide specific details about the nature of these pros and cons. However, we can assume that color plays a crucial role in customers' satisfaction or dissatisfaction with hairpieces. To improve product development and selection in this category, it would be beneficial to focus on addressing the concerns related to color. This could involve offering a wider range of color options to cater to different preferences and ensuring the accuracy and quality of the colors provided. Additionally, it would be helpful to gather more specific feedback regarding the other cons mentioned, such as issues with hair, clips, hair pieces, and extensions, in order to identify areas for improvement. Overall, by prioritizing color options and addressing the mentioned cons, hairpiece manufacturers can enhance customer satisfaction and improve the overall quality of their products.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data above, it seems that customers are primarily motivated to buy hairpieces based on the product description. This suggests that customers are looking for detailed information about the product, such as the materials used, the style, and the quality. Price is also a significant factor, indicating that customers are looking for affordable options. Advertising attraction is less important, suggesting that customers are not swayed by flashy marketing campaigns. To optimize an Amazon listing for hairpieces, it would be important to focus on creating a detailed and informative product description. This could include information about the materials used, the style and color options, and any special features or benefits of the product. It would also be important to highlight the price point and any discounts or promotions that are available. Additionally, including high-quality images and customer reviews can help to build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
A little bit more thick.16
twice as thick
correct color7
right color
correct color
last long7
last forever
last long
last longer
color darker7
darker color
darker shade
shade darker
more fullness6
more fullness
more full
more for fullness
more fuller
curl relax
end curl
less curl
good color match5
color good match
color match good
good color choice
match color good
darker brown
neutral brown
dark brown

Based on the customer feedback, it seems that customers who are interested in hairpieces are primarily concerned with the color and fullness of the product. Specifically, customers mentioned the color being "brown" and "correct," indicating that they are looking for a specific shade that matches their natural hair color. Additionally, customers mentioned wanting "more fullness," which suggests that they are looking for a product that will add volume and thickness to their hair. Given these customer expectations, sellers in the hairpieces category should prioritize product development that focuses on color accuracy and fullness. This could include developing new shades of brown that match a wider range of natural hair colors, as well as creating products that add volume and thickness to hair in a natural-looking way. In terms of marketing promotion factors, sellers should emphasize the color accuracy and fullness of their products in their marketing materials. This could include using images and videos that showcase the product's ability to match natural hair colors and add volume and thickness to hair. Additionally, sellers could consider offering promotions or discounts to customers who purchase multiple products, as this could encourage customers to try out different shades and styles of hairpieces.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Best one yet
Great quality amazing customer service
Krish Iyer
Very heavy or too much hair It’s very good amount of hair but my hair is not able to hold it in Not meant for people with very less hair
Really it’s amazing 😉
It was so easy to work with. Will definitely buy again. It was so soft and hair quality is awesome.
Clips didn't vetbt to stay on and the hair was not color I picked not soft waa cheap .. never order from this company again.
loveJun. 2018
very real looking. matched my natural color perfectly.
14" PerfectNov. 2018
I bought 2 sets and the color matches perfectly. The picture I'm uploading doesn't do it justice, but in person it looked like my real hair. The length was perfect too. I only wore them once for a wedding, the end of the day, it had developed multiple knots so that was the only downsize. But I would deff buy again.
extensionsJul. 2021
i was hesitante but omg i even got 4 pairs amazing quality
Love itJul. 2019
Just like how it was advertise

Read More

VOC AI Inc. 8 The Green,Ste A, in the City of Dover County of Kent Zip Code: 19901Copyright © 2024 VOC AI Inc. All Rights Reserved. Terms & Conditions Privacy Policy
This website uses cookies
VOC AI uses cookies to ensure the website works properly, to store some information about your preferences, devices, and past actions. This data is aggregated or statistical, which means that we will not be able to identify you individually. You can find more details about the cookies we use and how to withdraw consent in our Privacy Policy.
We use Google Analytics to improve user experience on our website. By continuing to use our site, you consent to the use of cookies and data collection by Google Analytics.
Are you happy to accept these cookies?
Accept all cookies
Reject all cookies