Hand Rests product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Cooserry 48 Colors Acrylic Nail Kit with Drill and UV Light - Glitter Acrylic Powder Monomer Liquid Set with Everything with Acrylic Brushes and 200 Pcs Nail Tips for Acrylic Nail Beginner
Acrylic Nail Kit Acrylic Powder and Liquid Monomer Set Professional Acrylic Nail Set with Everything
Acrylic Nail Kit Acrylic Powder and Liquid Set, Monomer Liquid Set with Nail Brush, Pink White Clear Nail Powder Kit for Acrylic Nails Extension Beginner Set
Nail Pillow Hand Rest for Nails, Washable PU Leather Nail Armrest Detachable Manicure Hand Pillow Cushion Nail Art Accessories Tool for Nails Tech (Black)
Arm Rest for Nails | Nail Arm Rest | Nail Arm Rest for Nail Tech with 100Pcs Lint Free Nail Wipes | Hand Rest for Nails | Nail Hand Rest | Hand Rest Nail Tech Use (Beige)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for hand rests on Amazon is 4.4 out of 5. This indicates a relatively high level of customer satisfaction with these products. Additionally, with a total of 915 reviews, it suggests that there is a significant number of customers who have purchased and reviewed hand rests on Amazon. Considering the positive average rating and the substantial number of reviews, it can be concluded that customers generally find hand rests to be satisfactory. This suggests that the majority of customers are happy with their purchase and have had positive experiences with these products. Based on this conclusion, my advice would be to continue offering high-quality hand rests that meet customer expectations. It would also be beneficial to encourage customers to leave reviews after their purchase, as positive reviews can further enhance the reputation and credibility of the product. Additionally, monitoring customer feedback and addressing any concerns or issues promptly can help maintain a high level of customer satisfaction.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is client, the most commonly moment of use is christmas, the most common location is home use, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the top users of the Hand Rests product are the client, daughter, and friend. This suggests that the product may be popular among women of different age groups, as these three users could potentially represent different generations. Additionally, the fact that "gift give" is the top usage of the product, with 22 mentions, suggests that the product may be popular as a gift item for special occasions such as birthdays or holidays. In terms of the top places to use the product, it seems that the product is primarily used in the home, with mentions of "home use" and "house" being the top two locations. However, the fact that "salon" is also mentioned suggests that the product may be popular among individuals who enjoy doing their own nails or who work in the beauty industry. Overall, the data suggests that the Hand Rests product may be popular among women who are interested in beauty and self-care, and who enjoy giving and receiving gifts. To further target this customer profile, the company could consider marketing the product as a gift item for special occasions, and could also consider partnering with beauty influencers or salons to promote the product to a wider audience. Additionally, the company could consider expanding the product line to include other beauty and self-care items that would appeal to this customer profile.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are brush, acrylic, monomer, powder, glue. The most mentioned elements about brush are a little small(1.68%), do not work(1.68%).
The top 5 positive reviews are color, product, arm rest, drill, armrest. The most mentioned elements about color are good(7.19%), beautiful on the crocs(0.65%).
a little small1.68%
do not work1.68%
fall over1.12%
not very high quality1.12%
are not good brush0.56%
beautiful on the crocs0.65%
arm rest6.54%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of Hand Rests is the brush, accounting for 13.41% of the mentions. Additionally, the top 5 cons of the vacuum are the brush, acrylic, monomer, powder, and glue. On the other hand, the top pro aspect mentioned most is color, accounting for 8.50% of the mentions. The top 5 cons of the tip are color, product, arm rest, drill, and armrest. Based on this information, it appears that the brush is a significant concern for users in the Hand Rests category, as it is mentioned as a con for both the vacuum and the tip. This suggests that there may be issues with the quality, durability, or functionality of the brushes used in these products. Additionally, the cons related to acrylic, monomer, powder, and glue indicate potential issues with the materials used or the application process. On the positive side, the color is mentioned as a pro aspect, indicating that users appreciate the variety or aesthetics of the Hand Rests in terms of color options. This suggests that offering a wide range of colors could be a selling point for these products. To improve product development and selection in this category, it would be beneficial to address the concerns related to the brush, acrylic, monomer, powder, and glue. This could involve improving the quality of the brushes, ensuring the materials used are of high quality, and providing clear instructions or guidance for the application process. Additionally, since color is mentioned as a pro aspect, it would be wise to continue offering a diverse range of colors to cater to different preferences. By addressing these cons and capitalizing on the pro aspect of color, product developers and sellers can enhance the overall user experience and satisfaction with Hand Rests in the market.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are motivated to buy hand rests based on a combination of price, product description, and brand reputation. Each of these factors is mentioned equally, indicating that customers are looking for a balance between affordability, quality, and trustworthiness. However, it's interesting to note that product description is the top feature mentioned. This suggests that customers are willing to pay a higher price for a hand rest if they feel that the product description accurately conveys its benefits and features. This could be because hand rests are a relatively simple product, and customers want to make sure they're getting exactly what they need. To optimize an Amazon listing for hand rests, it's important to focus on creating a detailed and informative product description. This could include information about the materials used, the size and shape of the hand rest, and any additional features like non-slip grips or ergonomic design. It's also important to highlight any unique selling points, such as a particularly affordable price or a high level of customer satisfaction. In addition to the product description, it's important to pay attention to other factors that can impact sales, such as pricing and brand reputation. Offering competitive pricing and building a strong brand identity can help to attract and retain customers over time. By focusing on these key areas, sellers can create a compelling Amazon listing that appeals to customers and drives sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
good brush
buckle method
control button further away1
control button further away
is not narrow1
is not wide
acrylic big1
acrylic big
adhesive thicker1
glue gel thicker
armrest comfortable for client1
armrest comfortable for client
big bottle1
liquid big bottle
brush are not pointed1
brush are not pointed
clean acrylic off brush1
clean acrylic off brush

Analysis of Customer Expectations for Hand Rests: Based on the customer feedback provided, there are a few key expectations and concerns related to hand rests. The mentions of "brush" and "buckle" indicate that customers are looking for hand rests that are durable and can withstand regular use. They want a product that will not wear out easily and can provide long-lasting support. The mention of the "control button further away" suggests that customers desire hand rests with ergonomic designs. They want the controls to be conveniently placed, allowing for comfortable usage without accidentally pressing buttons or interfering with their hand movements. Suggestions for Product Development Prioritization: 1. Durability: Focus on developing hand rests that are made from high-quality materials and can withstand frequent use. Conduct thorough testing to ensure they can handle the wear and tear of everyday usage. 2. Ergonomics: Prioritize the design of hand rests that provide optimal comfort and support. Consider the placement of control buttons, ensuring they are positioned in a way that minimizes accidental presses and allows for natural hand movements. 3. Adjustability: Offer hand rests that can be customized to fit different hand sizes and preferences. This will enhance the overall user experience and make the product more versatile. Suggestions for Marketing Promotion Factors: 1. Highlight Durability: Emphasize the durability of the hand rests in marketing materials. Use phrases like "long-lasting" and "built to withstand daily use" to communicate the product's reliability. 2. Ergonomic Design: Showcase the ergonomic features of the hand rests, such as the placement of control buttons and the overall comfort they provide. Use visuals and descriptions to demonstrate how the product supports natural hand movements. 3. Customer Testimonials: Incorporate customer testimonials that highlight the positive experiences of using the hand rests. This will help build trust and credibility among potential buyers. 4. Customization Options: Promote the adjustability of the hand rests as a key selling point. Highlight how users can personalize the product to suit their individual needs and preferences. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can enhance their hand rests' appeal and meet the needs of their target audience more effectively.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

This Nail Drill Electric File really came in handy! I used it to remove gel polish and it worked just fine. I like that it is cordless. It took a little while to charge, but I stayed charged the entire time I used it. It comes with everything pictured and seems to be good quality.
Nails kitApr. 2022
It’s great for beginners
The most important part, the nail dryer doesn’t work and they won’t let me return it cause of the chemicals included in the box. Useless.
 Everything came nicely packaged and errrrthing 😂 the only downfall for me was the brushes were pretty small for my personal use and would strip a lot 😔 also the monomer is pretty strong😭😭but other than that the kit was cute and came exactly as expected.
 For myself, it came with everything it says it does. I don't have the time to make appointments to go to the nail salon. With this kit I can do them anytime I want to. I would definitely recommend specially if your a beginner this is a great starter kit. The price is perfect as well.
DONT BUY ITFeb. 2022
To be honest this is all really bad quality it does bring everything I the pictures but it just really bad the acrylic nails are ok but the rest is trash the monitor doesn’t work as it should the nail cuter broke in the second nail I was tryna do the nail glue ig is not that bad but everything else is really bad just don’t waist your money on this also the glitter is just glitter so that’s also good to use top and base code are bad quality but they work so Just don’t buy it.
I got this for my sister because loves nails and it comes with so much more than i expected
Catlyn Oakley
Please do not waste your money on this kit. The tools are great, but the powder is awful. It dries clumpy.
Not HAPPYAug. 2022
Definitely a 0
The powder or liquid is of very poor quality, defeats the whole purpose of kit unless you replace with something better.

Read More

Copyright © 2023 Shulex Inc. All Rights Reserved. Terms & Conditions Privacy Policy
VOC AI Inc. 8 The Green,Ste A, in the City of Dover County of Kent Zip Code: 19901
Links :RobosellSocialpochErase.videoSellerSpritePiPiADSASINSIGHTChatGPT FreeFBA Calculator
This website uses cookies
VOC AI uses cookies to ensure the website works properly, to store some information about your preferences, devices, and past actions. This data is aggregated or statistical, which means that we will not be able to identify you individually. You can find more details about the cookies we use and how to withdraw consent in our Privacy Policy.
We use Google Analytics to improve user experience on our website. By continuing to use our site, you consent to the use of cookies and data collection by Google Analytics.
Are you happy to accept these cookies?
Accept all cookies
Reject all cookies