Handbags & Shoulder Bags product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 20
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
KAVU Rope Bag - Sling Pack for Hiking, Camping, and Commuting
Carhartt Zip, Durable, Adjustable Crossbody Bag with Zipper Closure, Brown, One Size
Carhartt Legacy Cross Body Gear Organizer, Camo
Carhartt Unisex Adult Zip, Durable, Adjustable Crossbody Bag with Zipper Closure, Black, One Size
Carhartt Legacy Cross Body Gear Organizer, Basil

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Handbags & Shoulder Bags on Amazon is quite high at 4.75 out of 5. This indicates a high level of customer satisfaction overall. Additionally, the fact that there are a significant number of reviews, specifically 10,133, suggests that this category is popular and in-demand among customers. Considering the positive average rating and the large number of reviews, it can be concluded that customers are generally satisfied with the Handbags & Shoulder Bags available on Amazon. This high level of satisfaction could be attributed to factors such as good quality, stylish designs, durability, and functionality. Based on this conclusion, my advice would be to continue offering a wide variety of Handbags & Shoulder Bags in different styles, sizes, and price ranges. It would also be beneficial to maintain a focus on quality control to ensure that customers consistently receive products that meet their expectations. Additionally, actively encouraging customers to leave reviews can help to further boost the credibility and visibility of the products in this category. Overall, the positive customer satisfaction in the Handbags & Shoulder Bags category on Amazon indicates a strong market presence. By continuing to prioritize customer needs and preferences, sellers can capitalize on this popularity and maintain a competitive edge in the market.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is beach, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product in question, belonging to the Handbags & Shoulder Bags category, is highly associated with three key users: daughter, wife, and granddaughter. Among these, the daughter is mentioned the most frequently (458 mentions), followed by the wife (181 mentions) and the granddaughter (69 mentions). This suggests that the product appeals to a wide range of age groups within the family, making it a versatile choice. When it comes to the top three places to use the product, the beach emerges as the most popular location (115 mentions), followed by carrying it in a purse (32 mentions) and using it in Hawaii (19 mentions). This indicates that the product is well-suited for leisure activities and travel, particularly in warm and tropical destinations. Furthermore, the data reveals that the primary usage of the product is for travel purposes (823 mentions), followed closely by gifting (952 mentions). This suggests that customers often purchase this product either for their own travel needs or as a thoughtful gift for loved ones. Based on this analysis, we can draw some conclusions about the customer profile. The product seems to be popular among individuals who value functionality and style, as it is frequently used by daughters, wives, and granddaughters. These customers are likely to be interested in versatile handbags that can be used in various settings, including beach outings and travel destinations like Hawaii. Additionally, the high number of mentions related to gifting indicates that this product is often purchased as a thoughtful present, suggesting that customers may prioritize finding unique and practical gifts for their loved ones. To cater to this customer profile, it would be beneficial to emphasize the product's versatility, durability, and stylish design in marketing efforts. Highlighting its suitability for travel and leisure activities, as well as its potential as a thoughtful gift, could help attract and engage potential customers. Additionally, offering customization options or limited edition designs may further appeal to this customer base, as they value uniqueness and personalization.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bag, strap, zipper, color, fabric. The most mentioned elements about bag are small(2.73%), bulky(0.62%).
The top 5 positive reviews are bag, size, color, strap, pocket. The most mentioned elements about bag are good(6.65%), good quality(5.36%).
5 month later it is fade really bad0.50%
only be wear off your right shoulder0.37%
small than the other bag0.12%
good quality5.36%
look good2.48%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the bag is the most significant aspect of both the pros and cons of handbags and shoulder bags. The bag is mentioned as the top con aspect in both cases, with a percentage of 20.62% and 34.58%, respectively. Other cons mentioned include strap, zipper, color, fabric, size, and pocket. On the positive side, the bag is also mentioned as the top pro aspect, with a percentage of 34.58%. This suggests that the bag is an essential feature of handbags and shoulder bags, and customers value it highly. To improve product development and selection, manufacturers should focus on improving the bag's quality and design. They should also consider addressing the other cons mentioned, such as strap, zipper, color, fabric, size, and pocket. By addressing these issues, manufacturers can create handbags and shoulder bags that meet customers' needs and preferences. In conclusion, the data suggests that the bag is the most critical aspect of handbags and shoulder bags, with both pros and cons associated with it. Manufacturers should focus on improving the bag's quality and design and addressing other cons mentioned to create products that meet customers' needs and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers primarily buy handbags and shoulder bags based on the product description, brand reputation, and price. However, the product description appears to be the most influential factor in their decision-making process, with 59.30% of mentions. Buyers are likely motivated by the product description because it provides them with crucial information about the bag's features, materials, dimensions, and functionality. A well-written and detailed product description helps customers visualize how the bag will meet their needs and preferences. It allows them to assess if the bag aligns with their style, storage requirements, and overall usability. To optimize Amazon listings for handbags and shoulder bags, consider the following suggestions: 1. Highlight key features: Ensure that the product description emphasizes the bag's unique selling points, such as multiple compartments, adjustable straps, or special materials. This helps customers quickly identify the bag's benefits. 2. Use high-quality images: Include multiple high-resolution images that showcase the bag from different angles, both when empty and in use. This allows customers to visualize how the bag will look and function in real life. 3. Provide accurate measurements: Clearly state the bag's dimensions, including height, width, and depth. This helps customers determine if the bag will accommodate their belongings appropriately. 4. Include customer reviews: Incorporate positive customer reviews that highlight the bag's quality, durability, and functionality. This builds trust and reassures potential buyers about the product's value. 5. Optimize keywords: Research and incorporate relevant keywords in the product title, description, and bullet points. This improves the product's visibility in search results and helps attract potential customers. By focusing on these optimization strategies, you can enhance the product's appeal, increase customer confidence, and ultimately drive more sales in the handbags and shoulder bags category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long13
last long
last forever
exterior pocket11
pocket on outside
exterior pocket
pocket inside
pocket on inside
inner or outer pocket
in pocket8
pocket in back
inside pocket
outside pocket
different color7
different color
other color
another color
petite size4
pocket big4
pocket big
slim pocket
top pocket big
velcro pocket3
velcro pocket
velcro pocket make
darker color3
darker color

Analysis of Customer Expectations for Handbags & Shoulder Bags: When it comes to the Handbags & Shoulder Bags category, customer expectations can vary greatly. However, there are a few common factors that sellers should consider when developing products and planning marketing promotions. Let's delve into these aspects: 1. Quality and Durability: Customers expect handbags and shoulder bags to be well-made and durable. They want products that can withstand daily use and last for a long time. Sellers should prioritize using high-quality materials and ensuring sturdy construction to meet these expectations. 2. Style and Design: Fashion-conscious customers often seek trendy and stylish handbags and shoulder bags. They expect sellers to offer a variety of designs, colors, and patterns to suit different tastes and preferences. Staying updated with current fashion trends and incorporating them into product development can help attract customers. 3. Functionality and Practicality: Customers value bags that are not only fashionable but also functional. They expect ample storage space, well-organized compartments, and convenient features like adjustable straps or multiple carrying options. Sellers should prioritize designing bags that meet these practical needs. 4. Comfort and Ergonomics: Handbags and shoulder bags should be comfortable to carry, especially when loaded with personal belongings. Customers appreciate features like padded straps, ergonomic designs, and lightweight materials that reduce strain on their shoulders and backs. Prioritizing comfort can enhance customer satisfaction. 5. Price and Value for Money: Customers have varying budgets, so offering a range of price points is important. However, regardless of the price, customers expect good value for their money. Sellers should focus on providing high-quality products at competitive prices to meet these expectations. Suggestions for Product Development Prioritization: To prioritize product development, sellers should consider the following: 1. Conduct Market Research: Understand customer preferences, trends, and demands through market research. Identify popular styles, materials, and features that customers are looking for in handbags and shoulder bags. 2. Customer Feedback: Gather feedback from existing customers to understand their satisfaction levels and areas for improvement. This can help identify product features that need prioritization. 3. Competitive Analysis: Analyze competitors' offerings to identify gaps in the market and potential areas for product differentiation. Focus on developing unique features or designs that set your products apart. Marketing Promotion Factors: When planning marketing promotions, consider the following factors: 1. Targeted Advertising: Identify your target audience and tailor your marketing messages accordingly. Highlight the unique features, design elements, or benefits that your handbags and shoulder bags offer to attract the right customers. 2. Influencer Collaborations: Partner with fashion influencers or bloggers who have a strong following in the handbags and fashion niche. Their endorsements and reviews can help increase brand visibility and credibility. 3. Social Media Presence: Leverage social media platforms to showcase your products through visually appealing images, videos, and customer testimonials. Engage with your audience, respond to queries, and run targeted ad campaigns to reach potential customers. 4. Customer Reviews and Testimonials: Encourage satisfied customers to leave positive reviews and testimonials. Display these on your website and social media platforms to build trust and credibility among potential buyers. By considering these factors and aligning product development and marketing strategies accordingly, sellers can better meet customer expectations and drive sales in the Handbags & Shoulder Bags category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Anna's Mom
I love this bag! It are so easy on your shoulder. I had another one that was a little slippery and it kept falling down, but this one is perfect!
Joan Steakley
Perfect backpack bag. So easy to organize and stay organized. Very well made. The color print is even more beautiful than I expected. I have back/shoulder issues, and this bag is perfect for hands-free carrying and walking with ease. This is, hands-down, the BEST present I've ever bought myself. I get so many compliments on this bag... I love it more every day. If you order this, spring for the matching Kavu Big Spender wallet -- you will be so happy that you did. I don't think I'll ever go back to carrying a regular purse again! :)))
I liked itAug. 2022
I really liked it! Definitivamente happy with it
Donna Wandel
Five StarsSept. 2017
Great product
Cute and handy but the strap digs into the shoulder after a bit. Needs some sort of cushion on the shoulder strap.
mary acevedo
Perfect bagFeb. 2022
Loved the color and perfect fit for walking or just a day out Convenient
Great gift!Jul. 2021
Product was a gift and the recipient was very happy! She loved the pattern and the size was perfect!
No dislikes. Haven't truly tried the waterproofing.
Sherry Thaler
Lots of spaceDec. 2019
It can kind of hurt your neck after long wear
Did not realize this slings to the left crossing my right shoulder. So hard to get used to since I’m right handed and now have to use my left hand to obtain items in my bag. Disappointing.

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