Hard Candy product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Werther's Caramel Sugar Free Hard Candy, Original, 2.75 Ounce (Pack of 4)
Nerds Rope Rainbow Candy, 0.92 Ounce Package, 24 Count, Pack of 1
STARBURST Original Fruit Chews Candy, 15.6-Ounce Pouch
SKITTLES Original Chewy Candy, Party Size, 50 oz Bag
Ferrara Candy Atomic Fireballs, 40.5 Ounce

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question, which falls under the category of Hard Candy, has a high level of customer satisfaction. With an average rating of 4.73 out of 5 and a total of 11,160 reviews, it is clear that many customers have had positive experiences with this product. As a result, my advice would be to continue to focus on maintaining the quality of the product and ensuring that customers are satisfied with their purchases. It may also be beneficial to encourage customers to leave reviews and provide feedback, as this can help to build trust and credibility with potential buyers. Additionally, it may be worth exploring ways to expand the product line or offer additional flavors or varieties to appeal to a wider range of customers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is halloween, the most common location is office, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the product are kids, husbands, and friends. Kids have the highest number of mentions, followed by husbands and friends. This suggests that the product is popular among these user groups, and they likely play a significant role in the decision-making process when it comes to purchasing this particular hard candy. When it comes to the top three places to use the product, the office is mentioned the most, followed by the classroom and desk. This indicates that the product is commonly used in professional settings, educational environments, and personal workspaces. It suggests that the product is versatile and can be enjoyed in various contexts. In terms of usage, the most common purposes for the product are as a gift and for parties. The mentions of gift-giving significantly outweigh the mentions of parties, indicating that the product is often chosen as a present for various occasions. This suggests that the product is perceived as a desirable and enjoyable gift option. Based on this analysis, we can draw some conclusions about the customer profile. The product seems to appeal to a wide range of users, including kids, husbands, and friends. This implies that it has a broad target audience, potentially spanning different age groups and social circles. The popularity of the product in office and classroom settings suggests that it may be favored by professionals and students alike. Additionally, the high number of mentions for gift-giving indicates that the product is likely to be purchased for special occasions such as birthdays, holidays, or celebrations. To cater to this customer profile, it would be beneficial to focus marketing efforts on highlighting the product's versatility, emphasizing its suitability for both personal and professional use. Promoting the product as a thoughtful and enjoyable gift option could also be a key selling point. Additionally, considering the popularity of the product among kids, it may be worth exploring child-friendly packaging or flavors to further appeal to this demographic. Overall, understanding the top users, places of use, and usage patterns of the product provides valuable insights for tailoring marketing strategies and product development to better meet the needs and preferences of the target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are candy, bag, skittle, fireball, wrapper. The most mentioned elements about candy are melt(2.59%), hard(1.42%).
The top 5 positive reviews are flavor, taste, candy, bag, fireball. The most mentioned elements about flavor are good(17.27%), rich(2.60%).
like like2.47%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top con aspect of hard candy is related to the candy itself, specifically the flavors and types mentioned such as candy, skittle, fireball, and wrapper. On the other hand, the top pro aspect is also related to flavor. It is important to note that the data only provides a limited view of the overall sentiment towards hard candy, and further analysis may be needed to fully understand the opinions of consumers. In terms of product development and selection, it may be beneficial for companies to focus on improving the quality and variety of flavors offered in their hard candy products. Additionally, addressing any issues related to packaging, such as the bag or wrapper, may also improve the overall consumer experience. Overall, while hard candy may have some drawbacks, such as issues with specific flavors or packaging, it still has a strong appeal to consumers who enjoy the taste and variety of flavors offered. By addressing these concerns and continuing to innovate in terms of flavor and packaging, companies can continue to meet the needs and preferences of their customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
sugar free2

Based on the data provided, it seems that customers are primarily motivated to buy hard candy based on the product description. This suggests that customers are looking for specific information about the candy, such as its flavor, texture, and ingredients. Price is also a factor, but to a lesser extent, indicating that customers are willing to pay a premium for high-quality hard candy. Brand reputation is mentioned by a small percentage of customers, suggesting that it may be less important than the other factors. To optimize an Amazon listing for hard candy, it would be important to focus on the product description. This could include providing detailed information about the candy's flavor, texture, and ingredients, as well as highlighting any unique features or benefits. It may also be helpful to include customer reviews that speak to the quality of the candy. Additionally, pricing should be competitive, but not necessarily the lowest, as customers are willing to pay more for high-quality hard candy. Finally, building a strong brand reputation through positive customer experiences and marketing efforts could help to further differentiate the product and drive sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long10
last long
large size9
large size
cheap in price
price cheap
equal amount of flavor6
even amount of flavor
even amount flavor
even distribution of flavor
more even on distribution of flavor
same number of flavor
4 last5
last few month5
last several month
last couple month
last few week
last half year
more vanilla flavor4
more flavor
more variety of flavor
more watermelon4
more watermelon
more blue watermelon

Based on the customer expectations mentioned, it seems that customers are looking for hard candy products that are long-lasting, large in size, and affordable. To meet these expectations, sellers could prioritize product development by focusing on creating hard candy products that have a longer shelf life and are available in larger sizes. Additionally, they could explore ways to reduce production costs to offer more affordable pricing to customers. In terms of marketing promotion factors, sellers could highlight the long-lasting and large size features of their hard candy products in their advertising campaigns. They could also offer promotions or discounts to incentivize customers to try their products and build brand loyalty. Overall, it's important for sellers to understand and meet customer expectations in order to succeed in the competitive hard candy market. By prioritizing product development and marketing efforts that align with customer needs, sellers can increase their chances of success and build a loyal customer base.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Scott B
TasteJun. 2019
Good bowl candy
YumSept. 2016
JRs are the best
Really good price for the price, stores sell for the same price for 3lbs, so this is a great deal. It tastes great and fresh but it wasn't tropical flavored like advertised.
It was amazing!
fastApr. 2022
Great product for school!
Same Jolly Ranchers you’d get in the grocery store but in a much larger size. I haven’t seen size anywhere else.
I really like this product, if your a diabetic, and need a replacement for having low blood sugars this is it. instead of ridiculous crazy amount spending on sugar tabs. You get so much more than 50 tabs for about $10 in this you get over 300 and it takes only about 2 to bring it up. Plus they are really tasty and they take a while to use so it will probably last me a long while. If your having a low you can just chew on them and break them. Only downside is they are really lose in their plastic wrapping, but that's to be expected, because of them being thrown around and bouncing. And does not look like the photo. Other than those two things tiny miniscule things theirs nothing wrong with it.
Andrew Price
The greatness of Jolly Rancher is already known to everyone. What makes it great buying this huge package on Amazon is the insanely low price!
Five StarsApr. 2017
Love these, better in bulk!
Three StarsApr. 2017

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