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Hard Cider product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 6
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Twisted Tea Hard Iced Tea, 12 pk, 12 oz cans, 5.0% ABV
Truly Hard Seltzer Tropical Variety, 12pk, 12 Fl Oz Cans
White Claw Hard Seltzer Variety Pack 2, 12pk, 12 Fl Oz Cans
Topo Chico Hard Seltzer Variety Pack, 12-pack 12-oz cans, 4.7% ABV
BrewDemon 1 Gal. Blackberry Hard Seltzer Recipe Kit - Makes a Wicked-Good 5.0% ABV Batch of Craft Brewed Hard Seltzer

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Hard Cider product on Amazon has a relatively high customer satisfaction rating with an average rating of 4.05 out of 5 and a total of 43 reviews. This suggests that customers who have purchased and tried the product have generally been satisfied with their purchase. However, it's important to note that the sample size of reviews is relatively small, so it's possible that the overall satisfaction level could change as more reviews are added. Additionally, it's important to consider the context of the product category - Hard Cider may have a smaller customer base compared to other categories, which could impact the number of reviews and overall rating. If you're considering purchasing this Hard Cider product, it may be helpful to read through some of the reviews to get a better sense of what customers liked and didn't like about the product. Additionally, you may want to consider trying a smaller quantity or variety pack before committing to a larger purchase to ensure that the product meets your expectations.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
No Data
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the top three users of the product are the girlfriend (mentioned twice), family (mentioned once), and an undefined user (mentioned an undefined number of times). This suggests that the product appeals to individuals in personal relationships, particularly romantic partners and family members. Regarding the top three places to use the product, the data is incomplete as all three places are undefined. Therefore, it is difficult to draw any conclusions about the preferred locations for consuming the product. In terms of usage, the top two mentioned uses for the product are daily carry and drinking the claw. This implies that the product is suitable for everyday use and is likely a type of hard cider. Based on this analysis, it can be inferred that the customer profile for this product is likely someone who enjoys hard cider and values portability, as indicated by the daily carry usage. They may also prioritize sharing the product with their loved ones, as suggested by the mentions of the girlfriend and family. To better understand the customer profile and tailor marketing efforts, it would be beneficial to gather more specific data on the undefined mentions, such as the number of times they were mentioned and the context in which they were brought up. Additionally, conducting surveys or interviews with existing customers could provide valuable insights into their preferences, demographics, and motivations for purchasing the product.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 3 negative reviews are can, consistency, white claw. The most mentioned elements about can are smallish(33.33%).
The top 5 positive reviews are flavor, mango flavor, instruction, taste, cane sugar. The most mentioned elements about flavor are good(20.00%), pack a lot of punch(20.00%).
white claw33.33%
pack a lot of punch20.00%
mango flavor20.00%
cane sugar20.00%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the sentiment towards Hard Cider is mixed. The top pro aspect mentioned is flavor, which suggests that consumers enjoy the taste of Hard Cider. However, the top con aspect mentioned is can, which could indicate that consumers prefer other packaging options. The other cons mentioned, such as consistency, undefined, and instruction, suggest that there may be some confusion or dissatisfaction with the product itself. Additionally, the mention of white claw and mango flavor in the cons section could indicate that consumers are comparing Hard Cider to other similar products and finding it lacking in some way. To improve the product, it may be worth exploring different packaging options to address the issue of cans. Additionally, addressing concerns around consistency and providing clearer instructions could help improve the overall experience for consumers. It may also be worth considering how to differentiate the product from similar offerings on the market, such as by focusing on unique flavors or other features that set it apart.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No Data
No data

Based on the mentions provided, it seems that customers buy hard cider for its taste, quality, and variety. The product description is the top feature that motivates buyers to make a purchase. This is likely because customers want to know what they are buying and what to expect from the product. To optimize an Amazon listing for hard cider, it is important to focus on the product description. This should include information about the taste, quality, and variety of the cider. It may also be helpful to include information about the ingredients, brewing process, and any awards or accolades the cider has received. Additionally, including high-quality images of the product can help to attract buyers and showcase the product's unique features. Finally, it may be helpful to include customer reviews and ratings to provide social proof and build trust with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
6 pack of tangerine flavor1
6 pack of tangerine flavor
tap water with liquor on side1
tap water with liquor on side
taste good

Analysis of Customer Expectations for Hard Cider: When it comes to the category of Hard Cider, it's important for sellers to understand the expectations of their customers. While the specific expectations may vary from person to person, there are some common factors that can be considered. Here are a few key points to keep in mind: 1. Taste and Quality: Customers expect Hard Cider to have a delicious and refreshing taste. They appreciate a well-balanced flavor profile that combines the sweetness of apples with a hint of tartness. Quality is also crucial, as customers want a cider that is crafted with care and uses high-quality ingredients. 2. Variety and Innovation: Customers are increasingly looking for variety and innovation in the Hard Cider category. They appreciate a diverse range of flavors, such as traditional apple, pear, berry, or even experimental blends. Offering unique and creative options can attract customers who are seeking something different. 3. Authenticity and Craftsmanship: Customers value authenticity and craftsmanship in their Hard Cider. They appreciate ciders that are made using traditional methods and showcase the unique characteristics of the apples used. Highlighting the story behind the cider and the craftsmanship involved can create a deeper connection with customers. 4. Transparency and Sustainability: In today's market, customers are becoming more conscious of the environmental impact of their choices. They expect sellers to be transparent about their production processes and ingredients. Emphasizing sustainable practices, such as using locally sourced apples or implementing eco-friendly packaging, can resonate with environmentally conscious customers. Suggestions for Product Development Prioritization: Based on the analysis of customer expectations, here are some suggestions for product development prioritization: 1. Flavor Innovation: Experiment with new and unique flavors to cater to customers looking for variety. Consider introducing limited-edition seasonal flavors or collaborations with local fruit growers to create exciting blends. 2. Quality Control: Focus on maintaining consistent quality across all batches of Hard Cider. Invest in quality control measures to ensure that every bottle meets customer expectations. 3. Sustainable Packaging: Explore eco-friendly packaging options, such as recyclable or biodegradable materials, to align with customers' sustainability concerns. This can help differentiate your brand and attract environmentally conscious consumers. Marketing Promotion Factors: To effectively promote your Hard Cider, consider the following factors: 1. Storytelling: Share the story behind your brand and the craftsmanship involved in creating your Hard Cider. Highlight the unique aspects of your production process and the passion that goes into making each bottle. 2. Social Media Engagement: Leverage social media platforms to engage with your target audience. Share behind-the-scenes content, customer testimonials, and updates about new flavors or events. Encourage user-generated content by running contests or featuring customer photos. 3. Tastings and Events: Organize tastings and events at local bars, restaurants, or festivals to give customers an opportunity to try your Hard Cider. Collaborate with food pairing experts or local chefs to create unique experiences that showcase the versatility of your product. 4. Online Presence: Maintain an informative and user-friendly website where customers can find details about your Hard Cider, including flavor profiles, ingredients, and sustainability initiatives. Offer online ordering options and consider partnering with local delivery services to reach a wider customer base. By understanding and meeting customer expectations, prioritizing product development, and implementing effective marketing strategies, sellers in the Hard Cider category can enhance their offerings and attract a loyal customer base.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

My top two flavors have been Mango and Grapefruit but I think Tangerine is my #1 right now. The lemon was underwhelming and watermelon wasn't to die for but Tangerine is 10/10. I'm not saying that the watermelon was bad, it's a great flavor, dig it for summer, but I seriously need them to hurry and make a 6 pack of the tangerine flavor yesterday.
YummmmMar. 2020
I first tried a spiked Arnold Palmer and LOVED it then went to get more and they were out so I tried these and omg these are all I buy now. They remind me of the lemon Snapple tea. I find them freaking delicious and VERY dangerous. 5 stars.
Real bad taste... just don't
Jason Mottier
Unpleasant & not worth drinking
Tyler Arias
Great valueAug. 2020
Always refreshing
When you drinkin' the claw, there ain't no law!
Great product. The flavor packs a lot of punch. I always have one on me as my everyday carry.
The bestOct. 2020
I love white claw. Best of the best.
I liked the company speaking positively about the twisted Tea smack event. Afterwards, I started drinking this over seltzer. Very tasty and enjoyable. However it would make a poor defense if the situation would arise, as the cans are smaller.
This was my go-to pack for seltzer, but the new flavor is a bit of a turnoff. If you can get past the smell it's not that bad, but they shouldn't have changed it.

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