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Hard Shell Cases product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 8
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question has a total of 16,363 reviews and falls under the category of Hard Shell Cases on Amazon's Best Sellers Rank (BSR). However, the average rating for the product is not available (NaN). Without knowing the average rating, it is difficult to determine the level of customer satisfaction with the product. However, the fact that it has received over 16,000 reviews suggests that it is a popular item among Amazon customers. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of its quality and performance. Look for reviews that provide specific details about the product's features and any issues that customers have experienced. Additionally, it may be worth considering other products in the same category to see if there are any with higher average ratings or more positive reviews. This can help you make a more informed decision about which product to purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is desk, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are daughters, followed by sons and friends. This suggests that the product may be popular among younger people, particularly those who are still in school or college. In terms of where the product is used, the desk is by far the most common location, followed by school and then bed. This suggests that the product is primarily used for studying or working, although it is also used in more casual settings. The top two uses of the product are for travel and to protect a MacBook Air. This suggests that the product is popular among people who are on the go and need a durable case to protect their laptop. Overall, the data suggests that the customer profile for this product is likely to be younger people who are still in school or college and need a reliable case to protect their laptop while they study or work. To appeal to this demographic, it may be helpful to emphasize the durability and portability of the product, as well as its ability to protect expensive electronics. Additionally, marketing efforts could focus on the product's versatility, highlighting its ability to be used in a variety of settings, from the desk to the bed to the classroom.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are case, keyboard cover, screen protector, bottom, product. The most mentioned elements about case are do not fit properly(2.22%), do not fit the 2020 macbook air(1.85%).
The top 5 positive reviews are case, color, keyboard cover, cover, design. The most mentioned elements about case are easy to install(3.45%), look good(3.35%).
do not fit properly2.22%
do not fit the 2020 macbook air1.85%
come apart0.50%
keyboard cover11.51%
screen protector5.64%
easy to install3.45%
look good3.35%
keyboard cover9.13%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most commonly mentioned aspect of Hard Shell Cases is the case itself, with both pros and cons being mentioned frequently. The top pro aspect mentioned is the case's ability to protect the device, while the top con aspect is related to the fit or design of the case. Other common cons mentioned include issues with keyboard covers, screen protectors, and the overall design of the product. On the other hand, some users appreciate the color and design of the case. Overall, it seems that Hard Shell Cases are a popular choice for those looking to protect their devices, but there is room for improvement in terms of fit and design. To improve product development and selection, manufacturers could focus on creating cases that fit devices more securely and have a more appealing design. Additionally, they could consider offering a wider range of colors and designs to appeal to a broader audience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
come with a screen protector as well3

Based on the data provided, it seems that customers are primarily motivated to buy hard shell cases based on the product description. This makes sense, as customers want to know exactly what they are buying and what features the case has to offer. Additionally, the price is a factor for some customers, but it is not as important as the product description. Finally, a small percentage of customers are influenced by recommendations from friends. One reason why the product description is the top feature is that customers want to ensure that the case they are buying will fit their device properly and provide adequate protection. They also want to know about any additional features, such as pockets or straps, that the case may have. To optimize an Amazon listing for hard shell cases, it is important to focus on the product description. This should be detailed and informative, highlighting all of the key features of the case. Additionally, including high-quality images and customer reviews can help to build trust with potential buyers. Finally, it may be helpful to offer competitive pricing and promotions to attract customers who are price-sensitive.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
do not scratch easily8
do not scratch easily
do not scratch easy
prevent scratch
prevents scratch
protect against scratch
good quality8
good quality
good in quality
high quality
hold up8
hold up
last long8
last long
longer lasting7
last longer
clear case7
clear case
clean case

Based on the customer expectations mentioned, it seems that customers are primarily looking for hard shell cases that offer protection from drops and scratches. This is a common concern for many smartphone users, as they want to ensure that their device is well-protected from accidental damage. Additionally, some customers may be interested in cases that feature a specific design, such as an Apple print. While this may not be a top priority for all customers, it could be a selling point for those who are particularly brand-conscious or who want to show off their love for Apple products. Given these expectations, sellers of hard shell cases should prioritize product development that focuses on providing maximum protection for smartphones. This could include using materials that are known for their durability and shock-absorbing properties, as well as designing cases that fit snugly around the phone and provide ample coverage for all sides and corners. In terms of marketing promotion factors, sellers should emphasize the protective features of their hard shell cases in their advertising and product descriptions. They could also consider offering promotions or discounts to customers who purchase multiple cases, as this could encourage repeat business and help to build brand loyalty. Overall, the key to success in this category is to understand and meet the needs of customers who are looking for reliable and effective protection for their smartphones. By focusing on product development and marketing strategies that prioritize these expectations, sellers can build a strong reputation and attract a loyal customer base.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I liked the color. The screen protector is of poor quality and creates too many air bubbles. The keyboard cover does not match the arrow keys for the Macbook Air 2020. The bottom case is too hard to install. The clips do not clip in easily and required me to put too much pressure on my device, so I never successfully installed the bottom case. Directions not helpful. I will be returning this item.
This took me about twenty or thirty minutes to get on my new MacBook Air. Super frustrating & the instructions were so vague that they didn’t help at all. By the time I got it on, it was covered in finger prints that I couldn’t get to go away and made it not look as pretty. Still, I liked it enough for about a day, but then one corner popped back off and cracked when I tried to get it back on. The screen cover would not lay flat at all from the start. Really disappointed in this cover.
case covers one of the pug holes 👎🏼👎🏼 will be returning. not happy
I just bought the newest MacBook air so I a, pretty sure that the model is correct. I have two orders. first arrived with an uneven bottom case so I returned and replaced a new one. However, the second one still cannot cover the low laptop bottom. the quality is so bad.
DurableSept. 2021
Great but! It’s durable and easy to remove if you need to.
Ph Q
Nice fit, looks great. Came off after few months regular use.
Great fitJul. 2020
Just received this cover which is very nice. The ease of installing was so welcome (didn't have to call grandkids) I am delighted. The quality seems good too. If I change colors I will be back. My computer is a Mac air
The product is good the color is pretty I’m just a little disappointed that you can’t see the Apple sign
 I bought the wine color for my MacBook Air 2021 A2337 model, and it wasn’t as transparent as I was hoping to be able to see the apple logo through it. I mean, I still can but it’s not as visible as you would think. I was also worried about the color not matching with my rose gold but it doesn’t look half bad in my opinion lol. Also, the keyboard cover doesn’t have the correct symbols on it for certain things and it doesn’t line up perfectly but it doesn’t bother me too much. I got this for college so I could tote my MacBook around without fear of it being scuffed in my bag. I’m actually happy that the case has a few scuffs on it already after just a few days of going to class because that could’ve been my actual MacBook and I’m glad it wasn’t. And yes, it can open all the way. You just need a slight bit of force and you’re good. And yes, it comes with a screen protector but I don’t use mine. Overall great buy so far, had it for a week and I’ve been going to class everyday
love itJul. 2022
so cute my 2nd one

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