Harness & Strap-On product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.2
Total Reviews
2,436
This insight is based on the data from the best seller products. The top 5 of them are:
7.7inch Strap-on Vibration Realistic Silicone Dildo,7 Vibration Modes,Silicone Dildo Sex Toys for Couple G-spot Anal Stimulation,with Heating Function, Remote Control
B0B8SF52T4
KUUVAL 7.6inches Strap-on Dildo Realistic Dildo with Wearable,Fetish Fantasy Strap Harness Adult Sex Toy Suction Cup for Couple Pegging Women Lesbian Silicone Dildo for Sex Fun
B09X35M3FD
Strap on Harness Shorts for Sex for Couple for Women Men Strap on Dildo dilldó for her Strap on for Pegging Unisex Lesbian strapon Strapless Hollow Strap on, Dildo not Included (M: 33-37 inch Waist)
B07P5CF6N5
Adjustable Strap On Dildo Harness, Ferch Double Hole Pegging Harness Leather Soft Ring Belt for Male (Purple)
B07L87L96F
UTIMI Wearable Sex Strap-on with Silicone Dildo Sex Toys for Female Masturbation and Lesbian, Lubricant Included
B0BD8ZC9N2

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is everyday, the most common location is bedroom, the most common behavior is shower i . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are dildo, suction cup, remote, suction, material. The most mentioned elements about dildo are big(1.77%), long(0.71%).
The top 5 positive reviews are harness, suction, suction cup, dildo, vibration. The most mentioned elements about harness are comfortable(4.19%), fully adjustable(2.23%).
Cons
dildo8.87%
big1.77%
long0.71%
stiff0.71%
a little large in diameter0.35%
big for beginner0.35%
suction cup7.09%
remote5.67%
suction5.32%
material4.61%
Pros
harness11.78%
comfortable4.19%
fully adjustable2.23%
fit well2.09%
good0.92%
sturdy with daily use0.79%
suction8.64%
suction cup7.20%
dildo7.07%
vibration6.54%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others5
longer2
are not loose1
classy1
harness1

Based on the data provided, it seems that customers are primarily motivated to buy harnesses and strap-ons based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, materials, and sizing, in order to make an informed purchasing decision. Some possible reasons why product description is the top feature could include the fact that harnesses and strap-ons are often used for intimate purposes, and customers want to ensure that they are getting a product that will meet their needs and preferences. Additionally, harnesses and strap-ons can be complex products with many different components, so customers may be looking for detailed information to help them understand how to use the product effectively. To optimize an Amazon listing for harnesses and strap-ons, it would be important to focus on creating a detailed and informative product description. This could include information about the materials used, the sizing and fit of the product, and any special features or benefits that the product offers. Additionally, it may be helpful to include high-quality images or videos that showcase the product in use, as well as customer reviews and ratings that can help build trust and credibility with potential buyers. Finally, it may be useful to experiment with different pricing strategies, such as offering discounts or bundling products together, in order to attract more customers and increase sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more girth6
more girth
more girthy
slightly more girthy
thinner6
thicker
big wider3
wider
bag firm2
bag store
bag where store
firm2
firm
good suction2
suction good
suction strong
more realistic2
more realistic
more realistic feel
more rigidity2
more rigid
other than suction cup2
suction cup good
suction cup adhere to window by suction2
suction cup strong

Based on the customer feedback, it seems that there are conflicting expectations when it comes to the girth and thickness of harnesses and strap-ons. While some customers prefer a thicker and wider product, others prefer a thinner and more streamlined design. To address these differing expectations, sellers could consider offering a range of products with varying girth and thickness options. This could include thinner and more streamlined designs for those who prefer a more discreet look, as well as thicker and wider options for those who prioritize size and girth. In terms of marketing promotion factors, sellers could highlight the different girth and thickness options available for their products. This could include showcasing the different sizes and shapes of the harnesses and strap-ons, as well as highlighting the benefits of each design. For example, thinner designs could be marketed as more comfortable and easier to wear, while thicker designs could be marketed as providing a

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Crissie Marie
Purchased
BUY IT !!Dec. 2020
Amazing .. Definitely 5stars this way Took a few seconds to get use to but once u Understand it’s like h*mping a pillow u will become a pro lol.
Super awesome toy, I didn’t expect to like this, and I really love it and I’m hard to please!
Britney Black
Purchased
HorribleOct. 2020
Product was not the size ordered
MG57
Purchased
Very comfortable fit even though I am rather large, much more comfortable than harness. This allows for the normal thrusting that I would do and great support. So far fits most all the strap on dildos I have purchased. Extremely well made product!!! This is the third one I have purchased!!!
Not worth itNov. 2022
Not worth it. Returning asap
Well made!Dec. 2020
Fit is excellent and works well!
David-Paul
Purchased
Lots of different functions and speeds that make this great! Being able to heat up, vibrate and thrust BUT all at once makes this beyond AMAZING!!
zac
Purchased
My wife loves this.Got her going pretty good She really likes the capability of being able to stick it to the wall while giving oral
Mrs.&Mrs.
Purchased
Much FunApr. 2020
These shirts have added more comfort to our bedroom lives. I find this is a great alternative to traditional strap on harnesses.
Fits niceJul. 2020
Ok

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