Harnesses & Leashes product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Harnesses & Leashes product in question has a high level of customer satisfaction. With an average rating of 4.57 out of 5 and a total of 3994 reviews, it suggests that many customers have had positive experiences with this product. As an AI language model, I don't have access to the specific product details or reviews, but based on the data, it is safe to assume that the product is well-liked by customers. However, it is important to note that individual experiences may vary, and it is always a good idea to read through reviews and do additional research before making a purchase. If you are considering purchasing this product, my advice would be to read through the reviews carefully and pay attention to any common themes or issues that customers have mentioned. Additionally, make sure to choose the right size and style of harness or leash for your pet to ensure a comfortable and secure fit.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is vacation, the most common location is airport, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is a harness or leash designed for children, specifically for use while traveling or walking. The top three users mentioned are "kid," "son," and "toddler," indicating that the product is likely marketed towards parents with young children. The top three places to use the product are the airport, zoo, and Disney, which suggests that the product is marketed towards families who enjoy traveling and visiting theme parks or other attractions. The fact that "travel" and "walk" are the top two usages of the product further supports this idea. It seems that the product is designed to make it easier for parents to keep their children safe and secure while out and about, whether they are walking around a busy city or exploring a new destination. Based on this data, it's likely that the customer profile for this product is parents with young children who enjoy traveling and visiting theme parks or other attractions. These parents are likely concerned about the safety of their children and are looking for a product that can help them keep their kids close and secure while out in public. To appeal to this customer profile, it would be important to emphasize the safety and security features of the product, as well as its convenience and ease of use. Marketing materials could highlight the product's ability to make traveling and exploring with young children easier and less stressful, while also providing peace of mind for parents. Additionally, partnering with travel companies or theme parks could be a good way to reach this customer base and promote the product.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are strap, leash, backpack, product, velcro. The most mentioned elements about strap are cheaply make(0.76%), bad(0.51%).
The top 5 positive reviews are product, backpack, material, harness, quality. The most mentioned elements about product are good quality(2.47%), comfortable(1.48%).
cheaply make0.76%
broke on the first day0.51%
come apart at the seam0.51%
come off easily0.51%
good quality2.47%
look good0.49%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the category of Harnesses & Leashes is the strap, accounting for 12.47% of the mentions. Additionally, the top five cons mentioned for vacuum are the strap, leash, backpack, product, and velcro. On the other hand, the top pro aspect mentioned most is the product, accounting for 9.06% of the mentions. The top five cons of the tip are the product, backpack, material, harness, and quality. Based on this information, it appears that the strap is a significant concern for customers across both harnesses & leashes and vacuum products. This suggests that there may be issues with the design, durability, or functionality of the straps in these products. Additionally, the mentions of leash, backpack, and velcro as cons indicate potential areas for improvement in these aspects as well. On the positive side, the product itself is mentioned as a pro aspect, indicating that customers appreciate the overall quality or usefulness of the items in this category. To improve product development and selection, it would be beneficial to address the strap-related concerns by focusing on enhancing the durability, comfort, and adjustability of the straps. Additionally, attention should be given to improving the design and functionality of leashes, backpacks, and velcro attachments. It would also be valuable to analyze the specific issues mentioned regarding the product, material, harness, and quality, and work towards resolving those concerns. By addressing these cons and building upon the positive aspects, product developers and sellers can create a more satisfying experience for customers in the Harnesses & Leashes category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
come with additional wrist attachment to switch from a harness1

Based on the data provided, it seems that customers primarily buy harnesses and leashes based on the product description. This indicates that the way the product is presented and described plays a crucial role in attracting customers. There could be several reasons why the product description is the top feature influencing buyers' decisions: 1. Information: Customers rely on the product description to understand the features, specifications, and benefits of the harnesses and leashes. A well-written description can provide all the necessary details, helping customers make an informed decision. 2. Trust: A comprehensive product description builds trust with customers. It shows that the seller has taken the time to provide accurate information, which can increase confidence in the product's quality and functionality. 3. Differentiation: In a competitive market, a compelling product description can set a particular harness or leash apart from others. By highlighting unique features, materials, or design elements, customers can see why a specific product is worth purchasing. To optimize the Amazon listing based on this data, here are a few suggestions: 1. Enhance product descriptions: Ensure that the product descriptions are detailed, engaging, and easy to understand. Highlight the key features, benefits, and any unique selling points. Use bullet points, headings, and images to make the information more scannable. 2. Include customer reviews: Incorporate positive customer reviews within the product description or in a separate section. This can provide social proof and further validate the quality and usefulness of the harnesses and leashes. 3. Use high-quality images: Include multiple high-resolution images that showcase the product from different angles. This helps customers visualize the product and gain a better understanding of its design and functionality. 4. Optimize keywords: Conduct keyword research to identify relevant terms customers might use when searching for harnesses and leashes. Incorporate these keywords naturally throughout the product description to improve visibility in search results. By focusing on these optimization strategies, sellers can improve the effectiveness of their Amazon listings and attract more customers to purchase harnesses and leashes.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
leash longer8
leash long
leash longer
leash 3 inch long
leash short
leash stretchy
bag big3
bag big
bag part big
big bag
cord longer3
cord long
cord longer
hook leash3
hand leash
hold leash
leash at bottom
reinforce strap3
alteration to strap
more secure strap
strap tighten
additional length2
more length
back pack2
back pack style
backpack version

Analysis of Customer Expectations for Harnesses & Leashes: Based on the customer feedback, it is clear that there is a strong demand for longer leashes in the Harnesses & Leashes category. This expectation was mentioned eight times, indicating that customers desire more freedom and flexibility when walking their pets. Additionally, the term "longer" was mentioned five times, further emphasizing the importance of leash length to customers. Furthermore, customers expressed a desire for good quality products, as the term "good" was mentioned four times. This suggests that customers value durability, reliability, and overall satisfaction with their purchase. Suggestions for Product Development Prioritization: 1. Focus on leash length: Given the high number of mentions for longer leashes, it is crucial for sellers to prioritize the development of products with extended lengths. Offering a variety of leash options, such as 10-foot, 15-foot, or even retractable leashes, can cater to different customer preferences. 2. Enhance durability: Since customers value good quality products, sellers should prioritize the development of durable harnesses and leashes. Using high-quality materials, reinforced stitching, and sturdy hardware can help ensure longevity and customer satisfaction. 3. Consider versatility: Customers may appreciate harnesses and leashes that offer versatility in terms of usage. For example, designing a leash that can be adjusted to different lengths or converted into a hands-free option can provide added value to customers. Suggestions for Marketing Promotion Factors: 1. Highlight leash length options: In marketing campaigns, emphasize the availability of longer leash options to attract customers who prioritize freedom and flexibility for their pets. Use clear and concise messaging to communicate the benefits of longer leashes, such as increased mobility and exploration for pets. 2. Emphasize product quality: Showcase the durability and reliability of the harnesses and leashes through customer testimonials, product demonstrations, or warranty guarantees. This can help build trust and reassure potential buyers about the quality of the products. 3. Offer customization: Consider offering customization options, such as different colors or patterns, to appeal to customers who value personalization. Highlight these options in marketing materials to showcase the ability to tailor the product to individual preferences. By prioritizing product development based on customer expectations and incorporating these suggestions into marketing strategies, sellers can better meet the needs and desires of their target audience in the Harnesses & Leashes category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I agree with other reviews, if toddler tries to extend the coil it will bull him backwards and makes him fall, we probably won’t use it anymore than the one time unless absolutely necessary, will be looking for a better alternative.
CJ Daniels
Great for UseNov. 2019
Used this item for my toddler in the airport and had a few compliments and comments on how people wished they had this when their kids were little. Sturdy and able to handle kid trying to run away then laying on the floor not wanting to budge. Haven't tried the hand-to-hand leash part yet...just the hand-to-chest leash.
Hannah M
Love the wrist strap and padded areas of the harness. This leash helped keep my toddler safe many times during big brother's baseball games!
Lauren Mello
My daughter now gets she needs it to go on walks. She brings it to me she is excited to use it. She discovered that she can collect rocks because of this new freedom. I feel very safe with her in it.
Frida Simpson
My son likes to run away from me because he is very curious and he is EVERYWHERE. However, excited to meet the world and see new things, he runs and the cord pulls him back and almost makes him bounce back and fall on this back. I use the hand one more but to be honest I would just get a really good quality backpack leash because this one is just not all that. I like the wrist option and I like that it has a lock and I wish more backpack leashes had that but other than that it's kind of dangerous and I would not buy it again
My 5yr old son who is autistic who like to run.
Used this harness/leash for a week on vacation with my 1 year old and it worked absolutely perfect! No complaints whatsoever. A great purchase! Baby loved being able to walk around rather than the stroller.
Lock sucksMar. 2020
I wish Incould give a zero rating. Bought for my son who is a flight risk and the 2nd time we used it, he showed me you can u lock it with your finger tip, don't even need a fingernail. So the harness is what works best because they can't reach the buckle. But I was pretty irritated when we discovered it
Comes with a built in lock so that kids cannot unlatch unless key is inserted. I love this product. It’s stretches far enough to allow child a good distance to roam. There are two options to this. The wrist band and the backpack type leash. I personally think it’s helpful since my son likes to hide in between clothing racks when we are shopping. Saved me from a few scares
Worked wellJun. 2022
It did what we bought it for and that was to keep our son out of the river while we were camping worked well for us , I did see other reviews saying potentially could rip so still cautious

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