Hazelnuts product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
AZNUT Roasted Unsalted Hazelnuts 5 LB , Premium Quality 100% Natural Non-GMO Project Certified, Kosher Certified, No Salt, No Oil, Gluten Free, Keto Diet Snacks, Resealable Bag, 2 Set of 2.5 LB ( 5 LB)
Anna and Sarah Oregon Hazelnuts in Resealable Bag, 2lbs (1 Pack)
Fisher Chopped Macadamia Nuts, 2 Ounce (Pack of 12), Dry Roasted, Unsalted, Naturally Gluten Free, No Preservatives, Non-GMO, Keto, Paleo, Vegan Friendly
Nut Gift Basket, in Reusable Wooden Crate, Healthy Gift Option, Gourmet Snack Food Box, with Unique Flavors, Great for Dad this Father's Day, Feel Better, Sympathy & Birthday- Bonnie & Pop
Hazelnuts (Filberts) In Shell , Raw - We Got Nuts (4 LBS.)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for hazelnut products on Amazon is 4.53 out of 5. This indicates a relatively high level of customer satisfaction. Additionally, with a total of 2569 reviews, it suggests that there is a significant number of customers who have purchased and reviewed hazelnut products on the platform. The high average rating implies that customers are generally pleased with the quality, taste, and overall experience of the hazelnut products they have purchased. This positive feedback is a good indicator of customer satisfaction. Based on this information, my advice would be to continue focusing on maintaining the quality of hazelnut products. Consistency in delivering high-quality products will help to ensure continued customer satisfaction and positive reviews. Additionally, it would be beneficial to encourage customers to leave reviews after their purchase, as this can help build trust and attract more potential buyers. Furthermore, it may be worth considering expanding the range of hazelnut products offered to cater to different customer preferences. This could include variations such as flavored hazelnuts, hazelnut spreads, or even hazelnut-based snacks. Diversifying the product range can attract a wider customer base and potentially increase sales. Overall, the data suggests that hazelnut products on Amazon have been well-received by customers. By maintaining quality, encouraging reviews, and expanding the product range, sellers can continue to meet customer expectations and drive further success in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is christmas, the most common location is oregon, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are most interested in this product are likely to be individuals who prioritize their relationships with family and friends, as these were the top two categories of people mentioned in relation to the product. Additionally, the fact that "gift giving" was the most frequently mentioned usage of the product suggests that customers may be looking for a unique and thoughtful gift to give to loved ones. In terms of usage, it appears that customers are most likely to use this product as a snack, which could indicate that they are health-conscious and looking for a tasty and nutritious snack option. The fact that "grocery" was one of the top places to use the product also suggests that customers are likely to be shopping for food items that are both convenient and healthy. Finally, the fact that "Oregon" was the top location mentioned in relation to the product suggests that customers may be interested in locally-sourced and sustainable food options. This could be an important factor to consider when marketing the product, as emphasizing its local and sustainable origins could help to attract customers who are interested in supporting environmentally-friendly and socially responsible businesses. Overall, based on the data provided, it seems that the ideal customer profile for this product is likely to be health-conscious, socially responsible, and focused on building and maintaining strong relationships with family and friends. To appeal to this customer base, it may be helpful to emphasize the product's health benefits, local and sustainable origins, and potential as a unique and thoughtful gift option.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are nut, hazelnut, taste, product, bag. The most mentioned elements about nut are stale(9.74%), rancid(8.44%).
The top 5 positive reviews are flavor, nut, hazelnut, taste, quality. The most mentioned elements about flavor are good(11.38%), rich(3.97%).
taste old2.60%
like like1.59%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top cons of hazelnuts are related to the presence of nuts and hazelnuts in the product, as well as issues with taste and product quality. On the other hand, the top pro aspect mentioned is flavor, indicating that consumers generally enjoy the taste of hazelnuts. To improve product development and selection, it may be beneficial to focus on addressing the cons mentioned by consumers. This could involve finding ways to reduce the presence of nuts and hazelnuts in the product, improving the taste and quality of the product, and potentially exploring new flavor options that could appeal to a wider range of consumers. Overall, it is clear that there is both potential and room for improvement in the hazelnut category. By addressing the concerns of consumers and continuing to innovate and develop new products, it may be possible to create a more positive sentiment around hazelnuts and increase their popularity among consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
lightly salt and1

Based on the data provided, it seems that customers primarily buy hazelnuts based on the product description, followed by price and recommendations from friends. The product description being the top feature suggests that customers are highly influenced by the information provided about the hazelnuts, such as their quality, origin, taste, and potential uses. To optimize the Amazon listing for hazelnuts, it is important to focus on enhancing the product description. Here are some suggestions: 1. Highlight key features: Clearly mention the unique qualities of the hazelnuts, such as their freshness, size, and nutritional benefits. Emphasize any certifications or special production methods that set them apart from competitors. 2. Provide usage ideas: Include recipe suggestions or ideas on how customers can incorporate hazelnuts into their daily meals or snacks. This can help customers envision the versatility and potential enjoyment of the product. 3. Include customer reviews: Incorporate positive customer reviews that specifically mention the product description as a motivating factor for their purchase. This can build trust and credibility, reinforcing the importance of the product description. 4. Use high-quality images: Include visually appealing images that showcase the hazelnuts in an enticing way. This can help customers visualize the product and further support the information provided in the description. 5. Optimize keywords: Research and incorporate relevant keywords in the product title, description, and bullet points. This will improve the visibility of the hazelnuts in search results and attract potential customers who are specifically looking for this product. By focusing on these optimization strategies, you can enhance the product description and increase the likelihood of customers choosing your hazelnuts over competitors.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
bag big2
bag large
large bag
eat 2 bag2
eat 2-3 bag per
eat straight from bag
less salty2
more salt
100 % organic1
20 lb1
4 lb
Could be much stronger scent.1
more intense aroma
Need better quality control1
quality control
add subscribe & save1
subscribe save

Analysis of Customer Expectations for Hazelnuts: Based on the customer mentions, it seems that there are a few key expectations for hazelnuts in this category. The mentions of salt indicate that customers may have a preference for salted hazelnuts or hazelnuts with a savory flavor. The mentions of a big bag suggest that customers are looking for larger quantities of hazelnuts, possibly for sharing or for longer-term use. Lastly, the mentions of eating two bags could imply that customers are interested in purchasing hazelnuts in bulk or in larger quantities. Suggestions for Product Development Prioritization: 1. Salted Varieties: Consider developing salted hazelnuts or hazelnuts with savory flavorings to cater to customers who prefer a salty taste. Experiment with different seasoning options to offer a variety of flavors. 2. Packaging Options: Prioritize the development of larger bag sizes to meet the demand for bigger quantities. This could include introducing family-sized or bulk packaging options to cater to customers who want to purchase hazelnuts in larger quantities. 3. Convenience: Explore packaging options that allow for easy portioning or resealing to enhance convenience for customers who want to eat hazelnuts in smaller quantities over time. This could include resealable bags or individually portioned packs. Suggestions for Marketing Promotion Factors: 1. Highlight Salted Varieties: Emphasize the availability of salted hazelnuts in marketing materials to attract customers who enjoy savory flavors. Showcase the unique taste and seasoning options to differentiate your product from competitors. 2. Value for Money: Promote the larger bag sizes as a cost-effective option, emphasizing the value customers can get by purchasing in bulk. Highlight the savings and convenience of buying larger quantities of hazelnuts. 3. Versatility: Showcase the versatility of hazelnuts in various recipes and as a standalone snack. Provide recipe ideas and usage suggestions to inspire customers to incorporate hazelnuts into their daily meals or snacks. 4. Nutritional Benefits: Highlight the nutritional benefits of hazelnuts, such as being a good source of healthy fats, vitamins, and minerals. Educate customers about the health advantages of including hazelnuts in their diet. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can better meet the needs and preferences of their target audience, ultimately driving sales and customer satisfaction in the hazelnut category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Taste ordinary
Good giftJan. 2021
Great gift
Jon Z.
Would like to give huge shout out to Adley @ Bonnie & Pop-Nut Gifts, the first batch I received was a little different and didn't taste right, I contact Adley and she hooked me up with another batch and these tasted perfect, she was friendly and easy to work with and got me a replacement as fast possible. Thanks for the amazing experience will def be using your company again.
I received a 12 item assortment as a gift last week. I tried a couple of the items, but they were surprisingly tasteless. I checked the other bags and most of the bags in the box had no out-dates on them. But, the cashews and pistachios had Best-By dates of August 2021--- that's 9 MONTHS past their date. I have no idea about the freshness of the other stuff in this box, but I am Not optimistic. I feel bad for the person who gave me this gift. They spent a Lot of dollars on something not worth pennys.
Nuts taste very very old not good
Very few nuts for the price, no difference in taste than if they were bought in the grocery store. There were six small bags about 2 Oz each. Box wasn’t impressive. I feel as though I paid double what they were worth. Probably paid half the cost for a box that could have been bought at the dollar store. Never again will I buy these again! They were a gift! Embarrassing
B. Lloyd
Quality GiftDec. 2020
I was pleased as I watched the gift receiver open this package. It looked of good quality and the nuts were fresh and delicious. The nuts were individually packaged for freshness.
Janice Brown
Did not arrive intact. Wooden crate was broken. Was not able to return as it was a non returnable item. Very disappointed!
This is a fantastic gift for birthdays
My dear friends loved it they said it was fresh and tasty

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