Health & Personal Care product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Headache Shower Steamers with Essential Oils by The Herbal Zen Aromatherapy Shower Bombs (Pack of 10)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question has a high level of customer satisfaction. With an average rating of 4.5 out of 5 and a total of 1658 reviews, it is clear that many customers have had positive experiences with this product in the Health & Personal Care category on Amazon. As for advice, it is important to continue to monitor customer feedback and address any concerns or issues that may arise. Additionally, it may be helpful to actively seek out and encourage customer reviews, as positive reviews can help to increase the visibility and credibility of the product. Finally, it is important to continue to provide high-quality products and excellent customer service in order to maintain and build upon the current level of customer satisfaction.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is bathroom, the most common behavior is shower i . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product is most commonly used in the bathroom, particularly during showers. It is also frequently used on planes and in schools. The top users of the product are husbands, followed closely by family members and daughters. The most common usage of the product is for personal hygiene purposes, but it is also frequently given as a gift. From this data, we can infer that the product is likely a personal care item such as soap, shampoo, or body wash. The fact that it is used primarily in the bathroom suggests that it is a product that is used for personal hygiene. The fact that it is frequently given as a gift suggests that it may be a high-quality or luxury item that people enjoy receiving as a present. Based on the top users of the product, we can infer that the customer profile is likely to be middle-aged men who are married and have children. This suggests that the product may be marketed towards men who are looking for high-quality personal care items that they can use in the shower. However, the fact that family members and daughters are also top users suggests that the product may have a broader appeal and could be marketed towards families as a whole. Overall, the data suggests that the product is likely to be a high-quality personal care item that is popular among middle-aged men and their families. To appeal to this customer profile, the product could be marketed as a luxury item that is perfect for personal use or as a gift for loved ones. Additionally, the product could be marketed towards families as a whole, highlighting its versatility and appeal to a wide range of users.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are mask, smell, product, material, scent. The most mentioned elements about mask are big(12.05%), a little small for my face(2.41%).
The top 5 positive reviews are mask, kn95 mask, scent, product, material. The most mentioned elements about mask are comfortable(12.26%), light(5.35%).
a little small for my face2.41%
cheaply make1.20%
cover only the eye and not the majority of the face1.20%
do not fit my face well1.20%
good quality2.52%
easy to breathe and talk2.20%
kn95 mask11.32%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the Health & Personal Care category is the mask, accounting for 31.93% of the mentions. Additionally, the top 5 cons mentioned for the vacuum are mask, smell, product, material, and scent. On the other hand, the top 1 pro aspect mentioned most is also the mask, accounting for 32.39% of the mentions. The top 5 cons of the tip are mask, kn95 mask, scent, product, and material. From this data, it can be concluded that masks play a significant role in both the positive and negative aspects of the Health & Personal Care category. While masks are appreciated by some users, they also seem to be a common source of complaints. Other cons mentioned include issues related to smell, product quality, material, and scent. To improve product development and selection in this category, it would be beneficial to address the concerns related to masks. This could involve improving the comfort, fit, and breathability of masks, as well as addressing any issues with scent or material quality. Additionally, it would be important to focus on enhancing the overall product experience by addressing concerns related to smell and product quality. By prioritizing these areas of improvement, companies can develop and select products that better meet the needs and expectations of consumers in the Health & Personal Care category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
breathable fabric1
breathable mesh1

Based on the data provided, it seems that customers in the Health & Personal Care category are primarily motivated to buy products based on the product description. This is likely because customers in this category are looking for specific features and benefits that will help them improve their health and personal care routines. Some possible reasons why the product description is the top feature could be that customers want to know exactly what they are buying, what benefits it will provide, and how it compares to other products in the same category. Additionally, customers may be looking for specific ingredients or formulations that will meet their unique needs. To optimize Amazon listings in this category, it would be important to focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. This could include providing information about the ingredients, how the product works, and any clinical studies or customer reviews that support its effectiveness. Additionally, it may be helpful to include high-quality images and videos that showcase the product in action and provide a better sense of its size, texture, and other important details. Finally, it may be useful to encourage customers to leave reviews and ratings, as this can help to build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
petite size3
small size
acne clear up2
help acne
prevent acne
big last long2
large last long
more in
individually wrap2
individually wrap
individually wrap or in grouping

Based on the customer expectations mentioned, it seems that the customers in the Health & Personal Care category are looking for products that are affordable, cater to petite sizes, and are suitable for people in their 20s. To cater to these expectations, sellers in this category should prioritize product development that focuses on affordability and size inclusivity. They can consider offering products in smaller sizes or creating products that are adjustable to fit different body types. Additionally, they can explore cost-effective materials and production methods to keep the prices low. In terms of marketing promotion factors, sellers can highlight the affordability and size inclusivity of their products in their marketing campaigns. They can also target their marketing efforts towards people in their 20s, as this seems to be a key demographic for this category. Social media platforms like Instagram and TikTok can be effective channels for reaching this audience. Overall, by prioritizing affordability and size inclusivity in product development and targeting marketing efforts towards people in their 20s, sellers in the Health & Personal Care category can meet the expectations of their customers and stand out in a competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Como es posible que sea “el más vendido” y cuando reviso en Fakespot tiene F? Muchas reseñas falsas. Alguien me da opinion o explica que pasa? Esto va a los ojos. La responsabilidad c la salud es importante.
The masks are truly beautiful, we wore them to our son's lovely wedding in colors that matched our formal wear perfectly.
What I liked about this product is how strong and soothing the scent was especially since I have anxiety. The packaging was great and I received a free sample of the other product. I also received my package quickly. I will definitely be purchasing again!!!
they smell okay, its pretty hard to use them properly since they go on the ground but not supposed to be in direct contact of the water. but ofc water will splash and hit it. main thing is that it was expensive and i cant notice any difference from it what so ever. cool idea tho, would've loved if it worked
I'm a guy, and I don't do foofy stuff... but I was having a really difficult time clearing my sinuses. Necessity drove me to try this and... WOW! Then my wife tried it and well, I know there will be many repeat orders moving forward. Aroma is powerful, it's like showing in VapoRub but WAY better smelling (and I'm a fan of Vick's).
This product is great in the shower to help clear your sinuses. I can make it last two showers based on the placement in the shower. Great scent too!
Brig t
Amazing!Dec. 2022
Cleared my stuffy nose right out! Smells amazing I break them in half so they last longer and quarter them for the kids it can definitely burn your eyes a bit if you’re sensitive it’s really strong but absolutely helps you feel better if you have a cold.
Mr. H
Love these!Apr. 2020
Much better than the Vick's brand. These smell great and will open your sinuses up. I always have issues with allergies in the spring but also dry sinuses in the winter. Basically all the time lol. I would recommend these to anyone!
These last literary 45 seconds like I counted and even shorted when you brake them. NOT WORTH THE MONEY!!!! Before off buying eucalyptus oil and peppermint oils and just dripping some in your shower it work’s amazing for like 15 mins and still has a smell for like an hour in the bathroom. Just make sure you get 100% pure oil. Literally I’m in love I’ve been doing 3/4 drops and I’m in love. Want more intense add more drops and the bottle literally lasts for so long it’s been like two months and it doesn’t look like the bottle was even touched
I bought these for my friends who came down with COVID to help relieve some of the symptoms. They seemed to help them and would recommend!

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